The interested reader will find here:
• a summary information on what Living Labs are about, and particularly the cross-regional aspects dealt with in the Alcotra Innovation project;
• a reference framework (the “Unitary Model”) and operational procedures (the “LEADERS Approach”) for the design and management of transboundary Living Lab communities across multiple regions and thematic domains;
• a synthetic report on the major achievements of the Alcotra Innovation project;
• a methodological overview, including some monitoring and evaluation related issues we have encountered and successfully dealt with;
• a special note on the integration of cross-border Living Labs with Pre-Commercial Procurement
(PCP) – a new and innovative purchasing practice of R&D services that is gaining more and
more attention within European public authorities and agencies;
• a special note on a user-centred co creation methodology.
The interested reader will find here:
• a summary information on what Living Labs are about, and particularly the cross-regional aspects dealt with in the Alcotra Innovation project;
• a reference framework (the “Unitary Model”) and operational procedures (the “LEADERS Approach”) for the design and management of transboundary Living Lab communities across multiple regions and thematic domains;
• a synthetic report on the major achievements of the Alcotra Innovation project;
• a methodological overview, including some monitoring and evaluation related issues we have encountered and successfully dealt with;
• a special note on the integration of cross-border Living Labs with Pre-Commercial Procurement
(PCP) – a new and innovative purchasing practice of R&D services that is gaining more and
more attention within European public authorities and agencies;
• a special note on a user-centred co creation methodology.
The interested reader will find here:
• a summary information on what Living Labs are about, and particularly the cross-regional aspects dealt with in the Alcotra Innovation project;
• a reference framework (the “Unitary Model”) and operational procedures (the “LEADERS Approach”) for the design and management of transboundary Living Lab communities across multiple regions and thematic domains;
• a synthetic report on the major achievements of the Alcotra Innovation project;
• a methodological overview, including some monitoring and evaluation related issues we have encountered and successfully dealt with;
• a special note on the integration of cross-border Living Labs with Pre-Commercial Procurement
(PCP) – a new and innovative purchasing practice of R&D services that is gaining more and
more attention within European public authorities and agencies;
• a special note on a user-centred co creation methodology.
The interested reader will find here:
• a summary information on what Living Labs are about, and particularly the cross-regional aspects dealt with in the Alcotra Innovation project;
• a reference framework (the “Unitary Model”) and operational procedures (the “LEADERS Approach”) for the design and management of transboundary Living Lab communities across multiple regions and thematic domains;
• a synthetic report on the major achievements of the Alcotra Innovation project;
• a methodological overview, including some monitoring and evaluation related issues we have encountered and successfully dealt with;
• a special note on the integration of cross-border Living Labs with Pre-Commercial Procurement
(PCP) – a new and innovative purchasing practice of R&D services that is gaining more and
more attention within European public authorities and agencies;
• a special note on a user-centred co creation methodology.
How to set up Cross-border Living Labs Project partners: CONTENTS Page Overview 03 What this Handbook is about 03 Alcotra Innovation project general framework 04 Living Labs and their Deployment across the National Borders 05 How it all started 05 The cross-border dimension in action 06 Reference Framework for the design and implementation of transboundary Living Lab communities 11 The cross-border working groups 13 The LEADERS Approach 17 Operational procedures for the establishment of interregional Living Labs 17 (L)= Localise and identify your stakeholders 18 (E)= Establish a Living Lab PPP (Public Private Partnership) 19 (A)= Assess the relevance of interregional issues 20 (D)= Deploy an ICT infrastructure 20 (E)= Establish a local and/or interregional PPPP community (PPP+People) 21 (R)= Run one or more User Driven, Open Innovation pilots 22 (S)= Summarise and evaluate the results 24 Major Achievements from the deployment of Living Lab pilots in Alcotra Innovation 25 Launch of a public call aimed at collecting of cross-border Living Lab pilots Feasibility Plans 25 A user-centred co-creation metodology: Transmuseobs 28 Launch of PCP (Pre-Commercial Procurement) calls for tender, promoting the creation of cross-border Living Lab pilots in support of prototype testing and validation phase 29 A 2-staged plan of activities for cross-border Living Lab pilot experimentation: 1) in vitro 2) in vivo 31 Strategic Evaluation of cross-border Living Labs 36 The Alcotra Innovation experience 36 Going across the borders 41 Critical aspects and benets 41 Conclusions 45 Living Labs. A Taxonomy 45 Living Labs Outlook 50 Living Labs in the 8 th Framework Programme Horizon 2020 50 Smart specialisation and Living Labs 52 Annex 1 54 Evaluation of Living Lab pilots 54 References 60 1 3 OVERVIEW What this Handbook is about The Alcotra Innovation strategic project, funded by the Alcotra Italy-France 2007-2013 territorial cross-border cooperation program, had as partners Rhne-Alpes and Provence-Alpes-Cote dAzur Regions, in France, and those of Piedmont (acting as Coordinator), Liguria and Aosta Valley, in Italy, as well as the Province of Turin. The project, launched in September 2010 and lasting for three years, aimed at experimentally introducing the Living Lab approach into the respective innovation policies and practices, according to a transnational perspective, namely through the building up and operation of cross-border Living Labs in the fve participant regions. To our knowledge, this has been the frst time that the Living Lab innovation model was not only deployed successfully across two neighbouring countries, but also jointly implemented by the territorially competent regional authorities, as if there were no such barriers that usually prevent innovation system actors from working together in a multiregional (or transboundary) dimension. In so doing, the advantages of the Living Labs approach have been coupled with (and multiplied by) the added value brought in by the active collaboration of different stakeholders, residing on both sides of the French-Italian border, and nevertheless sharing common thematic interests. Now that the Alcotra Innovation strategic project has concluded its lifetime, having achieved most of its initial goals, all partners happily agreed on the opportunity to further disseminate the methodology and tools developed all along, by offering this Handbook to the attention of a wider audience of both academics and practitioners. The interested reader will fnd here: a summary information on what Living Labs are about, and particularly the cross-regional aspects dealt with in the project; a reference framework (the Unitary Model) and operational procedures (the LEADERS Approach) for the design and management of transboundary Living Lab communities across multiple regions and thematic domains; a synthetic report on the major achievements of the Alcotra Innovation project; a methodological