COMPANY REPORT

Logistics and Satellite Products Provider, Brazil

TELE System
Electronic do
Brasil

largest supplier of complete reception systems for

Brazilian pay TV providers
technical know-how allows swift reaction to changing
market requirements
perfectly equipped for packaging and shipping
products in large quantities
focus on Brazil as the largest market in South America

TELE System Electronic

do Brasil moved into this

modern industrial estate in
north-western Sao Paulo in
October of 2012.

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COMPANY REPORT

Logistics and Satellite Products Provider, Brazil

Serving Brazilian
DTH Providers
Large satellite TV operators with
branded reception equipment usually
outsource the actual procurement and
manufacturing of products such as satellite antennas, LNBs, cables and receivers
to independent third-party companies.
All technical specifications are drawn up
by the providers, with external manufacturers being then responsible for delivering products that meet those precise
requirements. As far as the huge market of Brazil is concerned, TELE System
has become the supplier of choice for all
major Brazilian pay TV operators. Such
a huge success could not be achieved
overnight, and to find out how TELE System has developed into such a dominant
market player we travelled to Jundiai.
This is where TELE System is renting

large warehouse facilities

in a very modern industrial
estate.
Marco Szili is the General
Manager of TELE System Electronic do Brasil, and he is our
first point of contact for learning
more about the company. TELE
System was originally founded as a
manufacturer of satellite dishes in Italy,
back in 1989. By 1997 export of satellite antennas to Brazil had reached volumes that called for the establishment
of an affiliate branch in Sao Paulo, even
though at the time it only consisted of a
warehouse. Things turned exciting from
there, beginning with in-house production of satellite antennas in Brazil all the
way to then moving antenna production

Jundiai
(Sao Paulo)

to China and Malaysia.

Right from the very beginning TELE
System has always made a point of offering full-scale systems as a one-stopprovider. This is how the company eventually came into touch with the countrys
major pay TV providers, a development
that ultimately propelled TELE System
right into top position for this particular
market segment. General Manager Mar-

Marco Szili is the

General Manager
of TELE System
Electronic do Brasil.
The packaging for a
complete reception
system for one of
Brazils pay TV
providers can be seen
in the background.
Both the individual
composition of the
sets and the products
themselves come
from TELE System.

142 TELE-audiovision International The Worlds Largest Digital TV Trade Magazine 03-04/2014 www.TELE-audiovision.com

co Szili runs down a list of his customers

for us: We supply reception systems to
Sky, Claro, GVT and Oi here in Brazil.
And to also set the figures straight, Marco Szili has the subscription numbers for
each of those four providers. Sky has
a customer base of more than five million, Claro more then three million, Oi
has some 800,000 subscribers and more
than half a million watch GVT.
While GVT may have the smallest subscriber base of the four, it offers a cutting-edge advantage. Jonathan Gregory,
head of Engineering and Operations,
has the details: We developed a special
switch for changing between satellite
reception and IPTV on behalf of GVT.
And whats that all about? GVT offers
content over both satellite and IPTV,
and since all subscribers are connected
to both systems anyway, GVT receivers
come with a rather unique feature: As
soon as there is a problem with the satellite signal during heavy rain, for example the receiver automatically switches
over to IPTV reception. What a clever
feature, with TELE System Electronic do
Brasil a major development partner.
Looking into the future, TELE System
Electronic do Brasil is mildly optimistic,
even though theres no point in denying the current state of affairs. Quantities will decrease, that much is for sure.
Quality and service, on the other hand,

Visitors are greeted

by the TELE System
receptionist.

TELE System Electronic do Brasil rents three large

warehouses in this industrial estate. A total of 6,500
square meters are available to the company.

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1. Jonathan
Gregory is
responsible for
the Engineering
and Operations
division.
Originally from
England, he
moved to Brazil
in the 1970s.
Jonathan has
been a regular
reader of TELEaudiovision for
many years.
2. Marcos Santos
is the head of
R&D at TELE
System. Here
he can be seen
performing
so-called burnins for a range of
receivers to test
their reliability.
3. The antennas
are almost
identical apart
from the branding
for different pay
TV operators.

are two driving forces that should be

able to counter lower production volumes and make sure the company
stays ahead of the competition. General Manager Marco Szili digs a little
deeper for us: Currently, some 80%
of our turnover is generated with pay
TV providers, 12% come from independent retailers and installers, and
the remaining 8% are sourced from
trading, mainly with terrestrial ISDBTB receivers. In Brazil, analog terrestrial TV will be phased out between
2015 and 2018. We expect increased
demand for ISDB-TB receivers during that period, states Marco Szili.
Were very flexible in everything we
do, and we have changed our strategy and our product line-up more than
once in the past to remain the leader
of the pack. Marco Szili is convinced
that future challenges and constantly
changing technical requirements will
also be met with continued success.

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5
4. Administration staff can be
found in bright and modern
offices.
5. TELE System technicians
repair receivers and check out
new prototypes.

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6. Small parts for antenna installation are packaged

here.
7. Individual small parts kits are available for each
pay TV operator. Examples on the wall indicate to the
packagers which items belong to which kits.
8. While the satellite antennas themselves are all
identical, each pay TV operator requires its own
brand name on them. Jonathan Gregory explains
the process: We use UV colours, which means the
colours only dry under ultraviolet light. This way
we dont need a heat chamber and we dont need
to worry about keeping our colour trays in working
order all the time, since UV colours dont dry up.
9. View of the huge warehouse. Satellite antennas
and associated items are piled up and then packaged
into complete sets, depending on the demands of
each pay TV operator.

8
9

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