87th Business Outlook Survey

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2014

87th Business Outlook Survey





87TH BUSINESS OUTLOOK SURVEY

Confederation of Indian Industry


87
th
BUSINESS OUTLOOK SURVEY
(April- June 2014)

HIGHLIGHTS
Indicating sharp improvement in investors sentiments, the CII Business Confidence Index (CII-
BCI) for April- June 2014 quarter increased sharply to 53.7 from 49.9 in the previous quarter.

GDP is expected to pick up to a range of 5.0-5.5 per cent in 2014-15 from 4.7 per cent in the
last fiscal, while WPI inflation expected to moderate in the range to 5.5-6.5 per cent in the
current fiscal.

Fiscal Deficit is expected to lie in the range 4.5- 5.0 per cent of GDP in 2014-15.

Current Account Deficit is expected in the range of 2.5-3.0 per cent of GDP in the current
fiscal.

Exchange rate is expected to be prevail at an average of around Rs 60 per US dollar in 2014-
15

Capacity utilization is expected to improve in 1QFY15 as compared to the previous quarter.
An improvement in capacity utilization could mean the beginning of improvement in the
overall demand conditions for the firms.

Majority of respondents expect increase in investment plans in 1QFY15.

Majority of the respondents expect increase in profit before tax led by increase in new order
/ sales and moderation in expenditure.

Majority of the respondents expect increase in exports and imports.

Domestic economic instability emerged as the top business concern.



1

87TH BUSINESS OUTLOOK SURVEY

Confederation of Indian Industry


BUSINESS CONFIDENCE INDEX

Indicating sharp improvement in investors sentiments, the CII Business Confidence Index (CII- BCI)
for April- June 2014 quarter increased sharply to 53.7 from 49.9 in the previous quarter.
Improvement in the index can be primarily attributed to the recent positive developments on
economic and political scenario of the country. On the economic front, the positive developments
include recovery in export growth, improvement in twin deficits, buoyant foreign capital inflows,
strengthening rupee and moderating inflation. On political front, formation of a new government at
the Center with decisive majority has boosted the confidence of market and investors.
The pick-up in BCI for the current quarter comes as a silver lining for the economy. However, it
should also be approached with a bit of cautious optimism as the downside risks to growth have still
not abated from the horizon. Moreover, plenty would depend on the new government
announcements of necessary policy measures in order to aid the growth pick-up.
The respondents in the survey were asked to provide a view on the performance of their firm, sector
and the economy based on their perceptions for the previous and current quarter. The CII-BCI is then
constructed as a weighted average of the Current Situations Index (CSI) and the Expectation Index
(EI).

Quarterly Business Confidence Index (BCI)
Index
Q
1

F
Y
1
2

Q
2

F
Y
1
2

Q
3

F
Y
1
2

Q
4

F
Y
1
2

Q
1

F
Y
1
3

Q
2

F
Y
1
3

Q
3

F
Y
1
3

Q
4

F
Y
1
3

Q
1

F
Y
1
4

Q
2

F
Y
1
4

Q
3

F
Y
1
4

Q
4

F
Y
1
4

Q
1

F
Y
1
5

Business Confidence Index 62.5 53.6 48.6 52.9 55.0 51.3 49.9 51.3 51.2 45.7 54.9 49.9 53.7
Current Situation Index 62.6 52.7 47.7 54.7 51.9 47.5 48.6 47.1 48.7 46.1 51.0 47.3 50.1
Overall Economy 61.1 49.2 44.5 49.4 48.9 36.3 44.5 44.2 44.5 35.1 41.6 40.4 46.8
Own Activity Sector 61.8 51.8 46.0 46.9 46.9 44.6 45.9 46.3 46.1 43.9 47.7 44.0 46.8
Own Company 63.7 54.4 50.0 56.3 56.3 53.2 51.7 48.7 51.7 51.3 56.3 51.9 53.4
Expectation Index 62.4 54.0 49.1 51.9 56.5 53.2 50.6 53.4 52.5 45.4 56.8 51.2 55.5
Overall Economy 61.1 48.5 44.2 48.9 52.8 44.6 47.5 49.1 49.4 37.0 50.1 46.1 52.0
Own Activity Sector 61.1 53.7 47.5 46.9 53.5 49.8 48.1 52.2 50.6 43.6 54.3 49.1 54.6
Own Company 63.7 56.1 51.7 56.3 59.7 58.4 53.3 55.7 54.7 49.5 60.7 54.3 57.3
* The Survey is conducted on a quarterly basis since the 74th Business Outlook Survey