overview, including some monitoring and evaluation related issues we have encountered and successfully dealt with; a special note on the integration of cross-border Living Labs with Pre-Commercial Procurement (PCP) a new and innovative purchasing practice of R&D services that is gaining more and more attention within European public authorities and agencies; a special note on a user-centred co creation methodology. The following persons have actively participated in the creation of this Handbook and are gratefully acknowledged here: Francesco Molinari (independent expert on Living Labs for Alcotra Innovazione); Paola Capello and Sara Di Falco, from Piedmont Region; Francesco Fionda, from Aosta Valley Region; Bertrand Fribourg, from PACA Region; Fabien Harel, from the Comit dExpansion 05; Claude Janin, from Institut de Gographie Alpine - Laboratoire Pacte; Xavier Figuerola, from the company Talking Things; Laurence Minne, from Rhne-Alpes Region; Isabelle Vrilhac, from Cit du Design; Mauro Palumbo and Pier Paolo Puliafto, professors at the University of Genoa; and Jens Schumacher, professor at the University of Vorarlberg. The Alcotra Innovazione staff and experts Turin, July 2013 ALCOTRA INNOVATION PROJECT GENERAL FRAMEWORK The Alcotra Innovation strategic project was funded under the Alcotra Programme in the scope of the European territorial co-operation objective. It began in September 2010 to end in October 2013. The consortium was made up of six Public Administrations coming from Italy and France: Piedmont Region (Lead Partner), Liguria Region, Aosta Valley Region, Province of Turin, Rhne-Alpes Region and Provence-Alpes-Cte dAzur Region. Being a strategic project within the Programme, it pursued two major objectives: establishing cross-border Living Labs as a way for improving the competitiveness and innovation capacities of the territories; sensitising policy makers to the Living Lab approach, which can be a winning strategy especially for meeting new social challenges and improving social inclusion. At the very beginning of the project, its partners decided to carried out experimentations in four strategic domains that were deemed to be relevant for all the fve regions involved: Intelligent Mobility, coordinated by Piedmont Region and Liguria Region; Smart Energies, coordinated by Aosta Valley Region; e-Health, coordinated by Provence-Alpes-Cte dAzur Region; Creative Industries, coordinated by Rhne-Alpes Region. More information is available at www.alcotra-innovazione.eu 5 LIVING LABS AND THEIR DEPLOYMENT ACROSS THE NATIONAL BORDERS How it all started Living Labs have been quite successful in boosting user driven, open innovation in different European regions so far. The concept originates from the architecture feld: the late Prof. Bill Mitchell from the MIT Media Labs coined the term about ten years ago, based on a vision of Living Labs as a research methodology for sensing, prototyping, validating and refning complex solutions in multiple and evolving real-life contexts. When it was taken up in Europe in the years 2005-2006, it was the EU Commissioner Erkki Liikanen and then the Finnish Presidency of the Union who asked for a radically new approach to innovation, for the ICT sector in particular, at the end of the 6 th Framework Programme (6 th FP). The CoreLabs coordination and support action was funded under the last call of 6 th FP and paved the way for the strong endorsement of the Finnish European Presidency (through the so-called Helsinki Manifesto, in November 2006) and later of the Portuguese, Slovenian and French Presidencies, in 2007-2008. However, it is important to note that Living Labs are not a brand new approach, rather a recombination of existing user centred methods and tools, aimed to put the citizen/customer in focus of not only development, but also deployment of new product and service prototypes in real-life environments. Coherently, the Living Lab approach extends its vision to the full product/service life cycle process, i.e. from the defnition of an idea to the design of a solution, from validation and testing to user-centred support and maintenance of a commercialised product or service. Defnition: LIvIng LAb A Living Lab is a working collaboration of Private- Public-People Partnerships, in which stakeholders co-create new products, services, business models or technology applications, within real-life environments, virtual networks, and multi- contextual spheres. 7 However, a new perception was emerging that the full potential of Living Labs for innovation policy should be grasped in the broader framework of the Alps-Mediterranean EuroRegion including Liguria, Piedmont, Provence-Alpes-Cte dAzur, Rhne-Alpes and Aosta Valley rather than at single regional level. Therefore, the cross-border dimension was added to the picture. Four thematic domains were selected for the purpose of Living Lab experimentation, namely: Intelligent Mobility, coordinated by Piedmont Region and Liguria Region; Smart Energies, alternative sources of power and energy effciency, coordinated by Aosta Valley Region; e-Health, coordinated by PACA Region; Creative Industries, coordinated by Rhne-Alpes Region. This selection came as the result of a policy refection within the individual Regions involved in the project, taking into account their industrial, technological and social landscape, as well as the potential synergies, complementarities and research collaborations with the neighbouring territories. In each of the four domains, the goal of Alcotra Innovation was to build a cross-border Living Lab or at the very minimum a user-driven, open innovation community, populated by a number of stakeholders that resided on both sides of the Alps. In principle, the main advantages of working across the borders were known and highlighted since the very beginning of the project, and have been confrmed in retrospect. These are (not necessarily in order of importance) to: 1. Realise or facilitate regional smart specialisation. The recent evolution of R&D and innovation policy design supported by the new Structural Funds 2014-2020 promotes the identifcation of specialised industrial niches, or technology areas of excellence, where the EU Member States or Regions can demonstrate the existence of (at least) a comparative advantage for the respective local economies in a globalised market scenario. This evolution towards the so-called smart specialisation strategy may take further beneft from an extended, or macro-regional, territorial perspective in selected thematic domains. For instance, it may help avoid duplication of efforts public funding, and possibly private investments too on similar activities that are only ignored because of the geographical boundaries acting as administrative barriers. Breaking these barriers may help (re)construct a stronger value chain by extending and reinforcing the connections between local and external enterprises. In this way, the conditions for growth and competitiveness can be enhanced on both sides of the regional border, by realising a sustainable division of labour between the respective enterprise systems. 