Jan - March 2014.

ISSUE 01

Elsevier Journals provide new insights!

Elsevier is the global leader in Health Sciences publishing and has
brought out innovative publishing solutions for authors, researchers and
practitioners for the last 125 years. Elsevier's innovative state-of-the-art
editorial, production and publishing solutions make Elsevier the most
preferred publishing partner for medical societies all over the world.

Communique

Continuing with this rich tradition and legacy, Elsevier Health Sciences
is proud to announce their association with some of most respected
medical and dental societies from South Asia. Elsevier is now the
publishing partner for Cardiological Society of India, International
Association of Pancreatology, The Research Trust of Diabetes India,
Indian National Association for Study of the Liver, International Clinical
Epidemiology Network and the Anatomical Society of India.

Dear Librarian, Take Care!

Message from the Chief
Custodian

Elsevier is pleased to announce that some

of the leading Indian medical and dental
journals are now available for subscription
in your libraries. These journals publish
cutting edge research content from India
and South Asia, and will be a great
supplement to Elsevier's international
journals that publish global research work.
The original global research work and
clinical knowledge combined with local
perspectives on diseases and their
treatment strategies, will be a real asset for
the readers and is a must have for your
library.
The key
journals are
shown below.
These journals
have been
subscribed by
some of the
leading
institutions
internationally,
including
Harvard
Medical
School, All India Institute of Medical Sciences, Royal Melbourne
Hospital, Singapore General Hospital and University of Minnesota.
Attractive inaugural offers are available for libraries in South Asia for
early and group subscriptions for all these journals.
Institutions currently subscribing to MD CONSULT or JOURNALS
CONSULT or CLINICAL KEY platforms stand a chance to get attractive
discounts on subscriptions.
To learn more, write to us at
contactus@elsevier.com.

let us be social
join us on
www.facebook.com/ElsevierGyankosh

Jan - March 2014. ISSUE 01

"If you want to go fast, walk alone; if you want to go far, walk
together". May this year inspires us for a new beginning
enlightened with hope, confidence and faith in each other
in the road ahead.....
Dear Gyankosh Member,
Welcome to 2014's first issue of Elsevier Gyankosh
communique. This newsletter is one of our most cherished
works that has its roots in the special bond that a publisher
and a librarian shares. It provides you with a snapshot of our
various activities and contributions in the field of Health
Sciences, and also allows increased awareness, improved
interaction and integration among all of us.

Gyankosh #14.1 Wordwheel

Find as many words of 3 or more letters from the

letters in the wheel. You can only use each letter
the number of times that it appears in the wheel,
and every word you make must contain the letter
in the center of the wheel. Avoid abbreviations,
plurals and proper nouns. Also find one 9-letter
word that includes all the letters in the wheel.
Send us your list of words by sending an EMAIL at
contactus@elsevier.com or send it by SMS at +91
8527622422.

Did you know??

The brain itself is incapable of feeling pain. Once
the skull is opened it is possible to operate on the
brain with the patient awake.

Through this issue, we are delighted to share with you the

success stories of two of our major events- Prof. Robertson's
visit and Grand Finale of EBSO, and would like to share the
information on some of our world class journals and newly
released titles. We would also like to direct your attention to
our updated website: www.elsevier.co.in. Customized to suit
the needs of the Indian medical professional, this web-site is
user-friendly and offers information on all our products and
activities. Should you have any query, please feel free to write
to us or contact the nearest Elsevier sales representative.
Here, let us also thank Mr. Mukesh C Bharti, Sr. Librarian,
SGT Medical College Hospital & Research Institute, for
sending us an insightful article on the topic 'Libraries In time
of Information Technology'. We hope you would enjoy reading
it. We also invite you to share your viewpoints on the topic.
Please send us your valuable comments at
contactus@elsevier.com.
We value your association with us and look forward to your
continued support to the Gyankosh Programme.
Happy Reading!

Warm Regards,

For any query contact: Priyanka Jain

ELSEVIER (A Division of Reed Elsevier India Pvt. Ltd.)
14th Floor, Building No.10B, DLF Cyber City, Phase-II,
Gurgaon, Haryana-122002. India
Tel: +91-124-4774312 | Fax: +91-124-4774100
www.elsevier.co.in | e-Mail: contactus@elsevier.com

Cant find Elsevier Books? Call/SMS +91-8527622422

Rohit Kumar
Chief Custodian

Librarianship has
always been a service
profession. People
attracted to service
want to help others,
which is great. But they
can sometimes suffer
mental, physical
and/or emotional
burnout. Hopefully
some of the tips below
will remind you to treat
yourself well. Because
if you don't do it, who
will?
1. Get optimal amounts of healthful food, sleep, exercise,
and medical care. The mental and physical benefits o f
good food, sleep, and exercise are woefully
underestimated by most people. Continual exhaustion,
physical pain, and/or stress are not "a part of life" or a
sign of your indispensability. Rather, they are indicators
that something is amiss. It is very important that you stay
healthy. Medical check-ups should help catch problems
early, which saves time, anguish, and expense.