2

87TH BUSINESS OUTLOOK SURVEY

Confederation of Indian Industry

GENERAL ECONOMI C PROSPECTS
GROWTH & I NFLATI ON

GDP is expected to pick up marginally in the range of 5.0-5.5 per cent in 2014-15. WPI inflation is
expected to moderate in the range to 5.5-6.5 per cent in the current fiscal.
Most (46 per cent) of the respondents expect GDP growth to settle in the range of 5.0-5.5 per cent in
2013-14, while only 16 per cent expect it to lie between 5.5-6.0 per cent. For the growth to cross 5.5
per cent mark in the current year, reforms will have to surpass the current level of expectations.
Further, majority of the respondent firms (53 per cent) expect inflation to lie in the range of 5.5- 6.5
per cent for the current fiscal. This would be in continuation of the moderation seen in inflation from
7.4 per cent in 2012-13 to 6.0 per cent in 2013-14. However, we need to maintain a cautious
approach with regard to inflationary expectations given the upward risks to inflation from enhanced
possibility of an El Nio, disrupting the monsoon in 2014. Though on the flip side, inflation may be
capped as the lagged impact of previous rate hikes seeps through and a strong base effect from last
year lowers headline inflation.



THE TWI N DEFI CI TS - FI SCAL & CURRENT ACCOUNT

Largest 44 per cent of the respondents expect fiscal deficit to lie in the range 4.5- 5.0 per cent of GDP
in 2014-15. Similarly, 32 per cent of the respondents expect current account deficit (CAD) in the range
of 2.5-3.0 per cent of GDP for the year.
<4.5%
8%
4.5 -
5.0%
18%
5.0 -
5.5%
46%
5.5 -
6.0%
16%
6.0-6.5%
10%
Above
6.5%
2%
Expected Economic Growth in 2014-15
(% of Respondents)
<5.0%
7%
5.0 - 5.5%
15%
5.5
6.0%
33%
6.0 - 6.5%
21%
6.5
7.0%
15%
Above
7.0%
9%
Expected Average WPI Inflation for 2014-15
(% of Respondents)
3

87TH BUSINESS OUTLOOK SURVEY

Confederation of Indian Industry
In the 87
th
CII-BOS survey, the largest 44 per cent of the respondents expect fiscal deficit to lie in the
range 4.5- 5.0 per cent of GDP in 2014-15. Given that the fiscal deficit for previous year stood at 4.5 per
cent of GDP, this indicates limited expectation of rationalization in thel deficit in the current year. In
order to effect a significant reduction in fiscal deficit, the new government would need to undertake
numerous measures in the form of fast tracking implementation of GST, implementing PSU
disinvestment and addressing the subsidy situation, amongst other measures.
Similarly, 32 per cent of the respondents expect current account deficit in the range of 2.5-3.0 per cent
of GDP in 2014-15. It is pertinent to note that Indias current account deficit narrowed sharply to 1.7 per
cent of GDP in 2013-14 from 4.7 per cent of GDP in 2012-13. The CAD in the current year may move up
in the backdrop of faster increase in imports as the economic activities pick up.















EXCHANGE RATE

Encouraged by recent recovery in Rupee, 47 per cent of the respondents expect exchange rate to
prevail in the range of Rs 59-61 per US dollar in 2014-15.
The Rupee, after having witnessed sharp fluctuation in its value against USD in the previous fiscal, is
expected to remain stable in the current year in the rage of Rs 59-61 per USD.


<4.5%
26%
4.5 - 5.0%
44%
5.0 5.5
%
25%
5.5 6.0%
4%
Above
6.0%
1%
Expected Fiscal Deficit in 2014-15
(% of Respondents)
<2.5%
12%
2.5-3.0%
32%
3.0-3.5%
25%
3.5-4.0%
16%
4.0-4.5%
9%
>4.5%
6%
Expected Current Account Deficit in 2014-15
(% of Respondents)
4

87TH BUSINESS OUTLOOK SURVEY

Confederation of Indian Industry


GENERAL BUSI NESS PROSPECTS
CAPACI TY UTI LI ZATI ON

Capacity utilization is expected to improve in 1QFY15 as compared to the previous quarter
In an indication of improvement in business sentiments, 44 per cent of the respondent firms expect the
capacity utilization levels to be more than 75 per cent in Q1FY15, up from 34 per cent respondents in
the previous quarter. An improvement in capacity utilization could mean the beginning of improvement
in the overall demand conditions for the firms.


