Marketing Budget Breakdown

Enter values into red boxes

Staff Jan Feb Mar Apr
Salaries 0 0 0 0
Benefits 0 0 0 0
Payroll Taxes 0 0 0 0
Bonus 0 0 0 0
Expenses 0 0 0 0
Other 0 0 0 0
Sub Total 0 0 0 0
Market Research Jan Feb Mar Apr
Primary Research 0 0 0 0
Secondary Research 0 0 0 0
Other 0 0 0 0
Sub Total 0 0 0 0
Marketing Communications Jan Feb Mar Apr
Brand (Awareness, Branding) 0 0 0 0
Website (SEM, Maintenance, Optimisation) 0 0 0 0
Email marketing 0 0 0 0
Direct mail 0 0 0 0
Online advertising 0 0 0 0
Offline advertising 0 0 0 0
Public Relations (PR) 0 0 0 0
Events 0 0 0 0
Collateral 0 0 0 0
E-Media (Videos) 0 0 0 0
Other 0 0 0 0
Sub Total 0 0 0 0
Customer Growth and Retention Jan Feb Mar Apr
New business lead generation (purchasing data) 0 0 0 0
Customer loyalty scheme 0 0 0 0
Other 0 0 0 0
Sub Total 0 0 0 0
Agencies Jan Feb Mar Apr
Agency 1 0 0 0 0
Agency 2 0 0 0 0
Agency 3 0 0 0 0
Sub Total 0 0 0 0
Grand Total Spend 0 0 0 0
250,000
0
250,000
May Jun Jul Aug Sep Oct Nov Dec Sub Totals
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
May Jun Jul Aug Sep Oct Nov Dec Sub Totals
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
May Jun Jul Aug Sep Oct Nov Dec Sub Totals
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
May Jun Jul Aug Sep Oct Nov Dec Sub Totals
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
May Jun Jul Aug Sep Oct Nov Dec Sub Totals
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
Top line
Starting Budget
Budget Spent
Budget Remaining
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
Campaign Budget & ROI
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Staff Person A Person B Person C
Annual Salary 0 0 0
Hours worked per year* 1,800 1,800 1,800
Hourly rate 0 0 0
Hours worked on campaign 0 0 0
Cost to campaign 0 0 0
Total staff cost 0 * based on working 35 hours, 5 days per week, 48 weeks a year
Number of recipients 100
Cost to send all emails 50
Cost to send each email 0.50
Cost of total direct mail postage 50
Cost to send each direct mail 0.50
Cost of total direct mail collateral 50
Cost of each direct mail collateral 0.50
Cost of total direct mail 'presents' 50
Cost of each direct mail present 0.50
Other 0
Total cost of communications 200
Event Cost
Venue 0
Food & beverage 0
Accommodation 0
Staff Travel & Expenses 0
Other 0
Total event costs 0
Competition
Cost of 1st place prize 0
Cost of 2nd place prize 0
Cost of 3rd place prize 0
Total cost of prize 0
Marketing Communications
200
25%
Person D Person E Person F Person G Person H Person I
0 0 0 0 0 0
1,800 1,800 1,800 1,800 1,800 1,800
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
* based on working 35 hours, 5 days per week, 48 weeks a year
Cost of whole campaign 200
Cost per recipient 2.00
Expected response rate** 10%
Number expected to respond 10
Cost per response 20.00
Expected conversion rate*** 25%
Number expected to convert 3
Cost per conversion 80.00
Average profit/surplus made on each sale 100
Total profit made 250.00
Profit minus cost of campaign 50.00
**Those you expect to respond to your campaign
***Those you expect to make a sale
Total Campaign Cost
ROI
Campaign ROI Calculator
General ROI Calculator
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Return on investment (ROI) 150%
Number of recipients 1000
Total cost of activity 1,000
Cost per recipient 1.00
Expected response rate** 10%
Number expected to respond 100
Cost per response 10.00
Expected conversion rate*** 25%
Number expected to convert 25
Cost per conversion 40.00
Average profit/surplus made on each sale 100
Total profit made 2,500.00
Profit minus cost of activity 1,500.00
**Those you expect to respond to your campaign
***Those you expect to make a sale
General ROA Calculator
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Return on assets (ROA) 1%
Cost of assets* 1,000
Profit made** 12
* Assets used in campaign, department of whole organisation depending on what you wish do calculate
** From a campaign, activity or as an organisation as a whole over a set period of time