DataCrops 5.

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Exposure to Advanced
Online Pricing Intelligence Solutions

www.aruhat.com/datacrops

Exposure to Advanced
Online Pricing Intelligence Solutions
Why going beyond web data scraping is now
a business necessity
The strategic value of responsive pricing management has increased and
organizations have well-learned now that monitoring the cluster of
competitor websites for precise, up-to-date data is a job filled with massive
complexity. As a result to make it simpler along with more effectiveness,
advanced online competitive price intelligence solution is now a best
practice for retailers/etailers, manufacturers and online travel industry.
Professionals and advanced business software solutions need
identification, comparison and pricing analysis. It is attached to revenuerelated data for business's operations as well as their competitor's data that
is critical in making well planned pricing decisions.

Traditional webscraping
systems extract
large chunks of raw
data in flat
or excel sheet files.
Pricing
Executives then
figure out
how to apply that
competitive
information to make
pricing decisions.

Why today web data scraping alone is useful but not fully sufficient
Evaluating competitive online pricing data may be the foundation of online
price intelligence, but as of today the application is much more than just
web scraping or data mining. It is more than converting unstructured data
from sites into structured data storing in a simple excel sheet or an
uncomplicated database.

Pricing Intelligence Solutions

100% process automation
Pricing Intelligence Solutions must eradicate the twinge of online
competition by 100% process automation. It should offer the real-time
pricing information that is effortlessly reachable in regards to the
competition. The tool should be capable of handling hundreds of thousands
of products and dozens of competitors, and be extremely flexible, allowing
you to slice and dice your data to generate reports most relevant to your
business.

Pricing Intelligence comes in two main categories

Traditional Web Scraping Systems
Advanced Online Pricing Intelligence Solutions

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Web Data Scraping

Dimension
[mm]

Catalog #

Price in UK
Rest of World

Price in USA

4.0x20

5CelCo-4.0-20

122.00

$ 220.00

4.6x50

5CelCo-4.6-50

377.00

$ 680.00

4.6x75

5CelCo-4.6-75

386.00

$ 695.00

4.6x150

5CelCo-4.6-150

394.00

$ 710.00

4.6x250

5CelCo-4.0-250

411.00

$ 740.00

On one hand web scraping systems deliver large amounts of raw data in
flat files wherein it is then the job of the pricing professionals to trace out
how to find the critical competitive information in the file to make pricing
decisions.

Online Pricing Intelligence

On the other hand, the advanced pricing intelligence solutions are capable
of delivering information precisely as the clients wants to sees it. They have
the suppleness to be able to match on multiple product aspects, as
required by a wide range of product markets. The solutions perform refined
web data extraction and deliver information in the form of analytical reports
and dashboards.

Pricing Intelligence Solution Criterias

The Essential Seven
Just as advanced price intelligence goes ahead of web scraping, learning
to find and recognize the preeminent solution go past of asking a few basic
questions. Pricing professionals should consider the below features while
evaluating which of the advanced pricing intelligence solution will offer the
most structured and useful data analytics they need to be most effective in
their pricing strategy execution.

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1. Get a wealth of pricing information

Track real-time pricing to win business opportunities
Powerful slicing and dicing of data to filter business information
Easy drill-down for in-depth product and pricing analysis
Interactive dashboard and multiple data analytics interface
Insightful charts displaying competitor's prices at anytime
Real-time pricing data updated at least once a day as per priorities

DATACROPS SERVICE BENEFITS

Price Compariosn Report, price variance highlights

Welcome

Reports
Home

Products

Latest updates & alerts

Help

Sign Out

Settings
Pricing opportunities

My reports

Custom reports

Competitive landscape by manufacturer/ brand

Competitor

Filter
Search in report
1

amazon.com

walmart.com

127 manufacturers

target.com

I am cheaper

Price is similar

I am more expensive

Select columns

of 11

Manufacturer

# products

price Vs. competitors

Price
Vs. amazon.com

Price
Vs. walmart.com

Price
Vs. target.com

xbox360

244

-2.8%

+15.8%

-6.5%

-3.8%

Kitchen

123

-3.1%

-0.1%

-3.7%

-4.3%

bodum

64

-6.3%

-5.7%

cuisinart

64

+12.9%

+13.1%

delong

52

+2.5%

+3.2%

garmin

51

-1.4%

-12.1%

-4.5%

-7.5%

the

46

+4.0%

+25.9%

-2.1%

-3.7%

hamilton

43

+2.5%

-2.7%

-13.1%

+10.0%

panasonic

39

+7.4%

+13.8%

-4.2%

-4.1%

kalorik

-6.2%
-16.0%

+11.7%
-0.7%

29

-12.6%

-11.9%

-10.7%

-8.5%

tomtom

27

-4.6%

-11.3%

-29.7%

-11.7%

sony

25

-8.4%

+5.6%

+5.6%

-16.1%

Assign a label

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2. Automated sorting, filtering & reporting

Advanced pricing
intelligence
solutions deliver
customized
information
exactly as the client
requires to match on
multiple product
criterias. Such
solutions offer
sophisticated web
data extraction
and deliver
information in the
form of analytical
reports and
dashboards

Advanced solution for different product pricing criteria

Provide sorting, filtering & report configuration for all product criterias
Exception reports, configurable alert notifications &
time series analysis
Information aggregation for detailed price analytics done periodically
Integration of real-time comparisons with in-house &
competition pricing

3. Easily manage multiple products & pricing

Add dynamics & optimize pricing with customized criterias
Tool capable to handle multiple products and pricing analytics
Out-of-the-box reports to customize your data requirements
Easy to create your own custom reports relevant to business
Identify business/product opportunities to price more competitively

