Top 10 Famous Deceptive Ads

10th Duracell Lasts Even Longer

Have you ever bought batteries just to run out of life after a few uses? Duracell, Inc and The
Procter & Gamble Company got sued in US by customers claiming that the companies were
delivering a deceptive marketing scheme and misleading facts. Duracell Ultra Advanced and
Duracell Ultra Power batteries were more expensive than regular batteries although did not
provide longer life than regular alkaline batteries.

Duracell Ultra Power
9th Enfamil Clinically proven to improve brain and eye development
Moms are always looking for to the best healthy foods and supplements to their babies. When it
comes to produce the best ever baby supplement Enfamil got in trouble by claiming in 2004 that
Enfamil Lipil is clinically proven to improve brain and eye development and that the other
baby formulas were inferior to this brand. That is a huge claim! Taking into consideration we are
talking about babies eh? Mead Johnson in the end was fold guilty and had to pay $13.5 million to
another baby formula PBM, for aggressive advertising resulting loss of profit. Uow!

Enfamil-Lipil
8th Nivea Bio-Slim Complex
Would you buy a body lotion that claims regular use significantly reduces body size? I guess
many women would! Nivea had to pay $900,000 in 2001 as a part of settlement for misleading
ads, and had to stop producing Bio-slim Complex. Did I hear diet and exercises works better?


Nivea Bio-Slim
7th Hydroxycut
I definently love diet pill advertisement, and I believe attorneys too! Lovate Health Systems, in
2009 had to recall all of Hydroxycut diet pills and pay $1.5 million to settle 10 California district
attorneys complaint. They claimed that the company was falsely advertising its diet supplements,
some of which contained led. Ouch! Look how healthy and ready for Summer this couple is!

Hydroxycut
6th Listerine Kills germs that cause Bad Breath, Plaque & gum disease
Gingivitis
Listerine got in trouble claiming that the product could prevent and cure sore throats. Thus,
rinsing with Listerine was as effective as flossing when it comes to fighting tooth and gum
decay. Using Listerine as a over the counter medicine in fact wasnt clinically supported. Pfizer
had to pull its commercials and change its claims. Another too good to be true product!

Listerine
5th Splenda Made from sugar so it taste like sugar
I am a consumer of this sugar alternative, and I was surprised to find out that the company got in
trouble for claiming that Splenda Made from sugar so it tastes just like sugar. Splenda got
sued by Equal, another alternative sugar competitor. Equal claimed that Splenda was leading
customers to believe that its product was healthier than other sugars substitutes. Splenda had to
change its marketing slogan and advertising campaign to no calorie Sweetener.

Splenda
4th Activia Helps prevent colds and flu
Another product claiming health benefits and endorsed by a TV star! The claim was that
DanActive helps prevent colds and flu and one daily serving of Activia could relieve
irregularity and it helps with slow intestinal transit time. I am also a consumer of Activia
and I have to say that Ive never felt any changes in my intestinal transit time. But for my
surprise, FTC complaint about Activia misleading claims led Dannon to pay $45 million in
damages for claiming basically Activia promotes bathroom regular bathroom trips.

Helps prevent cold and Flu
3th -Nutella Good for you not!
Just thinking about the watering mouth creamy chocolate and hazelnut spread, it makes me feel
like a child again! Nutella got sued by customers for the misleading claim that Nutella is
healthier than actually is and it was a good for you treat. Ferrero, Nutellas maker has to pay
$3 million to consumers nationwide. The company now have to change the labeling of all
Nutella products and its advertising campaigns due to this lawsuit. I definently couldnt see how
this super fatty treat could promote healthy eating. Oh well!

Umm Nutella!
2nd Skechers Shape up while you walk
Finally the best of all, Sketchers Shape up, Tone-ups, Resistance Runners (great names eh?)!
Starring Kim Kardashian! It was the shoes every girl was wishing for. Ummm there we go:
New York, NY Attorney General Eric T. Schneiderman has announced a $45 million dollar
nationwide settlement with Skechers, USA, Inc. to end the deceptive marketing of its footwear
products including Shape-Ups, Tone-Ups, and the Skechers Resistance Runner athletic shoes.
Under the settlements reached with New York, 44 states and the Federal Trade Commission, up
to $40 million is being allocated for refunds to consumers who purchased the shoes, and
Skechers will pay an additional $5 million to the states. Good try Kim!

Shape Ups Kim Kardashian
Funny how Ive never seen Kim Kardashian actually using these uglies around.
1st Apple Siri app poor virtual assistant performance
This one is interesting! Frank M. Fazio a is suing Apple for false advertising, claiming that
Siris commercials are misleading and deceptive. Fazio bought his IPhone 4S last
November, and he felt that in the commercials the virtual assistant has a great performance
contrary to the actual operating results of Siri. Ops! Steve Jobs youll be missed!