2. Obtain a critical mass of population and demand on the market place. Normally, to gain a suffcient number of users/consumers to ensure break-even or long-term proftability is considered a crucial milestone for any product/service deployment strategy. Whenever language or cultural differences exist between two regions, which are unavoidable sources of differentiation for the supply, this critical size of demand has to be attained on the occasion of each penetration in a foreign market. Sometimes it happens, however, that the similarities between two populations living in bordering regions prevail on their differences. Exploring this aspect can considerably help companies achieve the desired minimum level of demand for the product/service at hand, by leveraging an increased population size in terms of market potential. Obviously, such a holistic vision of the product/service life cycle has challenged the traditional distinction of roles and functions between producer (or provider) and user (or customer). We refer to co-creation (of a product or service) as the outcome of the convergent work of end users with other industrial and non-industrial stakeholders in a common prototyping environment. While the term triple helix was coined some years ago to describe the cooperation of Research, Government and Industry within a regional innovation system, the Living Lab approach has enhanced that scheme into the quadruple helix, by adding the end user/citizen/customer as the 4 th stakeholder. The above underlines the fact that Living Labs are not based on a new methodology; they instead represent a holistic approach, which is capable of stimulating regional innovation by leveraging the transformative power of local user communities. The cross-border dimension in action It was therefore quite natural for the Alcotra Innovation partners during the project design phase (in the year 2009), to be attracted by the potential contribution of the Living Lab approach to existing, and upcoming, regional innovation policies and practices. There was already evidence in that sense in the three Regions: Piedmont being a member of the ENoLL (European Network of Living Labs) since 2008 PACA with the success story of PACALabs, one of the earliest examples of user driven and territorially oriented innovation policy promoted by the public hand and Rhne-Alpes with 7 Living Labs (most of them created in 2009) is particularly active in the domain of media, design and uses innovation. THE EUROREGION CONCEPT Established by the Council of Europe since the 1950s and revived during the 1990s in preparation of the Unions enlargement towards Eastern Europe, the EuroRegion concept is mainly focused on improving the living conditions in the regional areas concerned, by promoting cross-border contacts and cooperation in such felds as economic development, education and training, culture and tourism. 9 4. Exchange good practice of sustainable development policies, where sustainable here means coherent with the vocation of a territory, its unique asset and distinctive industries that provide more value to the local economy and are most suitable to ensure the attractiveness and competitiveness of a region in the long run. While there is awareness that this coherence should be assessed in cooperation between the policy makers in charge of local development and the lead socio-economic actors of a given territory, integrating the cross-regional dimension in terms of good practice exchange gives the additional opportunity of collecting evidence about the way neighbouring territories are dealing with similar issues. By this mutual policy learning, cutting across administrative borders, peripheral Regions in particular, but ultimately all of them, can achieve a convergence of territorial development policies that adds to the benefts from the alignment of the respective socio-economic systems. 5. Develop pan-European products and services. Finally, it must be considered that innovative solutions able to respond to societal challenges and to improve the quality and effciency of public services do exist in the technological state of the art of several EU Member States; however, they do not always gain suffcient visibility as commercial products available in the Single Market, due to country level barriers and deployment risks of various nature. This situation limits the growth and employment potential of innovation, as well as the size of most high-tech companies active in the European vertical markets. Further to that, EU citizens and public administration have less likelihood to access and experience new products and services, which could provide various benefts in terms of individual and collective welfare. Thus, assuming the perspective of cross-border cooperation can increase the chances of regional industry (including SMEs) to develop and deploy pan-European products and services, including those based on ICT Information and Communication Technology applications. By these and other advantages, EU Cohesion Policy can draw suffcient evidence in support of the confrmation of the Territorial Cooperation objective in the fnancial framework for 2014-2020, as already proposed by the European Commission and which is currently being translated into the new regulations for the next programming period of the EU Structural Funds. EU TERRITORIAL COOPERATION It is (and will be) structured in three types of programmes: 1. Of cross-border cooperation, funding projects that involve regional and local authorities on either side of a common border; 2. Of transnational cooperation, funding projects that involve national, regional and local entities in larger geographical areas; 3. Of interregional cooperation, to foster sharing of good practice on various thematic domains, including innovation, energy effciency, urban development and others. 3. Integrate the respective economic and social systems at the two sides of the administrative border. The available statistical evidence on knowledge spillovers shows the importance of regional proximity for the transmission of economically valid results matured in neighbouring innovation systems. In Mexico, trade liberalisation has proven more benefcial for the regions that were closer to the US and the same happened for New Member States from Central and Eastern Europe, in relation to former EU members. The INTERREG A programme experience between 1990 and 2006 has been documented at least on the Portuguese-Spanish and the Norwegian-Swedish regional borders as effectively promoting the convergence of labour markets, business relationships and economic activities in such areas as tourism, culture, education and training. As highlighted in the fgure, there have been differences in the growth performance of European border regions between the years 1995 and 2005. However, clear convergence patterns can be detected within two distinct groups: the regions coloured in green, which have additionally outperformed the lead region (in terms of GDP per capita), and those coloured in blue, which nevertheless have lagged behind the most affuent community of the respective country. Countries convergence clubs Divergence from the lead region, internal convergence Convergence from the lead region, internal convergence Divergence from the lead region, internal divergence 11
