The Resume of

Auren E. Kaplan
Address: 214 North 5
th
Avenue, Ann Arbor, MI 48104
phone: (248) 417-8514 | email: yourstruly@aurenkaplan.com | twitter: @aurensays
web: www.aurenkaplan.com
Overview
Auren Kaplan is a high-achieving marketing professional in software, technology, and B2B marketing and
sales. His experience spans the full breadth of digital marketing SEO, social media, PPC, lead
generation, content and branding. Auren brings extraordinary care, commitment, and depth to any
position, emphasizing customer needs, business growth, and tangible results.
Education
Marketing Strategy Certificate, eCornell Feb. 2014
Cornell University, Johnson Graduate School of Management
Bachelors of Arts with Honors in Political Science & Bachelor of Arts in Spanish 2005-2009
University of Michigan, College of Literature, Science & the Arts Ann Arbor, MI
Graduated With Highest Honors in Political Science
Overall GPA: 3.64; Senior Year GPA: 3.97
Notable Experience
Self-Employed Oct. 2013 Present
Embarked on a number of startup opportunities, including a legal marketing company offering marketing
services to law firms (Legal Lookout), a GQ-style online publication geared towards Jewish men (Modern
Mensch Media), and a nonprofit crowdfunding platform for girls education (Girl Justice).
Sold LegalLookout.com for an undisclosed sum earlier this week
ModernMensch.co to launch September 30
th
, 2014
Girl-Justice.org to launch December 1
st
, 2014
Director of Marketing, POOL4TOOL America Mar. 2012 Oct. 2013
POOL4TOOL is an international SaaS supplier management software for manufacturing companies to
streamline supply chains. I led all marketing activities for the United States office in Farmington Hills.
Created an overall marketing strategy for the US market with company CEO, based on a clear
understanding of key messaging, content, and channels.
Developed comprehensive social media presence from nothing, including Blog (Over 190 posts),
LinkedIn, Facebook, YouTube, Twitter, Pinterest, FourSquare and Google+
Generated nearly 900 ebook-based leads employing inbound marketing best practices.
Used AdWords to generate 1,800 clicks and 940,000 impressions over 3.5 months.
Grew an email list from 6,000 to over 18,600 through strategic contact and lead generation.
Organized a $30,000 major conference sponsorship. POOL4TOOL continued its sponsorship the
following year due to the events success.
Founder, Fudoshin, LLC, dba Kaplan Social Media March 2009 Present
Kaplan Social Media offers full-service marketing, copywriting, & social media management including all
social channels, Facebook Ads, paid (PPC) and organic search marketing (SEO), and web development.
Responsible for over 99,000,000 impressions and 100,000 clicks on Facebook Ads.
Delivered copy for clients in health and wellness, finance, art restoration, marketing, and more.
Project management experience for marketing & social media strategy, blog outreach, web
development, lead generation.
Significant online marketing experience, including driving traffic to partner advertisers through
Google AdWords and Facebook Ads.
Blogger, Huffington Post Nov. 2010 Present
Top story was featured on the front page of Huffington Post. Positioned next to writers such as Bill Gates.
Highest performing article to date earned 747 Likes and 229 Facebook shares, along with 66 tweets. Post
2011: Year of the Citizen Consumer was published in Goodified, an eBook by ad agency Direct Partners.
Research Asst., Center for Automotive Research May 2008 May 2009 & Mar. 2011 Feb. 2012
Led data-driven research efforts on the auto industry. Research led to program growth, including new
client acquisition. Designed and implemented a social media marketing strategy for one of CARs major
programs. Responsible for content curation for program members. Worked at CAR twice (see dates).
Blog Manager, Causecast July 2010 May 2011
Created content about cause marketing, social entrepreneurship, corporate social responsibility (CSR),
triple-bottom-line business (people, planet, profit). Outreached with peer bloggers. Drove traffic.
Director of Social Media, The HUB LA March 2010 May 2011
Designed and oversaw social media marketing strategy during HUB LAs pre-startup phase. Positioned
HUB LA as a thought leader in social entrepreneurship and sustainable business, using all levers of social
media outreach. Facilitated C-level introductions to company leadership and strategic partnerships.
Leadership
Founder, Girl Justice April 2014 Present
Girl Justice is a non-profit crowdfunding platform that will allow charities, schools, and girls to create
Kickstarter-style campaigns to support the education of girls in the developing world.
Board Member, StartingBloc Los Angeles May 2010 January 2011
I served on the board of non-profit StartingBlocs Los Angeles chapter, leading outreach campaigns to the
socially responsible and sustainable business communities that secured interest and participation in the
first ever Los Angeles StartingBloc Institute of Social Innovation, held in February of 2011.
StartingBloc Fellow, Boston Institute of Social Innovation February 2010
I attended a 5 day institute where I engaged in transformative impact sessions, conducted a social
innovation sustainability case study, and interacted with thought leaders, leading to continued inclusion
in an over 1,200 person active Fellow community.
Personal
Fluent in Spanish; Intermediate in Portuguese
Proficient in multiple martial arts
Love of travel, music, and social good
References Available Upon Request