2. Enlist support and technology. Many, many people make

New Year's resolutions to lose weight, eat better, "get in
shape," etc. only to fall back off the wagon in a few
months. Avoid this fate with realistic goals, concrete
deadlines, and visible reminders. Decide what you need to
do differently: center less of your social gatherings on fast
food? Go to meet-ups with people who share your health
goals? Don't forget to seek emotional support, whether it
is in person or online. If you have a mobile device, there
is a plethora of health-related apps to choose from.

3. Your health is not just physical. Although our society still

stigmatizes mental illness, 1 in 4 people have an issue
with it at some point. It's nothing to be ashamed of, any
more than conditions such as diabetes, asthma, or
allergies. Get professional help if you can afford it, or talk
to friends or look for support online if you can't.

4. No one is irreplaceable (at work). Don't push yourself to

the point of no return. If you are doing extra work or double
duty, give a thought about what is essential and what
needs to be let go. Use concrete figures and mission
statements to check your case. If at all possible,
delegate. It will save you time in the long run, and your
delegate gets some much-needed experience. Win win!

Communique
Jan - March 2014. ISSUE 01

EBSO 2013 Grand finale concludes with much fanfare!

Article contributed by
Mr. Mukesh C Bharti (Sr. Librarian),
SGT Medical College, Hospital & Research Institute, SGT University- Gurgaon, India.

One of the most anticipated Quiz campaign by

Elsevier South Asia, the Grand Finale of Elsevier
Basic Sciences Olympiad (EBSO) - concluded with
the same euphoria and hype that is traditionally the
hallmark of this programme. With its first successful
flight to medical colleges outside India, this
Olympiad had seen participation of over 15,000
students from more than 200 medical colleges
across South Asia.
This Olympiad is a unique platform that encourages
the budding medical students to take the basic
sciences seriously. It is much appreciated by both
students and faculty, and has been dubbed as a
massive success and a great initiative from Elsevier.
In words of Prof. Junaid Ashraf, Principal, Dow
Medical College, Karachi, "Elsevier is one of those
very few organizations which have been working to provide educational resources for the under privileged students around the world. It
is a pleasure for us that Dow Medical College was selected as one of the institution for conducting the Elsevier Basic Sciences
Olympiad".
The grand finale of EBSO was held on 15th February, 2014 at the India International Centre, New Delhi. Top 22 bright and enthusiastic
MBBS students from India, Pakistan and Nepal competed with each other to achieve the top 3 slots. Esteemed author Prof Colin
Robertson, Dr Vishram Singh, Dr Satyanarayana, Dr Dinesh Puri and Dr Indu Khurana were part of the programme as the rich panel of
jury.

Announcing the roll out of:

Winner- Mr. Sushrut Ingawale

from Seth G.S. Medical College (Mumbai)

1st runner- Mr. Dhan Bahadur Shrestha

from Nepalese Army Institute of Health Sciences (Nepal)
2nd runner up- Ms. Sana Mustafa
from King Edward Medical University (Lahore)
These top winners provided a fantastic glimpse of
pure academic merit and talent of the students.
To check out the photographs of the event,
follow us on www.facebook.com/ElsevierIndia!

VALUE OF LIBRARIES IN TIME OF INFORMATION TECHNOLOGY

EBSO

EDO
S

Elsevier Basic Sciences

Olympiad 2014

Elsevier Dental Sciences

Olympiad 2014

MBBS: 1st Prof. students

BDS: 3rd/4th year students, Interns

Round 1 (April-Jun, 2014): campus round with MCQ based tests

Round 2 (Aug-Sep, 2014): online round with subjective evaluations
Round 3 (Nov, 2014): Grand Finale to crown the CHAMPION

For more details, contact the nearest

Elsevier sales representative.

Prof. Robertson's Visit to South Asia - a huge success!

