Hwadar

COMPANY REPORT
Fiberglass Dish Manufacturer Hwadar, China
The
Snowball
Effect
one step at a time can lead to lasting success

extraordinary quality thanks to the use of SMC
fiberglass
offset, PDA and segment dishes in all sizes can be
produced
supplier of choice even for small purchasers
guarantees very long service life of its dishes
The new company headquarters

of Hwadar in Dongguan.
126 TELE-audiovision International The Worlds Largest Digital TV Trade Magazine 03-04/2014 www.TELE-audiovision.com
www.TELE-audiovision.com 03-04/2014 TELE-audiovision International
127
Fiberglass Dish Manufacturer Hwadar, China
COMPANY Report
Dongguan
The story
of a dish
manufacturer
taking one step
at a time
What happens to a snowball rolling
down a hill? Right, it grows bigger and
stronger. This basic principle of nature is
also one that Wang Dan, General Manager of dish manufacturer Hwadar, is committed to. And just like a rolling snowball
grows bigger, Hwadar has also become
a major and -above all -successful business in real life.
Yet, running a company requires much
more commitment and planning than
simply pushing a ball, and in order to find
out how exactly Wang Dan has achieved
Wang Dan is both General

Manager and shareholder
of fiberglass satellite dish
manufacturer Hwadar.
all this, we met him in his executive office at the companys new headquarters
in Dongguan.
Dongguan is located roughly halfway
between Shenzhen and Guangzhou,
which is also the capital of the Chinese
province of Guangdong (known by many
as Canton). The area boasts a strikingly
beautiful natural landscape with a number of extensive nature reserves. One of
the most impressive features of the region is lake SongShan, right in the middle of a vast park.
Not far from that tranquil place is a
high-tech industrial park with Hwadar
new company headquarters and production premises - Dongguan Dongshi
New Material.
But lets not lose sight of our snowball analogy. Hwadar was first formed in
1988 when introduced the technology
and production equipment from Prodelin. Prodelin high-quality dishes had
always been made of fiberglass, and
Hwadar has not changed that elementary material choice since. We use SMC
as our base material, Chief Enginner
Zhong Zhi Ming tells us. SMC is short for
Sheet Moulding Compound and refers to
fiberglass mats delivered as 3 mm thick
endless stacks and from which satellite
dishes are formed with the help of hydropress under high temperature and
pressure.
SMC mats are sourced from Chinese
company Zhenshi Group (www.zhenshigroup.com), which became the worlds
largest fiberglass producer in 2008.
With Hwadar being a major bulk buyer
for Zhenshi Group fiberglass the next
logical step was to arrange a closer co-
operation between the

two companies. So the
snowball grew bigger again. In 1996
Hwadar only owned 2 press machines,
nowadays Hwadar posseses dozens
of professional equipment and assets
worth over one hundred million yuan,
which all attributes to the long-term
unremitting efforts, hardwork, and winwin cooperation based on the Snowball
effect, Wang Dan - a member of staff
at Hwadar since 1996 - explains.
By cooperating with a global leading
fiber glass manufacturer, Hwadar is able
to get the highest quality materials and
quality assurance.
Hwadar not only produces satellite dishes from fiberglass but also additional products which use the same
source material, such as housings for
satellite uplinks and innovative small
weather-proof houses for meteorological stations. Sports enthusiasts will be
surprised to find out that table tennis
tables as well as boards for basketball
baskets are also manufactured at the
very same site.
50% of our output consists of satellite dishes, which are available in diameters ranging from 35 cm to 3.7 m,
General Manager Wang Dan continues.
In the year 2012 we produced a total of
200,000 satellite dishes, 80% of which
had a diameter of 45 cm.
The current plant equipment can
handle an annual output of one million
dishes. But this figure alone does not
do justice to the actual capacity of the
production facility, since it also includes
large segment and panel dishes.
Our range of large dishes is designed
1. The snowball effect. General

