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NON PRICE COMPETITION TOOLS USED BY THE CELLPHONE

SERVICE PROVIDERS IN BANGLADESH: -
A CASE STUDY ON TELETALK BANGLADESH
COURSE: ECONOMICS
COURSE CODE: MKT-503













DATE OF SUBMISSION: 20
TH
AUGUST 2013




UNIVERSITY OF DHAKA
SUBMITTED TO:
DR. SAMIR KUMAR SHEEL
ASSOCIATE PROFESSOR
DEPARTMENT OF MARKETING
UNIVERSITY OF DHAKA

SUBMITTED BY:
WAHIDUR RAHMAN SHIFAT
ID: 41323039
EVENING MBA PROGRAM
DEPARTMENT OF MARKETING
UNIVERSITY OF DHAKA

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LETTER OF TRANSMITTAL
20
th
August 2013

Dr. Samir Kumar Sheel
Associate Professor
Department of Marketing
University of Dhaka

Sub: Submission of term paper

Dear Sir:

We are pleased to inform you that we have successfully completed our term paper on
Non price competition tools used by the cellphone service providers in Bangladesh: - A
case study on Teletalk Bangladesh, as per instructed by you and as a requirement for
the course, Economics (MKT-503).

It was a learning experience for us to work on this report. The report provided us with
the opportunity to relate our text contents with the real world business scenario.

We sincerely hope that the report would come up to your expectations in terms of
quality and content.


Thanking you,

(Wahidur Rahman Shifat)
(ID-4132309)

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ACKNOWLEDGEMENT


Firstly, all praise to Almighty Allah. At first we are thankful to our Almighty Allah, who
gives us strength to complete this term paper. Then we are very much grateful to our
course teacher Dr. Samir Kumar Sheel who gave us this opportunity for preparing this
term paper on Non price competition tools used by the cellphone service providers in
Bangladesh: - A case study on Teletalk Bangladesh. Beside that he guides us to
prepare the term paper in an organized manner. We are also very pleased to him for
giving clear concept to us about this topic.

We would also like to thank the people whom we approached during the preparation of
this term paper, without whose support and assistance access to the interviewees was
almost impossible. We also thank our friends whose useful suggestion and cooperation
made my work easier.















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TABLE OF CONTENTS



SL. NO PARTICULARS PAGE NO.
EXECUTIVE SUMMARY V
1.0 INTRODUCTION 01
2.0 COMPANY PROFILE 02
3.0 LITERATURE REVIEW ON NON PRICE COMPETITION 04
4.0 3G NETWORK 12
5.0 CONCLUSION 17
6.0 REFERENCES 18


















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EXECUTIVE SUMMARY

The people of Bangladesh are now dreaming of a digital Bangladesh. Fast development
of telecommunications network is a must for the realization of the vision and aspiration
of digital Bangladesh. Teletalk is the smallest in the six operator mobile phone market in
Bangladesh having only 1.07 million subscribers and 2.04% market share. The present
Teletalk is far away from its objectives, mission, and vision. Therefore, the main
objective of this study is to analyze Teletalk and offer some suggestions to make it a
healthy competitor among the mobile phone operators.

The main strength of Teletalk is its domestic base and government ownership that
encourages patriotic people to use TeleTalk. But bad network is its main weakness, and
GP, Banglalink and Warid are the threats for Teletalk because of their size and quality
of service. In order to become competitive in such a situation Teletalk should advertise
its native nature more and apply direct selling policy along with strengthening the
network coverage.

This comprehensive report represents a detailed assessment of the market, reviewing
major trends, key factors influencing developments and future prospects for the sector.
Analysis is both quantitative and qualitative, based on our substantial experience of the
building and home improvement markets.
By analyzing this report we have seen that Tele-talk is lightly developing company in our
tale communication market. Now they are competing with other market leader such as
Grameen Phone. We strongly believe that it will reach their own goals. At last we can
say that Teletalk is a mile pillar in our tale communication system.