PROJECT REPORT

ON

DATA AWARENESS AMONGST

RETAILERS

Towards partial fulfillment of

MASTER OF BUSINESS ADMINISTRATION (MBA)

GUIDED BY:

SUBMITTED BY:

Mr. SWAMI MEHRA

SHIVIKA SINGH

B.V.D.U.

MBA (II Semester)

Roll no.: 48
DEPARTMENT OF MANAGEMENT

BHARATI VIDYAPEETH DEEMED UNIVERSITY

PUNE
48

DATA ANALYSIS (Customer Based)

Q1. Do you use internet?
Yes
No

90%
10%

Interpretation: Most (90%) of the respondents use internet.

49

Q2 What kind of device do you use of internet connection?

Dongle
Mobile

20%
80%

Interpretation: Most (80%) of the respondent use mobile device for internet connection.

50

Q3 Which connection do you use for mobile internet?

Airtel
Idea
Vodafone
Aircel
Reliance
Others

22%
20%
18%
15%
14%
11%

Interpretation: 22% of the respondents prefer airtel for internet connection, 20% of the
respondents said for Idea, 18% said Vodafone, whether Aircel users are ahead of Reliance.

51

Q4 Which type of network do you use for Internet?

3G
2G

42%
58%

Interpretation: Most (58%) of the respondent 2G network they use for internet connection
and remaining 42% are using 3G.

52

Q5 What is the purpose of using internet?

Gaining Knowledge
Entertainment
Downloading
Email and others

30%
40%
10%
20%

Interpretation: Above graphs showing that 40% of the respondents use internet because of
entertainment, 30% due to gaining knowledge, 20% said email and others and remaining
10% said downloading.

53

Q6 How much data do you use per month?

Less than 500MB

23%

500MB - 1 GB
More than 1 GB

58%
19%

Interpretation: Most (58%) of the respondent use 500mb-1gb data per month whether 23%
use less than 500MB data and 19% use more than 1GB data.

54

Q7 Are you satisfied customer?

Yes
No

70%
30%

Interpretation: Most (70%) of the respondent are satisfied with their internet connection.

55

Q8 Would you like to switch on another network?

Yes
No

22%
78%

Interpretation: Most (78%) of the respondent are satisfied with their network connection
and they dont want to switch on another network.

56

RETAILER QUESTIONNAIRE
Q1 Do you sell internet devices?
Yes
No

99%
1%

Interpretation: Most (99%) of the respondent are selling net devices.

57

Q2. Do you sell Aircel Internet connections?

Yes
No

95%
5%

Interpretation: Maximum retailers sell Aircel Internet Connection.

58

Q3 Why it is most demanded by customers?

High speed
Price
Data Usage
Others

40%
20%
10%
30%

Interpretation: Most (40%) of the respondent said due to high speed they mostly demanded,
20% says due to price, 10 % says data usage and remaining 30% respondents said due to
other benefits.

59

Q4. Are you satisfied by the Aircel according to customer feedback?

Yes
No

95%
5%

Interpretation: Maximum retailers are satisfied by the Aircel according to customer

feedback.

60