Libraries have seen significant

challenges in the new digital
publishing environment. The growth of
eBooks databases, e-learning and
electronic journals has been changing
the value of a library. Libraries are
successfully moving from analog to the
digital age by providing access to a broad range of digital and
multimedia tools that will prepare future generations with 21stcentury technology skills. Across the nation, libraries are
providing online access for people, and are finding creative
ways to address patrons' technology demands.
Libraries are more relevant than ever. They are a place for
human's growth and reinvention, a place for help in navigating
the information age, a gathering place for education society
and culture, human engagement. While the technology for
accessing library materials has changed and will continue to
change, our mission - to inform, to share and to gather - will not.
In the first thirteen years of the 21st century we were enjoying
information technology in different forms like on line
information technology, literature printing technology,
teaching technology, study and e-learning technology, videoconferencing technology in libraries. In current years
publishers are developing practical and dynamic platforms of
information in entire subjects of education, for example
MD Consult, Student Consult, Clinical learning, ScienceDirect,
ExPharmaPro and many other sources consortiums. Technology
has impacted the library working environment. Present time
librarian has taken place of information officer and is changing
the dimensions of information for users because it's a demand
of libraries. Most libraries have accepted the changing values in
the education society and are upgrading themselves with
digital information technology. Today 85-90 % libraries have
facilities of internet, online sources, non-book materials and
reprographic services.

In Feb 2014, Prof. Colin Robertson, Professor of Accident and Emergency

Medicine and Surgery at The University of Edinburgh, Scotland and renowned
author of the Elsevier's best seller MacLeod's Clinical Examination, visited many
leading colleges, such as DY Patel Medical College, Balaji Medical College,
Medical College Kolkata, Dhaka Medical College etc. as a part of his lecture tour
to India & Bangladesh, supported by Elsevier.

Library user services have traditionally focused on collection

support educational activities to help patrons use their libraries
more effectively. Virtual information system is rising in modern
time of information technology and libraries are following trend

The much-awaited visit of Prof Robertson, took the health science education
community by storm. More than 8 colleges and 2000+ students and faculty
interacted with the esteemed author regarding topics like Clinical Case Studies,
Risks in Clinical Medicine etc.

We welcome your articles, photographs

A beaming student, Prakash Amrapali, of Seth Gordhandas Sunderdas Medical

College had this to say after one such interaction, "Great learning from the guru of
Medicine, facilitated by Elsevier- this is one of the best things that could have
taken place.
The entire tour of the author concluded with his being a member of the panel of
jury who judged the Elsevier Basic Sciences Olympiad Grand Finale, and lastly his
visit to the New Delhi World Book Fair at Pragati Maidan, where he met many
students at the Elsevier stall and also gave them the signed copies of his books.

and other inputs to help keep the

newsletter entertaining and informative.
Please write to contactus@elsevier.com.

of virtual learning with support of high speed internet and Wi-Fi

facilities. Many libraries of the world have blossomed on the
internet. The current research results suggested such type of
services are most effective in education learning because any
type of information are available at a mouse click.
There have been claims that college undergraduates have
become more used to retrieving information from the Internet
than a traditional library. As each generation becomes more in
tune with the Internet, their desire to retrieve information as
quickly and easily as possible has increased. Finding
information by simply searching the Internet could be much
easier and faster than reading an entire book. In a survey
conducted by NetLibrary, 93% of undergraduate students
claimed that finding information online makes more sense to
them than going to the library. Also, 75% of students surveyed
claimed that they did not have enough time to go to the library
and that they liked the convenience of the Internet. While
retrieving information from the Internet may be efficient and
time saving than visiting a traditional library, it's the demand of
time to make hi-tech libraries with presence of digital
information environment and user friendly services. It is also a
need of publishers to create more supportive digital
information for libraries.
Publishers, libraries and its users have an unseen strong
relation for creating a vibrant education
society and

Libraries

Internet

Users

Publishers

information system in the world and all three elements are

growing continuously.

YOU LOOK SO MUCH THINNER!

LIBRARY
HUMOR

THANKS! I HAD MY
APPENDIX REMOVED...

Jan - March 2014. ISSUE 01

Communique

Comprehensively consolidates
all aspects in the field of
Hospital Administration

A Must have in your Library

Liver:
A Complete Book
on HepatoPancreato-Biliary
Diseases

Hospital
Administration:
A Problem-solving
Approach

Authors:
Mamun-Al-Mahtab
Salimur Rahman

Authors:
Sonu Goel
Anil Kumar Gupta
Amarjeet Singh
ISBN: 9788131234600
Product: Paperback
Pages: 496

BOOK DESCRIPTION
This work ushers in a change in the approach of books on
hospital administration. To make the text interesting authors have
used the case based learning approach. Apart from this many
new topics have been introduced in this book which had not been
addressed so far in the available books. Due importance has been
given to the role of engineering department in ensuring provision
of good quality of medical care by the hospitals. USP of the book
is giving due importance to the feedback from experienced
hospital administrators across public and private hospitals of
country. This book will surely be of use to medical
superintendents and hospital administrators in government and
private hospitals in India and other countries. Students as well as
teachers of various courses namely, regular and distant learning
courses of MBA in Health Care/Hospital Administration, Diploma
of masters in Hospital Administrator, MD in hospital
administrator , MD in community medicine, Diploma/masters in
laws, master's in public health will also find this book of
immense value. This book will also be helpful for civil surgeons
and senior medical officers of state health services.

