1.

1 INTRODUCTION
The aim of organization study is to gain an organizational
familiarization and in- depth knowledge of the functioning of various
departments. The study was undertaken with the objective of understanding
the working of a business organization. It gives clear idea about the
functions and practices of various department heads, S!T analysis, porters
five forces model analysis etc. The organizational study is intended to access
and to ac"uire the knowledge regarding the functional as well as the
management aspects of the firm.
#n os study has been conducted at TERUMO PENPOL LTD;
TRIVANDRUM. This study is oriented towards understanding, how the
company functioning. In practice, by interaction with the various
departments in the organization. $lood Transfusion is an integral part of the
%ealth &are delivery in any country. In fact it is the most important part of
the health care system. $lood bag is a disposable bio-medical device used
for collection, storage, transportation and transfusion of human blood and
blood components. The system consists of a single or multiple bags
connecting with tubing, needle, needle cover, clamp etc. The blood bags are
made of plastic materials which are compatible with blood. $lood $ags can
successfully replace the use of glass bottles for collection, storage,
transportation and transfusion of blood and blood components since bottles
re"uire e'haustive cleaning, rinsing and autoclaving procedures and there
are chances of breakage at any stage. $lood bags are most ostensibly serving
the medical field in crucial hour. #s the number of hospitals, nursing homes
are increasing( the demand for the blood bags too is increasing
pg. 1
tremendously. $lood bags cannot be advertised. The )S* for these products
is "uality.
In +arch ,-.., the company bought ).S. medical device company
CaridianBCT for around /,.0 billion. It is the largest ac"uisition by a
1apanese medical e"uipment maker and makes the company to the top of
global blood transfusion market.
1.2 OBJECTIVES OF THE STUDY
The main objectie! a"e#
To the study about the blood bag industry.
To study about the history of the T*2, each department functions, its
vision and mission.
To study the organizational policies, procedures, practices and future
plans of the firm.
To evaluate the strength, weakness, opportunity and threats of the
company.
To analyze *!3T435S five force model of the organization which
leads to the findings, Suggestions and conclusion.
1.$ %ETHODO&O'Y
This study familiarize with general working conditions of the
organization with respect to departments, functions, authority and
responsibility and procedures. The collection of data made through various
methods. These are6
pg. 2
("ima") !o*"ce!
*rimary data is the data which is collected by the researcher directly
from his own observations and Interviews.
So*"ce! o+ ,"ima") Data-
!bservation
Interview with +anagers, office staff and workers.
Secon.a") !o*"ce!
7ata from a secondary source is any data which has been collected by
another researcher, whether it is a group of people or just one person. The
data may have
originally been used for a different type of research, but we can manipulate
it to fit our research, instead of using it as it was intended to be used.
So*"ce! o+ Secon.a") Data-
7ata collected from #nnual 3eports of the company.
7ata collected from 7epartment manuals.
7ata collected from 1ournals, +agazines, $rochures, and ebsites.
1./ SCO(E OF THE STUDY
The study helps to develop a practical knowledge about the working
of the organization. It helps to get familiarized with the organizational
procedures and understand company5s strategy for growth, which faces
further e'pansion of capacity, modernization of processes, follow to strict
"uality assurance protocols and to boost efficiency in manufacturing.
pg. 3
1.0 &I%IT1TIONS OF THE STUDY
The information obtained is not complete and accurate, as confidential
matters were not disclosed for the purpose of the study.
The study has limited scope, as it aims an overall organizational study
and not an in-depth study.
The main limitation of the study was time constraint.
*robable bias of the respondents6 the secondary data provided for the
study by the authorities may be biased. 4rrors might have been caused
due to certain biases of the respondent.
7ifficulty in meeting with all the top level officials.
2.1 B&OOD B1' INDUSTRY
$lood product belongs to biological products and is a biological
active preparation, which collects healthy blood as the raw material and then
is made through biological process or separation and purification
technologies. $lood products are irreplaceable in the application of medical
emergency and prevention 8 treatment to some specific diseases. $lood bag
is a disposable bio 9 medical device used for collection, storage
transportation and transfusion of human blood components. Indian 3esearch
and 7evelopment organization is offering technology for the manufacture of
disposable blood bag systems. The system consists of a single or multiple
bags connecting with tubing, needle cover, clamp etc. The blood bags are
made of plastic material, which are compatible with blood. $lood bags can
successfully replace the use of glass bottles for collection, storage,
transportation and transfusion of blood and blood components since bottles
pg. 4
re"uire e'haustive cleaning, rinsing and autoclaving procedures and there
are chances of breakage at any stage. :urther, use of disposable bags
eliminates the possibility of any contamination. In recent times the blood
bag has become a conspicuous item and essential need of hospitals and
nursing homes to meet blood infusion emergencies. $lood bags are most
ostensibly serving the medical field in crucial hour. #s the number of
hospital, nursing homes are increasing the demand for the blood bags too are
increasing tremendously. # blood bag system comprises of a container
holding an in-activator that inactivates micro 9 organism contained in blood,
a container holding an anticoagulant and a connecting tube connected li"uid
9 tightly to the container, wherein the activator contains as a main
component a platinum compound capable of binding to nucleic acid of the
micro 9 organism or an a"ua comple' of the platinum compound( and a tube
for introducing a neutralizing agent to neutralize the in-activator which is
connected with the container holding the in-activator.
pg. 5
Fig2.1
Trend of *lasma ;olume &ollected in &hina, ,--.-,--<
Source6 www.researcinchina.com
The increasing trend of *lasma ;olume &ollected in &hina
from,--.to ,--< is a good e'ample to state the increasing re"uirement of
blood bags, as blood bag re"uirement is directly proportional to blood
product re"uirement.
1.anta2e! o+ In.ian Techno3o2ie!-
2ow capital investment.
%igh employment potential.
+a'imum use of local raw materials and manpower resources.
#daptable levels of sophistication.
2.2 4OR&D SCEN1RIO
=lobally, appro'imately >? million blood bags are collected annually
@Source6 %!A, +ajor blood bag manufacturers globally include
$a'ter $ioscience, )S#( $ayer &orporation, )S# and !ctapharma #=,
pg. 6
Switzerland. ith the increasing global demand for blood bags and growth
rate of its market being .? percent annually the business for the potential
investor is desirable and is e'pected to generate high returns from the
business. The investor would need to set up highly standardized plant as the
demand for these products largely depend on their "uality. The blood bag
manufacturing industry is now in a growth stage. It is now witnessing high
customer traffic. This particular industry goes hand in hand with new
technology. It also contributes a fair portion of revenue to the economy.
2.$ INDI1N SCEN1RIO
Terumo *enpol is IndiaBs largest manufacturer of $lood $ags. The
company is one of the largest producers of blood bags in #sia, other than
1apan with a capacity of .- +illion $lood $ags. The company has come a
long way since its beginning in .C<>.In.C<? *eninsular *olymers which was
a pioneer in the field of manufacturing blood bags was set up by +r.
&.$alagopal, an 4D-I#S officer and his brother +r.&.*admakumar. In 1uly
.CCC the company formally collaborated with Terumo &orporation, 1apan.
Terumo &orporation invested in the e"uity capital of the company and today
it holds >EF with the balance ,0F held by the promoters. The name of the
company was changed to T43)+! *4G*!2 2I+IT47 on -.H.-HCC.
The company pioneered the manufacture of $lood $ags in India and
then successfully launched a range of medical electronic products re"uired
for blood transfusion centers. 7riven by its strong customer-focus and
innovative spirit, the company has been the market leader ever since it
introduced blood bags in India and then successfully launched a range of
medical electronic products re"uired for blood transfusion centers. Today, it
is more than double the size of any other blood bag manufacturer in India.
pg. 7
Got only does Terumo *enpol offer customers a wide range of $lood $ags
and $lood $ank 4"uipment, but also offers tailor made products to meet
specific re"uirements.
$.1 CO%(1NY (ROFI&E
Terumo *enpol is India5s largest manufacturer of blood bags. The
company is one of the largest producers of blood bags in #sia, other than
1apan with a capacity of .I million blood bags. *eninsular *olymer 2td or
*enpol was established in .C<>. !n .C
th
1uly .CC. Tokyo based Terumo
&orporation has signed a contract to ac"uire >EF share of *eninsular
*olymers 2td. The new venture came to be known as Terumo *enpol 2td.
Terumo *enpol manufactures a wide range of blood collection systems and
medical e"uipments re"uired for blood banks and component centers.
The company has come a long way since its beginning in .C<>. The
company pioneered the manufacture of blood bags in India and then
successfully launched a range of medical electronic product re"uired for
blood transfusion centers. 7riven by its strong customer-focus and
innovative spirit, the company has been the market leader ever since it
introduced blood bags in India. Today, it is more than double the size of any
other blood bag manufacturer in India. Got only does Terumo *enpol offer
customers a wide range of blood bags and blood bank e"uipment, but also
offers tailor made products to meet specific re"uirements.
Terumo *enpol is part of the multibillion dollar Terumo &orporation,
a 1apanese company having its presence in over .?- countries. Terumo has
pg. 8
distinguished itself as a high "uality manufacturer of medical products with
.I factories around the world. The company generates annual sales of about
/, billion and employs >?-- people worldwide. Terumo is pioneering
products of future like implantable left ventricular assist system, artificial
vessels, minimally invasive surgery devices, nano capsules and more.
The $lood $ag :actory J$$:K is situated at *uliyarakonam, a suburb
of Trivandrum, and employees over 0-- skilled people. In .CC<, the
production capacity was only . million bags per year. In .CC0, the
production capacity was I million bags.
Today T*2 has a manufacturing capacity of ,E million bags per year. The
bags are tested against parameter set out in IS!-I<,0, which provides for
products that ensure safety of blood and blood components. They also offer
resistance to breakage in centrifuge among other parameters. The blood
bags are sold in over 0- countries across the world.
The +edical Systems =roup was established in .CC?. +edical
Systems =roup is engaged in the design and manufacture of specialized
blood bag e"uipment and software aimed at improving the blood
management systems and procedures in blood banks.
The manufacturing facility follows an integrated production system from
raw materials to finished products, ensuring strict adherence to =ood
+anufacturing *ractice J=+*K. The production system ensures careful
selection of materialsHcomponents, controlled production environment,
comprehensive testing of all inputs, intermediate products and finished
goods.
pg. 9
The main +eat*"e o+ the man*+act*"in2 +aci3it) i! the +3e5ibi3it) it o++e"!#
I. :le'ibility in product features.
II. :le'ibility in minimum order "uantity.
III. :le'ibility in delivery schedules.
Terumo *enpol has >-- customers all over India and its blood bags are
sold in over 0- countries across the world and its +edical 4"uipment
7ivision has more than .C-- installations to its credit. Terumo *enpol has
its head"uarters in Thiruvananthapuram and employs >00 people. The
company has an e'perienced team of marketing and sales professionals
covering the whole of India. The team is further supported by a well trained
service group.
