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CenterforBusinessPlanning,http://www.businessplans.org/businessplans.html.
Deloitte&ToucheLLP(2003).WritinganeffectiveBusinessPlan,Deloitte&ToucheLLP.
Drucker,P.(2002).ManagingintheNextSociety.NewYork:TrumanTalleyBooks.
FreeSampleBusinessPlans,http://www.bplans.com/sample_business_plans.php.
Porter, M. (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors.
NewYork:FreePress,1998.
SCORE Counselors to America's Small Business (2011). Business Plan for a Startup Business,
Retrievedfromhttp://www.score.org/resources/businessplanstartupdoc.
Turban, E., King, D., Mckay, J., Marshall, P., Lee, J., Viehland, D. (2008). Electronic Commerce
2008:AManagerialPerspective.USA:PearsonEducation,Inc.,NewJersey.
Viehland, D. (2007). EBusiness Plan: Operations. EBusiness Plan Tutorial. Retrieved from
http://wps.prenhall.com/wps/media/objects/5073/5195381/tut_1/Operatns.html.
,.(2005)..
,...
, (2011). Business Plan (
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, 2012, Retrieved from http://ennovation.gr/wp
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80

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81

BusinesstoBusiness

Baker,M.J.(2003).TheMarketingBook,5thEdition,ButterworthHeinemann.
Batey,M.(2008).BrandMeaning,RoutledgeTaylor&FrancisGroup.
Chaffey, D., Chadwick F. E., Johnston K. & Mayer R. (2006). Internet Marketing: Strategy,
ImplentationandPractice,PrenticeHallFinancialTimes.
Hair, J. F. Jr., Bush, R. P. & Ortinau D. J. (2002). Marketing Research Withn a Changing
InformationEnvironment,2ndEdition,McGrawHillIrwin.
Kotler,P.(2001).MarketingManagement,MilleniumEdition,PrenticeHall.
Kotler, P., Armstrong G, Saunders J. and Wong V., (1999). Principles of Marketing Second
EuropeanEdition,PrenticeHall.
Loudon, D., Stevens, R. & Wrenn, B. (2004). Marketing Management Text and Cases, Best
BusinessBooks.
Sutton, D. & Klein, T. (2003). Enterprise Marketing Management: The New Science of
Marketing,JohnWiley&Sons,Inc.
Wilson, R. M. S. & Gilligan, C. (2005). Strategic Marketing Management: Planning,
Implementation&Control,ElsevierButterworhHeinemann.

82

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Porter, M. (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors.
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Exploration.

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Retrievedfromhttp://www.score.org/resources/businessplanstartupdoc.
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Turban, E., King, D., Mckay, J., Marshall, P., Lee, J., Viehland, D. (2008). Electronic Commerce
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.

.(2004),&&:
.:.

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, ., , . (2008). , :
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Rossili.

,.(2005)..
,...
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, ., , . (2010), , :
2010.

, (2011). Business Plan (

).
, . , . (2003), .
(), ...,
.
, . (2012), ebusiness,
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http://panayiot.simor.ntua.gr/el/teaching/courses/marketing.

,.(2004).&,:.
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