Assignment # 2 MKT501 Due Date: August 08, 2014

Semester Spring 2014 Marks: 30 (15 bran !ierar"!# $ 15 %&p'anati(n)

T(pi": Brand management
*earning +b,e"ti-es:
To make students explore all the brand categories of different companies
To enable students understand the graphical order brands can be placed
according to their names, categories, models, elements, shapes, sizes, tastes and
uses.
Dear Student: You are well acuainted that a brand hierarch! is a useful method to
portra! a firm"s branding strateg! graphicall!. You are reuired to "(nstru"t an
e&p'ain in etai' the brand hierarch! of an# (ne of gi#en companies:
1: %ngr( .((s 2: /ars!i 3: T(#(ta 0akistan
1ints: $n order to broaden !our concept !ou can take help from %esson & '( of
)arketing )anagement.
*or !our con#enience and as a sample the brand hierarch! tree of Suzuki +akistan is
gi#en as under:
2(rp(rate bran




.ami'# 3rans




Suzuki
Suzuki
(Pickup)
Suzuki
(Vans)
Suzuki
(Motorcycle)
Suzuki
(Jeep)
Suzuki
(Cars)
Suzuki
Wagon R
Swifts
Liana
VURV
Baleeno
Swift
Suzuki Alto
Mehran
VX
VXR
VXL
VX EURO II
VXR EURO II
Auto Navi
Automatic
1.3 CLX Navii
1.3 DLX
1.3 DX
1.3L RXI MT
1.3l RXI MT CNG
4ni-iua' brans
M(i5iers
*earning +ut"(mes:
,fter attempting the assignment students will be able to differentiate the
brands of same compan! in different categories.
Students will be feeling refreshed while performing the gi#en acti#it! in the
assignment.
$n case of an! uer! please send e-mail at mkt./'0#u.edu.pk
4M0+6TA7T:
12 hours extra 3 grace period after the due date is usuall! a#ailable to o#ercome
uploading difficulties. This extra time should onl! be used to meet the emergencies
and abo#e mentioned due dates should alwa!s be treated as final to a#oid an!
incon#enience.
4M0+6TA7T 47ST682T4+7S9 S+*8T4+7 :84D%*47%S9 S0%24A*
47ST682T4+7S
+T1%6 4M0+6TA7T 47ST682T4+7S:
D%AD*47%:
)ake sure to upload the solution file before the due date on 45%)S.
,n! submission made #ia email after the due date will not be accepted.

.+6MATT47: :84D%*47%S:
5se the font st!le 6Times 7ew 8oman9 or 6,rial9 and font size 6'19.
$t is ad#ised to compose !our document in )S-:ord format.
You ma! also compose !our assignment in ;pen ;ffice format.
5se black and blue font colors onl!.

6%.%6%7247: :84D%*47%S:
5se ,+, st!le for referencing and citation. *or guidance search 6,+,
reference st!le9 in <oogle and read #arious website containing information for
better understanding or #isit
http:33linguistics.b!u.edu3facult!3henrichsenl3apa3,+,/'.html

68*%S .+6 MA6K47:
+lease note that !our assignment will not be graded or graded as =ero >/?, if:
$t is submitted after the due date.
The file !ou uploaded does not open or is corrupt.
$t is in an! format other than )S-:ord or ;pen ;ffice@ e.g. Axcel,
+ower+oint, +D* etc.
$t is cheated or copied from other students, internet, books, Bournals etc.

Note related to load shedding: Please be proactive
Dear studentsC
,s !ou know that +ost )id-Term semester acti#ities ha#e been started and
load shedding problem is also pre#ailing in our countr! now a da!s.
Deeping in #iew the fact, !ou all are ad#ised to post !our acti#ities as earl!
as possible without waiting for the due date. *or !our con#enience@ acti#it!
schedule has alread! been uploaded on 45%)S for the current semester,
therefore no excuse will be entertained after due date of assignments,
uizzes or <DBs