Bangladesh vs West Indies

TEST, ODI & T20i Series 2014

SCHEDULE
MATCHES DATES Venues
1
st
CDI Match
20
th
August, 2014
Grenada
2
nd
CDI Match
22
nd
August, 2014
Grenada
3
rd
CDI Match
25
th
August, 2014
St Kitts
120| Match
27
th
August, 2014
St Kitts
1
st
1est Match
5-9 Sep, 2014
St Vincent
2
nd
1est Match
13-17 Sep, 2014
St Lucia


What Cr|cket Means 1o 8ang|adesh|s


Cricket is the only sport that Bangladesh competes on world level
! WlLh several wln agalnsL all Lhe Lop sldes of Lhe world over lasL few years nauonal
CrlckeL 1eam became an lcon and hope" of Lhe nauon.
! 1hls Leam also embodles developmenL of 8angladesh wlLh lLs success.
! Assoclauon wlLh Lhe success of Lhls Leam enhance Lhe lmage of Lhe brand
enormously.
The National Cricket Team is the passion of the nation.



Background of the series
! 1he CrlckeL Crazy nauon ls walung for Lhe upcomlng WesL lndles Serles (Away).
! Any company assoclaung wlLh crlckeL by promoung lLs brand wlll greaLly beneL
from lmmense 1elevlslon Coverage globally.
! Sponsorlng Lhls Away serles wlll demonsLraLe sponsor company's sLrengLh Lhus
wln condence of Lhe lnvesLors and consumers.
! uo noL mlss Lhe opporLunlLy Lo promoLe your 8rand ln Lhe mosL waLched evenL
by 8angladeshl's all over Lhe world.
West Indies tour of Bangladesh 2014

! 8angladesh nauonal CrlckeL Leam ls due Lo Lake on agalnsL Lhelr WesL lndles
CounLerparL for 3 Cul, 1 120 & 2 1LS1, serles durlng AugusL-SepLember, 2014.

! Sponsorshlp of Lhls serles wlll creaLe anoLher ma[or lmpacL on 1CM awareness
whlch ls necessary for 8rand LqulLy.
! lL could be anoLher wlnnlng CrlckeL serles for 8angladesh on forelgn soll.
! 1hls serles wlll be Lhe CnL? away serles of Lhls year.

! 1hls serles wlll creaLe a sLrong & posluve lmage among Lhe sLakeholders as well
as ln nauonal-lnLernauonal medla.
Broadcast Plan
Country of Broadcast Potential Broadcaster Live
8ANGLADLSn
BTV, GAZI TV
INDIA
TEN CRICKET
AkIS1AN
TEN CRICKET
SkI LANkA
TEN CRICKET
MIDDLL LAS1
TEN CRICKET
LUkCL]Uk
SKY SPORTS, ZEE
US]CANADA
WILLOW, SPORTS MAX
AUS1kALIA, NLW 2LALAND
FOX SPORTS, SKYNZ
SCU1n AIkICA
SUPER SPORT
While WICB guarantees that matches will be broadcast LIVE, broadcasters in each territory are yet to be finalized

Sponsorship Packages
TEST, ODI & T20 Series 2013
Venues: Harare & Bulawayo, Zimbabwe



CO SPONSOR
PREMIUM
2 Position



ASSOCIATE SPONSOR
STANDARD

4 Position

CO SPONSOR

2 Position
! NAMING RIGHTS OF BOWLING END : AT ONE END (WILL BE MENTIONED IN COMMENTARY & SHOWN
IN TV GRAPHICS- in whichever ground its available)
! SIGHT SCREEN: 1 SIGHT SCREEN FACE WILL BEAR ASSOCIATE-PREMIUM SPONSORS LOGO-
! 3D GROUND MATS: BESIDES TITLE SPONSORS LOGO -1 BOWLER MARK 3D GROUND MAT
! STATIC PERIMETER BOARDS : 8 PERIMETER BOARDS (3 METER X 1 METER EACH)
! LED BIG SCREEN: ADVERTISING ON THE LED BIG SCREEN (Shared only)
! (Continued in next page)




Benefits of CO-Premium Sponsor

! BACK DROPs: LOGO PRESENCE (SHARED) IN PRESENTATION CEREMONY , FLASH INTERVIEW,
COMMENTATORs ROOM , PRESS CONFERENCE , TROPHY REVEALING CEREMONY *
! PRESENTATION CEREMONY : TO HAVE A REPRESENTATIVE ON STAGE TO GIVE PRIZES
! BOUNDARY ROPE BRANDING : 25% OF BOUNDARY ROPE BRANDING * (Shared)
! BRANDING IN THE UMBRELLAS: 10 BRANDED UMBRELLAs of CO-PREMIUM SPONSOR
(Continued in next page)




