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No Dawn For 'New Dawn' The Non-Diffusion of An Innovation
No Dawn For 'New Dawn' The Non-Diffusion of An Innovation
No Dawn For 'New Dawn' The Non-Diffusion of An Innovation
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Asian Journal of Management Cases
http://ajc.sagepub.com/content/6/1/27
The online version of this article can be found at:
DOI: 10.1177/097282010800600104
2009 6: 27 Asian Journal of Management Cases
Ashish Kumar, Ravi Shankar and Kiran Kumar Momaya
No Dawn for 'New Dawn': The Non-Diffusion of an Innovation
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NO DAWN FOR NEW DAWN 35
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