Terumo *enpol manufactures a wide range of blood collection systems
and medical electronic e"uipment re"uired for blood banks and component
centers. #t Terumo *enpol "uality is a way of life. )tmost care and
attention is given to each and every stage of production to ensure strict
adherence to =+* and &4 +ark standards.
$.2 TI%E&INE OF I%(ORT1NT EVENTS
.C<>6 Terumo *enpol 2td launches India5s first single blood bags.
.C<<6 T*2 launches India5s first double blood bags.
.CCI6 T*2 launches India5s first triple blood bags.
,--.6 T*2 launches the Terumo #utomatic &omponent 4'tractor
JT#&4K which helps to bring down the time re"uired to separate
blood components in blood banks by easy, fast and standardized
method.
,--E6 T*2 launches two products, thawing bath &$ .-- and $
.--, for the safe and uniform thawing of fresh frozen plasma. It can
pg. 10
maintain temperature at any set value between E degree &elsius and
I> degree &elsius.
,--E6 T*2 launches the improved version of 7onor station &ompo
safe 7& ,--, which increases comfort and safety to the donor and the
phlebotomist.
,--E6 T*2 introduced new 7eep :reezer &ompo safe 7:-E-, which
is designed for the storage of plasma and preserving the labile factors
during shelf life.
,--?6 T*2 introduces blood bag with safety features that assure
protection from blood borne diseases.
,--06 T*2 introduces &ompo safe Semi- #utomatic 4'presser S#4
?-- that helps standardize the red cellsH packed cells by retaining
selected volume of plasma with 3$& in double and triple blood bags.
,--06 T*2 launches new <- degree centigrade 7eep :reezer, which
is designed as fast freezer for the preparation of fresh frozen plasma
and cryoprecipitate.
,-->6 T*2 won the state level award instituted by *3SJ *ublic
3elation Society of IndiaK for the best company promoting corporate
social responsibility activities among the industries in Lerala
,--<6 T*25s new est blood $ag *lant building was inaugurated by
+r. Lenji Sekine J*resident Transfusion $usiness, Terumo
&orporationK. ith this e'pansion project, T*2 has doubled its
production capacity which is presently .I million.
,--<6 T*2 organized a mega blood donation camp in association
with #ll Lerala $lood 7onors Society, &lub ,?, Lerala Sports
&ouncil and S$T as part of the programs in connection with world
health day. !ut of the ,.> donors who attended the camp, blood was
collected from .-> donors by the blood banks of +edical &ollege
pg. 11
%ospital, 3egional &ancer &entre, and Sree&hitiraThirunal Institute
for +edical Sciences.
,--C6 T*2 has won the !utstanding Safety *erformance #ward in
the category of medium size industries other than chemical and
engineering J-.? million to ..? million man hours worked K instituted
by the Lerala &hapter of Gational Safety &ouncil of India.
$.$ %ISSION
The +ission of T43)+! *4G*!2 is(
6Bette" 4a)! to Bette" Hea3thca"e7
Their perception is that today5s best will be replaced by something
still better tomorrow. They mean to go on and on in their "uest to create
better ways to better healthcare.
$./ VISION
To become a world class medical device manufacturer adopting
customer first approach in all business processes.
$.0 8U1&ITY (O&ICY
To maintain high "uality products meeting customers and
re"uirements.
To design all products in accordance with international standards.
To ensure high "uality at all the stages of the supply chain.
Terumo *enpol will contribute to society through health care.
pg. 12
Terumo *enpol is committed to continuously review and improve the
effectiveness of the "uality management systems. The "uality management
system of Terumo *enpol is certified according to IS!C--.6,---, .S!
.IE<?, 4uropean Standards 4G E0--. and 4uropean +edical 7evice
7irective CIHE,H44&.
$.9 8U1&ITY OBJECTIVES
4nsuring strict compliance to good manufacturing practice.
Improving the product "uality through continuous technological up
gradation.
4nhancing the product performance by sustained analysis of customer
feedbacks.
+aintaining high degree of "uality awareness among employees
through periodic training programs.
$.: 141RDS
#warded the national award for best research and development efforts
in industry from government of India for the year .CC?.
on the top e'porters award for medical disposable and surgical
items for the year .CC?.
on the second best award for medical disposable and surgical items
for the year .CC0.
on the top e'porters award for medical disposable and surgical
items for the year .CC>.
$.; Vo3*nta") B3oo. Donation Se"ice!
pg. 13
The solution is to increase the number of regular voluntary donors in
India. So their main aims are6
To create awareness and educate the public on the need for regular
and voluntary blood donation
To safe guard the interest and welfare of the blood donors.
To promote voluntary blood donation among all sections of society.
To reach out to peripheral rural areas so as to make them self-
sufficient Mrural blood donor forums.
$.< 1CIVITIES
7onor +otivation Seminars, $lood =rouping Sessions.
*ublication and 7istribution of *romotional +aterial on ;oluntary
7onation.
Getworking of e'isting :orums and Institutions.
#nnual &onferencesHorkshops to promote ;oluntary $lood
7onation.

$.1= (RODUCT (ROFI&E
T*2 has a wide range of products. It consists of blood bags, urine
bags, blood bag e"uipment( blood bag management software etc.T*2 is an
IS! C--- company for manufacturing and marketing blood bags. The
most important "uality of maintaining the
"uality of blood is the container in which it is stored. T*25s blood bag
reaches a customer after undergoing E. physical and biological tests that
pg. 14
ensures safety in use. Its product range consists of single bag, double bag,
triple bag, "uadruple bag, triple and "uadruple bag with S#=+-,.
$.11 (RODUCT C1TE'ORIES
.. $lood $ags 8 #ccessories
,. +S= J+edical Systems =roupK *3!7)&TS
I. Storage 4"uipment for $lood $anks
E. $lood &ollection 7evices
$.12(RODUCTS
$lood bag and accessories
$lood bag collection devices
Storage e"uipment for blood bank
$lood processing devices
*ortal J blood bank management softwareK
*ortable donor couch
Tube scalar
*lasma e'presser
$lood weighing scale
*latelet agitator incubator
Safello urine bag
+ini blood storage cabinets
7eep freezers
Terumo automatic components e'tracting
3efrigerated centrifuge
2imugrated I *2
2imugrated I *&
Trima 4"uipment and #ccessories.
Trima7isposibles.
1. B&OOD B1'S
pg. 15
The T43)+! $lood $ag systems are high "uality products designed
for optimum blood management during collection, separation, preservation
and transfusion. ;arious types of blood bag systems with improved storage
period of blood and blood components are available.
# new range of $lood $ags provides the $lood $anks with a large
choice of safety features. &arl alter and .*. +urphy, introduced the
plastic bags for blood collection in .C?-, a system which replaced the
previously used blood bottles .Terumo *enpol uses L>, *;& J*olyvinyl
chlorideK as raw material for blood bags. This contributes to their high
"uality, stability and tensile strength. *lasticizers aid in converting highly
brittle *;& resin into softer fle'ible compounds. The use of plasticizers
for increase in softness and fle'ibility. 74%* J7iethyl he'yls
phthalateK *referred plasticizer for medical grade *;&.
T),e! o+ B3oo. Ba2
Sin23e B3oo. Ba2!
Single bags are mostly used for the collection and transfusion of whole
blood. The anticoagulant used is &*7#
Do*b3e B3oo. Ba2!
7ouble bags are primarily used to separate blood into two main
components, packed red cells and plasma. The two bags are called as
primary bag Jused to collect bloodK, and transfer bag Jused to transfer the
separated component after centrifugationK respectively.
T"i,3e B3oo. Ba2!
pg. 16
They are used for whole blood collection followed by separation into
three components, packed red cells, plasma and platelets. The triple bag kit
contains one primary bag and two transfer bags Jfor platelet and plasmaK.
8*a."*,3e B3oo. Ba2!
Nuadruple bags are used for components reparation into packed red cells,
plasma, platelets. The kit contains one primary bag and three transfer bags
Jplasma, platelet, and $uffyK.
T1B >To, an. Bottom? b3oo. ba2
Thus, during component separation process, the top and bottom
components Jplasma and packed red cellsK move simultaneously into their
respective transfer bags, leaving the $uffy layer in the primary bag.
(enta B3oo. Ba2!
The *enta blood bag system contains ? bags It is designed for pediatric H
multiple
Transfusion it reduces the risk of multiple donor e'posure to pediatric
patients.
To, @ Bottom BB Aith &e*Boc)te +i3te" +o" CRC
The Inline filter bag is incorporated into the Nuadruple bag system . The
filter is encased into a soft plasticized *;& housing which minimizes the
possibilities of bag damage during storage, transport and centrifugation
B. (ORTI1 >B3oo. BanB %ana2ement So+tAa"e?
pg. 17
*!3TI# significantly improves safety, productivity, "uality and cost
effectiveness enabling solution to problems inherent in conventional blood
management methods. It is available in single and multi-user versions. It
also gives the details of
$lood $ags which the company producing. 7etails regarding the $lood
$ags are available as a database which includes the capacity volume of
blood bags.
Settin2 *, o+ B3oo. BanB!
Setting up or modernizing a blood bank re"uires a lot of time,
investment and effort on the part of the person in-charge. It spans across a
wide range of comple' activities starting from preparation of the project
proposal to ensuring uninterrupted day-to-day functioning of the $lood
$ank. 4ach of the activities re"uires e'pertise without which the cost and
time involved can shoot up to very high levels. T43)+! *4G*!2 2imited
has over .> years of e'perience in $lood $anking. 7uring these years the
company has interacted with many $lood $ank professionals and
manufacturers from across the world( and understands the operations of a
$lood $ank. This knowledge, combined with the e'pertise of a team of
highly trained managers, engineers and blood bank professionals, help
Terumo *enpol in providing the best solution to the blood banking needs.
Terumo *enpol helps to set up a fully functional blood bank that not only
conforms to 7rug 3ules but also to =+* as well as International Standards.
S1%(&IN' 1ND S1FETY FE1TURES
!ccupational e'posure to blood remains a serious concern during the
blood donation process. In order to address the safety issues concerning the
pg. 18
blood bank personnel, we have introduced a range of features in our blood
bags. The sampling and safety features are available on all configurations of
blood bags.