Note: AL is Actual level, EL is Expected Level
<Rs 59
29%
Rs 59-60
23%
Rs 60-61
24%
Rs 61-62
11%
Rs 62-63
5%
>Rs 63
8%
Expected Exchange Rate in 2014-15
(% of Respondents)
20.0
12.4
46.0
43.3
32.0
40.2
2.0
4.1
Jan-Mar
2013-14
(AL)
Apr-Jun
2014-15
(EL)
Jan-Mar
2013-14
(AL)
Apr-Jun
2014-15
(EL)
Jan-Mar
2013-14
(AL)
Apr-Jun
2014-15
(EL)
Jan-Mar
2013-14
(AL)
Apr-Jun
2014-15
(EL)
Below 50% 50-75% 75-100% > 100%
Capacity Utilization (% of Respondents)
5

87TH BUSINESS OUTLOOK SURVEY

Confederation of Indian Industry
I NVESTMENT PLANS

Majority of respondents expect increase in investment plans in 1QFY15
Majority of the respondents (59 per cent) expect their domestic investments to increase in April-June
2014 quarter. Mirroring this, the largest 43 per cent of respondents expect their international
investments to increase during the same time period.






OVERALL TRENDS
OVERALL SALES & NEW ORDERS

A surge in new orders may push sales

Improvement in sales and new orders is expected during April-June 2014. 56 per cent of the
respondents expect increase in their sales in the first quarter of 2014-15, much higher than 37 per cent
respondents witnessing increase in their sales in the previous quarter. Similarly, increase in new orders
in the current quarter was expected by 56 per cent of respondents, much higher than 34 per cent in the
earlier quarter.
37.9
29.1
18.4
11.7
2.9
34.7
26.5
10.2
6.1
22.4
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b
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Domestic Investments International Investments
Investment Plans for Apr-Jun 2014 (% of Respondents)
6

87TH BUSINESS OUTLOOK SURVEY

Confederation of Indian Industry



EXPENDI TURE
Input costs, in general, are expected to decline or remain same in April-June 2014 quarter

Expectations regarding raw material cost in 1QFY15 are largely similar to the same in previous quarter.
In case of electricity & fuel cost and cost of credit, however, majority of the respondents expect it to
either remain same or decline in Apr-Jun 2014 quarter as compared to the previous quarter.
Only wages and salaries indicate an upward pressure in the Apr-Jun 2014 quarter as the percentage of
respondent expecting an increase in wages and salaries has increased to 68 per cent from 56 per cent in
the previous quarter.


37
45
18
34
48
13
57
29
15
56
31
9
Increase No
Change
Decline Increase No
Change
Decline
Sales Count of New Orders
Actual (Jan-Mar 2014) Expected (Apr-Jun 2014)
46.2 47.9 49.5
43.3
55.7
68.0
36.1
24.5
47.3
46.8
50.5
55.7
44.3
32.0
61.9
66.3
6.5 5.3
0.0 1.0 0.0 0.0 2.1
9.2
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Total Raw Material Cost Electricity and Fuel Cost Wages and Salaries Cost of Credit
Increase No Change Decline
Overall Sales & New orders
(% of Respondents)
Input Costs for 4QFY14
(% of Respondents)
7

87TH BUSINESS OUTLOOK SURVEY

Confederation of Indian Industry
PRE-TAX PROFI TS
Rise in percentage of respondents expecting an increase in profits

Expectation of recovery in new orders and sales coupled with moderation in expenditure has led to rise
in percentage of respondents expecting an increase in profits in Apr-Jun 2014 quarter. Around 34 per
cent expect increase in their per-tax profits in the Apr-Jun 2014 quarter, higher than 21 per cent in the
previous quarter.

EXPORT AND I MPORT TRENDS
Rise in percentage of respondents expecting increase in exports and imports

37 per cent of the respondents expect their export orders to increase in Apr-Jun 2014 quarter, much
higher than 23 per cent who had seen the increase in their export orders during the previous quarter.
Correspondingly, percentage of respondents expecting their exports to increase has also gone up from
27 per cent in Jan-Mar 2014 quarter to 43 per cent in Apr-Jun quarter.