However, like the picture shows, the Alcotra Innovation consortium (being in charge of a strategic project within the Alcotra Territorial Cooperation programme) decided to go further ahead in pursuing two objectives jointly the establishment of Living Labs and the cross-border experimentation of the Living Lab Approach (LLA) in order to improve the innovative and competitive assets and abilities of the Alps-Mediterranean EuroRegion in the four vertical domains involved. This has, by the way, contributed to build the capacity and increase the sensibility of regional public offcials (and more generally, societal actors) to the necessary logic of co-opetition and reciprocal learning for the design and implementation of better innovation policies and practices in the respective territories. REFERENCE FRAMEWORK FOR THE DESIGN AND IMPLEMENTATION OF TRANSBOUNDARY LIVING LAB COMMUNITIES Early enough in the project, after a preliminary assessment of existing methodologies for setting up and piloting cross-border thematic Living Lab networks, two distinct models were isolated that could ideally serve to the purpose set out in Alcotra Innovation: the so-called Federated Model and the alternative Unitary Model. The Federated Model implies the existence of several, independent, thematic Living Labs that are spontaneously growing up inside each participant regions border, and are then brought to unity by means of the creation of cross-country links, clusters and multi-location experiments. The big advantage of this model is that it is not centrally managed nor governed, thus it can be coherent with several Living Labs birth and growth patterns, leaving the door open to sharing all or some of the respective key assets (user communities, ICT infrastructures, open innovation methodologies etc.) in the direction of interregional cooperation. In that sense, a positive learning and cross-fertilisation process can be possibly activated between the newly born and the more mature Living Labs, either belonging to the same or to a different country or region. However, the practical feasibility of the Federated Model particularly requires the existence of a number of already consolidated Living Lab experiences in the participant countries (each marked with a different capital letter, from A to C, in the above picture) and a relative lack of thematic specialisation, which could allow the same national Living Lab being represented in several transregional clusters by the deployment of independent and parallel technology trials. Apparently, this was not the best option for Alcotra Innovation, given the initial situation of some consortium members, who did not host any thematic Living Lab at the beginning of the projects life, while others were not able to fully map the existing Living Lab experiences in the four specifc vertical domains identifed as targets in relation to the policy priorities. 13 Therefore, as an alternative option to realise a cross-border Living Lab, we have adopted the so-called Unitary Model, which implies the presence of a central (soft) management entity in charge of facilitating the creation of innovation communities and the deployment of Living Lab trials in a transnational working environment. This entity, which does not need to take on a structured or formal organisational shape, was actually composed by representatives of all the fve Regions of Alcotra Innovation, supported by thematic experts, and has been in charge of defning some common guidelines, assessment tools and monitoring systems. Those assets have then been delivered to the local stakeholders, who were left free to create several local chapters hopefully one per participant region in each thematic domain, shaped in the form of classic (regional) or cross-border Living Lab communities and pilot actions, open to end-users located in any of the fve regions involved in the project and adopting a common methodological approach. This picture does not imply that there must be a 1:1 correspondence between a regional Living Lab and a thematic domain of specialisation. Actually, the most important features of the Unitary Model are the unique governance framework and a common repository of methods, tools and experiences between all the stakeholders involved in the pilot actions. What happened in Alcotra Innovation is that for each of the four selected thematic domains, one of the participants Regions drove the process of community building and trial deployment, while the others were associated to such an effort on a peer basis, with their own local enterprises, research institutions and citizen/user communities, in a variety of ways. Actually, there was no single prescribed implementation pathway or set of rules for the formation of communities or the execution of cross-border trials, which were defned by the contingent interests and converging requirements of the various actors involved. In this sense, the Federation and the Unitary Model turn out to be quite alike in the very end. The cross-border working groups Having given preference to the Unitary Model for the realisation of cross-regional Living Labs, the Alcotra Innovation partners had to design a fexible set of rules in order to ensure the appropriate governance of pilot actions as well as a fruitful exchange of the know how created in the respective thematic domains. To this end, the focus was set on the creation of four cross-border working groups, one for each vertical specialisation topic, coordinated by the specifc partner(s) in charge of that respective domain and participated by all the remaining partners with a supporting role. Therefore, each working group was managed by a single leader and populated by stakeholders potentially belonging to all the other participant regions. Liguria Piedmont PACA Rhne-Alpes Aosta Valley Intelligent Mobility Co-Leader Co-Leader Supporter Supporter Supporter Smart Energies Supporter Supporter Supporter Supporter Leader e-Health Supporter Supporter Leader Supporter Supporter Creative Industries Supporter Supporter Supporter Leader Supporter The working groupscomposition was opened to representatives of regional business associations, individual companies and SMEs, development agencies, user associations and research centres. However, the size of each working group was kept to a minimum, with no more than 10-20 members overall (facilitated by external experts), in order to allow managing and running their operations mostly through periodic meetings and workshops in a more effective and effcient way. Finally, the governance rules of the working groups were so designed as to closely refect the Leader/Supporters scheme previously defned by the Alcotra Innovation partnership. 15 In particular, the Leader of a working group was in charge of: coordinating the cross-border working group in its entirety; initiating the working groups activities on the basis of the results of regional policy mapping and selection of thematic priorities, in close collaboration with the Supporters; ensuring a unitary management of the pilot experimentation process, especially in its cross-border aspects; supervising the implementation of the methodologies developed at project level (for both experimentation and evaluation purposes); proposing additional partnerships for the cross-border pilot actions; preparing interim and fnal reports for the overall working group activities. In turn, the Supporter of a working group was in charge of: backing-up the Leader in promoting and adopting the project methodologies within the thematic domain; providing feedback on the regional workshop(s) carried out, including follow-up contacts with stakeholders or relevant players engaged at local level; identifying relevant partnerships outside their own regions, following the Leaders orientation and advice; coordinating the activities in their own regions for the planning and start up of the pilot actions; collaborating with the Leader in the preparation of interim and fnal reports for the overall working group activities. As far as other organisational issues are concerned, some (not binding) suggestions were provided, such as: working group members should mainly work and communicate via email, intranet, and A/V conference; formal encounters should be held (at least) every second month via A/V conference; each working group was autonomous and free in the choice of the best way to animate and coordinate the thematic activities in the participant regions, including early involvement of well identifed local innovation actors (enterprises, user associations, etc.), as well as in the design and implementation of the pilot actions; involved regional staff should remain open to suggestions and ideas coming from these local innovation actors and report to the working group Leader about any project relevant result and outcome from thematic actions in that region. Nizza, 20 th January, Workshop for the constitution of cross border working groups, Group e-Health. 