B3oo. Sam,3in2 1"m
This simple design eliminates the need for cut and drip sampling.
Nee.3e Inj*") ("otecto"
3educes the risk of needle stick injury from both donor and sampling
needles .It provides immediate shielding of needle on withdrawal from vein.
&*e" 1.a,te" an. T*be Ho3.e"
:acilitates safe in-line sampling. The uni"ue 2)43 adapter needle
provides for a safer sample collection using vacuum tubes. It reduces the risk
of needle stick injury from sampling needle.
("eC.onation Sam,3in2 Ba2
!ur skin houses millions of bacteria commonly called as skin flora
which can cause contamination of the collected blood on entering through
the needle during *hlebotomy. Ideally ,?ml of blood to be diverted to
achieve.
pg. 19
A. Fig 3.1
*rocess at $lood $ank
Source6 http6HHwww.terumopenpol.com
C. %S' >%e.ica3 S)!tem! '"o*,? (RODUCTS
T*be !ea3e"
3adio fre"uency sealing "uality, easy separation of tube segments after
sealing procedures as hermetic seal hence no contamination , no warm up
time re"uired.
DS1=1=
The DS.-.- model heavy-duty radio fre"uency bench top sealer
provides wide, reliable, snap-apart seals. This lightweight compact tube
sealer conserves space in the
pg. 20
work area and has international safety certification of 4G0.-.--..It
produces hermetic seal by waves minimizing contamination and haemolysis
of blood and blood components and the sealing head is easy to clean.
Feat*"e!
%eavy duty radio fre"uency bench top sealer ensures wide, reliable,
snap-apart seals.
+inimizes haemolysis of blood in tube segments.
*roduces a hermetic seal preventing chances of contamination.
Go warm up time re"uired.
&ompatible with the tubes of various manufacturers.
Go variation in seal "uality due to voltage fluctuation.
Splash guard provided JoptionalK.
(3a!ma E5,"e!!e"
%ighly sensitive electronic sensor to prevent contamination uni"uely
designed clamp mechanism ensures fast clamping at reduced power(
micro-processor based automatic collaboration for different type of tube
and bag.
Feat*"e!
)ni"uely designed compression plates e'ert uniform pressure on
the blood bag ensuring minimum layer disturbance for efficient
separation.
Same efficiency of separation across different brands of blood bags.
*owder coated mild steel cabinet.
pg. 21
!ptimum performance ensured by Switch +ode *ower Supply.
Go contamination in separated components due to voltage fluctuation.
&ompliance with international safety standards ensuring safety to
users.
(3ate3et 12itato" Inc*bato"
4nsure agitator at constant speed of >-OH-? cyclesHmin .digital
temperature monitor, uni"ue airflow system maintains uniform
temperature range. The &ompo safe *#H*I,-- is designed to meet all
international safety re"uirements of 4G0-0-.-.. This product stores
platelet concentrates in continuous motion at controlled temperature.
7igital temperature control monitor coupled with a uni"ue air circulation
system maintains. Incubator at a uniform temperature of ,,O- ,P& within
the Incubator chamber as per :7# recommendation. There are visual
indications and audio alarms for temperature variation, open door and
agitator failure.*#H*I,-- *latelet #gitators come in two options6 ,E and
E< bag capacities.
Feat*"e!
The flat bed agitator stores platelet concentrates in continuous motion
at controlled temperature.
%elps increase platelet viability, post transfusion recovery and
preservation of platelet morphology.
#gitation at constant speed of >? OH - ? cyclesHmin.
pg. 22
Go need for periodic calibration due to the digital temperature sensor
used.
*rovision for connecting e'ternal remote alarm.
;isual indications and audio alarms for abnormal conditions like
temperature deviation, door open and agitator failure.
&ompliance with international safety standards ensuring safety to
users.
%ini b3oo. !to"a2e cabinet!
Small capacity which is ideal for small-E?-ml blood bags power saver
ideal for remote location with fre"uent power failure.
Dee, F"eeEe"
Two models available- E--c and <--c high durability due to high impact
epo'y coating to resist scratches and rusting. Insolating sub lids to minimize
cold or during lid opening, clean fitter indicator light warns of fitter
clogging. #udible and visual power failure claims &:& free refrigerants and
insulation.
Re+"i2e"ate. Cent"i+*2e
*rogrammable memory for standard runs, 3educed maintenance
with brushless induction drive, #cceleration and declaration profiles.
pg. 23
&im*2*a". IIIC(&
To remove leukocytes and micro aggregates from up to ten units
platelet preparation. !nly polyurethane fitter is used for highest bio-
compatibility. )ni"ue air vent for convenient air removal.
Te"*mo 1*tomatic Com,onent E5t"acto"
# highly fle'ible automatic blood component e'tractor for the
standardized processing of centrifuged blood according to good
manufacturing process. The device is designed to be used with all
common standard bag systems. Its top angled press with press position
detection ensures high stability of layers during e'traction. It gives high
"uality, non contaminated products with ma'imum component yield and
viability with a reduction in leukocytes through $uffy method.
Dono" co*ch
It is designed for the comfort of the donor and the phlebotomist. 7esign
is based on haemoid dynamic principles Jhead high foot low position into
head low foot high positionK.
B3oo. co33ection monito"
4nsures better "uality blood than that collected using manual mi'ing
methods. &lamp programmed volume, uniformed oscillation for optimum
mi'ing ensuring higher yield of components.
pg. 24
Sa+e33o *"ine ba2
&onformity to IS!-<00C international standard for urine bag. 2eak
proof no return value to prevent back flow of urine to minimize the risk
of infection.
(o"tab3e .ono" co*ch
*uts the voluntary donor where it belongs. 4asy conversion from head
high foot low position to head low foot high position, no power
re"uirements.



Fig 3.2 Fig3.3
Dono" Station >DC2==? B&OOD CO&&ECTION %ONITOR
C D9=1
+aking blood donation a safe B3oo. Co33ection
and comfortable e'perienceQ ma.e !im,3e" .
F
pg. 25
Fig3.4 Fig3.5
TUBE SE1&ERC DS 1=1= (o"tab3e T*be Sea3e" G &%1==
Fig 3.6
Fig 3.
(3a!ma E5,"e!!e" G E$== (o"tab3e Sea3e" G &%1==
pg. 26
$2!!7 &!+*!G4GT S4*43#TI!GQ

Fig 3.! Fig 3."
Com,o Sca3e CS$== E$== Inte"+ace Aith CS$==
Fig 3.1# Fig 3.11
C")o Bath >CB 1==? (&1TE&ET 1'IT1TOR 4ITH
INCUB1T

pg. 27
/.1 OR'1NIH1TION STRUCTURE
The organization is working in three regions which includes corporate
office and logistics office at Sasthamangalam, blood bag manufacturing unit
at *uliyarakonam, and medical systems group at =eneral hospital 1n6,
Trivandrum.
The organization has the following department that functions
effectively with a vibrant group of employees with the help of whom the
organization is able to shape up its future. The different departments that
functions are6
.. *roduction 7epartment
,. *roduction 8 4ngineering 7epartment
I. *roduction *lanning 8 &ontrol 7epartment
E. Gew *roduct 7evelopment 7epartment
?. +aintenance 7epartment
0. #ccounts and :inance 7epartment
>. *urchase 7epartment
<. Stores 7epartment
C. Nuality #ssurance 7epartment
.-.4'port 7epartment
... 2ogistic 7epartment
.,.+arketing 7epartment
.I.*ersonnel and #dministration 7epartment
.E.%uman 3esource 7evelopment 7epartment
.?.&orporate Social 3esponsibility
.0.+edical System =roup
pg. 28
Fi2 /.1
!rganization structure
pg. 29
Chairman
Managing Director
Strategic planning Corporate Admin H !egal
Compliance
"#ec$ti%e Director
Corporate H
&inance
'M Mar(eting
)* Man$+act$ring ,ational Mar(eting Manager Head 'o%ernment
-$.ine..
D'M /peration
*AD
Head o+ --&
Material.
0A10C
2D
3echnical
e.o$rce Manager
Admini.tration and
Acco$nt.
*rod$ction
,*D
Sa+et4
Maintenance
Application Speciali.t
*rod$ction
0A
De%elopment
*$rcha.e
Snr5 Manager
6n.tit$tional -$.ine..
,ational Sale. Manager
All 6ndia Ser%ice
Manager
egional Manager
Area Manager
Sale. and Ser%ice
"ngineer
0.1 (RODUCTION DE(1RT%ENT
The policy of production department is to manufacture
medical product as per the international standards strictly in compliance with
specifications laid down in the standard operating procedures with
minimum possible wastage of resources.
("o.*ction ("oce!! ino3e!-
Selection of raw materials
:ormulation
*rocessing
1 .RaA mate"ia3! *!e.#
*;&
*lasticizers
7eo'idized oils
Stabilizers
2ubricants
!ther additives
B. Fo"m*3ation
This is a critical aspect that involves careful selection of raw materials
and proportions to be used to achieve the range of desirable properties. It can
be done by e'periments followed by various studies.
C. ("oce!!in2
$lood bags are made by welding together e'truded plastic sheets. The
bags are subjected to autoclave sterilization at high temperatures and
pressures and freezing temperatures in the blood banks. They should also
withstand processes like centrifuging, used to separate the various
components of blood. ;arious parts like connecting tubes,
pg. 30
needles, outlet ports, special flow-regulating valves, filters, safety features
and sampling ports go into these bags, which are filled with an anticoagulant
solution that prevents blood from clotting.
("oce!!in2 Ste,!#
1. (VC Sheet E5t"*!ion
The raw materials for sheet e'trusion are compounded *;& pellets. #
single screw e'truder is used for the continuous process. The major zones of
the e'truder are feed zone, meeting zone, recompression zone, adapter zone
and the dry zone.
2. (VC T*be E5t"*!ion
The raw materials for tube e'trusion are *;& compounded materials.
The inner diameter of tube is Imm and outer diameter is E.?mm. #fter
e'trusion serial number is printed on the tube.
$. Injectin2 mo3.in2
The outlet port is manufactured through injection molding. The raw
material used is *;& pellets.
/. In ,"oce!! te!tin2 o+ !heet
This is done to confirm "uality before being used in manufacture of
blood bags .The test on tube involves chemical test and element test. The test
on sheet also includes chemical test and element test.
pg. 31
0. T*be an. com,o*n.in2 a!!emb3in2
In tube assembling component of tube are broken off at junction
which have cuts provided at the stumping stage. $reaking of component is
done as per the specifications for each capacity and type of bag.