Manager Wang Dan pointing at
Chinese characters explaining the
snowball effect, which is his guiding
principle for running the company.
for professional and commercial customers, since the quality of the material
we use is exceptional.
General Engineer Zhong Zhi Ming tells
us why this is the case: Contrary to
metal dishes, our SMC fiberglass satellite dishes dont get rusted and can
have a much longer service life, which
is typically above 10 - 15 years. Whats
more, our high-temperature and heavypressure shaped reflectors always keep
their shape and are very buckling resistant with high accuracy, which is especially relevant for the Kaband and Vsat
antennas. This way, SMC dishes made
by Hwadar boast excellent accuracy,
high performance and durability with a
longer service life, thanks to fiberglass.
This now brings us to the core of the
matter: For many years price has been
the deciding factor for or against a certain satellite dish. These days, however,
its all about quality. Ideal conditions for
Chief Engineer Zhong
Zhiming and his newly

designed 1.2m Ku-band dualreflector Receive/Transmit
antenna.
The Hwadar sales team. Monica Wang can

be seen with an issue of TELE-audiovision
in her hands. She is the point of reference
for all international inquiries.
the snowball effect as practiced by Hwadar: The more focus is placed on quality,
the more customers will consider fiberglass dishes.
Professional customers have done
that for some time already, but now
even private end users begin to shift the
focus of their attention to quality. This in
turn means demand for smaller dishes
is on the rise as well, a more than welcome development for a company like
Hwadar.
So how can you obtain a high-quality
SMC satellite dish from Hwadar ? Do you
need to be a wholesale organisation or
distributor ordering truckloads worth
of dishes? Well, requests like that are
certainly very welcome, but the sales
department will be happy to deal with

smaller inquiries as well. After all, just
like a snowball starts with only a handful
of snow.
Even a minor initial job can lead to
more substantial follow-up orders at a
later stage, says Monica Wang, Business Supervisor for international contacts. Monica will be happy to receive
any requests at monicaw@hdsmc.cn.

It is clear to see that General Manager Wang Dan does not only rely on the
snowball effect when creating and expanding his company, but also for selling
his products.
And it is a rewarding experience to
see a small snowball becoming a major
force on the market.
133
1. Dongguan is well known

for its many natural reserves. SongShan Lake Park is
the most prominent of them.
2. Small selection of Hwadar
products. Obviously, TELEaudiovision is particularly
interested in the satellite
dishes that can be seen in
the foreground. Dong Shi,
however, uses the same
SMC source material for
also producing table tennis
tables, boards for basketball baskets and innovative
meteorological stations (as
can be seen in the background).
2
1. Three Hwadar heavy-duty presses. The one on the left is a 2,500-ton

press, the one in the centre is a 1,500-ton press and the smaller one is a
500-ton press.
2. The presses seen here are used by Hwadar for smaller satellite
dishes and various small components. Each of those 15 presses at the
Hwadar production facility operates with a 315-ton pressing force.
3. 900 kg of source material on a palette from Zheng Shi Group.
4. The palette consists of endless SMC mats. The material comes with a
thickness of 3 mm, is heated to 150C and then pressed into the mould.
5. Quality check of freshly pressed SMC dish segment. Three of these
segments add up to create a 2.4 m antenna.
5
137
3
1. This worker uses a rough file for deburring a freshly pressed

SMC dish segment.
2. How do you install a satellite antenna? Right, there must be
holes for attaching the dish to a pole, for example. This machine
drills holes into the dish. First, the dish is put into place by hand.
Once that is finished the machine drills a total of eight holes into
the dish which are then used to mount the dish at the respective
location.
3. Press moulds for all varieties of satellite antennas can be found
in the huge mould storage. In practical terms, this could be called
the actual core capital of the company.
4. Dish segments are first prepared for coating and then
positioned on the conveyor belt. The belt has a length of 380 m and
takes 40 to 50 minutes for a full cycle. During that time the satellite
dishes are cleaned, sprayed with paint and dried. After that, they
are ready for packaging.
5. Cleaning and pre-treatment of segments.
6. The spraying guns work fully automatically and evenly apply the
protective coating onto the segments.
7. Finished satellite antennas waiting for shipment.
7
139

Hwadar

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COMPANY REPORT

Fiberglass Dish Manufacturer Hwadar, China

one step at a time can lead to lasting success

The new company headquarters

www.TELE-audiovision.com 03-04/2014 TELE-audiovision International

Fiberglass Dish Manufacturer Hwadar, China

Wang Dan is both General

operation between the

1. The snowball effect. General

Chief Engineer Zhong

Zhiming and his newly

The Hwadar sales team. Monica Wang can

department will be happy to deal with

any requests at monicaw@hdsmc.cn.

www.TELE-audiovision.com 03-04/2014 TELE-audiovision International

1. Dongguan is well known

1. Three Hwadar heavy-duty presses. The one on the left is a 2,500-ton

1. This worker uses a rough file for deburring a freshly pressed

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