Line up begins 10:00 a.m. at Main St/Wason Ave (North End) Parade will promptly begin at 11:00 a.m.

SPONSORSHIP & MARCHING

CONTINGENCY REGISTRATION











Please complete and return registration form with payment by Friday, August 29th


2014 Springfield Puerto Rican Parade Planning Team
Ernesto Cruz Jose Delgado Annamarie Golden Adam Gomez Freddy Lopez Luz Lopez Edward Nuez Jade Rivera Lucila Santana
springfieldprparade@gmail.com Like us on and #springfieldprparade
Line up begins 10:00 a.m. at Main St/Wason Ave (North End).
Parade will promptly begin at 11:00 a.m.








Parade Highlights
Date: Sunday, September 14
th
, 2014
Time: Line up begins 10:00 a.m. at Main St/Wason Ave (North End).
Parade will promptly begin at 11:00 a.m. and end at 1:00 p.m. at Main St/Boland Way

Marketing Highlights
The 2014 Puerto Rican Parade is advertised through extensive, and TV and print media locally. Main Street in the
North End of Springfield MA comes alive with wonderful music, dancing, culture and most importantly, families to
celebrate Springfields most beloved Hispanic parade. During this event, we give you the opportunity to put your
image and your product directly into the hands of hundreds of potential customers. Weve found that creating an
experience around your product really hits home. Depending on your level of sponsorship, your company may
benefit from many of the following event related promotions:
High visibility image around and within the route
Use of event logo in parade promotion
Retail/trade promotion
Retail outlet cross promotions

Make an I mpression
Depending upon your level of involvement, your advertising message will be seen during the parades
promotional period. Were targeting families and young people in the greater Springfield areas. This targeted
audience will see your message in a dynamic, unique and attentive environment that will help sell your product
or service.
TV Spots
Radio spots
Press announcements
Flyers or product samples delivered from floats
Social media promotion
The mission of the 2014 Springfield Puerto Rican Parade Planning
Team is to honor and celebrate the legacy and many contributions of
the Puerto Rican Community in Springfield. We are bringing the
parade back to the community while being more inclusive of all
Hispanic cultures and the broader community. Thanks to the
founders and previous parade organizers and contributors, as well as
the Board of Directors of the Puerto Rican Cultural Center, this
Planning Team has been endorsed to lead, organize and manage the
2014 parade on behalf of a very diverse community with many
important stakeholders.
2014 Springfield Puerto Rican Parade Planning Team
Ernesto Cruz Jose Delgado Annamarie Golden Adam Gomez Freddy Lopez Luz Lopez Edward Nuez Jade Rivera Lucila Santana
springfieldprparade@gmail.com Like us on and #springfieldprparade

Line up begins 10:00 a.m. at Main St/Wason Ave (North End).
Parade will promptly begin at 11:00 a.m.



Sponsorship Opportunities
Platinum
$5,000 plus
Exclusivity in your primary area of business
Banner with logo Presented by for a community marching contingency
Logo prominently placed on Parade Volunteer/Staff t-shirts
Recognition in all print, radio and social advertising and marketing
Complimentary parade participating (marching contingency plus up to two (2)
vehicles/floats
Gold
$2,500
Logo prominently placed on Parade Volunteer/Staff t-shirts
Recognition in all print, radio and social advertising and marketing
Complimentary parade participating (marching contingency plus one (1)
vehicle/float.
Silver
$1,500
Logo placement on Parade Volunteer/Staff t-shirts
Recognition in all print, radio and social advertising and marketing
Complimentary parade participation (marching contingency only)
Bronze
$1,000
Recognition in print, radio and social advertising and marketing
Complimentary parade participating (marching contingency only)
Friend
$500
Recognition in print, radio and social advertising and marketing
In-kind
We are happy to consider in-kind support and/or other levels of financial support.
Please contact us and we will work with you to customize a sponsorship package to meet
your needs.

Examples include trades for media and promotion. Food and water to feed and care for our generous
volunteers.






2014 Springfield Puerto Rican Parade Planning Team
Ernesto Cruz Jose Delgado Annamarie Golden Adam Gomez Freddy Lopez Luz Lopez Edward Nuez Jade Rivera Lucila Santana
springfieldprparade@gmail.com Like us on and #springfieldprparade

Line up begins 10:00 a.m. at Main St/Wason Ave (North End).
Parade will promptly begin at 11:00 a.m.
Parade Unit Info
Name of Marching Group:

Sponsoring Organization:

Website:

Number of Participants:

Unit Description, History
and Accomplishments:
Please provide us a description of your parade unit, its history, accomplishments and any other facts that might be of interest to those who the
watch the Parade. This info will be announced from the reviewing stand (possibly edited for length). You may also send this info via email to
springfieldprparade@gmail.com.