9. 4e3.in2Iba2 !ea3in2
:irst the sheet is assembled with one embossed surface and plane
surface facing the inside of the bag to be made. Thus both the inside and
outside are embossed as well as plane surface, then between the parallel
arranged sheet. Then tube and sheet are ready for sealing.
:. NeA ("oce!!
This stage is relatively new in the T*25s blood bag production
process. Two major reasons contributed to the creation of new process stage-
sticking and leakage. 2eakage is tested by passing filtered air with the help
of specially designed machine. To avoid sticking of bag air is injected into
the bag as per the standard set by N.#. 2ess amount of air leads to sticking
and more air effects the smooth flow of blood. &are is taken to ensure right
"uantity of air is injected. This stage provided an added advantage by
different bags of different thickness and volume to be produced at same
time.
;. &abe3in2 o+ ba2!
The labeling should be perfect. There are two types of labels *ressure
Sensitive *lastic 2abel J*S*2K and %eat Sensitive *lastic 2abel J%S*2K.
The latter one has certain advantages over the other. It has a plastic coating,
pg. 32
which prevents shrinkage after sterilization. %S*2 is e'posed to ..< & and
therefore is not destroyed during centrifugation. *S*2 is provided only to a
few old customers, who prefer it as it is cheaper. +ajority of the labels are
%S*2. *rior to use the batch number are printed.
<. ("e,a"ation o+ anti coa2*3ant !o3*tion
#nticoagulant solution is the one, which prevents clouting of blood.
4very blood bag should contain this solution in the re"uired "uantity, i.e.,
.EF of the net capacity of the bag. The solution is prepared at T*2 by using
inspected chemical like adenine JpreservatorK, citric acid, citro phosphate,
etc. from the N& 7epartment. :our types of
solutions are prepared, namely- &*7+, &*7, S#=+, #&7. &*7+
preserves blood for I? days, &*7 for E, days. S#=+ preserves blood for
E, days and has an additive to preserve blood cells.
1=. Fi33in2
The solution in collection tank is re-entered to sub tanks of capacity of
?-liter each. :rom this the solution is channeled to blood bags via nozzles.
Sample of the solution from nozzle is taken for testing. 7uring the process
of mi'ing, filtration, collecting, filling, the solution is least e'posed to air to
prevent contamination. The bags filled with the solution are sent for packing.
11. (acBin2
*olypropylene covers are used for *;& blood packing. *acking is
done manually. $ags are inserted and the tube with needle, holding assembly
and donor tubes are coiled into the packet. &oiling is different for Single,
pg. 33
7ouble and +ultiple bags. *acking of bag is followed by sealing. Sealing is
done manually or automatically.
12. Ste"i3iEin2
*acked bags are now brought in for sterilization. It consists of two
processes.
#uto claving
7rying
1$. Fina3 in!,ection
*inch off, leak, weld leak stopper leak, transfusion leak, needle blend
damages, label rejection, &*7# stain R color change and other defects are
checked.
1/. Foi3 ,acBin2J Ca"toonin2 an. Di!,atchin2
The foil package for the blood bag is three layer packs(
4'ternal polyester
+iddle aluminum
Internal polyethylene
pg. 34
Sheet "#tr$.ion -rea( o++ )al$e and
Co%er 3$7e
3$7e "#tr$.ion 6n8ection Molding
*rinting
Fi2 0.1
*roduction :low &hart
pg. 35
A..em7ling o+
/$tlet *ort.
/$tlet Cap. 2
6nner 3$7e
!a7eling
Sheet
-ag Sealing 6n
&$ll49a$tomatic
Sealing Machine
-ag Sealing 6n Semi9
a$tomatic Sealing
Machine
3$7e A..em7l4 +or
M$ltiple
3$7e Slee%e
/$tlet *ort. 2
3ran.+er
: connector
-rea( o++ )al$e
&illing o+ -ag ;ith Sol$tion
6ndi%id$al
A$tocla%ing
-ag Dr4ing
&oil *ac(ing 2 Cartooning
*ol4prop4lene
Co%er.
Di.patching
0.2 (RODUCTION 1ND EN'INEERIN' DE(1RT%ENT
*roduction and engineering department is concerned with the
introduction of new machines and new technologies for manufacturing in the
factory. The introduction of machines, technologies is done carefully so as to
minimize risk involved.
pg. 36
Chie+ *rod$ction Manager
*rod$ction Manager
Dep$t4 *rod$ction Manager
*lant Manager
&oreman
S$per%i.or.
A..i.tant *lant Manager
<or( A..i.tance
NeA machine int"o.*ction
*47 refers I processes before introducing new machines(
Installation Nualification
!perational Nualification
*erformance Nualification
KaiEen
It is a 1apanese term with the meaning continuous improvement. It
followed in Terumo *enpol for improving the "uality of finished product. It
is practiced in *47 with participation of employees in production
department.
0.$ (RODUCTION (&1NNIN' 1ND CONTRO& DE(1RT%ENT
*roduction *lanning and &ontrol can be viewed as the nervous system
of the production operation. This function aims at efficient utilization of
materials resources, people and facilities in any undertaking through
pg. 37
)* Man$+act$ring
D'M MS"
Head --&
Dep$t4 Manager =*"D>
"#ec$ti%e =*"D> "#ec$ti%e =*"D>
planning, co-ordination and controlling the production activities that
transforms the raw materials into finished products or components as a most
optimum manner. *roduction planning and control comprises the planning,
routing, scheduling, dispatching and follow up function in the productive
process. Terumo *enpol has a blood bag manufacturing plant at
*uliyarakonam with a capacity of .. million. The present capacity
utilization is .-.? billion. Terumo *enpol
has a well functioned production planning and control department.
The majo" +*nction o+ ,"o.*ction ,3annin2 .e,a"tment a"e#
&oordination with marketing activities.
*roduction planning i.e. preparation of yearly, monthly, weekly
and daily production schedules.
:inalize production planning
*reparation of work order system
3evise plan when production activities cannot confirm to original
plans and when revisions in scheduled production are necessary
because or rush orders.
Leeping up-to-date records scheduled and in process.
The im,o"tant ,"o.*ction cont"o3 +*nction! a"e#
.. Inventory control
,. 3eduction of idle time
0./ NE4 (RODUCT DEVE&O(%ENT DE(1RT%ENT
pg. 38
The future of every organization depends upon the successful launch
of new innovative products and services although new product development
is a key competitive capability for manufacturers worldwide, many
companies are unable to launch a new product on a timely basis. They have
a well functioning G*7 department it is the policy of G*7 division to
enhance customer satisfaction by designing, developing, and manufacturing
products meeting "uality standards and making them available to customers
on schedule.
F*nction!
7esigning and developing products meeting "uality standards
4mpowering personnel5s with the right knowledge, techni"ue and
tools
*ut together a working environment conducive to creativity,
efficiency and team work.
7eveloping business through products and services which are new
i.e. not in e'istence now.
pg. 39
Chie+ Manager
Dep$t4 Manager
Manager
0.0 %1INTEN1NCE DE(1RT%ENT
The policy of maintenance department is to upkeep all production
machines and utility e"uipments by periodic maintenance and providing
utility services.
8*a3it) 1!!*"ance ("oce.*"e
*reventive +aintenance
$reakdown +aintenance
4nvironmental +aintenance
("eentie %aintenance
*urpose to conduct preventive maintenance of utility e"uipment to
support daily production activities. !perating procedure of all the preventive
maintenance other than =+* re"uirement are detailed and recorded in each
department.
(3annin2
*reventive +aintenance is planned on the basis of the following6
pg. 40
A..i.tant "#ec$ti%e.
?$nior "#ec$ti%e.
Chemi.t.
A..i.tant Manager
+achinery manufacturer5s recommendations available with the
firm in the form of instruction manual.
#nalysis of $reakdown.
4'perience gained by maintenance staff.
+aintenance 7epartment prepares schedule for the *reventive
+aintenance of utilities e"uipment for a period of one year. #t the end of
one year and considering the information received from breakdown analysis,
if necessary changes are incorporated in the maintenance procedure. :or
carrying out certain $reakdown and *reventive
+aintenance activities, services are sought from e'ternal agencies. Service
done to e"uipments are filed e"uipment wise.
B"eaB.oAn %aintenance
The purpose of bring down the machineHe"uipment to efficient working
condition in the shortest possible time. #ccording to information received
from various departments find out the machineHe"uipment on which
$reakdown +aintenance is to be carried out. #ll maintenance activities are
recorded in respective machine history records. :re"uency of maintenance
re"uirement is also recorded. $reakdown +aintenance which cannot be
attended on regular working days and which are not so critical shall be
postponed to holidays.
Eni"onmenta3 %onito"in2
&ontrol of environment in a clean room area is essential to keep the
bio-burden at a low level, so that the microorganism can be e'cluded during
processing and packaging of sterile products. Sterile products is of high
pg. 41
"uality standards and purity, must be free from microorganism, particulate
matter, etc. #ll components and processes involved in the preparation of this
should be clean and selected to eliminate, as far as possible, contamination
of all type. 4nvironmental cleanliness is of primary importance to control
microbes and particulate matters in air. Thus conditioned monitoring of
operating environment is essential. :ollowing procedure outline the method
to be followed for testing 9 filters, ); lamp efficacy, fumigation, pest
control, painting of all the manufacturing areas and factory premises.
Fig 5.3
+aintenance 7epartment
0.9 1CCOUNTS 1ND FIN1NCE DE(1RT%ENT
pg. 42
"#ec$ti%e Director
)* Man$+act$ring
Head --&
Head *lant "ngineering
"#ec$ti%e
Maintenance
"#ec$ti%e
Maintenance
"#ec$ti%e
Maintenance
"#ec$ti%e
Maintenance
:inance is the life blood of any business. !rganizations should
understand the importance of finance as a component of the strategic
decision-making process. T43)+! *4G*!2 has a well functioning
finance department.
De,a"tment ,o3ic)
The policy of :inance 7epartment isS to ensure provisions of timely
finance to various departments, without any delay and as per plan and to
e'ercise necessary financial controls and to maintain and record all financial
transactions of the organization accurately, systematically and to provide all
statutory reports and returns to concerned statutory agencies, and to provide
internal information reports on time to management and measuring
organization performance and for decision making.S
DUTIES 1ND RE(ONSIBI&TY
*lan and manage fund flow, cash flow to cover critical e'penses,
purchases and statutory obligation of the company.
#ttend to all bank matters liaison with bank and financial institutions.
