Internet Safety, Dallas

AT&T Community Action Project

Prepared for the Dallas Chamber of Commerce

Prepared By: Phillip Le, Brandon Lewellen,
Elisabeth Page, Shelby Steaphens, MinhNgan Tran, David Wei


Introduction

Cyber bullying, identity theft, and human trafficking are all dangers young adults face when they log on
unaware of the risks. In 2012, 95% of teens between the ages of 12 and 17 had an online presence, yet
only 39% of parents of lower income houses (less than $30,000 a year) are concerned with teenagers
interacting with strangers online. Teenagers who are not taught the risks that are associated with Internet
usage are more likely to fall victim to the dangers of the Internet.

As the county's leading Internet provider, AT&T are steadfast advocates for Internet safety. In order to
combat the dangers the Internet poses for teenagers, AT&T has pledged to raise awareness amongst both
teenagers and their parents. In order to educate teens and parents on proper Internet safety protocols,
AT&T has created a program called Internet Safety to target teens of low income households and their
parents.

The results of the trial run for Internet Safety warranted the expansion of the program to other cities
across the nation. Dallas was identified as a city that would benefit from our program. In the following
proposal, the needs of the city of Dallas are emphasized.
Appropriately called Internet Safety, Dallas, AT&T would facilitate the collaboration of numerous local
businesses to educate both teenagers and adults on Internet safety. AT&T has negotiated with the
following businesses to help cover the cost of the program.
UPrinting
Best Buy
24hoursWristband
Custom Ink
Pepsi
Meeting Tomorrow
These companies have all agreed to cover half of a portion of our expenses, and we would like the Dallas
Chamber of Commerce to pay the half of what AT&T will be covering.




Background

Children and the Internet
The Internet is a powerful tool and enables its users to obtain vast amounts of information on a wide
range of subjects. Just like any tool, the Internet, when used incorrectly, can cause great harm. Children
are the communitys most valuable resource, and staggering numbers now have access to the World Wide
Web. Many have grown up learning the language of computers and are more adept at navigating the
Internet than adults. Unlike the majority of adults, however, most children do not understand the risks
posed by predators online. In the age of smartphones, laptops, and social networking, the Internet is
everywhere and pervades most aspects of American life. This culture is here to stay, which is why
teaching children to be safe online at an early age and throughout adolescence is imperative.

What is Internet Safety?
Internet safety is commonly defined as the knowledge of maximizing the users personal safety and
minimizing security risks on private information and property associated with using the Internet
(Internet Safety, 2014). Just as they exercise caution when driving a vehicle or crossing the street, Internet
users must be equipped to protect themselves online. Consequences of poor Internet safety practices
include, but are not limited to, identity theft, harassment, abduction, or coercion into the sex trafficking
industry. In addition to these dangers, a confounding number of children are exposed to pornography on
the Internet each year. According to (Chandler, n.d.), The largest group of viewers of Internet porn is
children between ages 12 and 17 (Chandler, n.d.).

Identity Theft
Identity theft includes unauthorized or attempted use of an existing account, unauthorized or attempted
use of personal information to open a new account, and misuse of personal information for a fraudulent
purpose (Bureau of Justice Statistics, 2014). This includes household members of age 12 and older, and
can even apply to creating a fake social networking profile. Most children do not grasp the severity of this
offense.

Sexual Human Trafficking
According to Shared Hope International, Sexual Human Trafficking is defined as, The
recruitment, harboring, transportation, provision, or obtaining of a person for the purpose of a
commercial sex act where such an act is induced by force, fraud, or coercion (Shared Hope
International, 2014).
The average age of entry into the commercial sex industry in the U.S. is between 12 and 14
years old and the average life span of a person in the sex trade is 7 years (Refuge City, 2013).
Texas is one of the top ten states involved and there are many issues in the rescue of these
children (Refuge City, 2013).
Because traffickers are now making use of social networking cites they now have almost
unbarred access to children and teens.




Who is at Risk?
Although no one is completely immune to the tactics used by Internet predators, adolescents are at the
highest risk of attack.
Sexual predators target children as young as 12 years of age through social networking websites
like Xanga, MySpace, and Facebook.
Between 1995 and 2000, approximately 135 children were abducted or molested as a result of
Internet contact (Tramontana, 2006). Over the last 15 years this number has risen steadily.
A large majority of teens have established online profiles on social networking sites like
MySpace, Friendster, and Xanga. This percentage is up from 61% in 2006 (Chandler, n.d.).

