Primary Contact Person
Please provide contact info for the primary contact person for this group. The Parade Planning Team will communicate with this person right up until Parade Day. Be
certain that we can reach this person in the days and over the weekend prior to the event, if need be.
First & Last Name:

Mailing Address:

City/State/Zi p:

Phone:

Email:

On-site Unit Leader(s)
This will be the primary contact person on Parade Day. Please indicate a mobile phone number to use on Parade Day
in case we need to contact the Parade Unit directly.
First & Last Name:

Mobil e Phone Number

First & Last Name:

Mobil e Phone Number

PARADE CODE OF CONDUCT
In order to ensure the safet y of our spectators and parade partici pants, al l parade parti ci pants must abide by the followi ng:
Parade participants should arrive at Wason Ave, Springfield, MA before 10 am for parade line-up. (A line-up number will be issued upon registration.)
Arrivals after 10:00 am will lose their spot in the lineup and will be staged at the end of the parade No exceptions!
The 2-mile parade will begin promptly at 11:00 a.m. and end at the corner of Main Street and Boland Way.
The parade will commence rain or shine.
No person should jump on or off moving mobile units at any time nor should anyone be hanging onto a moving unit.
Entries with live animals are responsible for clean-up.
Please respect the residents and their property along the parade route.
Be respectful to parade organizers and follow their instructions.
NO alcoholic beverages allowed.
Music/Noise: follow staff direction on music and noise volumes.
Vehicles: no burning out or excessive engine revving.
City Officials and Police Officers reserve the right to remove any unit at any time for failure to follow any criteria, rules or unsafe acts.
The $250 for business and $100 for non-profit entry fee must be paid to the PRCC c/o Springfield Puerto Rican Parade Planning Team prior to 8/29/2014.
[ ]
Our organization/marching unit has reviewed and agrees to promote and uphold the 2014 Parade Code of Conduct.
2014 Springfield Puerto Rican Parade Planning Team
Ernesto Cruz Jose Delgado Annamarie Golden Adam Gomez Freddy Lopez Luz Lopez Edward Nuez Jade Rivera Lucila Santana
springfieldprparade@gmail.com Like us on and #springfieldprparade
Line up begins 10:00 a.m. at Main St/Wason Ave (North End).
Parade will promptly begin at 11:00 a.m.


Name of Sponsor and/or Marching Group:
Sponsorship
[ ]
Platinum $5,000 plus
[ ]
Bronze $1,000
[ ]
Gold $2,500
[ ]
Friend $500
[ ]
Silver $1,500
[ ]
In-kind (please contact us)
We are happy to consider in-kind support and/or other levels of financial support.
Please contact us and we will work with you to customize a sponsorship package to meet your needs.
Platinum through Bronze sponsorships include complimentary parade participation.

Type of Entry
PR Parades Elected Official
Marching Contingency
Applies ONLY to currently elected officials
[ ]
I am a currently elected official and would like to march
alongside other elected officials in the 2014 Springfield
Puerto Rican Parade Elected Official Marching Contingency.
No cost
School Group (K-12) [ ] Marching contingent - NO vehicle(s) No cost
Not-for-profit OR
Community Group
[ ] Marching contingent - NO vehicle(s) $100.00
Small Business (15 employees or less) [ ] Marching contingent - NO vehicle(s) $100.00
Business [ ] Marching contingent - NO vehicle(s) $250.00
Elected Official/Candidate
(same rate as not-for-profit)
[ ] Marching contingent - NO vehicle(s) $100.00
Vehicle/Float
1 vehicle
2 vehicle
Other qty*:
[ ]
[ ]
[ ]
*Important Note: More than two (2) vehicles per
contingency require review and approval from Parade
Planning Team.
$50.00 per vehicle/float

Type of Participation
Please check all that apply.
[ ] Antique Vehicle [ ] Equestrian [ ] Music (DJ equipment)
[ ] Band (Community) [ ] Float [ ] ROTC
[ ] Band (School) [ ] Historical Units [ ] Seniors
[ ] Carriage/Wagon [ ] Honor Guard/Color Guard [ ] Vehicle Contingency
[ ] Dance Team [ ] Marching Unit [ ] Veterans
[ ] Decorative Bikes and/or Motorcycles [ ] Military Drill Team [ ] Youth Group
[ ] Other (please specify):

Payment Information
[ ]
Check payment enclosed
Payable to: Puerto Rican Cultural Center. Memo line: 2014 PR Parade
Mail check payment to: Ed Nuez, 296 Cooley St, Springfield, MA 01128
[ ] Please invoice
[ ] Request pick up of our check payment. We will notify Planning Team when ready for pick-up.

Please complete/return registration form by
Friday, August 29
th
to:

Puerto Rican Cultural Center
c/o Springfield Puerto Rican Parade Planning Team
Attn: Fernando Sanchez
38 School Street, Springfield, MA 01105
Phone: 413-737-7450 Fax: 413-737-1305
Email: fsanchez@prccma.org and springfieldprparade@gmail.com

For Internal Use Only
Registration Received
(Date/Initial)
Intake #: Total $:
Invoiced
(Date/Initial)
Payment Received
(Date/Initial)
Logo Received
(Date/Initial)
Unit/Sponsor Description
Received
(Date/Initial)
Line-up #



Parade Route
A proud community partner and fiscal agent of the
2014 Springfield Puerto Rican Parade Planning Team.

Please mail check payment by Friday, September 5
th
to:
Freedom Credit Union
Attn: Ed Nuez
296 Cooley Street
Springfield, MA 01128
2014 Springfield Puerto Rican Parade Planning Team
Ernesto Cruz Jose Delgado Annamarie Golden Adam Gomez Freddy Lopez Luz Lopez Edward Nuez Jade Rivera Lucila Santana
springfieldprparade@gmail.com Like us on and #springfieldprparade