To scrutinize all payments and approve the same.
To collect dues to the company in time.
&ompliance of internal audit report.
*reparation of balance sheet and monthly profit and loss account.
4ffective financial control.
$udget preparation 8 *reparation of annual accounts.
#ttending to income ta', central e'cise and sales ta'.
pg. 43
#ccounting e'ecutive general capital accounting, depreciation
statement.
+aintenance of updated capital asset register check, verify and ensure
proper and correct purchase accounting and journal accounting.
#nalysis of creditors accounts to check out various unsettled
advances.
F*nction!
The various functions of finance department are6
To provide financial assistance to the various departments.
3elation with bank and financial institutions.
To collect money from debtors.
To maintain accounting records.
To comply with various statutory formalities.
To provide management information.
pg. 44
Fig 5.4
*rocess of #ccounts and :inance 7epartment
pg. 45
Doc$ment *reparation
&iling o+ Doc$ment.
3ran.action
Acc$rac4 Chec(ing
Doc$ment )eri+ication
3ran.action Appro%al
3ran.action Acco$nting
FIN1NCE DE(1RT%ENT
0.: (URCH1SE DE(1RT%ENT
#n average commercial enterprise disposes of more than half of its
income on materials, supplies and services. # five percent saving in material
costs in a business organization can thus e"uate with an increase in turnover
of ,?F. 4ffective purchasing is therefore the key to the overall profitability
of a business. The *urchase department in T*2 coordinates all purchasing
activities. The policy of the purchase department is to provide
materialsHservices to the "uality and the delivery as acceptable to the
pg. 46
Dep$t4 &inance Manager
&inance Ad%i.or
&inance Manager
A..i.tant &inance Manager
Section /++icer.
re"uisitioned, procuring them at economical or convenient terms and to
maintain good professional business relationship with sub-contractors.
The main activities of *urchase 7epartment include6
*urchase order e'ecution
3eceipt of materials
$ill passing and release of payment
(*"cha!e O".e"
$ased on the approval of subcontractor the purchase e'ecutive
prepares the purchase order in favor of the selected subcontractors with all
relevant purchase date. *! is prepared in si' copies. The re"uisitioned is
e'pected to check his copy of the *! and if any discrepancies are observed
regarding specifications, "uality, delivery dates in the order purchase
department is to be notified. *! is maintained in three series for raw
materials, consumables and capital goods. The orders are normally send by
post but to local subcontractor it may be handled over personally.
Recei,t o+ mate"ia3!
#fter the *! is placed the sub contractor are contacted through phone,
fa' or letter to confirm the receipt order. The subcontractor dispatches the
materials are agreed. If deemed necessary remainders are end a week before
due date of dispatch. The dispatch
details are entered in material dispatch register. This is maintained for
a period of two years. To cover transit insurance, weekly statement of
dispatch is prepared and sent to insurance companies. 7ispatch documents
pg. 47
are obtained from the subcontractors if the payment is through bank. *rior to
taking delivery the consignment are checked for any damage or loss. If any
damage or loss occurred the insurance company will immediately informed
and the insurance survey is arranged. # claim is lodged on insurance
company if there is any actual damage. Then the consignment is collected
and delivered to the stores.
Bi33 ,a!!in2 an. "e3ea!e o+ ,acBin2
The particulars in the invoice are compared with that of purchase
order discrepancies, if any is noted on the reverse of the invoice then
concerned purchasing e'ecutive is informed comparing the invoicesRbill
with the purchase order and it is ensured that the bill can be passed on the
receipt of accepted =3G. Such invoices is recorded in the Invoice &atalogue
3egister and kept in pending bill file. #s soon as =3G copies are received
from stores it is in warded in =3G &ontrol 3egister. The information of
purchase invoices no6 and bill amount is registered on the reverse of the
invoice having appropriate =3G. 4ndorsement for passing the bill is made
on the reverse side of the bill. Such passed bill and corresponding =3G are
forwarded to finance department as per agreement mentioned in the
purchase order the re"uest for the payment are duly signed by purchase
e'ecutive and is
sent to finance department, to the release of payment on the due date.
#fter releasing the payment the finance department returns the second copy
of the re"uest for filling in the payment details.
0.; STORES DE(1RT%ENT
pg. 48
Sound stores management is a key to the running of every profitable
and efficient organization. The policy of the store is to store and preserve
materials in good condition by maintaining optimum level of inventory,
issue the same to the user and manage the finished goods till it is dispatched
to the customer.
F*nction!
3eceipt and storage of materials
Issue of materials
*reservation
3eceipt and sale of scrap
*ackaging of finished goods
I!!*e o+ mate"ia3!
#ll the sections in various departments are given separate re"uisition
book. $ased on the re"uirement the re"uisition is made by the concerned
department. The stores assistant based on :I:! approves all the re"uisition.
The items kept for issue will be verified by the stores clerk and signed by the
stores in charge. #fter taking store copy of receipt note material is
transferred to the plant by stores assistant. Items to outsiders are given with a
material movement pass.
Di!,atch o+ +ini!he. 2oo.!
1unior e'ecutive who intimates the marketing office regarding daily
stock position by fa' generates daily stock position of finished goods from
computer. +arketing office furnishes in return the details of finished goods
to be distributed by dispatch advice note. The superior directs the head load
pg. 49
worker to load goods batch wise as per *erforma invoice. =oods are taken to
the lorry 9 base by trolley and thereafter manual loading into
the truck should be done. The vehicles in which bags are loaded should be
free from dust and should be clean. =oods loaded are counter checked by
invoice. # non-returnable
material pass is prepared for the "uantity to be dispatched by superior.
+aterials movement pass is handed over to the security
Fig 5.5Stores 7epartment
0.< 8U1&ITY 1SSUR1NCE DE(1RT%ENT
In manufacturing, "uality control or "uality assurance is a set of
measures taken to ensure that defective products or services are not
produced, and that the design meets performance re"uirements. It includes
the regulation of the "uality of raw materials, assemblies, products and
pg. 50
S$per%i.or
Dep$t4 Manager
?$nior "#ec$ti%e
Data "ntr4 /perator 3echnician Store. A..i.tant Store Cler(
components( services related to production( and management, production,
and inspection processes.
The policy of the N#7 department is to ensure "uality by adopting
high standard of testing with respect to pharmaceutical standards. IS!
De,a"tment ,o3ic)
standards in house specification and to develop the implement system
for imposing "uality as per "uality objectives of the company. The firm has a
well e"uipped N#7 at the factory assuring the "uality of finished goods as
well as raw materials.
F*nctiona3 a"ea! o+ 81D
Nuality control
Nuality assurance
8*a3it) cont"o3# This section deals with final inspection of goods i.e.
whether the finished goods passed or failed the "uality checks.
Thei" inAa". in!,ection inc3*.e!#
Inspection of *;& pellets
Inspection of ** cover
Inspection of blood bags labels
Thei" ,ha"mace*tica3 in!,ection inc3*.e!#
Inspection of water for injection
Inspection of citric acid and Inspection of adenine
Inspection of mono basic sodium phosphate
Inspection of sodium citrate
pg. 51
N& checks sample of raw materials and they have to approve its
"uality before production. Inspection of solution is done before they are
filled into the bags.
8*a3it) %ana2ement S)!tem
Terumo *enpol has implemented N+S considering all aspects of
personnel inputs, apt technology and machinery for various operations.
:unctions such as G*7, production engineering, purchase and stores, N#7,
production, maintenance, %37 and marketing are smooth functioning. N+S
is applicable for any sourced operation or process that Terumo *enpol may
engage from time to time.
0.1= ED(ORT DE(1RT%ENT
pg. 52
"#ec$ti%e Director
)* Man$+act$ring
Head --&
Dep$t4 Manager 0A10C
Dep$t4
Manager 0A
Dep$t4
Manager 0C
"#ec$ti%e
0A
"#ec$ti%e
0C
A..i.tant
Manager 0A
A..i.tant
Manager 0C
+ore than 0?F of Terumo *enpol sales come from the e'port market.
Terumo5s market share comes around ,--,?F of the world market Terumo
*enpol e'ports goods to more than <, countries of the world.CCF of the
e'port constitute blood bags and .F constitutes e"uipments.

#chieve e'cellence in customer service by providing
Timely and accurate information
!n time deliveries for all orders
Technical and promotional support
%ean! o+ e5,o"t
C?F of the company5s e'port is through Sea and the rest is
through air.
E5,o"t incentie!
The practice of giving e'port incentives is virtually universal, and
India is no e'ception. Terumo *enpol enjoys a number of e'port incentives
such as6
74*$ J7uty 4ntitlement *ass $ookK
4*&= J4'port *romotion &apital =oodsK
#7;#G&4 2I&4GS4
Sa3e! "et*"n
Sales return owing to "uality complaint is taken as per procedure for
product recall. :or sales return other than "uality complaint prior approval
from 4'ecutive director is obtained.
pg. 53
C*!tome" com,3aint han.3in2
&omplaints related to product should be communicated to "uality
assurance department or e'port department. &omplaint is forwarded to the
"uality assurance department for blood bags for the study of complaints
.within ,E hours of the receipt of
complaint 7+ is authorized to replace defective bags free of cost to the
customers immediately on receipt of the complaint. If the complaint is of
biological nature N#7 should arrange four testing of bags in house H by
e'ternal agencies if necessary. If the analysis of the "uality complaint shows
that there is a batch problem. N#7 should within ,E hours inform 2& for
the product recall .+arket returned products are delivered to the store fresh
stock will be supplied free of cost to the customer.
Se"ice com,3aint
#ll the customer complaint other than product "uality complaint is
termed as service complaint. #ll this include6
.. Short supply ,. 7ispatch of wrong products I. Gon receipt of dispatch
document
E. 7iscrepancies in invoicing Hdispatch documents ?. 7amages in outer
packing over
0. 7elay in delivery
pg. 54

4'port 7epartment Fig 5.
0.11 &O'ISTIC DE(1RT%ENT
DUTIES OF &O'ISTIC COORDIN1TOR
!rder processing
7elivery status updating to customers.
7ispatch orders.
4'ports shipmen of documentation.
4'port incentives.
;erification and passing of freight bills.
%ana2e" In 3o2i!tic!
!verall responsibility for sourcing of all products marketed by
Terumo *enpol.
pg. 55
"#ec$ti%e Director
A..i.tant Manager ="#port>
"#ec$ti%e "#port
"#ec$ti%e "#port
!verall responsibility for warehousing and distribution.
%andling of service complaints.
4ffecting delivery to customer on schedule.
