Survey Report 2014 automotive apps TRENDS and Forces Delivering SOPHISTICATED CONTENT user experience DESIGN and GAMIFICATION TRADITIONAL HMI VERSUS APP ECOSYSTEM 'Navigation, voice control, safety and local search will rise in demand' 'We are only at the beginning of step-by-step capturing the potentials for automotive apps.'
Survey Report 2014 automotive apps TRENDS and Forces Delivering SOPHISTICATED CONTENT user experience DESIGN and GAMIFICATION TRADITIONAL HMI VERSUS APP ECOSYSTEM 'Navigation, voice control, safety and local search will rise in demand' 'We are only at the beginning of step-by-step capturing the potentials for automotive apps.'
Survey Report 2014 automotive apps TRENDS and Forces Delivering SOPHISTICATED CONTENT user experience DESIGN and GAMIFICATION TRADITIONAL HMI VERSUS APP ECOSYSTEM 'Navigation, voice control, safety and local search will rise in demand' 'We are only at the beginning of step-by-step capturing the potentials for automotive apps.'
DELIVERING SOPHISTICATED CONTENT | USER EXPERIENCE DESIGN & GAMIFICATION | TRADITIONAL HMI VERSUS APP ECOSYSTEM
http://automotive-apps2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 3 CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY 34 COUNTRIES | 169 PARTICIPANTS | JUNE - AUGUST 2014 | AUTOMOTIVE INDUSTRY SURVEY | WE.CONECT MARKET RESEARCH & INTELLIGENCE INDUSTRY TRENDS Key Auto Apps & Market Impact Market Impact & Trends for Auto Apps Applications in the Connected Car Smartphone Versus Head-Unit Embedded Apps
CHALLENGES & EXPECTATIONS Trends & Developments in the Automotive Industry Role of Content in the Auto Apps Evolution
THE FUTURE OF AUTO APPS Driver Distraction - Availability of Apps in the Car Content Social Media and Gaming Payment Models for Auto Apps http://automotive-apps2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 4 CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY Players In The Market
Which innovative auto apps have lately caught consumers attention and are likely to play an increasing role in the market? INDUSTRY TRENDS
Key Auto Apps & Market Impact Navigation Osmand VW Smilage TomTom Yelp Trapster Umano Local Search Apps Zubie Car Pre- Conditioning GPS Waze Pandora Spotify Aupeo OBDlink Mirror Link Apple CarPlay Parking Apps Carknow
Rise of demand for car diagnostics, parking, fuel, traffic, location, ecodriving apps
Providing data to OEM to increase quality and reduce cost... http://automotive-apps2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 5 CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY Market Impact and Trends for Auto Apps INDUSTRY TRENDS
Market Impact & Trends for Auto Apps
We are only at the beginning of step by step capturing the potentials for automotive apps
Navigation, voice control, safety and local search will rise in demand...
Integrating apps with full head unit functionality to foster user experience
Car to car communication apps will play an increasing role...
Delivering more relevant & contextual info to the driver will be key... Some OEMs seem to have the right system in place to attract and deploy apps... CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY http://automotive-apps2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 6 41% 40% 17% 2% Delivering safety and driving-support services to the driver Delivering interoperability between devices, technology and car Delivering entertainment services to the driver Other INDUSTRY TRENDS
Applications in the Connected Car What will be the central task of applications in the connected car? CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY http://automotive-apps2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 7 Will smartphone apps prevail or will head-unit embedded apps carry the day? INDUSTRY TRENDS
Smartphone versus Head-Unit Embedded Apps Smartphone Apps 57% Head-Unit Embedded Apps 31% Other 12% CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY http://automotive-apps2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 8 CHALLENGES & EXPECTATIONS
Challenges for the Automotive Industry 1% 9% 11% 15% 16% 22% 26% Other Compliance with Guidelines (e.g. NHTSA) Differentiating Infotainment Offerings vs. Maintaining the Brand Lack of Advanced Business Models Demand for Personalization and Flexibility vs. Cost Effectiveness Creating Rich UX while lowering Driver Distraction Collaboration between OEMs / App Developing Companies Which are the main challenges that need to be overcome soon? Multiple Choice of Respondents Displayed CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY http://automotive-apps2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 9 According to managers expectations , the future of the automotive app lies in ... 61% 30% 6% CHALLENGES & EXPECTATIONS
Role of Content in the Auto Apps Evolution changing the way content is delivered ... providing more and diversified content ... providing less content http://automotive-apps2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 10 CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY THE FUTURE OF AUTO APPS
Driver Distraction - Availability of Apps in the Car Availability of Apps in cars 25% YES! In order to keep driver distraction low... 21% Maybe! 7% I dont know! 47% No! As apps should primarily support the driving task Should the number of apps being available in the car be limited? http://automotive-apps2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 11 CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY THE FUTURE OF AUTO APPS
Content Social Media & Gaming LESS IMPORTANT 38% SIGNIFICANT 42% VERY IMPORTANT 39% How high is the relevance of in-vehicle social networks and gaming content? 64% 26% 8% Mixed Free Paid I dont know http://automotive-apps2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 12 CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY THE FUTURE OF AUTO APPS
Payment Models for Auto Apps Will future automotive apps be paid for or supplied free in the long-term? 2%
http://automotive-apps2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 13 CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY THE FUTURE OF AUTO APPS
Automotive Tech.AD Detroit 2014 Automotive Tech.AD Berlin 2015 Automotive Steering Technology 2015 Auto Apps Evolution 2014 Berlin The Show
Program Highlights 2014 Auto Apps Media Center Review of the Show we.CONECT Global Leaders GmbH Reichenberger Strae 124 | 10999 Berlin, Deutschland / Germany Telefon: +49 (0)30 52 10 70 3 - 0 | Fax: +49 (0)30 52 10 70 3 -30 Email: info@we-conect.com | www.we-conect.com
we.CONECT is bringing together leading automotive professionals, team leaders and engineering managers from international departments of advanced engineering, telematics, research and development, connectivity and infotainment, strategic product development and electrical components to the 3rd Automotive Apps Evolution 2014 show in Berlin.
Europes highly innovative networking community gathers to discuss the pressing challenges and solutions, technologies, trends and best-in-class practices in apps infotainment, infrastructure and software development of the automotive cockpit more CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY http://automotive-apps2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 14