Graph from i-SAFE America
The above graph reveals that of teens surveyed, 10.6% have been asked to meet face to face by someone
on the Internet, 7.9% are willing to meet someone they have met on the Internet, and 10.4% have met
with someone they met online (i-SAFE America, 2014).

Programs in Place
Many children have never learned that posting personal information like their address and phone number
is dangerous. This lack of knowledge is especially prevalent in inner city communities. There are
nationwide awareness and prevention organizations like Polaris Project and Shared Hope International
who specialize in human trafficking. Local programs like Refuge City and The Dallas Community High
Risk Victims Task Force spread awareness through our community. Although they are doing important
work, they do not have the resources to reach most Dallas children. That is why it is so important to take
Internet safety curriculum into the Dallas Independent School District. The aforementioned programs
have put together effective awareness and prevention courses that are informative and appropriate for
children. With their permission, these lesson plans could reach masses of children at a low cost through
AT&Ts proposed school-to-school program.




Proposal

Goals:
The goal of AT&Ts Internet Safety, Dallas is to provide the funding and resources for Internet safety
awareness in the Dallas Independent School District (DISD). Internet Safety, Dallas fundamentally strives
to achieve through goals through its program:
To educate children of online threats, and to teach them how to make better decisions both online
and offline.
To provide the tools, resources, and necessary knowledge for parents to better protect their child
from online risks.
Provide programs to create a safer Internet environment in the Dallas area.

Plans to achieve goal:
Dual awareness program:
o Addressing youth (#DontPostThat): School-to-School Speaker Events
o Addressing parents (At Home, At Risk Program): After-School Seminars
Accessibility to Tools & Resources
o Online Website
Catalog of instructional how-tos, seminars, speakers
Stories & Blogs
Safety through Unity: Community discussion forums
Contact for reporting online threats
o Informational Brochure/Handouts
Internet Safety brochures within every purchase at an AT&T store within the
DISD area.
Distribution around community
Metrics:
# of schools reached- effectiveness of event
After-school Parent turnout
Reach and success of our tools & resources
Dual Awareness Program:
The Dual Awareness Program is a program dedicated to fully educate children, their parents, and overall
community to develop safer online standards and environment. By joining forces with local programs
such as Refuge City, The Dallas Community High Risk Victims Task Force, Internet Safety, Dallas aims
to reach the farthest corners of DISD with the Dual Awareness Program to provide a new standard of .

The following sections will detail out the Dual target approach and how we plan to reach them. In
addition, it will outline how the community and the local programs will work together in accomplishing
the program.

1. Addressing the Youth: #DontPostThat Program

By addressing the youth directly through school-related events within one year, we plan to service to the
following twenty-four schools within the Dallas Independent School District:

1. Bryan Adams High School
2. W.H Adamson High School
3. Maya Angelou High School
4. David W. Carter High School
5. Emmett J. Conrad High School
6. Kathlyn Joy Gilliam Collegiate Academy
7. Hillcrest High School
8. Thomas Jefferson High School
9. Justin F. Kimball High School
10. Lincoln High School
11. James Madison High School
12. Moises E. Molina High School
13. North Dallas High School
14. L.G Pinkston High School
15. Franklin D. Roosevelt High School
16. W.W Samuell High School
17. Seagoville High School
18. Skyline High School
19. South Oak Cliff High School
20. H. Grady Spruce High School
21. Sunset High School
22. W.T White High School
23. Wilmer-Hutchins High School
24. Woodrow Wilson High School



In order to ensure we reach 24 schools within 1 year while ultimately addressing the youth effectively;
there will be 2 teams composed of volunteers within the local programs that will provide their own
speakers, and event curriculum. These teams will aim to reach a minimum of 2 high schools each month,
eventually reaching all 24 schools within a years time. The span of high schools each group will meet is
divided between North and South Dallas. AT&T will provide funding necessary for transportation, and
any material cost for merchandise and additional miscellaneous costs. In partnership with Bestbuy and
Meeting Tomorrow, they will provide equipment needed, unless provided, for these events which include:

8 Loudspeakers
16 Microphones
2 Control board/Mixing Console
4 Monitors
Cables and powering equipment

1a. High School Events
Though the curriculum of each Speaker event will differ among groups and the amount of information
they provide, each team will follow a similar itinerary for each high school they attend.
8am-12pm Deliver merchandise to school to pass out, validate authorizations
12pm Arrive at High School
12-1pm Prepare Equipment/Sound checks/Lighting
1pm-2:30pm Speaker and Information Session
2:30-3pm Clean and pack-up


1. Encouraging Students
By addressing the need to capture the attention of High School students to effectively share the
importance of , we will use the following methods to resolve this issue:
There will be custom designed T-Shirt giveaways at each speaker event to random members in the
audience
Students are encouraged to share the news by trending #DontPostThat on social media forums to aware
friends of .
Each student with receive bracelets branding our program, that will be delivered earlier that day.
Speakers will be screened before each event to ensure quality information, while maintaining an upbeat
and energetic environment.
Visual/Audio supplements will be enhanced by partnership contribution equipment catered to the
preference of the students within each High School.
Providing a way for students themselves to be involved with the program through sign-up sheets,
donations, handouts, and Q/As with victims to online threat.
2. Addressing the Parents: The At Home, At Risk Program
By realizing the influence parents have over their children, The At Home, At Risk Program recognizes
that in order to effectively address the issues of effectively; the awareness is essential to begin and end
from home. Many parents put their child at risk by either being unaware of the severity of online threats,
or from a lack of knowledge on how to properly educate and protect their children from online threats.
The Protect & Power Parents Program will ultimately empower parents on how to fully protect their child
through After-School seminars covering:
1. Speakers to provide awareness to parents of the issue at hand
2. Provide and educate parents on the different tools/programs/software/processes
3. Live-tutorials by certified instructors on how to effectively filter monitor and protect their children
online.
2a. Drawing Awareness to Parents-
Unlike addressing the youth, it is more difficult to ensure a high-turnout ratio without impossibly
requiring mandatory attendance to effectively broadcast the issue. In addition, the need for a location and
advertising awareness are essential to interest parents to come on their own time. Thus in order to bring
parents to attention the concern of , we have created a method to address and reach the parents of children
at risk:
Location of seminars:
Public Library- Providing a central place for parents to meet, while comfortably
accommodating the projected turn-out.

High School- Allows the students themselves to aware their parents of after-school
seminars available for parents.
Refreshments- Pepsi Co. has agreed to partner with us to provide refreshments at these
seminars.
Brochures/Handouts: These will be distributed out around the community (schools, libraries, churches,
grocery markets, etc.) providing detailed information of how to attend After-school seminars as well as
brief information regarding.
2b. Empowering Parents-
Once a location and attention has been raised for the after-school seminars, a separate team of volunteers
will be in charge of informing and teaching parents how to fully protect their child. These volunteers will
be composed of members of local programs to run each seminar. The equipment used at these seminars
will be the same ones used at High School Speaker events, unless already provided by the library or high
school.
Informing
Many parents disregard the web as insignificant, and disregard protecting their child from it. The message
directed at parents would be vastly different from the one aimed towards students. By having a more adult
audience, we encourage the local program to select speakers that are unafraid of informing parents the
grim reality of the dangers of the Internet. By doing this, we hope to appeal to the parents to not only
understand but to take action against online threats.
Teaching
Once parents are informed about the dangers of the Internet; there will be small groups of instructional to
teach parents how to actively protect their child. We hope to have at least two certified instructors of at
each seminar. There, parents will have the opportunity to work hands on with different
software/programs/filters, as well as knowledge of how to monitor their childs Internet usage.
Accessibility to Tools & Resources
While high school speaker events and after-school seminars for parents are an essential element in
informing the residents of DISD the dangers of Internet usage, the key to spreading the awareness is the
presence of resources available to the community. These resources range from Informational Brochures to
online catalogs rich with information and support.
1. Website & Blogs
Nearly every resident in the DISD area has connection to some form of Internet, whether it is via desktop,
mobile phone, or tablet. Internet Safety, Dallas makes sure that information to our programs website at
an instants notice is readily available virtually anywhere at any time. In addition, our website hopes