Welcome

Reports
Home

Products

Latest updates & alerts

Help

Sign Out

Settings
Pricing opportunities

My reports

Custom reports

Price distribution by manufacturer/ brand

Competitor

Filter

amazon.com

127 manufacturers

Search in report

target.com

walmart.com

I am cheaper

Price is similar

I am more expensive

Select columns

xbox360
(246)
kitchen
(122)
cuisinart
(64)
the
(47)
garmin
(51)

10%

20%

30%

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40%

50%

60%

70%

80%

90%

100%

4. Track your competitive landscape for

decision making
Make better strategic pricing decisions by tracking competition
Figure out how you're positioned relative to your competitors
Track & work on advanced price distribution reports of competitors
Track how your competitors pricing strategy is working
Identify the products your competitors are focusing more

5. Out-of-box insights
Report

welcome EcommUser

Bar Graph of Sitewise Product

2.500

Samsung 60 Class plasma with HWF450 Soundbar - PN60F8500/HWF450

ebay: 2397.99

Amazon
Price

2.000

ebay

1.500
1.000
500
Samsung
UN55...

Samsung
6400...

Samsung
60CL...

Samsung
PN51...

Samsung
401...

Product

Out-of-box pricing reports include

Insights on price distributions trends
Market/Business trend analysis reports
Market/Business pricing analysis reports
Customized Social Media track reports
Market vs. Business vs. Competitors reports, etc,.

6. End-to-End Price Automation Solution

Report

welcome EcommUser

Bar Graph of Seller wise Product Price, Date: 23-08-2013

2.500

Croma
Samsung

Price

2.000
1.500
1.000
500
Samsung
UN55...

Samsung
6400...

Samsung
60CL...

Samsung
PN51...

Samsung
401...

Site Name

100% automated price monitoring and tracking

24/7 access to your own and competitors' prices
Complete track of pricing, discounts, promotions
Powerful, interactive & intuitive user interface

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7. Scalability
Solutions need to be scalable
Solution need to be scaled on the number of products
Manage multiple result categories and channels simultaneously
Scaling competitive data gathered and displayed by reporting
High resilience to respond to website structural changes

Power of competitive &

real-time product pricing strategies
Dynamic pricing
Amazon continuously changes it pricing faster than the competitors by
dominating product prices as dynamically as possible. With online travel
portals if you don't go for the first price in your initial visit you find higher
price the next time. Airlines, entertainment and sporting events apply
dynamic pricing with the greater the demand the fewer seats available
the higher the pricing. These scenarios are also seen vice versa.

Report

welcome EcommUser

Line Graph of Datewise product Price, Date: 23-08-2013

2.500

Samsung
UN55F8000
55-inch 1080p 2...
Samsung
65 Class (64.5
Diagonal size) 1...

2.000

Price

With
advanced market
price intelligence,
comprehensive
modeling and
ongoing
data automation
with analysis,
makes pricing
optimization a reality

Samsung 60
Class plasma with
HWF450 Sound...

1.500

Samsung
PN51F8500 - 51 ...

1.000

Samsung 40
1080p 120Hz LE...
Average

500
15-08-2013

17-08-2013

19-08-2013

21-08-2013

23-08-2013

Date

Psychological pricing
Selling @ $99.99 instead of $100.00.
Unique packaged pricing
Product packaging allows you to charge an exclusive, competitive price
that can reduce easy and faster imitation by competitors.
Profits from loss-leading pricing
Entice customers with an enviable product at a highly low rate as compared
to competitors with gains from the additional product purchases that the
same customer will make while purchasing the complementary products.
Premium pricing
The sensitivity of worth. There is always an audience who are willing to pay
more for value and the feel of healthier products and services can be
either real or perception.

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Brand pricing
Many brands say Apple have a particular audience that chase them and
are glad to pay whatever price you ask. It encompasses the need to be part
of an alleged elite community that "knows" and "has" something incredible
that many don't have at that level in the market.
Free Free Free
There are services that are offered for free in the market making its
audience habitual to that service - however with some expected profitable
end result. E.g. Skype services with free basic usage and chargeable for
calling mobile phones and landlines.

Conclusion
Once organizations understand the differences between web scraping
systems and more sophisticated pricing intelligence solutions, they can
without any complexity apply them as per requirements. Inability to rapidly
update and optimize prices in response to changing market and business
demands is disappearing at a quick pace with exposure of companies to
pricing intelligence. With advanced market price intelligence, pricing
optimization becomes a reality.
Needs of constant monitoring of online marketplaces and competitor
portals using intelligence have increased the demand of market and pricing
intelligence solutions. With application of intelligence to extraction of highquality data, pricing professionals can obtain most accurate and real-time
comparisons. It means that they can identify critical market scenarios
incorporating competitor promotions, discounting and offers. With this
precise type of advanced competitive pricing information, pricing managers
can take market-smart decisions with full business engagement and
confidence.

Technology Enabling Business

ARUHAT TECHNOLOGIES PVT. LTD.

Corporate Office (India)

Aruhat Technologies Pvt. Ltd. was incorporated in the year

2004 in Ahmedabad, India with a vision 'to take India and
belongings a step further in their life styles and/or living
standard by continuous improvements and innovations
backed by core competence'.

Aruhat Technologies Pvt. Ltd.

508, Atlanta Tower, Gulbai Tekra,
Off C.G. Road, Panchwati
Ahmedabad - 380 006
Gujarat, India.

Aruhat is moving towards product based solutions around its

emerging technologies to serve and extend its business
reach to the global marketplace.
Our suite of product/services solutions includes DataCrops web data extraction platform, TeleOSS - VAS delivery
platform and Openzki Open source IT services & solution
platform.

Copyright 2013 Aruhat Technologies Pvt. Ltd. All rights Reserved

Ph: +91-79-40200900
email: info@aruhat.com
www.aruhat.com/datacrops