Maruti Suzuki India Uses Two Management Systems For The Proper Functioning of The Organization

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Maruti Suzuki India uses two management systems for the proper

functioning of the organization. They are as follows;


1. Dealer management system
2. Production management system

DEALER MANAGEMENT SYSTEM (DMS)
Communication process between the main centre to other branches are been
made thru a software known as DMS- Dealer Management System. It helps to
know the enquiries generated in a particular dealership, bookings made at it
and deliveries of the cars, it also helps to get the data- model wise, variant
wise. Sales figures of Segments (A1, A2, A3 & SUV wise).
DMS can also helps MSIL in getting the productivity of each sales
representative.
MSIL also has access to daily reports of the dealers through the dealer
management system but still a final report is sent to the regional office at the
end of the month which includes enquiries, orders and lost cases.
Manufacturing facilities
Maruti Suzuki has two state-of-the-art manufacturing facilities in India
]
Both
manufacturing facilities have a combined production capacity of 1,250,000
vehicles annually.
PRODUCTION MANUFACTURING SYSTEM(PMS):

Production Management System (PMS) is the next step towards moving ahead to sustain the momentum.
It is a strategy to achieve Manufacturing Excellence evolved through participative approach.
The system is people driven and ensures involvement of all levels (Managers, Executives, and Supervisors).

The concept ensures participation and error free communication.
The result is clarity of content, better understanding and openness towards feedback.
These values make PMS a sustainable system.
Having achieved the target of selling a million cars in the financial year 2009 - 2010, PMS has lead
the production team towards greater enhanced productivity with perfection.

PMS is derived from the basic Japanese principles of 5S, 3G and 3K



In order to bring an improvement in overall processes and systems in Production Division through involvement
of all levels, PMS was launched in Maruti Suzuki.
Through various phases of PMS the company embarked on its journey of bring in a) Clarity of Role,
Non-duplication of work, Ownership, Commitment and Standardization in all
our process and systems across the production division.













Manufacturing plants of maruti Suzuki:
Gurgaon Manufacturing Facility
The Gurgaon Manufacturing Facility has three fully integrated manufacturing
plants and is spread over 300 acres (1.2 km
2
). All three plants have an installed
capacity of 350,000 vehicles annually but productivity improvements have enabled
it to manufacture 700,000 vehicles annually. The Gurgaon facilities also
manufacture 240,000 K-Series engines annually. The entire facility is equipped
with more than 150 robots, out of which 71 have been developed in-house. The
Gurgaon Facilities manufactures the 800, Alto, WagonR, Estilo, Omni, Gypsy and
Eeco.
Manesar Manufacturing Facility
The Manesar Manufacturing Plant was inaugurated in February 2007 and is
spread over 600 acres (2.4 km
2
). Initially it had a production capacity of 100,000
vehicles annually but this was increased to 300,000 vehicles annually in October
2008. The production capacity was further increased by 250,000 vehicles taking
total production capacity to 550,000 vehicles annualy. The Manesar Plant
produces the A-star, Swift, Swift DZire and SX4.
Sales and service network
Maruti Suzuki is one of the companies in India which has unparalleled
sales and service network. As of March 2010 it has 802 dealerships
across 555 towns and cities in India. To ensure the vehicles sold by them
are serviced properly, Maruti Suzuki has 2,740 workshops (including
dealer workshops and Maruti Authorised Service Stations) in 1,335
towns and cities
[14]
. It has 30 Express Service Stations on 30 National
Highways across 1,314 cities in India. The company is planning to
expand the number of dealerships to 1,500 by 2015.
[15]

Service is a major revenue generator of the company. Most of the
service stations are managed on franchise basis, where Maruti Suzuki
trains the local staff. Other automobile companies have not been able
to match this benchmark set by Maruti Suzuki. The Express Service
stations help many stranded vehicles on the highways by sending across
their repair man to the vehicle.
The sales figures for November 2010 are given below for your
reference:

* Eeco was launched in January 2010.



Exports
Maruti Exports Limited is the subsidiary of Maruti Suzuki with its major
focus on exports and it does not operate in the domestic Indian market.
The first commercial consignment of 480 cars were sent to Hungary. By
sending a consignment of 571 cars to the same country Maruti Suzuki
crossed the benchmark of 300,000 cars. Since its inception export was
one of the aspects government was keen to encourage. Every political
party expected Maruti Suzuki to earn foreign currency.
Angola, Benin, Djibouti, Ethiopia, Europe, Kenya, Morocco, Sri Lanka,
Uganda, Chile, Guatemala, Costa Rica and El Salvador are some of the
markets served by Maruti Exports.
*Exports
The Company clocked export sales of 147,575 units, its highest
ever. This is a 111%growth over the previous year's total of
70,023 units. On a cumulative basis, exportscrossed 700,000
units. Europe has accounted for over 75% of the sales.
During the year, exports were helped by the launch of a world
strategic model ofSuzuki, known as the A-star in India, the new
Alto in European and some other markets, theCelerio in various
non-European markets and the Pixo in Europe sold under the
Nissanbrand. The new Alto was received well by customers on
account of its styling, safetyfeatures and environment friendly
engine. In Chile, the launch of Suzuki Celerio wasawarded the
best launch of the year. In Australia, Suzuki Alto won the
nationwide event'Green Challenge', recording the lowest CO
emission and in Philippines, the Suzuki Celeriowas voted Car of
the Year and rated the most fuel efficient car in itscategory.
The Company was aware that sales in Europe are being helped
by scrappage incentiveschemes by various governments, and
demand may slow down once the schemes are withdrawn.While
for the short term, there was focus on a lean and agile supply
chain, for the mediumterm, the Company developed several non
Europe markets. The Company now exports to morethan a
hundred countries across the world.

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