17 In a frst phase of the project, each Region organised local workshops with the purpose of raising awareness of the Quadruple Helix stakeholders on the Alcotra Innovation objectives, the cross-border Living Labs idea and its possible advantages compared to other approaches. With the main exception of PACA Region, where the PACALabs Initiative had been in place since 2008, most regional stakeholders did not know much about user driven open innovation and therefore had to learn about previous successful experiences. In a second phase, having formed the cross-border working groups, which were animated and facilitated by both thematic and methodology experts, participants started to become familiar with the concept and to think about the design of possible pilot actions involving the Living Labs operational principles in a meaningful and useful way. The outcomes of this elaboration and fertilisation process have been translated into concrete policy initiatives in three main ways, which are summarised in the following table (displayed with different colours) and later discussed in more breadth within this Handbook: Liguria Piedmont PACA Rhne-Alpes Aosta Valley Intelligent Mobility Launch of a public call for cross border Living Lab pilots Feasibility Plans, to be later supported by the two Regions through ad hoc accompanying measures (real services, rather than fnancial support to awarded consortia). Launch of two consecutive PCP (Pre- Commercial Procurement) calls for tender, promoting the creation of cross-border Living Lab pilots in support of the prototype testing and validation phase. Smart Energies e-Health A 2-staged plan of activities for cross-border Living Lab pilot experimentation: 1) in vitro, 2) in vivo. Creative Industries Launch of a public call for cross border Living Lab Pilots Feasibility Plans in the related domain of Museography. THE LEADERS APPROACH Operational procedures for the establishment of interregional Living Labs The rationale behind the innovative ecosystems represented by Living Labs, inspired by the open innovation paradigm and more and more adopted all over Europe, is to open up corporate boundaries toward the external environment and give enterprises (particularly SMEs) the opportunity to collaborate and cooperate with the different stakeholder groups such as customers, competitors, researchers, suppliers and the general public. The empirical evidence available suggests that this signifcantly contributes to the effective launch of new products and services, by reducing both the time to market and the commercial risk of industrial innovation. The idea of interregional Living Labs has the ambition to make a further step along this train of logic, providing the innovative frm with an opportunity to open itself to new markets and research clusters, internationalise and further expand its own business, test and validate new and advanced technologies with the prospective end users in different cultural and language settings. Considering the relevance and novelty of the topic and the relative paucity of structured blueprints, especially with a target to Regions aimed at engaging the creation (from scratch) or the enforcement of (existing) Living Labs in a cross border environment, the Alcotra Innovation consortium decided to elaborate some specifc operational procedures, which have been later termed the LEADERS Approach, after the initials of the 7 steps that make up the complete process. These steps can be shortly listed as follows: 1. (L)= Localise and identify your stakeholders 2. (E)= Establish a Living Lab PPP (Public Private Partnership) 3. (A)= Assess the relevance of interregional issues 4. (D)= Deploy an ICT infrastructure 5. (E)= Establish a local and/or interregional PPPP community (PPP+People) 6. (R)= Run one or more User Driven, Open Innovation pilots 7. (S)= Summarise and evaluate the results We now dedicate the remainder of this section to getting into more details with each of the proposed steps. It has to mentioned here, in addition, that the LEADERS Approach was successfully adapted and applied to the partnership of another Territorial Cooperation project, from the CEE (Central and Eastern Europe) programme, CentraLab. For more information, the reader is referred to www.centralivinglab.eu 19 the regional policy priorities, which can lead e.g. to specify the thematic sub-domains or lines of intervention, or to differentiate the ways of financing the local pilots (see step #6=R); the cross border Living Lab model selected (federated or unitary) that has some impact on the design and implementation of the overall approach; the aims of the whole initiative (your vested interest in doing all this); other. There is an obvious need for communication and publicity at this stage. All project partners in Alcotra Innovation have adopted the tactics of running individual, direct interviews to selected stakeholders (particularly for the sake of the e-atlas) and one or more public workshops, also aimed at initiating the segmentation of stakeholders according to the thematic domains selected. Again in support to awareness raising and dissemination, but also with an eye to the following steps (e.g. #3=A, #6=R and #7=S), some Regions (Aosta Valley, for example) have launched an informal, not engaging call for expressions of interest, published on their institutional website. The proposals received have contributed to a better defnition of the research and innovation scenario in the industrial sectors of interest, from the twin perspective of needs assessment and stakeholder mapping, actually being two sides of a same coin. (E)= Establish a Living Lab PPP (Public Private Partnership) This should emerge as output of the previous step, at least in terms of candidatures to being part of the Living Lab community. A formal partnership agreement (e.g. to be signed by going to a notary) is not strictly required to establish the PPP. In most Alcotra Innovation regions, where other infrastructures existed in support to research and innovation policy such as Innovation Poles, or Technology Districts, or similar the tactics has been adopted of leveraging these infrastructures as embryos of the desired PPP communities. This approach has the merit of being parsimonious in terms of avoiding the creation of new entities in the already crowded panorama of local actors and institutional players engaged on innovation policy and practice. However, it also places an additional burden of responsibilities on the Region, being the only to ensure visibility and access to the Living Lab PPP all along the process. Suggestions for replication of this second step of the LEADERS approach include: not limiting the publicity effort to the initial stage, being always visible and open anyway as more stakeholders may want to jump in later, when the PPP gets momentum: creating mechanisms for governance and engagement of Living Lab stakeholders, e.g.: a general assembly and/or management board; individual working groups (e.g. one per thematic domain the Living Lab takes part in); periodic consultation mechanisms (e.g. frequent stakeholder workshops and an ICT forum see step #4=D); external communication items (e.g. portal, newsletter, webinars); other. (L)= Localise and identify your stakeholders In Alcotra Innovation, this task has been the frst to initiate and was accompanied by geo- referencing of results. The simple intuition was that in parallel to a prior assessment of the socio-economic needs of a territory, it is important to know about the local actors who are engaged in the production of technology, in order to put them in touch with the expressions of user driven innovation and ultimately market demand. This has been done in the project with the early development of an e-atlas (http://e-atlas.inno-projects.net). The Alcotra Innovation e-atlas provides a comprehensive overview of most active stakeholders (enterprise clusters, networks, research centres and intermediaries) in the four thematic domains and in the fve regions of the project. It is thanks to this mapping that the relevant actors have been mobilised for the formation of cross-border working groups and the generation of specifc pilot actions adopting the Living Lab principles. However, it can well happen in the normal practice that the promoter or maintainer of a Living Lab community has already completed this mapping activity beforehand. Suggestions for replication of this frst step of the LEADERS approach include: being as open and inclusive as possible at this stage (there will be time to handle the withdrawals); considering the following items: the thematic domain(s) targeted in the cross-border pilots; 21 (A)= Assess the relevance of interregional issues It is quite important to tackle with this matter upfront, with the best possible clarity and level of defnition, as the ultimate goal of the process is not simply to establish one or more local Living Labs, but a single, unitary one, cutting across the regional borders. Technically speaking, it cannot be taken for granted that in all the thematic domains selected, and/or in all of the participant regions, going across the borders be viewed as relevant and appropriate in the perspective of the stakeholders involved. Furthermore, this discussion also affects the monitoring and evaluation step (#7=S), which requires an early initialization with respect to the pilots execution (#6=R). Suggestions for replication of this third step of the LEADERS approach include: involving your stakeholders in this assessment; including, where possible, selected champion users in the same task on a peer-to-peer (not agency or dependency) basis; consulting with other project partners, domain experts and especially the thematic leaders of each cross-border working group; complying with the current regional policy setup is helpful but not mandatory in this case. otherwise, what would this whole exercise be for? adopting an experimentation-oriented approach is also an advantage: no frm commitment, lower level of accountability for results, etc. (D)= Deploy an ICT infrastructure Every known Living Lab can count on such an infrastructure for both internal communication and experimentation purposes. At basic level, it can well be a (permanent) online forum attached to the Regions portal. Best would be a (freely accessible, geo-localised, always-on) mobile platform, which is possibly the best way to involve and engage individual persons on the move (citizens, entrepreneurs, other stakeholders and decision-makers) in the Living Lab establishment and the PPP community. In the project, a viable solution has been the one of using the Alcotra Innovation portal (www.alcotra-innovation.eu), which was later complemented by an ad hoc implementation (http://all.alcotra-innovazione.eu/). In either case, for the replication of this fourth step of the LEADERS approach, care should be taken of: user anonymity (by default) and profling (with privacy protection) especially for the sake of pilot execution; language differences, leaving the opportunity to participate in the local debates using any of the spoken languages of the participant communities; structuring (and perhaps moderating) the discussions in the forum at working group level, to limit off-topic interventions and avoid the useless and dangerous noise, as it happens in most social networks; alternating on- and off- line initiatives that can bring more users into the platform, by spreading the awareness on its existence, scope and purposes; documenting pilot results on the platform itself in a timely manner; integrating the parallel activities that are ongoing within and across the borders on the same thematic domain under the care of other Alcotra Innovation partners; monitoring traffc on a daily basis and keeping contents up to date as much as it is possible, etc. A number of tools can be attached to a Living Labs ICT platform to enhance the power and impact of social and community innovation, e.g. for: crowdsourcing of ideas preference aggregation matchmaking IPR tracking feedback provision at the point of experience which heavily depend on the specialisation and thematic orientation of the Living Lab and its pilots, thus cannot be fully described at this stage of the process and/or in this Handbook. (E)= Establish a local and/or interregional PPPP community (PPP+People) The strength and impact of regional Living Labs is measured by the existence of a community of people (P) that integrates the one of local stakeholders (the PPP), leading to the 4P model, which is essential to activate operationally whenever this is required by the organisation of a Living Lab trial (or pilot). In Alcotra Innovation, this community was to take on the additional aspect of being (wholly or partly) transregional. and with the specifc requisite that testing and validation activities should take place on both sides of the border separating the participant regions, for a precise (technical or commercial) reason that has to be clarifed and motivated by the individual proposers of the pilots; in this context, priority in awarding should be assigned to proposals formulated by local actors (regional Living Lab stakeholders) always taking into account the principles of non discrimination and parity of access that are mandatorily enforced within any public procurement procedure. As alternative options to regional calls, one may imagine the following: the Territorial Cooperation project as a whole launches a (series of) calls for proposals, merging some of the budget resources available at individual partner level; the Region involved mobilises alternative resources to fund (some of) the upcoming calls and pilot projects; activities stop at the level of technically defning suitable pilots (e.g. after the results of an informal call for expressions of interest, followed by a direct negotiation between the Region and the pilot proposers), waiting for future availability of dedicated public funds. Here, as well as in the following step (#7=S), the role played by the Region has to be differentiated, from promoting and animating the previous stages of the process, to supervising and directing the tender or call for proposals, as well as guaranteeing the concrete and correct execution of the cross border Living Lab experiment(s). In the former role, key suggestions are to: assign goal and content leadership to the stakeholders themselves (e.g. SMEs, larger enterprises) prior to the defnition of the call for proposals; here the instrument of the public workshop within a thematic working group seems particularly suitable