SCOTT STACHOWIAK

Houston, Texas
scottstach@sbcglobal.net


SUMMARY

Marketing Executive with over 15 years of experience leading change in sales / marketing strategy for domestic
and multinational organizations. Expertise in the design, implementation and management of strategic initiatives
that result in continuous profitability improvement. Recognized as a change agent with successful experience
building, developing and leading large business units that support organizational strategies. Strong leader with a
proven track record of success collaborating with upper management and cross-functional teams. Key
competencies include:

New Initiative Leadership Partnership / Business Development Online Sales Strategy
Product Development Distribution Channel Optimization P&L Management
Loyalty Management Financial Planning / Analysis Corporate Strategy


PROFESSIONAL EXPERIENCE

THE GO SOLUTION, LLC 2013 - 2014
Vice President of Strategic Initiatives
Responsible for developing and implementing a strategy to move the company and its subsidiaries from a traditional
consumer-direct marketing company into a more progressive entity by adding transactional e-commerce capabilities,
a loyalty function, call center efficiency programs, and better management reporting and analysis capabilities.
Developed a fully comprehensive loyalty program that included corporate re-branding, a change in call center
strategy, customer awards and redemption, marketing/communications plans, and the website/mobile presence.
Analyzed system architectures, determined limitations, worked with developers on solutions, and developed and
presented proposals to remediate. Resulted in company developing a new host and ancillary systems, including
transactional websites, a new call center user interface, loyalty functions, better reporting, and a speedier time to
market on new initiatives.
Developed a new call center productivity enhancement program that harnesses resident customer data, enabling
successful remarketing programs.
Provided product development expertise, analysis, and industry contacts in the creation of new warranty and
energy product additions to the company's product portfolio.


NRG/RELIANT ENERGY RETAIL, LLC 2011 2013
Director of Marketing/ Product Development, Reliant Home Solutions
Responsible for managing the development and implementation of the company strategy for moving beyond a
commodity-only product approach to the retail electricity marketplace.
Created and managed strategic partner relationships, developing private-label home warranty and repair
products that added $20 million per year in incremental revenue and $10 million per year in incremental annual
EBITDA.
Drove product branding and promotions that resulted in increased revenue by selling incremental products to
existing customers. Worked extensively with the call centers to maximize secondary product sales.
Collaborated with Strategy, Treasury/M&A teams to acquire two partner companies that added $30 million per
year in incremental revenue and $10 million per year in incremental annual EBITDA.
Developed a reporting structure to integrate systems and individuals from newly acquired companies to the
corporate structure, and drove synergies from the combined entity to ensure its continuous success.
Synergized with the corporate incubator and Strategic Investment teams on the future of the energy and home
services marketplace to ensure corporate marketing strategy was aligned with current and future market trends.
Developed a CRM-based analytical framework for maximizing cross-sell volumes.

CONTINENTAL AIRLINES, INC., MARKETING AND DISTRIBUTION 1996 2011
Director of Distribution Strategy & Analysis, e-Commerce, and Customer Loyalty Programs (2008 2011)
Responsible for Managing Continentals distribution strategy including websites, online agency agreements, credit
card fees and distribution intermediary expenses totaling over $300 million annually.
Drove online channel strategy and reporting that resulted in channel sales exceeding 10 million flown tickets and
$3 billion in recorded revenues per year.
Served as Category Manager for Cruise, Car Rental, Hotel, Currency Exchange, and Travel Insurance lines of
business, achieving profits of over $15 million per year.
Collaborated with Sales to create segment-specific, private-labeled, travel packages that drove $12 million in
incremental profits.
Guided Continentals frequent flier program (OnePass), integrating various marketing programs/procedures with
United Airlines during the merger and with the STAR Alliance member carriers during the creation of Atlantic
and Pacific joint ventures.
Negotiated service contract agreements with strategic suppliers achieving annual price reductions of $55 million.
Restructured Continentals loyalty program to drive up member benefits and reduce cost.


Sr. Manager of Distribution Strategy & Analysis and e-Commerce (2005 2008)
Responsible for intellectual property management and control, form of payment strategy, website and online agency
partnership development.
Served as business development manager for Marketing and Sales Distribution, implementing and managing
over 300 partnership agreements which resulted in $30 million per year in profits.
Created mechanism to develop and manage open technical standards for e-Commerce applications within the
travel industry.
Created exclusive website inventory and pricing and eventually sold access to that inventory to third parties.
Added two business to business sales websites and collaborated with Sales to support and promote.
Managed centralized analytical/reporting resources for the Marketing Division.


Manager of Planning & Analysis (2000 2005)
Acted as group controller/chief administrative officer in charge of all administrative functions and issues including
human resources, payroll, salary negotiation, organizational structure, facilities, technical resource prioritization and
allocation, and management support.
Launched and promoted a private-labeled corporate credit card which does $200 million per year in annual
turnover.
Served as Continental representative for the joint airline launch of the Orbitz online travel agency and managed
the relationship for 12 years after launch, including the IPO and eventual entity sale.
Developed the annual, three, and five year distribution plans, market analysis, technology change/adoption
metrics, and stakeholder communications.
Created and implemented standardized marketing and sales performance reporting, website KPIs, and uniform
investment analyses.


Project Manager (1996 2000)
Responsible for justifying, managing, tracking, and reporting on Marketing and Sales IT projects.
Managed implementation of companys first website as well as self-service kiosks at the airport, which
generated annual savings in excess of $500 million.
Managed electronic commerce projects such as developing industry-wide XML standards, establishing/
participating in the Air Transport Associations Electronic Marketing Committee, electronic ticketing, airport
self-service kiosks, the continental.com website, and corporate extranets.




ADDITIONAL EXPERIENCE

CONTINENTAL AIRLINES, INC., FINANCE DIVISION 1989-1996
Technology Division Controller/various positions
Member of both Technology and Finance Divisions with responsibility for financial / administrative aspects of
company's vast technology initiatives. Annual operating budget was over $100 million and capital budget of over
$200 million.
Directed staff of finance/accounting professionals whose responsibilities include monthly / quarterly accounting
close process, contract negotiation, accounting, equipment financing, and invoice processing.
Served as key member of management team responsible for negotiating the first multi-year outsourcing
agreement for technology services in the airline industry with an annual value of over $100 million ultimate
value of over $1.25 billion.
Provided cost analysis and project budget management for a corporate task force that automated/restructured
core business processes, driving $85 million in annual benefits.


CONOCO MANAGEMENT TRAINING PROGRAM
ST. JOSEPH HOSPITAL THIRD PARTY REIMBURSEMENT& BUDGETS


EDUCATION

Masters Degree in Business Administration Accounting - Texas A&M University
Bachelors Degree in Finance Economics - Northern Illinois University