allow potential volunteers a way to get involved with local awareness programs in addition to donating to
these programs. In this section, we will outline for you the contents of our website, and how visitors can
access our website.
1a. Online Tools
The primary focus of our website is to act as an interactive and user-friendly virtual library filled with
information on Internet Safety for parents or students looking to protect themselves. These online tools
include the following:
Donations on AT&T main page for Internet Safety- with contributions going directly to the local
programs.
Video archives of every high school speaker event and after-school seminar readily available to those
who couldnt attend or would like share to friends and family.
Information on different forms of Internet safety including; online gaming, dealing with cyber bullying,
pornography, mobile safety and online predators.
How-to documentation for parents on how to install, and use security or monitoring programs/software.
Tips for parents how on how to educate their child to use the browse the Internet safely.
Links to security programs/software purchasable online.
Contact information for different local awareness program agencies to get involved.
1b. Blogs & Forums
One of the most effective tools in awareness is allowing the person to truly understand the reality of a
situation. These blogs and forums will allow users to write about their own experiences, warn others of
potential dangers, and how to ultimately create a safer community for their children and themselves.
1. Blogs:
Users will be allowed to sign-up using their email, name, and telephone number to create a private and
safe account within our website. From there, users can post stories, messages, or tips with Internet safety
experiences. The content of these blog posts will be monitored and filtered to make it family-friendly for
all audiences. Multiple social media outlets such as Blogger, Wordpress, Facebook, Twitter or Facebook
will allow users to share their posts on these social forums to share their stories and experiences as well to
friends and family.
2. Safety through Unity Discussion Forum:
The discussion forums will be a closely monitored section of our website devoted for all members of the
community to anonymously post information on potential threats online, as well as around the

neighborhood. This Safety through Unity approach will encourage the community to keep each other safe
and away from danger while promoting community growth.
2. Informational Brochures/Handouts
The purpose of Informational Brochures/Handouts is to draw bring awareness to the public of Internet
Safety. In an age where media information and alerts are abundant, old-fashioned brochures catch the
attention of the general public very effectively. AT&T corporate has agreed to print and place
informational brochures regarding the Internet Safety, Dallas program with every purchase within the
DISD area. In addition to purchases at AT&T retail stores; 80,000 informational brochures and handouts
will be distributed in the following forms:
Handed out at High School Speaker Events as well as after-school parent seminars
Placed in schools, public libraries, churches, grocery stores, restaurants.
Mailed to families in contract with any of AT&Ts services
Nailed to public bulletin boards.

Staffing
Brandon Lewellen Events Manager
Mr. Lewellen joined as the Events Manager after graduating from the University of Texas at Dallas. His
hard work and contribution has allowed him to successfully organize events with charity programs and
locals school districts. Prior to joining the team, he gained experience by working as events coordinator
for various school districts. The skills and experience Mr. Lewellen has allows AT&T to smoothly run
and conduct events with little or no problems ever occurring.

Minhngn Tran Director, Finance
Ms. Tran is head of the Finance Department and overlooks the costs and budgets that would be incurred
during the events. Her experience in accounting and finance allows her to effectively determine event
costs making sure no dime is went to waste. Her motivation makes sure every member in the organization
spends every dollar to the fullest in addressing Internet security with children.

Philip Le Director, Legal & Policy
Mr. Le has the focus of communicating with each organization and developing a professional
relationship. With his skills, AT&T is able to bring in effective speakers to schools that benefit a cause
that needs addressing. He also communicates with schools tackling any issues that arise in conducting an
event at the schools.

Elisabeth Page Project Manager
Ms. Page is in charge of overseeing the whole program running smoothly from day to day. Her
motivation and determination makes sure every member has a focused goal of outreaching to children and
addressing the needs of Internet security. Her contribution has allowed the whole project to grow and
effectively inform the public. Her determination allows for a single focus making the entire program as
effective as possible.



Shelby Steaphen Project Assistant

Mr. Steaphen is the Project assistant focusing on the success of each event held at the schools. He
addresses any concerns that occur between schools and the organizations that occur during the events.
With experience in analysis, he is able to provide information regarding the success of each speaker
event. Mr. Steaphen contributes to the program by focusing on what needs to be improved and
successfully creating growth.