FEATURES
New concepts in hospital administration like use of

information and communication technology, health promoting

hospital approach, impact of globalization on hospital care,
role of engineering department and information therapy, etc.
have been introduced
Case Studies presented in the chapters are useful for case
based learning approach
Comprehensively consolidates a lot of practical aspects by
incorporating plenty of Flowcharts, Figures and Tables help
the readers to get a realistic practical experience

ISBN: 9788131216743
Product: Hardback
Pages: 646

BOOK DESCRIPTION
This is a comprehensive, self-sufficient book on liver, pancreas,
and biliary diseases. It provides up-to-date information on
topics related to their anatomy, physiology, and diseases. It
discusses all aspects of diseases ranging from epidemiology to
prognosis. This book is unique in its conception and
presentation, as not only it provides new information but also
offers a balanced and rational approach to diseases of liver,
pancreas, and biliary system. One of the characteristic features
of the book is inclusion of diseases of pancreas and separate
chapters on important topics like cytokines and chemokines and
apoptosis in liver diseases, as a sound background in these is
essential for becoming a good specialist.

FEATURES
Contains a chapter on evidence-based clinical practice in

hepatology, which is the basis of modern clinical practice.

Includes a chapter on preventive aspects of hepato-biliary

diseases keeping in mind that prevention of diseases is

always preferred to cure. Disease pattern of liver, pancreas,
and biliary system has significant geographical and ethnic
variations. Most relevant books currently available are based
on Western disease pattern and experience.
Covers disease pattern of South-Asian region. It also
includes examples from the entire Indian subcontinent. This
book has contributors from all over the world. It is hoped
that the book will serve as a useful reference manual to
consultants, postgraduate students, and residents of
Hepatology, Gastroenterology, Internal Medicine, Pathology,
Virology, and Preventive Medicine as well as undergraduate
clinical medical students. It is also hoped that this book will
be found useful not only in Asia, but also in the West by
consultants, postgraduate students, and residents alike.

To Order Call/SMS +91 8527622422

contactus@elsevier.com
or get in touch with the Elsevier sales representative.

Dental Laboratory Procedures (3 Volume Set)

Volume-1: Complete Dentures
Volume-2: Fixed Partial Dentures
Volume-3: Removable Partial Dentures
r
Price fo
e Set
3 Volum

`24,45

ABOUT THE AUTHORS:Robert M Morrow, DDS, FACD, FICD, Associate Dean for Advanced Education, University of Texas
Health Science Center, San Antonio Dental School, Texas
Kennet D Rudd, DDS, FACD, FICD, Associate Dean for Continuing Education, University of Texas
Health Science Center, San Antonio Dental School, Texas
John E Rhoads, DDS, FACD, FICD, Formerly Associate professor, Prosthetic Dentistry, University of
the Pacific, School of Dentistry, San Francisco,California

ISBN: 9788131236949 Reprint Year: 2014

Vol-1: 600 pages Vol-2: 528 pages Vol-3: 720 pages

Dental Laboratory Procedures:

Complete Dentures, Volume-1

BOOK DESCRIPTION
Since the development of the first edition of the book, new materials and techniques have
been developed that the authors thought important in the revised edition. Hence this 2/e
contains new added chapters and sections. Existing material has been updated and
modified. Most procedures can be followed by looking at the illustrations and reading the
captions. More detailed explanations are provided in the body of the text.

Dental Laboratory Procedures:

Fixed Partial Dentures, Volume-2

BOOK DESCRIPTION
The fundamental designs and concepts of the first edition have been retained, however,
there has been a reorganization of the subject matter, updating of techniques, materials
and application of research findings.

Dental Laboratory Procedures:

Removable Partial Dentures, Volume-3

BOOK DESCRIPTION
The purpose of the book is not to present one best way to accomplish a task but to show
several methods that may be used to complete certain procedure with equally satisfying
results. This volume has been revised and updated to include in several chapters some
new materials and techniques marketed since the first publication.

Cant find Elsevier books Call/SMS +91 8527622422