Professional Documents
Culture Documents
Hojo Logo and Design Guidelines
Hojo Logo and Design Guidelines
Hojo Logo and Design Guidelines
This campaign highlights the brands commitment to happy in all forms in an effort make the brand
relevant to guests of all ages while creating an atmosphere of ongoing guest delight that consistently
exceeds expectations.
Howard Johnson
correct upper case and lower case font usage
On consumer-facing advertising materials, be aware of the usage of upper and lower case fonts.
Headlines on advertising materials should always be set in lower case. Body copy is always set in
upper and lower case letters. You may refer to your property as hojo in lower case letters where
applicable.
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come join howard johnson anaheim
for free ice cream this saturday!
example:
Thank you for 10 years of business in the community!
Come join us from 4pm to 6pm this Saturday at
Howard Johnson Anaheim to enjoy free ice cream.
brand campaign section
headline is
always lower case
body copy is
always upper
and lower case
If you are going to use lower case letters in an advertisement, just keep it consistent. However
if you use a proper name, such as Harlem Globetrotters you may keep it all lower case in the
headline, yet use upper and lower case letters in the body copy.
advertising copy points or headlines
The following is a list of copy points that can be used for headlines and/or body copy points.
saving money makes you happy!
comfy beds makes you happy!
come in and be happy!
Howard Johnson
tagline usage
go happy. go hojo.
The go happy. go hojo. campaign message should be used separately from the Howard Johnson logo.
It should be used as a stand-alone item on consumer-facing marketing materials. The letters are always
lower-cased. A registration mark should always be used on the first usage of the tagline on a page. The
tagline is always typeset in Gotham Rounded bold.
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hojo usage
The following examples illustrate the correct and incorrect usage of the word hojo.
Rules:
1. hojo should always be one word, not two
2. dont use a hyphen
3. dont use a space between ho and jo.
brand campaign section
hojo
HoJo
HOJO
Hojo
Ho-Jo
ho-jo
Ho jo
Ho Jo
correct usage
incorrect usage
Howard Johnson Anaheim Howard Johnsons Anaheim
Howard Johnsons Anaheim
howard johnson usage
When referring to a Howard Johnson property, it is never possessive or plural. Please see examples
below for the correct usage of listing a Howard Johnson property.
correct usage
incorrect usage
brand campaign section
Howard Johnson
graphic dot usage
The happy dot pattern consisting of orange and teal dots (see color breakdown on page 9) can be used
as a border or graphic treatment on advertising materials and on-property collateral. It can be used either
horizontally (as shown) or vertically. Refer to MyPortal for design elements. These supporting graphic
elements are to be used sparingly as a secondary design element, not as the main graphic. The happy
dot pattern can be used as a border at either the top, the bottom, or the side of the page. When using
the dot pattern, please make every effort not to clip the dots in half.
DO NOT run the graphic dot pattern
around all sides of an ad. Only put
the dots on one side.
INCORRECT usage of dots. DO NOT
clip the dots in half as shown.
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CORRECT usage of dots
on a border. Note that dots
are NOT cut in half.
Howard Johnson
additional logos
wyndham rewards logo
The Wyndham Rewards logo is used whenever the Wyndham Rewards program is referenced.
It is printed in Pantone 285 Blue and Pantone Cool Grey 9. (Please see Wyndham Rewards Logo
Guidelines available from MyPortal for complete usage details.) High resolution logo artwork is
available on MyPortal.
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rise & dine breakfast logo
The Rise & Dine logo is used on all consumer-faced signage and marketing materials that relate to
the Howard Johnson on-property complimentary breakfast. It is printed in full color.
Howard Johnson
outdoor billboards
Howard Johnson outdoor billboard designs utilize an orange background, white reverse type, and
the signature happy dots for visible branding. Outdoor billboard designs are available to be ordered
through www.markethojo.com. Directional billboards can be customized for your property and
delivered to the media of your choice.
happiness right around the corner.
go right on Richardson.
go happy. go hojo.
go happy. go hojo.
go right on Richardson.
go happy. go hojo. at $59.99 a night.
exit 47. right on Harris.
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Howard Johnson
d.o.t. highway signage
Howard Johnson d.o.t. highway signage always uses the Howard Johnson non-tiered logo. The
Howard Johnson logo must be prominently featured in the center of the allotted space on all d.o.t.
signage.* Do not use any messages set in the Gotham font on d.o.t. signage. The logo may be
reproduced on either a white background or on the pantone 021 orange background.
LODGING EXIT 123
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*Please note some state d.o.ts mandate different colors for backgrounds. In such
cases, a variance of the background color will be permitted.
Howard Johnson
van graphics
Vehicles act as mobile advertisement for the Howard Johnson brand. The following example provides
guidelines for the correct usage of the Howard Johnson graphics on a van.
phone number
& url
1-800-446-4656
hojo.com
happy
dot graphic
hojo logo
hojo logo
hojo logo
1-800-446-4656
hojo.com
phone number
& url
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(All information should be typeset in Gotham font.)
You may add
your property
info here.
phone number
& url
1-800-446-4656
hojo.com
happy
dot graphic
hojo logo
hojo logo
hojo logo
1-800-446-4656
hojo.com
phone number
& url
letterhead
8.5x11
2 color
personalized
Howard Johnson
letterhead, business cards, and envelopes
Howard Johnson letterhead, business cards and envelopes must always utilize the licensed
Howard Johnson logo. The logo is positioned in the upper left-hand corner. All letterhead, envelopes,
and business cards should be personalized with the propertys address, phone number and pertinent
contact information. All stationery items can be ordered from a variety of vendors, including
www.markethojo.com or hojostore.com.