David Wei Managing Editor
Mr. Wei is the Managing editor and oversees any message that is expressed during the events. Mr. Wei
makes sure any advertising, handouts, and brochures that effectively convey the needs and goals of the
events. He develops any information that needs to be expressed to the public through the use of several
mediums and advertises the need to have Internet security. Mr. Wei also communicates with the
organizations that speak at the events making sure that an effective message is sent and received by the
audience.

The staffing that is required to run the event is divided among the organizations that do the speaking and
AT&T who runs the events. Each event will be conducted by an organization that is advocating the cause
of Internet security. That mean each organization will contribute their own staff of speakers that will
inform the public about the needs. AT&Ts contribution allows for effectively communicating with
schools and organizations coordinating times and dates for when events will occur. AT&Ts primary goal
is to effectively run an event at many schools within the Dallas Independent School District.

Budget
AT&T, the nations leading broadband provider, has a long standing commitment to protecting children
online and safeguarding their Internet experience. To increase awareness of the importance of Internet
safety for parents and youth alike in Dallas area, AT&T offers a traveling education program that works
with young students in classrooms. It also offers a full library of supportive Internet safety and security
tips, interactive safety games and reference sources, available for children, parents and other parties.
As a part of our nationwide program, AT&T has been planning to promote the cyber safety seminars for
high school students in the Dallas area. The project as mentioned, would focus to educate adolescent
students about the cyber risk and how to be proactive, also inform parents, community knowledge to
protect their children from Internet harms:
For students: seminars and workshops
For parents: handouts and brochures (available at schools, libraries, churches, grocery markets,
creation centers)
For community: brochures (available at schools, libraries, churches, grocery markets, creation
centers)
The chart below estimates costs from three tiers of the venture:
Seminars
Non recurring
costs
Items Quantity/ Unit Vendor/ Partner Charge (in US
Dollars)
Projectors 2 items BestBuy/ Partner $0, see Appendix
A, part 6
Monitor screen
(125 inches)
2 items BestBuy/Partner $0, see Appendix
A,

Sound System 1 package Meeting
Tomorrow/
Partner
$3,000, see
Appendix A
Recurring costs Traveling
Gasoline/ Truck
Maintenance
$3.5 / gallon
$0.5/ miles
Approximately
1000 miles
AT&T $4,000, see
Appendix A
T shirts $5.47/shirt
550 items
Custom Ink/
AT&T
$ 3100, see
Appendix A, part
8
Bracelet 22000 24hoursWirstband/
AT&T
2000, see
Appendix A, part
7
Total $12,100

Brochures & Handouts
Recurring Costs Items Quantity/ Unit Vendor/ Partner Charge (in US
Dollars)
Brochures 40,000 UPrinting/ ATT $2,500, see
Appendix B, part
9
Handouts 40,000 UPrinting/ ATT $1,700, see
Appendix B, part
10
Delivery 200 students DISD volunteers $0, see Appendix
B, part 11
Miscellaneous
(Volunteers
Compensation,
parking fees,
accommodation
fees)
ATT $1000
Total $5,200


Summary
Events Sponsor Total
Student Seminars AT&T/ Best Buy/ Pepsi $12,100
Parent Handouts Brochures AT&T $2,600
Community Handouts
Brochures
AT&T $2,600
Total $17,300


Appendix A
1. Sound System:
Vender: preferred local business
Recurring cost: $250/ set, including devices and setup fees
One rental set will include
- 4 loudspeakers: 2 cabs (15 subs) and 2 cabs ( 18 subs)
- 1 mixing console
- 2 personal monitors
- 8 microphones
- All necessary cables
Due to the education, we ask for the partnership with Meeting Tomorrow (visit their website at
http://www.meetingtomorrow.com. Therefore, the cost of sound system will be down to $3000 in total.
2. Traveling Cost:
The cost of gasoline is based on the market current price (March, 2014).
The increase in price is expected not to be quite difference.
The traveling mileage is measured based on geographical area of Dallas high schools.

