LOTUS FIVE STAR

HISTORY
Lotus Five Star is founded in 1988, the Lotus Group was initially established as a restaurant with
the first outlet being located in Jalan Masid !ndia under the na"e #estaurant Jay $illas% &he
founder of this group, 'ato( #enah 'oraisinga" )illai is a dyna"ic personality who gained "uch
of his valuable e*perience and business acu"en fro" his late father )hilanthropist +% #engasa"y
)illai%
!n 199,, Lotus Group "oved to )etaling Jaya, a "ore accessible and pro"inent location and
co""enced operations at +o%1-, Jalan Gasing under the na"e Lotus Fa"ily #estaurant .oldings
Sdn%/hd% &his entailed a business growth that lead to a chain of 1- outlets throughout the 0lang
$alley and as far as !poh as well% .aving enoyed success in the restaurant line, Lotus Group also
established convenience stores under the na"e Gasing Stores Sdn%/hd% /eing synony"ous in the
food and beverage line, Lotus Group were given the opportunity in 1991 to be the industrial
caterers for leading industry players such as Sony &$, Sony $ideo and #yo2a Sdn%/hd%
)ushing forward, in the year 3,,3, Lotus Group ventured into the .otel !ndustry by ta2ing over
the "anage"ent of two pro"inent land"ar2s in Jalan &uan2u 4bdul #ah"an, the Madura !nn
and 0owloon .otel for a lease period% !n 3,,5, they purchased their own pre"ises in Medan
&uan2u and na"ed it Lotus Fa"ily .otel, a 9, roo" budget hotel situated in a strategic location
in the shopping district of 0uala Lu"pur%
!n the sa"e year, Lotus Group also entered the Fil" !ndustry under the na"e of Lotus Five Star
Sdn% /hd% &hey are the "ain distributors of &a"il and .indi fil"s in Malaysia, including having
'$' and $6' distribution rights as well% Lotus Group also established 4udio7$ideo outlets
"ar2eting original audio and video "ovies "a2ing it a one stop centre for purchasing '$'(s and
$6'(s% /eing a 2ey player in the fil" industry, Lotus Group went into the operation of cine"as
and cineple*(s% &oday, Lotus Group has a successful chain of cine"as throughout the 0lang
$alley, /utterworth, Sitiawan and !poh% Lotus Five Star 6ine"as or LFS 6ine"as is a chain of
cine"as in Malaysia% &he biggest cine"a is located at 1 Sega"at in Sega"at and )rangin Mall in
)enang% &hey house 8 screen each and has 18,1 and 1-13 seats respectively% LFS 6ine"as
co"petes with Golden Screen 6ine"as, &G$ 6ine"as, M/9 6ine"as, and /ig 6ine"as% Lotus
Five Star is a cine"a chain that is growing fast in Malaysia% &he co"pany began its operations in
Malaysia since the 198,s% Lotus Five Star offers an un"atched level of cine"a entertain"ent
with the highest level of co"fort and latest technology offerings% Movie:goers can now ta2e
advantage of Lotus Five Star brand new facility and catch up on all the latest fil"s% &here are 35
LFS 6ine"as in Malaysia% 4ll LFS cine"as have concessions that sell popcorn, soft drin2s, and
other snac2s%
4s every successful co"pany, Lotus Group decided to diversify their co"pany fro" the year
3,,, on wards by broadening their business ventures into the .otel !ndustry, Fil" !ndustry,
'istribution /usiness, 9peration and Manage"ent of 6ine"as76ineple*, #eal ;state:
)roperties7)lantations, 6onstruction and etc%
'ato 'orai(s two brothers 'ato #a"alinga" )illai and Mr% +agasundra" )illai have been
strongly behind hi" in all decisions ta2en thus far and the secret of his success lies in the unity of
his brothers% &he diversification of the Lotus group(s business e"pire to where it is today in such
a short span of ti"e is due to the collective thin2ing, sheer hard wor2, dedication and loyalty
a"ongst the brothers%
Swot analysis
Strengths
1% 4 range of services are available to the custo"ers to fulfill an overall satisfying e*perience
which is uni<ue within the industry such as "assage chair %
3% Movies is not the only way of "a2ing "oney, but also can "a2e profit through beverage
services such as cara"el popcorn %
1% )ricing strategy enables a range of custo"ers to engage in the e*perience within their levels
of inco"e based on =:
> 6hildren
> &eenager
> 4dult
> Fa"ily )asses
5% &he best Movie <uality in Lotus Five Star is 3' with good audio <uality and clear "ovie
pictures %

Weaknesses
1% Limited numbers of employees are working in the Lotus Five Star Cinema
so this may occur the lacks of services are provided to customers which
never reach customers satisfaction .
3% Trafc congestion as all of the customers will be arriving and leaving at
the same time - separate entry and eits have sta! directing trafc to
ensure "uick and safe movement of people .
1% Lacks of promotions and no current promotions are available in Lotus Five
Star Cinema .
5% #eputation- our company has not got an established brand or reputation
as it is new$ therefore it is very risky- establish a good reputation using
marketing .
-% %uration of a &lm become a problem for an eample a Tamil movie will be
estimated about ' hours and () minutes but end up by playing more
than ( hours and it may interrupt other show time as well .
?% *o online booking services provided .
Threats
+. , Lot of competitors coming up to tap the market potential such as
T-.$ /01$ Cathay Cineple and 0ig Cinema.
'. #estrictive licenses if the 2red tapes2 are not approved by authorities .
a. 3olice may receive noise complaints .
b. ,lcohol restrictions and duty of care for the provision of alcohol-
own responsibility
c. /ovie screen licensing .
'. Convenience to .C% and %.% which make the customer easier to
watch the movie through that rather than going out to theater .
(. Lotus Five Star does not provide (% movie "uality than other cinema .
4. Lotus Five Star is located in the non-urban area .
Opportunities
1 6an e*pand the business in bigger cities as there is a lot of opportunities %
3 Lotus Five Star plays a "ain role in releasing &a"il "ovies co"pared to other
theatres %
1 Special price tic2et offer which will be held on every @ednesday e*cept on public
holidays %
5 Lotus Five Star will gain profit with the high recent "ovie attendance where new
bloc2buster "ovies are released %