Rendezvous 2014, BRCA, IIT Delhi

17
th
-20
th
October, 2014
Proposal for
Association of
with
&
Crowd at Rendezvous
Rendezvous is the annual cultural festival of IIT Delhi
started in 1975 to promote the spirit of arts and culture
among the Indian youth.
Rendezvous, hosted at the IIT Delhi campus located in the swanky
abode of Delhi, HauzKhas, attracts the elite crowd of the South
Delhi and nearby regions including Gurgaon & NCR, as well as
youth audience from 650+ colleges from all around India
Many major companies like VeriSign, Microsoft, Coca Cola, Pepsi,
MTS and Hero have been associated with Rendezvous
over the past years and have hugely benefitted from the
promotional activities carried out in the festival.
Apple Developers Conclave
Apple can organize a
speaker session and
following which the finale
of an online coding
competition.
The online competition
will be floated a month
before finale.
Apple products such as
iPads, etc. will be used for
incentivising the events.
Apple NSCoder Hackathon
Apple can organize a
workshop on ethical
hacking and following
which a practical on a
sample website.
The speaker for the
workshop be sole decided
upon by the Apple Inc.
The event will focus upon
the advantages that Apple
devices offer for such
services.
Apple Zone
Apple can setup a dedicated
zone at a high footfall area
during the 4 days of
rendezvous.
Apple zone to activated by
means of various apple
products.
Apple TVs could be installed at
various locations enabling
iPhone users to play games
and lead into crowd
engagement.
1. Mass Media
TV Radio Newspapers Multiplexes DOOH Magazines
Rendezvous 2013 Media Plan worth Rs. 1.2 Crore
Dhoom, 2013 :
Advertisement in
National Daily
Mail Today
Slides shown in PVR Multiplex
2. Social Media ( Spread over 6 Months )
Facebook Page ( 75,000+ Likes )
Mobile App
Website (Logo, Backlink to Companys Website)
Online weekly Reach:
9,42,000
Weekly Impressions:
43,56,000
Website Received
24 Lakh+ hits last
year
Product/Brand Promotion
Apples logo to be used and shown in Rendezvous
Video Teasers (>50,000 views)
Apples flyers/pamphlets to be distributed via the
Registration Desk.
Mega Hoardings in Campus
The company will be provided with space to put up Mega Hoardings at
locations with maximum crowds in the Institute Area.
Direct reach to crowd of over 60,000 visiting the fest
Location and size to be discussed after mutual consensus
Branding on Campus
Standees and Banners
to be put at strategic
locations across the
institute during the 4
days.
Apple will be
promoted via regular
mentions through
Rendezvous P.A.
System.
Logo presence in Collaterals
More than 1,50,000 sq. feet branding across all Rendezvous Collaterals
30,000+ Posters
30,000+ Registration Booklets
25,000+ Passes
5,000+ Publicity Brochures
25,000+ Flyers/Leaflets
5,000+ sq.feet flexes
1000+ Standees
30+ Stage Backdrops
Promotion Across Colleges in India via
Campus Ambassadors
Apple will be promoted
directly in over 200
colleges via the Campus
Ambassador Program
Rendezvous 2014 posters
with Apples logo to be put
up in 650+ colleges.
Deliverables to Apple
Association with Apple Deliverables to Apple Deliverables to
Rendezvous 2014
Apple as the co-sponsor
for Rendezvous 2014.
Events
+
Apple Zone
+
Generic Branding (Additional Media
Publicity ; With Mega Hoardings)
Cash Sponsorship of
worth INR 12 lakhs
Thank you for sharing your precious time for us.
This presentation is just to inform you of the possible
opportunities for association. We are open to your feedback.
Looking forward to your response
rendezvous2014@rendezvous-iitd.com
+91 971-790-8898
Anshuman Sahay