References:
https://sites.google.com/site/cybersafetygames/
http://www.att.com/Common/about_us/files/pdf/Safety/Online_Safety_Brochure.pdf
http://www.att.com/Common/about_us/files/pdf/Safety/Online_Safety_Brochure.pdf
https://www.att.com/Common/about_us/files/pdf/Safety/Online_Safety_Educational_Opportuniti
es.pdf
http://www.netcaucus.org/books/childsafety2006/at&t.pdf
http://www.meetingtomorrow.com
http://24hourwristbands.com
http://www.customink.com/lab?cid=zeg0-0010-4r3t

Appendix B
Brochures:
The amount of brochures is approximately 40,000 copies. Characters of each copy is set based on
the design:
- Printed Side: Outside and Inside
- Folding: Half Fold the Tri-Fold
- Paper Type: Paper Gloss
- Size: 8.5x 11
- Color: Multicolor
Handouts:
The amount of handouts is approximately 40,000 copies. Characters of each copy is based on the
design:
- Printed Side: Front Only
- Folding: None, Stapled Only
- Paper Type: Paper Matte
- Size: 8.5x11

- Color: Black, White
Miscellaneous: Volunteers, who are mostly students recruited from participating schools in DISD. Each
volunteer will be provided a gift from ATT, includes Programs T-shirt, Water Mug, and $20.
References:
http://www.uprinting.com/brochure-printing.html.

Authorization

With the Dallas Chamber of Commerces assistance as well as a funding contribution of $8200, the
Internet Safety, Dallas program can become a reality. Together we can keep the youth of Dallas safe
from the dangers of the Internet.

April 21, 2014

We, the Dallas Chamber of Commerce, hereby authorize AT&T to proceed with implementation of
Internet Safety, Dallas to raise awareness for Internet safety in the Dallas Community. By authorizing
this plan of action, the Dallas Chamber of Commerce agrees to provide partial funding in the amount of
$8,200 by May 21, 2014.

Dallas Chamber of Commerce



______________________________________ Carol Stripsky
Dallas Chamber of Commerce Board Member




______________________________________ Eric Matthews
Dallas Chamber of Commerce Board Member




______________________________________ Fred Behringer
Dallas Chamber of Commerce Board Member


Works Cited:
AT&T. (n.d.). Retrieved from https://sites.google.com/site/cybersafetygames/

AT&T. (n.d.). Retrieved from
http://www.att.com/Common/about_us/files/pdf/Safety/Online_Safety_Brochure.pdf

AT&T. (n.d.). Retrieved from
http://www.att.com/Common/about_us/files/pdf/Safety/Online_Safety_Brochure.pdf

AT&T. (n.d.). Retrieved from
https://www.att.com/Common/about_us/files/pdf/Safety/Online_Safety_Educational_Opportuniti
es.pdf

Bureau of Justice Statistics. (2014). Identity Theft. Retrieved from
http://www.bjs.gov/index.cfm?ty=tp&tid=42

Chandler, S. (n.d.). Child Abduction and the Internet. Retrieved from
http://www.kean.edu/~schandle/Students/MAcot/the%20dangers.htm

Custom Ink. (n.d.). Retrieved from http://www.customink.com/lab?cid=zeg0-0010-4r3t

Internet Safety. (2014). In Wikipedia. Retrieved from
http://en.wikipedia.org/wiki/Internet_safety

i-SAFE America. (2014). [Graph of frequency of face to face meetings between teens and
someone they met on the Internet]. Internet Safety. Retrieved from
http://www.d168.org/sitebuilder/index.php?option=com_content&view=category&id=37
&Itemid=146

Meeting Tomorrow. (n.d.). Retrieved from http://www.meetingtomorrow.com

Refuge City. (2013). What Does the Future Hold? Retrieved from
http://refuge-city.org/what-does-the-future-hold/

Shared Hope International. (2014). What is Sex Trafficking? Retrieved from
http://sharedhope.org/learn/what-is-sex-trafficking/

Tramontana, R. C. (2006). Controlling Internet Content Wont Work. Retrieved from
http://oii.org/html/tram.htm

Olson, B. (n.d.). Retrieved from http://www.netcaucus.org/books/childsafety2006/at&t.pdf

UPrinting. (n.d.). Retrieved from http://www.uprinting.com/brochure-printing.html.


Wristbands, 2. H. (n.d.). Retrieved from http://24hourwristbands.com