Emami acquires She Comfort from Mumbai based Royal Hygiene Care Pvt.

Ltd
The acquisition gives Emami an entry into sanitary napkin market. The penetration of sanitary napkins in
India is abysmal and there is tremendous scope for exponential growth in this category. Currently the
sanitary napkin market in India is dominated by P&Gs Whisper and Johnson and Johnsons Stay Free

ITC buys B Natural
ITC acquired B Natural, a fruit juice brand based out of Bangalore for 100 crore. Branded juice market is
a 1000 crore market dominated by Daburs Real Juice and Pepsicos Tropicana. The deal will allow ITC an
opportunity to make inroads into non-cigarette FMCG business.

LOreal acquires Mumbai based Cheryl Cosmeceuticals
Cheryl had a portfolio of professional skin care products coupled with a dense distribution network in
beauty salons across India. The deal gives LOreal an access to distribution network spanning 10000
beauty salons in India. This would go a long way in improving the penetration of LOreals products.


NEW PRODUCT LAUNCHES
GCPL
Protekt
Protekt has a personal care product portfolio and comprises of hand sanitiser, hand washes and a skin
spray mosquito replellant

Cinthol shower gel
Brand Cinthol has been rejigged with the addition of shower gel to the portfolio of its offerings.

Good Knight Fast Card
Good Knight, the perennial cash cow of GCPL has been strengthened with the addition of Good Knight
Fast Card .This is a slip of paper that burns in 3 minutes and extinguishes mosquitoes without any
smoke or fire.

HUL
Golden Sea Indus Valley Basmati
HUL has entered the premium branded rice market with the launch of Golden Sea Indus Valley Basmati
Rice. Branded Rice market has been the 5
th
fastest growing category in FMCG market with CAGR of 19%
Marico
Refresh Spray
Parachute Advansed Summer Refresh Spray which overcomes the humidity induced side effects of skin
care beauty products. The product has been launched in SKUs of 100 ml.
Livon
Marico has rejigged the brand Livon with the launch of Livon Conditioning Cream Colour which
combines the benefits of hair color and conditioner.

Nestle
Maggi Oats Noodles
With bad press about the health hazards associated with Maggi, efforts to revamp the perceived health
benefits of Maggi are in full force. Oats Noodles give brand Maggi an opportunity to reclaim the
declining market share. There has been an entry of HULs Knorr and ITCs Yippie in the 2200 cr noodles
market,which has threatened the dominance of Maggi. In fact oats are increasingly being perceived as
the first choice of health conscious consumers and occupy nearly 25% of the countrys breakfast cereal
market
Alpino
The brand Alpino is all set to take on Cadburys Toblerone and Ferrero Rocher, which have been
positioned as premium category chocolate brands. Chocolate is a fast growing segment which saw a
CAGR of 22% in 2013-14.
Other product launches include low fat Nestle sweet Lassi, Nestle Buttermilk with Ayurvedic herbs and
Real Fruit Yoghurts.

Emami
Fair and Handsome Instant face wash
With this Emami made foray into face wash category. This would help it strengthen its position in Mens
grooming category.

Male Deodorant He
Emami launched He series of deodorants. Hrithik Roshan has been roped in as the brand ambassador for
He category of deodorants.


ITC
Sunfeast Farmlite
ITC has entered into the premium health biscuits category with the launch of Sunfeast Farmlite.
Limited Edition cigarettes
ITC launched limited edition Gold Flake Greece has been launched in 84 mm category and has been
priced at Rs.180 for a SKU of 20 units.

Counterfeit FMCG Products

Company Brands Counterfeits
Pidilite Industries Fevicol Marin, Marin Marin Plus
Emami Zandu Balm Zando Balm
Dabur India Meswak Odonil Meswak Odokil
Asian Paints Utsav Jay Utsav
VVF India Jo Jijo

According to latest study conducted by FICCI Cascade, the overall loss to the exchequer due to spurious
FMCG products stands at 16543 crore. As per FICCI estimates put the losses at 4600 crore in personal
care market and at 6200 crore in tobacco market. The government needs to establish the right
regulatory framework to deal with the problem of counterfeit FMCG products.



Sectoral Outlook