to the purpose; be aware of the IPR aspects and their implications (both in the AS IS and the TO BE scenario): it is not necessarily true that the endorsement of Open Innovation positively contributes to the protection of rights on the background and foreground knowledge created; this may hamper the positive evolution of the thematic discussions or simply make pilot design and implementation ceremonial, rather than showing the Living Labs added value; make sure that end user engagement occurs since the early stages of the process: otherwise, it would not be a Living Lab! a number of social research methods and tools can be useful to this purpose (e.g. ethnographic observation, facilitation of small group discussions, Delphi, EASW, direct deliberation etc.). make sure that cross border aspects do have relevance: otherwise, it would not be coherent with the twin objectives of a Territorial Cooperation project such as Alcotra Innovation. In the latter role, the public procurement regulations should be adopted to ensure: openness / transparency of the whole process; documentation and reporting (periodic and fnal); transfer of innovation benefts from industry to the local community as a whole. This suggested splitting the ffth step of the LEADERS approach in three consecutive tasks: a) create a local community in your region, cutting across the thematic domain(s) selected; b) merge your local community with those established in the other regions of the project/programme; c) activate a subset of community members in relation to the goals and methods of the pilot to be set up in the selected thematic domain. In our project, this task was to be initiated from scratch by the creation of cross-border working groups and performed iteratively and accumulatively in other words, the community of people grew up over time, in parallel to the design and execution of local and/or cross border pilots. For the purpose of replication of this step, care should always be taken of: being as inclusive as possible (one thing is to be nominally part of a community, another is to actively engage in a pilot); alternating on- and off- line initiatives to promote engagement (see step #4=D); providing incentives to individual participation in the pilots (like small value prizes and awards); segmenting the community, as long as it is established according to peoples skills, preferences and wishes/needs, as well as to the nature of prospective pilots (by thematic domain, etc.); considering the language divide, as basic issue in a multi country environment. (R)= Run one or more User Driven, Open Innovation pilots This step of the LEADERS approach is the most heavily dependent on the needs analysis carried out by each regional partner on its own territory (see steps #1=L and #3=A) and its specifc results in terms of identifcation of local requirements and interested actors for the prospective pilots. Also, the availability of side fnancing (both within and outside the Alcotra Innovation budget) has made a lot of difference in defning the best possible way to practically implement this phase. In principle, every regional Living Lab or the supporting Region should evaluate here the opportunity to launch a call for proposals (or a tender for public procurement, if feasible) having the following characteristics: being aimed at the development/pilot deployment of an innovative solution able to satisfy local needs, of either technical or socio-economic nature; whereby the Living Lab approach is adopted as method for engaging people (citizens, end users) in the execution of the pilot; 23 25 (S)= Summarise and evaluate the results Whatever the implementation pathway carried out in the previous step (#6=R), the pilot action under way at regional (and/or interregional) level should be subject to a periodic assessment by the overarching structure composed of the representatives of the regional stakeholders of the Living Lab community. In order to facilitate this, a monitoring and evaluation system has to be established (and embedded) upfront and used at a later stage under the coordination of the overall project manager and the involvement of each and every regional partner. Basic targets of the evaluation should at least be the following: community building and proper functioning; user driven, open innovation methodology implementation; pilot outputs (and outcomes); administrative and R&D productivity of thematic Living Labs; the added value of the cross border aspect. The table in Annex 1 overviews the system of indicators established during the Alcotra Innovation project to cope with all of the above evaluative dimensions. The raw data points supporting these indicators have been collected and the indicators themselves have been calculated with the help of the already mentioned ALL (Alcotra Living Lab) platform (http://all.alcotra-innovazione.eu), an Open Source Software available to all Regions wanting to adopt and customise it for their own assessment purposes. MAJOR ACHIEVEMENTS FROM THE DEPLOYMENT OF LIVING LAB PILOTS IN ALCOTRA INNOVATION We now turn our attention from the reference framework and operational procedures described in the two previous sections, to the main results derived from the pilot implementation of cross- border Living Labs in the fve regions and four thematic domains of Alcotra Innovation. We make reference to the table at the end of the second last section for a detailed description of achievements. LAUNCH OF A PUBLIC CALL AIMED AT COLLECTING OF CROSS-BORDER LIVING LAB PILOTS FEASIBILITY PLANS After the discussion within the thematic working groups on Intelligent Mobility and Smart Energies reached a suffcient level of maturity and quite a few ideas started to emerge in terms of possible pilot actions, the Piedmont and Liguria Regions decided to open a public evidence procedure, with the purpose of collecting Feasibility Plans from the various proposers, which were evaluated by the projects Scientifc Committee. The scheme followed for the preparation of a Feasibility Plan was mostly based on the Business Model Canvas (see table below). The nine original dimensions of the Canvas were integrated by four more ad hoc for the purposes of Alcotra Innovation, which are displayed at the bottom of the table. The resulting 13 dimensions have been used as evaluation criteria of the proposed Feasibility Plans. foto: Fluido per Festival della Scienza 27 Given the experimental nature of this policy initiative, instead of setting a budget aside for granting the pilot actions as it normally happens with EU or Regionally funded R&D and Innovation projects the most promising and mature Feasibility Plans in the two domains of Smart Energies and Intelligent Mobility were rather awarded with free-of-charge real services (accompanying measures), like the organisation of multi-stakeholder meetings, participation to fairs and exhibitions, etc. Two specifc pilot actions in the Intelligent Mobility domain have been jointly supported by Piedmont Region and Liguria Region, namely: 1) ToM (Tourist on the Move), aiming at the creation of an App giving to mobile tourists during outdoor and mobile activities, the right information about cultural heritage, points of interest, last minute offers, local festivals and so on. 2) IPIMIT (Interregional Platform for Information on Multimodal Transport), which tries to integrate various sources of information and create a new cross-regional trip planning service promoting the use of multimodal public transportation (rail, bus, bikes for rent, etc.). Demonstrators have been developed through a co-creation process, which