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Marketing a good film always has a crucial role to play in its performance. While most follow a strict
routine methodical way of reaching out to audiences, perfectionist Aamir Khan always rendered his
intrinsically distinct style to catch the attention of his audiences.
The success of 3 Idiots promotions were stellar as the film managed to draw in people for varied margins
of the society. It became so successful that in nearly 3 years no film even neared the reach of the same.
The plain strategy adopted for 3 Idiots was detaching the product from its marketing approach. For
instance in none of the promotions was Khan propagating the reasons why one should watch 3 Idiots.

AAmir khan become the marketing guru because of its marketing strategies which include explaination,
target, creative,strategy, conclusion.
We can state that he is one of the Marketing Genius. He is successful in creating that curiosity amongst
the people and has amazing tact when it comes to branding.As a marketing person, it is sensible to
understand some basic marketing strategies and then correlate it with the way Aamir Khan succeeds at
using it
POINT 1: Marketing is all about Understanding the NEEDS AND WANTS OF THE
CONSUMERS.

As we have heard probably from day 1 of marketing classes, marketing is satisfying the customer.
Consider the film GhajiniIt was meant to cater to all kinds of audience then come to 3 idiots..it was
specifically meant to reach the younger generation..especially school, college going students who
probably were fans of Chetan Bhagat and his novel Five point Someone.
This is the focal point of marketing: Give what they want..!!
POINT 2: INNOVATE, Think Out of the Box
Another marketing mantra that we have rattled a lot during our b school days was: Innovation is the key
to success. Innovate or die.
Here, a slight addition to simple innovation. Innovate, but do so as though it suits your product and
makes your product even more relevant.
Remember the Ghajini haircut he gave to his fans? The cool look which was the USP of the film, he made
sure it worked well in his favor! Well and off course, you may also recollect those 3 idiot poster-couch
which were put up in the multiplexes..i believe most of you have clicked your snaps on that with your
friends??Have you? Even there were rickshaws with the 3 idiots stickers if you happened to notice.
Point to be taken that a strategy will work well when it has something that relates to the masses.
POINT 3: BRAND IMAGE
A brand is not developed in a day, it takes time and it has a value. Just like Aamir Khan is a BRAND.a
brand when you will be asked to describeWords like perfect, brilliant, allrounder shall cross ones
mind. He has a history of coming up with bestselling movies year after year, and he makes appropriate
use of his brand image in marketing his films.
Marketers fear to use their brand names for new products or something that is risky proposition as its
failure may cause permanent damage to their brand name. But again, Aamir Khan is a pro when it
comes to utilizing his brand name.
POINT 4: You cant afford to forget Technology!
In this fast paced technology driven world, one just cant even think of avoiding a very crucial aspect of
marketing .i.e. Technology.
Aamir went about marketing 3 Idiots online without having least understanding of the social network
products available.
An interactive website was launched in alliance with Zapak.com with a college set-up as
thehomepage. The website is designed keeping in mind the college atmosphere, complete with a hostel,
classroom, toilet, canteen and a few special added features. On the day the website was launched,
Aamir Khan along with R.Madhavan, Sharman Joshi and Kareena Kapoor chatted with their
fans online at a specific time, giving them exclusive information about the film