20.8
47.9
31.3
34.0
47.4
18.6
Increase No Change Decline
Jan-Mar 2014 (Actual) Apr-Jun 2014 (Expected)
26.9
57.7
15.4
22.7
68.0
9.3
43.4
50.0
6.6
36.5
56.8
6.8
Increase No Change Decline Increase No Change Decline
Exports New Orders
Actual (Jan-Mar 2014) Expected (Apr-Jun 2014)
Exports
(% of Respondents)
Pre-tax profits
(% of Respondents)
8

87TH BUSINESS OUTLOOK SURVEY

Confederation of Indian Industry

In line with expectation of pick up in production and sales, there is a rise in percentage of respondents
expecting imports to increase to 24 per cent in Apr-Jun 2014 quarter as compared to 14 per cent who
had expected an increase in imports in the previous quarter.



BUSI NESS CONCERNS

Domestic economic/political instability emerged as the top business concerns

In the 87
th
Business Outlook Survey, domestic economic instability emerged as the top most concerns,
followed by moderation in growth.




14.3
70.1
15.6
24.0
64.0
12.0
Increase No Change Decline
Actual (Jan-Mar 2014) Expected (Apr-Jun 2014)
40
44
51
55
65
Rising borrowing costs
Slow pick up in global growth
High inflation
Moderation in growth
Domestic Economic/Political uncertainty
Import Volume
(% of Respondents)
Major Concerns
(% of Respondents)
9

87TH BUSINESS OUTLOOK SURVEY

Confederation of Indian Industry
COVERAGE & METHODOLOGY

CIIs 87
th
Business Outlook Survey is based on sample survey of firms covering all industry sectors,
including micro, small, medium and large enterprises from different regions. The survey also
enumerated responses across industry groups both in public and private sectors engaged in
manufacturing and services sector.
The survey was conducted from April- June 2014, covering more than 150 firm of varying sizes. Majority
of the respondents (49.5 per cent) belonged to large-scale firms, while 12.6 per cent were from
medium-scale firms and 31.1 per cent and 6.8 per cent each were from small-scale and micro firms,
respectively. Sectoral break up shows that 54.4 per cent of the respondents were from manufacturing
sector while 44.7 per cent were from services sector, respectively.
CII-BCI is calculated as a weighted average of the Current Situation Index (CSI) and the Expectation Index
(EI), with greater weight given to EI as compared to CSI. These indices are based on questions pertaining
to performance of the economy and respondents firm. Respondents are asked to rate the current and
expected performance on a scale of 0 to 100. A score above 50 indicates positive confidence while a
score above 75 would indicate strong positive confidence. On the contrary, a score of less than 50
indicates a weak confidence index.

10

87TH BUSINESS OUTLOOK SURVEY

Confederation of Indian Industry
Reach us via our Membership Helpline: 00-91-11-435046244/ 00-91-99104 46244
CII Helpline Toll free No: 1800-103-1244

The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the
development of India, partnering industry, Government, and civil society, through advisory and
consultative processes.
CII is a non-government, not-for-profit, industry-led and industry-managed organization, playing a
proactive role in India's development process. Founded in 1895, India's premier business association has
over 7200 members, from the private as well as public sectors, including SMEs and MNCs, and an
indirect membership of over 100,000 enterprises from around 242 national and regional sectoral industry
bodies.
CII charts change by working closely with Government on policy issues, interfacing with thought leaders,
and enhancing efficiency, competitiveness and business opportunities for industry through a range of
specialized services and strategic global linkages. It also provides a platform for consensus-building and
networking on key issues.
Extending its agenda beyond business, CII assists industry to identify and execute corporate citizenship
programmes. Partnerships with civil society organizations carry forward corporate initiatives for integrated
and inclusive development across diverse domains including affirmative action, healthcare, education,
livelihood, diversity management, skill development, empowerment of women, and water, to name a few.
The CII theme of Accelerating Growth, Creating Employment for 2014-15 aims to strengthen a growth
process that meets the aspirations of todays India. During the year, CII will specially focus on economic
growth, education, skill development, manufacturing, investments, ease of doing business, export
competitiveness, legal and regulatory architecture, labour law reforms and entrepreneurship as growth
enablers.
With 64 offices, including 9 Centres of Excellence, in India, and 7 overseas offices in Australia, China,
Egypt, France, Singapore, UK, and USA, as well as institutional partnerships with 312 counterpart
organizations in 106 countries, CII serves as a reference point for Indian industry and the international
business community.

Confederation of Indian Industry
The Mantosh Sondhi Centre
23, Institutional Area, Lodi Road, New Delhi 110 003 (India)
T: 91 11 45771000 / 24629994-7 F: 91 11 24626149
E: info@cii.in W: www.cii.in

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