Benefits of CO-Premium Sponsor
! NAMING RIGHT OF AWARDS : EITHER FASTEST FIFTY or SUPER SIXES AWARD & HIGHEST WICKET
TAKER or HIGHEST RUN SCORER
! RIGHTS TO GIVE: EITHER FASTEST FIFTY or SUPER SIXES AWARD & HIGHEST WICKET TAKER or HIGHEST
RUN SCORER.
! BRANDING IN DUMMY CHEQUE : EITHER FASTEST FIFTY or SUPER SIXES AWARD & HIGHEST WICKET
TAKER or HIGHEST RUN SCORER.
! BRANDING IN THE PRACTICE NETS*: (SHARED IN THE TEAM PRACTICE AREA)
(Continued in next page)




Benefits of Associate-Premium Sponsor
! OPPORTUNITY TO RUN PROMOTION:
! COMMENTATOR ENDORSEMENT: CO SPONSOR - PREMIUMs BRAND/ PRODUCT WILL BE PROMOTED BY
THE COMMENTATORS.
! ALL PR MATERIALS / PROMOTIONS WILL HAVE ASSOCIATE-PREMIUM SPONSORS
LOGO. *(along with Title Sponsor , WICB & its Partners)





Benefits of CO-Premium Sponsor

! USD 200,000/- (Excluding Tax/VAT).
! Inclusive of all Production/Implementation cost and Prize money;



Your Investment: Per CO-Premium Sponsorship
TEST; ODI & T20 Series

Prize Money Breakdown: Each CO-Premium Sponsor
! Fastest Fifty/Super Sixes: 500 USD Each (4 Nos.)
! Highest Wicket Taker/Highest Run Scorer: 1500 USD Each (2 Nos.)




ASSOCIATE SPONSOR

4 Position
! 3D GROUND SIGN: ASSOCIATE-STANDARD SPONSORS LOGO ONE 3D GROUND SIGN IN MIDWICKET
! STATIC PERIMETER BOARDS : 4 PERIMETER BOARDS (3 METER X 1 METER EACH)
! LED BIG SCREEN: ADVERTISING ON THE LED BIG SCREEN (Shared-only)
(Continued in next page)




Benefits of Associate Sponsor

! BACK DROPs: LOGO PRESENCE (SHARED) IN PRESENTATION CEREMONY , FLASH INTERVIEW,
COMMENTATORs ROOM , PRESS CONFERENCE , TROPHY REVEALING CEREMONY *
! PRESENTATION CEREMONY : TO HAVE A REPRESENTATIVE ON STAGE TO GIVE PRIZES

(Continued in next page)




Benefits of Associate-Standard Sponsor
! NAMING RIGHT OF AWARDS : BEST CATCH OR SOLID PLAYER OF THE MATCH
! RIGHTS TO GIVE: BEST CATCH OR SOLID PLAYER OF THE MATCH
! BRANDING IN DUMMY CHEQUE : BEST CATCH OR SOLID PLAYER OF THE MATCH
! BRANDING IN THE PRACTICE NETS*: (SHARED IN THE TEAM PRACTICE AREA)





Benefits of Associate-Standard Sponsor

! USD 75,000/- (Excluding Tax/VAT).
! Inclusive of all Production/Implementation cost and Prize money.



Your Investment: Per Associate-Standard Sponsorship
TEST; ODI & T20 Series

Prize Money Breakdown: Each Associate-Standard Sponsor
! Best Catch/Solid Player of the Match: 500 USD Each (6 Nos.)



Return of Investment
for Sponsors
Key Return of Investment
Increased 8rand Image and top of the m|nd awareness by assoc|anon w|th ass|on of the
Nanon - Cr|cket
6 b||||on taka worth of k va|ue - by the means of L|ve 1V coverage and press-e|ectron|c
med|a coverage |n 8ang|adesh
Cpportun|ty to boost up sa|es]bus|ness - by runn|ng campa|gns ||ke top S cred|t card user
can y to West Ind|es to watch the matches (examp|e)
Customer |oya|ty & churn management - customers can w|n branded, s|gned bats, ba||s, caps
Stakeho|der management - |mportant stakeho|ders can be managed by fu|| board hosp|ta||ty
dur|ng the matches.
Demonstrate sponsor company's strength thus w|n conhdence of the |nvestors and consumers.
8randed 8ranches w||| make the c||ents as they are part of the Nanona| r|de.
Increased rem|uance as Nk8 c||ents w||| be more aware of Dhaka 8ank
Strateg|c ne-ups across a|| med|a enhanc|ng benehts to Sponsor
High-level media visibility & Significant positive media exposure
Link your brand to established organizations associated with excellence
Field level event signage and promotion opportunities
National, international and online media coverage
Opportunity to build your brand through social and digital media channels of
ambassadors
Client entertainment and hospitality options
Connect with fans globally
Reach deeper into the heart of your target market
PR activation
Ticket allocation and VIP Hospitality opportunities


Other Benefits of The Sponsors


100% Payments to be made during the signing of the agreement in favor of Total
Sports Marketing
Production work will be carried out by TSM to maintain the production qualities
Implementation fee is included and in the respective sponsorship fees
Above packages will be available on first come, first served basis

Display proof by way of digital snaps at the end of the match
The art works need to reach TSM 15 days prior to the start of the series for
satisfactory results on production qualities
Price is excluding VAT & Taxes
Terms & Condition
1PAnk ?Cu