BRAND PREFERENCE FOR LAPTOPS AMONG

RESIDENTS IN MUVATTUPUZHA THALUK

Dissertation Su!itte" To T#e
MAHATHMA GANDHI UNIVERSIT$
In %artia& 'u&'i&!ent o' t#e Re(uire!ents 'or t#e A)ar"
O' t#e De*ree o'
MASTER OF COMMERCE
B+
DHANEESH ,C ,S
Re*, No, -./001
Fina& +ear M2o!
Finan2e Strea!
Un"er su%er3ision an" *ui"an2e o' Asst, Pro', Ma"#usoo"anan Kart#a N,V
DEPARTMENT OF COMMERCE
T,M 4ACOB MEMORIAL GOVT COLLEGE MANIMALAKUNNU
MARCH 56/-
T,M,4,M GOVT, COLLEGE MANIMALKUNNU7 KOOTHATTUKULAM
A''i&iate" to Ma#at!a Gan"#i Uni3ersit+7 Kotta+a!
CERTIFICATE
T#is is to 2erti'+ t#at Mr D#anees# C,S #as un"er*one t#e M2o! De*ree 2ourse
o' T,M,4M Go3t, Co&&e*e7 Mani!a&a8unnu an" #as un"erta8en t#e "issertation un"er
t#e *ui"an2e o' Asst, Pro', Ma"#usoo"#anan Kart#a N ,V7 M2o! De%art!ent o'
2o!!er2e,
Pri2i%a&
T,M,4a22o Me!oria& Go3t, Co&&e*e7
Mani!a&a8unnu Mani!a&a8unnu
POST GRADIATE
DEPARTMENTOF COMMERCE
T,M,4,M GOVT, COLLEGE MANIMALKUNNU
CERTIFICATE
T#is is to 2erti'+ t#at t#e 'o&&o)in* is a ona'i"e re2or" o' t#e %ro9e2t )or8 "one
2arrie" out + Mr D#anees# C S a 'ina& +ear M2o! stu"ent in t#e "e%art!ent o' "urin*
t#e a2a"e!i2 +ear 56//:56/-, He #as 2o!%&ete" #is %ro9e2t un"er our *ui"an2e an" to
t#e est o' our satis'a2tion, T#e %ro9e2t re%ort re%resents t#e in"e%en"ent )or8 o' t#e
2an"i"ate,
Pro', Ra"#a8ris#na Pi&&ai
Hea" o' t#e De%art!ent o' Co!!er2e
T,M,4a22o Me!oria&Go3t, Co&&e*e7
Mani!a&a8unnu Mani!a&a8unnu
POST GRADIATE
DEPARTMENTOF COMMERCE
T,M,4,M GOVT, COLLEGE MANIMALKUNNU
CERTIFICATE
T#is is 2erti'+ t#at t#e "issertation )or8 entit&e" ;BRAND PREFERENCE
FOR LAPTOS AMONG RESIDENTS IN MUVATTUPUZHA TALUK; is a ona'i"e
%ie2e o' resear2# "one Mr D#anees# C,S M,2o! 'ina& +ear stu"ent in %artia& 'u&'i&!ent
o' t#e re(uire!ents 'or t#e a)ar" o' t#e De*ree o' !aster o' 2o!!er2e un"er !+
*ui"an2e an" su%er3ision,
Ma"#usoo"anan Kart#a N,V
Assistant Pro'essor o' Co!!er2e
T,M,4a22o Me!oria&Go3t, Co&&e*e7
Mani!a&a8unnu Mani!a&a8unnu
DECLARATION
I7 D#anees# C S7 'ina& +ear M2o! stu"ent7 De%art!ent o' 2o!!er2e7
T,M,4a2o,Me!oria& Go3t, Co&&e*e Mani!a&a8unnu7 "o #ere + "e2&are t#at t#is
"issertation entit&e" <Brand preference for laptops among residents in Muvattupuzha
thaluk; is a ona'i"e )or8 "one + !e an" no %art o' "issertation %resente" e'ore7 'or
an+ "e*ree7 "i%&o!a7 asso2iates#i%7 'e&&o)s#i% or ot#er si!i&ar tit&e or re2o*nition o' an+
uni3ersit+ to t#e est o' !+ 8no)&e"*e an" e&ie',
Mani!a&a8unnu D#anees# C S
ACKNOLEDGEMENT
First o' a&& I a! 3er+ !u2# t#an8'u& to !+ *ra2ious *o" 'or !a8in* t#is )or8
%ossi&e,
T#is "issertation )or8 #as een "one un"er t#e su%er3ision o' Asst, Pro',
Ma"#usoo"#anan Kart#a7 )#o #as een "ire2tin* !e )it# #is 3a&ua&e *ui"an2e7
su**estions7 2orre2tions an" a"3ises at e3er+ %&a2e o' t#is stu"+,
Let !e re*ister !+ 'ee&in*s o' *ratitu"e to !+ institution T,M,4a2o,Me!oria&
Go3t, Co&&e*e Mani!a&a8unnu7 Koot#attu8u&a!7 an" to our #onoura&e Hea" o' t#e
De%art!ent o' Co!!er2e Pro', K,S Ra"#a8ris#na Pi&&ai an" ot#er estee!e" tea2#ers
'or t#eir 3a&ua&e *ui"an2e an" en2oura*e!ent, I a! a&so t#an8'u& our %rin2i%a& Pro',
K Prasanna7
I ta8e t#is o%%ortunit+ to e=%ress !+ sin2ere t#an8s to !+ 'a!i&+ !e!ers7
'rien"s an" )e&&:)is#ers )#o #e&%e" !e "ire2t&+ or in"ire2t&+ 'or t#e 2o!%&etion o' t#is
)or8,
I a&so e=%ress !+ sin2ere t#an8s to DTP 2entre 'or t#eir 3a&ua&e ser3i2e
ren"ere" + t#e! 'or t#e 2o!%&etion o' t#is "issertation,
Mani!a&a8unnu D#anees# C S