7evelop and establish genuine alternative subcontract for supply
and servicing and to evaluate them appropriately
+onitoring and implementing corrective action at depot.
*reparation and submission of tender document.
Issue of intends and convening contract review.
)pdating information on sales on a daily basis.
Senio" E5ec*tie!
)pdating of stocks of traded goods in the computer.
+aintaining the depots stock record.
Submitting of weekly and monthly stock statement and total
stock statement on time.
3egistering purchase re"uisitions.
+aintaining purchase order register, bill passing register, checking
of all purchase bills and passing them arranging payments and
maintenance of
all registers and reports concerned &ollection of dates and
calculation of incentives
*reparation of tender document and arranging to send them on
time
pg. 56
3egistering purchase orders customers and maintaining records
*reparation of statement relating to monthly marketing review
meetings
Typing of all kinds of correspondence statements and mailing them
on a daily basis.
&ommunication with customersHdepots.
Fig 5.!
2ogistic 7epartment
pg. 57
"#ec$ti%e Director
Senior "#ec$ti%e.
Manager !ogi.tic.
Senior "#ec$ti%e.
Senior "#ec$ti%e. ?$nior "#ec$ti%e.
0.12 %1RKETIN' DE(1RT%ENT
The policy of marketing department is to achieve e'cellence in
customer service by providing timely and accurate information, on time
deliveries of all orders, technical and promotional techni"ues.
%ajo" +*nction! o+ ma"Betin2 .e,a"tment
7eciding price and discount revisions as appropriate from time to
time.
%andling of the en"uiries Jboth domestic and e'portK generated.
Issuing of the delivery order.
&oordinating with various other departments Jfinished products,
finance, and "ualityK for the proper e'ecution of the order received.
&ollection of payment towards of the order e'ecuted.
&onducting regular customer surveys.
Dome!tic ma"Bet i! .ii.e. into !i5 Eone!
South .JLerala, Tamil GaduK
South ,J #ndhra *radesh, LarnatakaK
4ast
est
Gorth
pg. 58
=ujarat
+anager +arketing. The products of Terumo *enpol can be sold only
to I--- licensed blood banks of the country. !ut of these I--- blood banks
EC- blood banks do component separation. Gow the company5s major focus
is on them because they use multiple bags, which is profitable to the
company. Got only that the competition for multiple bags are very less
compared to single bags
Fig 5."
Supply &hain of T*2
Terumo *enpol has depots in five major cities of India including
metros. The depots are located at6
7elhi
&hennai
Lolkata
=ujarat
Thiruvananthapuram
:rom these depots goods are transmitted to distributors and from there
to final customers. These depots may sometimes have sub depots.
Sa3e! ,"omotion techniL*e!
pg. 59
3er$mo *enpol !td5
Depot.
Direct C$.tomer. Di.tri7$tor
S$79
Di.tri7$tor
7evelopment follows the various sales promotion techni"ues such as
direct mail campaigns, website, sales persons and also market research. $ut
the most important techni"ues are medical e'hibitions and conferences
("o.*ct '"o*,
$lood $ags
$lood 4"uipmentsJ+S=K
4"uipments directly import from Terumo
%ain com,etito"!
#t present the main competitor of Terumo *enpol is 1 +ithras
Industries, 7elhi. The other competitors are %22, *olimedicure, 4astern
+edi Lit, and certain local companies of Gorth. $ut the competitors are not
matches for Terumo *enpol on account of its high "uality.
%a"Bet Sha"e
T*2 is concentrating on both International and 7omestic market.
!nce T*2 was the leaders in +arket Share, but now they are concentrating
on profitability
pg. 60
Manager
6n.tit$tional
-$.ine..
'M Mar(eting
egional
Manager.
3echnical e.o$rce
Manager.
,ational Sale.
Manager
All 6ndia Ser%ice
Manager
Fig 5.1# +arketing 7epartment
1$. (ERSONNE& 1ND 1D%INISTR1TION DE(1RT%ENT
The work force is an instrument in the organization and the personnel
manager provides and shapes that instrument. This instrument work force
consists of human beings of varying types with comple' and changing needs
and values. The personnel manager assists the organization in adapting
changes in mi' and values. %e searches for programs that have overlapping
interest for both the employees and the organization. *roduction department
is functioning in an organization under an efficient personnel manager.
F*nction!
To meet the manpower re"uirement.
To carry out the administrative function of the factory in
asystematic manner.
*reparation of payroll document.
Salary disbursement.
3esponsible for company vehicle.
%andling of inward and outward letters.
Selection of security staff.
C&1SSIFIC1TION OF 4ORK%EN
(e"manent# C hose work is permanent in nature and whose
appointment is duly confirmed by the management after he has
pg. 61
Sale. 2 Ser%ice
"ngineer.
Area Manager.
completed his probationary period. ("obatione"!# C Is one who is
provisionally employed with the view to give permanent employment
by the company management
Tem,o"a")# C Temporary workmen include a person who is employed
for work which is temporary in nature and likely to be ended with in a
limited period.
S*b!tit*te# C Is a workmen who is appointed in the post of permanent
workman
or probationer who is temporarily absent on account of any reason.
Ca!*a3#CIs a person who is on a work of casual in nature, irrespective
of the length of the period of work.
1,,"entice T"ainee# C Is one who is engaged for any length of period
for the purpose of learning any work with or without stipend or any
allowances as maintained in the contract of appointment.
INDUSTRI1& RE&1TION
Industrial relation means the relation between any employee and
management. In Terumo *enpol a good industrial relations is maintained
through negotiations between management and group of employees,
commonly known as collective bargaining, that determine the conditions of
employment. The result of collective bargaining procedure is called
collective bargaining agreement. These agreements contain settlements
regarding wage structure, allowance( leave facility, rights and
responsibilities of employees, disciplinary procedure etcQ.
pg. 62
There have been four collective bargaining agreements in T*2. They
are from
.CC- ---- .CC,
.CC, ---- .CC?
.CC? ---- ,--.
,--. ---- ,--0
,--0 ---- ,-..
There are four trade unions they are6
T* 4mployees )nion JT*4)K
T* 4mployees Sang JT*4SK
T* 4mployees #ssociation JT*4#K
T* 4mployees &ongress JT*4&K
T*4) was the first in the company, this was split into three unions T*4S,
T*4#, T*4&.
(ROB1TION
4very workmen recruited by the management shall unless otherwise
specifically mentioned in the appointment order, be on probation for a period
which shall be ., months initially subject to e'tension for a ma'imum
period of ., months if demand specific for any reason which shall be
communicated in writing to the workman not less than I- days from the date
of e'piry of initial probation.
pg. 63
4ORKIN' TI%E
The working time will be as per the notice e'hibited on the respective
notice board. The period and hours of work for all workmen for each shift
shall be e'hibited on notice board. The management or the competent
authority has the right to re"uire a workman or a group of workmen to work
e'tra time during any day beyond the prescribed hours of work during any
week beyond the E< hour subject to the provision of any law and on payment
of overtime wages.
1TTEND1NCE
It is the duty of every employee that heHshe should attend the office
?min before the office time starts. The working time is fi'ed at -C.--hrs to
.>.I-hrs with I-minlunch break between .I.---.I.I-hrs. It is the duty of
every staff to endorse there porting time and sign the attendance register at
the front office.
4ORK SHIFT
There are two types of shifts ie, general and relay shift. #s most of the
employee is ladies the general shift is from <.I- am to -?.--pm. The relay
shifts are for gents from 0am to , pm, ,pm to .-pm and .-pm to 0am.
Inspections are carried from Epm to .,
midnight. The workers are provided with transportation facilities at early
morning and night. #ttendance is registered through punch card system.
pg. 64
4ORKERS7 (1RTICI(1TION IN %1N1'E%ENT
The thought that participation of workers in management is inevitable
in the process of decision making for higher productivity in micro and macro
level and for the smooth functioning of industrial democracy has gained
much strength. It is because of the realization that labor is not only the factor
of production, but also the sensitive human element. In T*2 workers
participation in management is through the following6
orks committee
Safety committee
&anteen committee
3ecreation committee
elfare fund committee
'"ieance ,"oce.*"e
#ll grievances shall be handled in accordance with the procedure laid down6
The workman in person will first take up grievance with his
immediate supervisor.
If the workman is not satisfied with decision of the immediate
supervisor or fails to receive an answer from him within > days, he
will take the grievance to the ne't immediate superior officer.
If the decision of the officer is not satisfactory the workman will
present his grievance to the department head in writing in the
grievance note duly signed by the worker.
pg. 65
If the decision of the head of the department is not satisfactory the
workman will present a copy of the grievance to the head of the
personnel department.
The head of the personnel department or any person
authorized by him or by the management will take the final decision and
inform the in written format. #ny representation regarding a grievance
which does not comply with the provision of these rules shall not be
considered.
4e3+a"e +aci3itie!
The workers are granted with all statutory welfare facilities as per :actories
#ct.CE<, 7rugs #ct and 4SI. There is a highly subsidized canteen which
gives >?Fsubsidy for the workers. :estival allowances provided to workers
during festivals.
Canteen Faci3it)
# fully-fledged canteen is functioning within the factory premises.
4'ternal team on contract basis undertakes the canteen. The contract is
usually for one year, which is decided on the basis of "uotation, which is
fi'ed by management. $uilding, furniture, utilities, water, gas, etc are
provided by the organization. The payment is made as two sections, payment
of .stto .?thon ,-thof current month and payment of .0thto I-thon .-
th
of
ne't month. !ther allowances like *.:, 4.S.I, ;.3.S, etc are also provided to
the team. 4mployees are provided coupons, which are available at3s.,.?-,
3s.E- and 3s.?-. The coupons are provided on +ondays, Tuesdays and
Saturdays unto ,?
th
of each month. #n employee5s price menu is fi'ed and
pg. 66
displayed in canteen. 4mployer5s contribution is IHEthand employee5s
contribution is .HEth.
# canteen committee is functioning at Terumo *enpol, which
constitutes Etrade union representatives, , management representatives and
representatives of *ersonnel and #dministrative 7epartment. &ommittee
checks the functioning of the canteen, employee satisfaction, etc. #
complaint register is maintained at the canteen, for employee5s to register
complaints. The canteen committee does monthly review of complaint
register.