7ps of marketing mix
1. 3 Idiots Campign Marketing Strategy By- saurav Kishor
2. 3Idiots Campaign The film industry is a clean industry, highly sought-after around the world
because it creates meaningful jobs and by its nature, infuses the economy with broadbased
spending across a wide spectrum of businesses Bollywood cinema commonly known as the best
place earn revenue
3. Preview Explanation Target Creative Strategy Conclusion
4. About 3 Idiots Language : Hindi Release Date: 25 December 2009 (India) Starring: : Aamir Khan,
Kareena Kapoor, R Madhavan, Sharman Joshi, Boman Irani. Direction: Rajkumar Hirani Music:
Shantanu Moitra Production: Vidhu Vinod Chopra Productions Production Co: Eros International,
Reliance Big Pictures Runtime : 170 min
5. Story of 3idiots The '3 Idiots' is about 2 friends who search for an old lost friend. The movie is a
comedy of ideas with a laugh-riot that talks about the most important of human pursuits and
selfactualization
6. Budget COMPLETE BUDGET- RS.50 Cr DIGITAL MEDIA MAREKETING BUDGET RS.20 Cr
Others RS.10 Cr
7. Target Age group 14-30 years Schools , colleges and universities and Institutions Common
people
8. Ads Campaign
9. Online Marketing Budget :- 30 Lakhs * Planning to Create own official website with exclusive
contents and updates of film. Tie up with social networking sites like Twitter, Facebook. , Google+
and YouTube *
10. Ad Campigning
11. PROMOTION AMONG KIDS Marketing amongst students through various products and
merchandises like Games Action Figure Comics
12. Radio song Hey! All the friends, do what we love most of all We are Happy We all enjoy our
friendship in everywhere People says youre enjoying happier every single day with 3 idiots
13. The Plan #3 idiots
14. MULTI VERSIONS AND MULTI LANGUAGES The movie will be in various versions of 2D 3D
The movie will dubbed various languages for the audience English Hindi Tamil Telugu
15. #3 idiots on Billboards #Rio Drive Traffic to Twitter Influence HSX
16. Marketing MIX vertisement #Rio 7 Ps OF MARKETING
17. MARKETING MIX PRODUCT PRICE PHYSICAL EVIDENCE #Rio PLACE PROCESS PEOPLE
PROMOTION
18. Marketing Mix PRODUCT: Launching the movie in 2D and 3D versions. Various languages
used to attract lots of people.#Rio
19. Marketing Mix PRICE: The movie Tickets with an affordable price so that everyone can watch the
movie. #Rio
20. Marketing Mix PLACE Theatres Schools / colleges /universities and #Rio institutions
Shopping Complexes Parks
21. Marketing Mix PROMOTION Planning to promoted online through YouTube and Other various
Social Networking sites. #Rio promotion through merchandise, games , comic etc
22. Marketing Mix PEOPLE: Special guest Invite Will keep the competitions amongst students #Rio
with their teachers in the classroom
23. Marketing Mix PROCESS: Planning to provide the tickets availability through website provide
a#aio facility of telephonic booking of tickets .
24. Conclusion Ultimate publicity will be through word of mouth
25. The End Thank you
26. Facebook is a privately owned website and social network founded in 2004 by Harvard
university students Mark Zuckerberg with his fellow students Eduardo Saverin, Dustin
Moskovitz and Chris Hughes. It was operation in the limited area of Harvard in 2004 and
become fully accessible in 2006. The main purpose for launching the website was bringing a
connection between Harvard students, to know each other more and in better way but now the
same purpose is being followed worldwide.
27. Product
28. Facebook has launched number of products including friends, messages, games, groups,
photos, links, videos, a marketing space, advertisements, products pages, uncountable
applications and a lot more.
Users can communicate so well with their far off friends by sending them virtual gifts
according to the occasion for a minimum price of one dollar. This type of applications are visible
on almost every user profile on the occasion like Christmas, Eid, Independence day celebrations,
birthdays etc (Michelle, 2008).
Facebook offers social plug-in, graph API, Social Channels, Authentications and the open
graph protocols to the web developers.
Proxy and private settings are provided to the users to settle up their profile availability along
with the customization of the material being loaded up on their profiles.
Users are now provided access to Facebook through their mobiles; this has rendered more
clicks to Facebook by increasing the daily user percentage because of any time access.
Facebook has provided an opportunity to Facebook users to register their complaints for
thewebsite access, while improving the services miles forward.
29. Price
30. People that are lured into Facebook enjoys all services free of cost, while one controversial
statement says that this is a virtual cost by means of using personal information of users but this
actually is not the case, as one can put as much secrecy and privacy one can.
Facebook earns most of the revenues by the commercial groups, online events that are
organized by the company, advertisements that come on the side of logged on page.
Facebook being a private company doesnt opens up its revenue earning units but always
welcomes Brand advertising, performances advertising. Virtual goods and Microsoft advertising
and has earned up to 1.1 billion dollars from this, according to a rough estimate (Dempsey,
2006).
31. Place
32. Almost 600 million users are registered with Facebook, being accessed mostly by U.S
community.
33. The network is most popular nowadays as it can be accessed anywhere, in schools, colleges,
universities and homes throughout the world.
Facebook has its availability along the globe and Egypt revolution is commendably associated
with the promotions provided by Facebook.
34. Promotion
35. Facebook had become partner with Microsoft, Pandora and Yelp according to a planned
strategy, and has earned a lot of promotion by taking this step, by increasing user number along
with ads promotion on Facebook by different companies (Rosmarin, 2006).
The website is providing small businesses big blow opportunities to establish and this
promotes face usage as well, by their product customers being Facebook users ultimately.
36. Extended Mix:

People:
Facebook employs about - people
37. Process:
Systems used for the FB servers, the thousands of applications, games available to the public
38. Physical Evidence:
Nothing per se, but if we are to measure, we can measure the FB site and chat co