123 Your Street Your Town, ST 12345
Phone: (123) 456-7890 Fax: (123) 456-7890
email: youremail@yourhotel.com
123 Your Street
Your Town, ST 12345
123 Your street Your town, ST 12345
P: (123) 456-7890 F: (123) 456-7890
yourname@email.com
happiness is my business.
hojo.com
1-800-I-GO-HOJO
Your Name
Your Title
envelope
9.5x 4.125
2 color
personalized
business cards
3.5x 2
full color
personalized
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turn your stay into
extraordinary rewards!
free high speed internet
free Rise & Dine breakfast
earn extra Wyndham Rewards points!
go happy. go hojo.
C
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Y
CM
MY
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CMY
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HOJO_rack card_back.pdf 1 3/7/11 10:06 PM
Howard Johnson
rack cards
Howard Johnson rack cards can be ordered from www.markethojo.com. The rack card is designed
to include property specific information, address, map, services, area attractions, and property
photos. All rack cards can be ordered from a variety of vendors, including www.markethojo.com
or hojostore.com.
go happy. go hojo.
800
GO
HOJO
We proudly welcome Wyndham Rewards
members. wyndhamrewards.com
Breakfast available at most locations. All Howard Johnson Hotels are independently owned and operated. 2011 Howard Johnson International, Inc. All Rights Reserved.
go happy. go hojo.
amenities that
make you happy!
free Rise & Dine breakfast
*
free high speed internet
ability to earn extra Wyndham Rewards points!
amenity here
amenity here
amenity here
your address
your city, state 00000
000-000-0000
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Your
property
amenities
and info
here.
go happy.
go hojo.
SM
Amenities that make you
happy!
*At participating properties.
free high speed internet*
free Rise & Dine breakfast*
ability to earn extra
Wyndham Rewards points!
Howard Johnson
on-property collateral
Howard Johnson provides a variety of on-property collateral materials, including keycards, keycard
holders, do not disturb door hangers, notepads, comment cards, EarthSmart bedcards, and forget
something? cards. All of these materials and more can be ordered from either www.markethojo.com
or hojostore.com.
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123 Your Street Your Town, ST 12345
Phone: (123) 456-7890 Fax: (123) 456-7890
email: youremail@yourhotel.com
happy now.
please do
not disturb.
favor de no molestar.
h
a
p
p
y
n
o
w
.
p
le
a
s
e
d
o
n
o
t
d
is
t
u
r
b
.
favor de no m
olestar.
go happy. go hojo.
go green.
by
Please see reverse for ways you can go green!
Howard Johnson
photography standards
Howard Johnsons approved photography vendor is VRX Studios and through your DOS, we are happy
to help you coordinate any photo needs you may have. These property images are for placement on
hojo.com as well as other supported distribution channels and media. It is important to the brand to
have high quality, updated photographs on our website to attract consumers. All photos must be taken
by VRX so we can be assured that we will maintain a consistent quality look and feel.
VRX Studios Pricing
The cost for a full shoot is $1,375. If you only need a few shots because of a renovation, the cost of a
partial re-shoot is $400 plus $100 per location.*
In certain circumstances, a waiver may be granted however you must contract a professional photographer
with architectural experience. The photographers portfolio must be approved by the brand prior to
the shoot. The photographer must also agree to sign a photography release agreement providing
Howard Johnson the sole rights to all the photographs.
Per our brand standard, the photos taken must meet the standards specified below.
The following photos are needed to comply with this standard:
2 standard rooms
1 lobby/front desk
1 bathroom
1 exterior
1 breakfast area if offered by the property
1 swimming pool if offered by the property
1 exercise facility if offered by the property
1 meeting room if offered by the property
1 restaurant if offered by the property
Guidelines:
No people in the photos
No toilet seat in the bathroom shot (must show the vanity, but can include the shower)
Photos must show depth of space (i.e. a room shot should not focus on the bed,
but the whole room)
Televisions must be off
No vertical photos
No panoramic photos
No night photos
No photos showing weather elements (e.g. snow, puddles, etc.)
unless appropriate to destination
No photos showing any items that are not normally included with the room
(e.g. flowers, breakfast tray, laptop, etc.)
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Howard Johnson
photography standards
Post-Production
Image Resolution
The photos must meet minimum specifications, such as being shot for 8x10 inch size, 150-300DPI digital
images and converted and delivered at 72DPI in JPEG or BMP file format without password or other protection.
Sizing Specifications
125 x 95 (Web Thumbnail)
338 x 257 (Web)
902 x 600 (High Resolution- Print ready)
Please contact your Director, Operations and Support with a written request and approval to schedule
a photo shoot with VRX Studios.
*Pricing subject to change.
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Howard Johnson
interior and exterior signage standards
For questions about interior signage standards, please contact either:
American Image
Jackie Goetschius
45 West Broad St.
Bergenfield, NJ 07621
phone: (800) 385-9223 x801
fax: (201) 384-5185
email: Jackieg@ahsign.com
website: www.ahsign.com
or
Graphic Systems
Daina Edmonon-Bailey
dbailey@gsi-graphics.com
(316) 267-4171
For questions about exterior signage standards, please contact:
Hotel Integration Team at 866-446-8357
All logo guidelines previously addressed in this document should be followed for exterior signage.
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