Hea3th) mea!*"e! in!i.e the +acto")
The company provides certain dress codes to worker in which they are
covered from head to toe e'cept eyes. The dress is usually blue in color and
consists of pajamas, jubbahs, masks, =lovers, and rubber slippers. The
"uality of personnel and administration department enhances the reputation
of the organization so far as its e'ternal stakeholders are concerned. Terumo
*enpol has a well managed personnel and administration department.
pg. 67
)* Man$+act$ring
"#ec$ti%e Director
*er.onal Manager
Head --&
Dep$t4 Manager
*er.onal /++icer
Fig 5.11 *ersonnel and #dministration 7epartment
0.1/HU%1N RESOURCE DEVE&O(%ENT DE(1RT%ENT
!rganizations have proclaimed their human resources to be their
Tmost valued assetS. %uman capital is a critical factor in promoting
competitiveness as it provides the re"uired knowledge, skills and capabilities
for developing competitive strategies. The role of the human resource
function is to deliver the human competencies i.e. the internal capability
re"uired to achieve the organization5s objectives. T43)+! *4G*!2 has a
well functioning %37 department. The main function of %37 department is
hiring, induction, training and performance appraisal in resonance with the
"uality policy and organizational goals.
DUTIES 1ND RES(ONSIBI&ITIES
Hea. o+ the De,a"tment
3ecruitment of e'ecutivesHmanagerial categories as authorized by
the management.
#dministration of performance appraisal awarding increments,
performance rewards, promotion and grievance redresses of
employees.
*lanning, organizing and conducting training as per the training
plan and policy.
Initiating organizational development activities to bring the
manpower in line with the management vision.
pg. 68
E5ec*tie HRD
3esponsible for generating all the +IS reports
*reparation of appointment orders and other office orders.
&oordinating with placement consultant and other internal and
e'ternal customers of %37 department as and when needed.
#ssisting %!7 J%37K in day to day functions.
Fig 5.12
Source6 7epartment 1ournal
The major functions of %37 departments are6
3ecruitment, Training, *erformance appraisal
pg. 69
RECRUIT%ENT
3ecruitment means searching for and obtaining potential candidates
insufficient numbers and "uality so that the organization can select the most
appropriate people to fill its job needs. The two main aims of recruitment are
the attraction and retention of the interest of suitable applicants, and the
projection of a positive image of organization to those who comes to contact
with it.
(*",o!e
To ensure that the organization has ade"uate competencies in all
functional areas to meet its objective and goals. The sources of
recruitment are6
Gotification press or advertisement
&ampus interviews
Gatural transfer and promotion
3eference by consultancy or professional bodies
4mployee referrals
("oce.*"e
3ecruitment is one of the most important activities of %37.
3ecruiting the right person for the right job ensures better productivity and
lesser hassles. 3ecruitment will be done on the basis of manpower budget.
+anpower budget for a financial year will be prepared by %!7 J%37K at
the time of preparation of business plan of the organization.
%!7 J%37K will consult the divisional head and the budget
and planning department for preparation of manpower budget. %!7 should
forward the number of re"uisitions and initiate the process of recruitment if
pg. 70
the position is budgeted. If it is not special approval from the management
should be obtained. 3ecruitment will be done through internal database,
recruitment agencies, campus recruitment, advertisement etc. Selection
process involves written test, group discussion and interview. #fter short
listing the candidates, an interview panel will be determined and they will
conduct the interview. Interview panel contain s subject e'pert, department
head, %3 representative
and divisional head. %37 dept will send the interview details along with
names, proposed salary and responsibility to the +7 through 47 for the
comments or approvals. The appointment order will be prepared and issued
based on this. !n resignation an e'it interview is conducted by the %!7
J%37K.
TR1ININ'
Training is very important for learning and development. %3
department should plan, organize and conducting training programs as per
the training plan, policy and needs.
(*",o!e!
Identify the training needs.
)pgrade knowledge and skills.
$uild up a line of competent confident people and to prepare them for more
responsible jobs.
("oce.*"e
Training is done based on the identified training needs by the
reporting officer and by the associates. Training is done through
administering psychometric tests. Training calendar is prepared on the basis
pg. 71
of the identified training needs and cultural needs of the organization. The
training calendar depicts the training plan for the year. $ased on this a
monthly calendar is prepared. +ainly there are two types of training6
Internal Training
4'ternal Training
Inte"na3 T"ainin2
Induction training is an internal training. It is given to newly appointed
employees. In this training they provide details regarding company products,
market, and demand trends, marketing strategies, "uality policies,
administrative policies and rules etc. Internal training is given to e'ecutives
on periodically. The main methodologies used are case studies brain
storming, debates group discussions, lectures and illustrations etc.
E5te"na3 T"ainin2
It includes overseas training and training conducted by training institutes.
!verseas training is a part of company5s business. 7uration of training can
be from one week to one year. =ood manufacturing practice training is
imparted to all the employees once in every si' month recruited for
manufacturing activities. 7uring these training personnel
will be made avail of general =+* re"uirements observed in
the pharmaceutical industry. Training imparted covers the re"uirements,
personal hygiene and behaviors, entry procedures after training a feed back
is collected. It gives an idea about the program, faculty, and the way the
program conducted. Training officer maintains training history card. !nce
the training program is over, after one month the concerned reporting officer
of each program will provide a feedback to %37 dept. concerning his
pg. 72
assessment about individual improvement of performance after attaining the
training program.
("obation
#ppointed workmen, unless specified in the order will be on
probation for a period of ., months. The duration can be e'tended if seemed
necessary, but to be communicated to the workmen in writing not later than
I- days from the e'piry of initial probation. Go payment of compensation
on account of such termination is necessary. hen a permanent workman is
promoted to another post he will be on probation of a minimum of ., month
with a possible e'tension of 0 months which will be communicated to the
concerned person within I- days of e'piry of the initial probation.
("omotion
It is management5s discretion to decide as to a vacancy should be
filled in by promotion or by fresh outside recruitment. If promotion is
decided, the criteria for promotion will be suitably for the post, efficiency,
skill conduct, seniority etc... !f the workman in the lower post.
Reco". o+ !e"ice
The management maintains a record of each workman. Separate
records are maintained for permanent and temporary workman, staff and
e'ecutives. The company maintains the record of service will workman is
terminated or leaves the job.
T"an!+e"!
pg. 73
4very workman is liable to be transferred from one post to another,
from one branch to another, or from one place to another place, etc.
orkman may also be transferred to other subsidiary establishment of the
company whether at present e'isting or that may be established in future.
Re!i2nation
Subject to the terms and conditions in the order of appointment,
workmen may resign his job, but the resignation can come into effect only
on accepting the same by the management or company without prior notice
given in writing to the competent authority.
Ret"enchment
The management under such a situation issues a notice of
retrenchment to the workman on prescribed time before the actual process.
This process is however not practically possible due to clauses in the
industries that safeguard a workman5s labor. #lso the political scenario here
is not fle'ible enough to stern actions against the labor community.
Te"mination o+ em,3o)ee!
# workman may be discharged of terminated from work at anytime by
the management if he is found physically or mentally unfit for the job he is
engaged in.
pg. 74
Dea3in2 Aith ca!e! o+ mi!con.*ct
ritten charge sheet issued to worker as well as put on notice
board
# chance is given to each worker to e'plain his part.
If the worker has no e'planation within the stipulated time the
management proceeds with the course of action.
If the worker has e'planation, it is submitted and seen if it is
satisfactory
If not satisfactory, action is taken.
It is satisfactory, the punishment is withdrawn.
+anagement may entrust an en"uiry committee for the same.
Then the committee is liable to furnish an en"uiry report having
the proof of incidents under concern.
The management takes action according to the findings in the
en"uiry report.
(ERFOR%1NCE 1((R1IS1&
(*",o!e
To know the performance level of each person to the re"uired level.
This help to reward or to take corrective measures.
("oce.*"e
*erformance appraisal is done for all e'ecutives and managers.
#ssessing the performance of associates is very important for the associates
pg. 75
and reporting officers to know where he stands in performance. # midyear
review will be done in the month of September and final assessment will be
done in the month of +arch. *erformance of trainee and probationers will be
assessed once in every si' month. #ll the associates will be assessed
annually. The decision related to training, rewards, promotion etc will be
decided based on this assessment. :or this process key result area will be
fi'ed for every e'ecutive. &ompetencies or potential of associate also will be
measured during end year assessment. The rating of associates should be
based on guidelines. $ased on the marks there are four types of rating such
as outstanding, very good, good and below average.
E5it %ana2ement
hen an employee decided to e'it, detailed e'it interview is
conducted by %37 and recorded in a form. 4'it interview is conducted
mainly for analyzing the reasons of resignations and issues regarding salary.
This helps the employer to improve the working conditions
pg. 76
MD
A..i.tant Manager H
"#ec$ti%e H
"#ec$ti%e *a4roll
Fig 5.13
%uman 3esource 7evelopment 7epartment
0.10 COR(OR1TE SOCI1& RES(OSIBI&ITY (R1CTICE
T43)+! *4G*!2 2imited business units have 4nvironment,
%ealth, Safety and *eople policies that are appropriate to their
operations.T*2 serves the community by complementing the growth 8
success of business with contribution towards the social, environmental and
financial aspects of the society. #t T*2, &S3 is targeted for-:eel good factor
for 4mployees, customer satisfaction, brand visibility, recognition and
awareness and environmental sustainability.
Statutory compliance is also fulfilled. It includes-4mployees State
Insurance, *rovident :und, =ratuity Scheme, 3ound a clock canteen with
>?-percentage subsidy, etc. Safety is a high priority for the &ompany.
4lectrical Safety audit, eekly internal safety audit, +ock 7rills, Safety
training programs and installation of Safety e"uipment were some of the
actions taken. In addition to this T*2 also provides social services to
employees, pollution control measures, environmental protection measures,
customer welfare programmes, etc
Eent! o"2aniEe. b) T(& +o" a ca*!eC
orld %ealth 7ay - >th#pril
orld $lood 7onors 7ay - .Eth1une
Gational $lood 7onation 7ay - .st!ctober
orld #I7S 7ay - .st7ecember
pg. 77
0.19 %EDIC1& SYSTE%S 'ROU( >%S'?
+edical Systems =roup is a manufacturing unit of Terumo
*enpol.+arketing department interacts with +S= to assert the capability of
meeting specification of customer re"uirements and the delivery schedule
prior to acceptance of an order along with regulatory re"uirements.
De,a"tment ,o3ic)
It is the policy of +S= of Terumo *enpol 2td to enhance
customer satisfaction by designing, developing and manufacturing products
meeting "uality standards Jin- houseK and making them available to
customers on schedule. They supply the products to the hospitals and blood
banks. *enpol is India5s largest manufacturer of $lood $ags. The products of
+S= are commonly known by the brand name U&ompo Safe T+S. *enpol
offers comprehensive range of e"uipments intended to make operations at
the $lood $ag, blood transfusion activities safer and more effective. The
U&ompo Safe T+S range of products includes e"uipments for collection and
storage of blood and a software package for blood bank management.
%S' man*+act*"e! th"ee t),e! o+ .eice!#
pg. 78
MD
* 2 CS Manager
Department Manager
&ollection devices-donor couch, blood collection monitor, tube
sealer etc
*rocessing devices 9plasma separator, centrifuge etc
Storage device-refrigerator, defreeze, platelet agitator, incubator
etc
%S' con!i!t! o+ the +o33oAin2 +*nctiona3 a"ea!#
*roduction
Nuality control
*urchase
Store control
%S' L*a3it) objectie!
7esigning and manufacturing of products meeting "uality
standards.
4mpower personnel with right knowledge, technical tools.
*ut together a working environment conducive to creativity,
innovation and team effort.
pg. 79
D'M /peration.
)* Man$+act$ring
Fig 15 +edical Systems =roup
9.1S4OT 1N1&YSIS
# scan of the internal and e'ternal environment is an important part of
the strategic planning process. 4nvironmental factors internal to the firm
usually can be classified as Strength or eakness and those e'ternal to the
firm can be classified as !pportunities or Threats. Such an analysis of the
strategic environment is referred to as a S!T #nalysis. The !verall
evaluation of company5s strength, weakness, opportunities and threats is
called as S!T analysis. It can do so by using a form which is called
marketing memo or an outside consultant can be hired. but it is always better
that then companies do their own S!T analysis and accept their weakness
and threats and review the marketing, financial, and organizational
competencies and rates each factor as a single strength, minor strength,
neutral factor ,minor weakness and major weakness.
&learly, the business does not have to correct all its weakness nor
should it focus about its strengths. The big "uestion is whether the business
should limits itself to those where it posses the re"uired strength or should it
e'plore better opportunities might have to ac"uire or develop certain
strengths.
pg. 80
Acco$nt. 2
Admini.tration
*$rcha.e
Department
De%elopment
Department
*rod$ction
Department
0A
Store.
Sometimes a business does poorly not because its departments lack
the re"uired strength but because they do not work together as a team. 4very
year the company asks each department to rate its own weakness and those
of other department with which it interacts. !nce each department5s
weakness are identified, work can be undertaken to correct them.
St"en2th!
1. Stab3e mana2ementT*2 has a well- mannered team of highly
"ualified, e'perienced and dedicated management professionals.
#lmost all of the managers possess an industrial e'perience of over .-
years. #ll the top level e'ecutives are serving the company for more
than ten years.
2. So*n. +inancia3 ,o!ition
Since inception, the firm enjoys a sound financial capability as it
enjoys an association with the +G& Terumo co-operation. #ll financial
matters are handled by a team of highly "ualified and e'perienced
professionals.
$. ("o.*ct L*a3it) an. !tan.a". Aith Te"*mo (en,o3 b"an. ima2e
T*25s products have high "uality and standard because they came
across highly sophisticated "uality checks. T*2 always ensures "uality to
its products in all stages.T*2 has got IS! &ertifications and &4
JT&onformity 4uropeanK marking.
E. %a5im*m "an2e o+ ,"o.*ct! G ,"o.*ct mi5
pg. 81
T*2 is mainly dealing with blood bags and its variants like single,
double, triple, "uadruple and *enta bags and its systems.
0. 'oo. !a3e! netAo"B o+ b"anch
T*2 has a well e"uipped sales network covering both domestic and
international market. The department concerned is handled by a team
of professionally "ualified, e'perienced and competent workforce.
9. Hi2he" n*mbe" o+ in!ta33ation! Aith !t"on2 c*!tome" ba!e
T*25s products enjoy a strong customer loyalty than the others. They
manufacturer5s products as per the customer5s need.
:. Ve") 2oo. a+te" !a3e! !e"ice Aith oAn !e"ice netAo"B!
T*2 provides an appreciable after sales services to their customers
with the assistance of highly skilled technicians.T*2 ensures effective
handling customer "ueries after sales.
;. E5,e"ience. +inancia3 !e"ice! an. !t"on2 c*!tome" "e3ation!
The firm is e"uipped with eminent and e'perienced financial
services professionals and the firm maintains strong relations with their
customers.
4eaBne!!
1.Hi2h ,"ice! o+ b3oo. ba2! com,a"e. to in.i2eno*! ,"o.*ct an. ce"tain
im,o"te. b"an.!
The prices of T*25s products are comparatively more when compared
to the other market players. The other companies provide the same product
for fewer prices with warranties and offers.
pg. 82
2. &acB o+ com,3ete ,"o.*ct "an2e G "e+"i2e"ate. cent"i+*2e an. ce33
!e,a"ato"
T*25s main product is blood bag and it lags some of the allied
products in the range. #t this time the competing firms possess them.
$. O"2aniEe. 3obb) b) +o"ei2n com,anie!
The market witnesses an organized effort from the part of certain
forces to capture market share for the foreign companies. These sort of
activities affects T*25s product performance.
/. Se"icin2 .i++ic*3tie! o+ b3oo. banB eL*i,ment
The e"uipment used in this industry are highly sophisticated, it faces
servicing difficulties because of its comple'ity.
0. Se"icin2 .e3a)! an. a..itiona3 co!t in c3o!in2 com,3aint!
Servicing is a comple' activity it is not an easy task and it re"uires
more time, effort and money to close them all. Some times the cost incurred
for complaint handling may be heavy.
O,,o"t*nitie!
1. Hi2h .eman. +o" ,"o.*ct! in .ome!tic an. inte"nationa3 ma"Bet
The product enjoys a high rate of demand both in domestic and
international market. This is a great opportunity for T*2 because they rely
on delivering high "uality and standardized product to the customers.
2. *, 2"a.ation o+ b3oo. banB!
The blood bank services are to be upgraded to stay tuned with the
environment changes.
$. NeA b3oo. banB ,"oject!
Gew blood bank projects are to be initialized to get more ac"uaintance
with the industry.
pg. 83
/. Va3*e a..e. +eat*"e! in b3oo. ba2!
The products must be provided with value added features.
0. &a"2e *ne5,3o"e. te""ito") G b3oo. banB eL*i,ment!
This industry is now witnessing changes in connection with blood
bank e"uipments it throws a great opportunity to use.
Th"eat!
1. 8*a3it) com,3aint! o+ b3oo. ba2!
Sometimes it may happen due to carelessness from the part of
employees.
2. Com,etition +"om In.ian com,anie!
&ompetition from the part of domestic firms like %22 is a real threat.
$. F"ee eL*i,ment a! ,acBa2e a3on2 Aith ,"oject! b) majo" com,etito"!
T*25s major competitors provide free e"uipments along with the
product this may affect the firm5s performance.
/. Cent"a3iEe. ,*"cha!e ,3an b) N1CO +o" b3oo. ba2! an. b3oo. banB!
The centralized purchase plan by G#&! for blood bags and
blood banks may reduce T*2Bs sales because of the price difference between
competitors.
:.1 FINDIN'
.. Terumo *enpol is the India5s largest manufacturer of $lood $ags and
its part of the Terumo &orporation.
,. They offer customers a wide range of $lood $ags and $lood $ag
4"uipments and also products to meet specific re"uirements.
I. The company has a sound financial position and a stable management.
E. The product "uality and standard is in line with Terumo *enpol brand
image.
pg. 84
?. The company believes in innovation, and produces a wide range of
products.
0. The products of Terumo *enpol have high demand in domestic and
international market.
>. The company has good sales network of branch and higher number
of installations with strong customer base.
<. It maintains very good after sales service with own service networks.
C. Terumo *enpol enjoys e'perienced financial services and strong
customer relations.
.-.The company has a lack of complete product range 9 refrigerated
centrifuge and cell separator.
... Terumo *enpol blood bags are highly priced compared to indigenous
product and certain imported brands..,.There is servicing difficulties
of blood bank e"uipments because the unavailability of Technicians.
.,.The company faces servicing delays and additional cost in closing
complaints.
.I.T*2 serves the community by complementing the growth 8 success
of business with contribution towards the social, environmental and
financial aspects of the society.
.E..E. T*2 serves the community by complementing the growth 8
success of business with contribution towards the social,
environmental and financial aspects of the society.
SU''ESTIONS
.. +easures like adoption of new technology, which reduces the cost
of prodction, can in turn reduce the price of product.
pg. 85
,. Improvised services to blood bank e"uipments can reduce the
e'porting difficulties for the same.
I. *roper implementation of company5s "uality policy may help to
reduce complaints based on "uality of products.
E. &ounter offers to that of competitors and reduced price may help to
with stand the competition in the domestic as well as international
markets
?. Timely servicing and smooth handling of customer complaints can
reduce additional cost in closing complaints.
0. Innovative and value added features in the products might contribute
to an increase in the e'isting potential market.
>. The appointment of technicians will reduce the servicing difficult
CONC&USION
Terumo *enpol is the India5s largest manufacturer of $lood $ags and
its part of the Terumo &orporation a 1apan &ompany having its presence
over .?-countries. The company is one of the largest producers of blood
bags in #sia, other than 1apan with a capacity of .I million $lood $ags.
Terumo *enpol 2td JT*2K has opened its new factory premises on ,<
th
+ay
,--< and this will enable the company to double its production capacity
from the e'isting .I million. # significant portion of this output is e'ported.
The company5s strategy for growth envisages further e'pansion of capacity,
modernization of processes, adherence to strict "uality assurance protocols
and a drive to boost efficiency in manufacturing. T*2 has successfully
launched a whole range of medical electronic products for use in blood
pg. 86
transfusion centers and blood banks designed to significantly enhance safety,
"uality and efficiency of blood transfusion
BIB&IO'R1(HY
BOOKS
.. #swathappa L. .CCC, $%&an R'()%r*' + P'r()nn', Manag'&'n-.
Gewdelhi,
Tata +c=raw 9 %ill
*ublishing &o. 2td.
,. Lothari &.3. ,--E, R'('ar*/ M'-/)d),)g0 M'-/)d( + T'*/ni1%'(.
Gewdelhi,
Gew #ge International
*ublishers.
I. Lotler *hilip ,--,, Mar2'-ing Manag'&'n-. Gewdelhi,
*rentice 9 %all of
India *vt. 2td.,
4EBSITES
www.terumopenpol.com
www.terumo.com
www.wikipedia.com
%1NU1&S
pg. 87
#nnual reports, 7epartment +anuals
pg. 88