has leveraged the end users contributions and the inputs coming from the institutions. People have worked autonomously from remote and also in transnational meetings, which took place both in Italy and in France. In order to formalise the relationships between participants to the different pilot actions, a Living Lab Agreement for the Intelligent Mobility sector was signed. Moreover, the Piedmont Region gave acknowledgment and provided accompanying measures to G.TES (Ground Thermal Energy Storage). Feasibility Plan, aiming at the introduction of new and eco- friendly techniques to capture thermal energy from solar collectors and to realise seasonal geothermal storage through closed loop borehole heat exchangers positioned in the ground. A testbed was set up in a Piedmontese University, to show the potential benefts of the system and to collect feedback from students and prospective users. Rhne-Alpes Region also published a similar call in the domain of Creative Industries and Multimedia. Two Feasibility Plans were awarded, namely: 1) CommWall (Communicating Wall), aiming at the creation of a Living Lab which travels across rural territories on both sides of the Alps, based on the use of a Travelling Wall or a similar multimedia application to achieve constructive interaction with the general public. 2) Pavhillons (Performing Arts, Virtual Heritage and Interactivity: a Living Lab On/off Site), envisaging a cross-border Living Lab where new combinations and interactions between visitors and museums can be designed and experimented, by introducing the typical approaches of performing arts. KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS PPPP (Private Public People Partnership) actors: enterprises, municipalities, public authorities, research centres, universities and representatives of the end users Operating activities for the implementation of a pilot project in terms of technology setup, validation and testing (for example: co-design of the prototype with and by the end users)
Experimentation of innovative products and services with and by the end users Living Lab as a physical and virtual meeting place between the different actors of open innovation High added value consultancy and technical assistance Forms of institutional collaboration and cooperation with end user groups (for example: free loan of the prototype in favour of the end users for testing purposes) Different groups of end users, depending on the nature of the prototype, its functions and properties, the physical environment and the purposes of the pilot KEY RESOURCES DELIVERY CHANNELS Human and fnancial resources required for the implementation of the Living Lab pilot Communication, promotion and awareness raising - towards local stakeholders COST STRUCTURE REVENUE STREAMS Operating costs of the Living Lab pilot: R&D and Innovation costs, protection of the IPR (intellectual property rights), etc. Public funding, prospective sales, royalties, consultancy and advisory fees LIVING LAB APPROACH CROSS REGIONALITY How is it designed and implemented? Where does it make any difference for: Cross-border cooperation? Technological/sectorial innovation? Marketability of product/service? What are its motivation and characteristics? Where does it make any difference in: Implementing the Living Lab approach? Advancing the state of the art? Making the trial more successful and impacting? ADVANCE OVER STATE OF THE ART SUSTAINABILITY AND IMPACT What are the elements of originality in relation to the: Nature of the sectorial innovation implied by the trial? Characteristics of the thematic domain selected? Nature of the technologies specifcally proposed for implementation? Where is impact situated? E.g. at societal/ business / policy level, etc. How do you intend to: Make the trial successful in terms of post- project implications? Evolve from the individual trial to a permanent Living Lab? Preserve the cross-border aspect of your proposed approach in the future? The Transmuseobs program in a nutshell was: frst day exploration of the place, walking diagnosis, brainstorming, creative conversations and co-creation of the frst ideas; second day selection, development, mutual check and development; third day fnalisation, trial, adjustment, presentation to the public and fnal debate. In more detail: Day 1. Conception. Team building, breaking the ice , guided tour and presentation of the museums issues and wishes, tech-shop presentation (digital devices like tablets, sensors etc.), brainstorming, idea mapping (according to the museum issue(s), convergence towards a common vision, writing the museum-user-experience pitch, formalising it (sketches, comic-strip, video clip, etc.), project presentation (plenary), discussions. Day 2. Production. Prototype/technical framework development by the technical members, production of visual contents by the artist and designer, production of text and scenario refning by the other team members, signage design, production and installation on the premises of the new experience, production of public-interfacing tools (cartels, project description, etc.), project presentation (plenary), formalising next steps. Day 3. Presentation. Finishing, fnal installations, fnal technical tests, public presentation, and discussions. LAUNCH OF PCP (PRE-COMMERCIAL PROCUREMENT) CALLS FOR TENDER, PROMOTING THE CREATION OF CROSS-BORDER LIVING LAB PILOTS IN SUPPORT OF PROTOTYPE TESTING AND VALIDATION PHASE In the Aosta Valley, in the framework of Alcotra Innovation, the Region launched during the year 2012 two consecutive calls for tender to award several (up to six) R&D contracts via a pre- commercial public procurement (PCP) procedure, in the following thematic domains: Smart Energies: Energy accumulation systems (such as batteries, fywheels, pumping systems, thermal storage systems, etc.) with the power to balance, at a local level, the production of energy from renewable sources with demand, with a view to improving the overall effciency of the system, also with regard to the electricity grid. Monitoring, control and management systems also remotely controlled of the consumption and energy production of users characterised by complex energy systems (multienergy systems). Intelligent Mobility Monitoring of the road networks by means of sensors with the capacity to detect the environmental conditions of the road surface and/or any accidental events that might change circulation conditions, and/or traffc congestion problems. Availability of innovative parking payment solutions integrated with local public transport information systems. Vehicle sharing management systems, such as tools enabling the withdrawal and payment via smart phone of electrical bicycles under a bike-sharing scheme, with the option of booking the bicycle online. 29 A USER-CENTRED CO-CREATION METODOLOGY: TRANSMUSEOBS For the latter concept, the Rhne-Alpes Region organised two pilot experimentations, named Transmuseobs, which were held in the Houille Blanche Museum (close to Grenoble-FR) and in the Reggia of Venaria Reale (next to Turin-IT). Transmuseobs experimentations were based on a 3-days condensed program, where a multidisciplinary creative team including a designer, a performing artist, an IT developer, museum staff, a member of the Alcotra Innovation creative industries working group and some friendly visitors got immersed into the museum environment to cook some innovation together. In the spirit of promoting a Living Lab eco- system, all the stakeholders involved had expectations which we tried hard to meet, such as: economic benefts for the territory; new attractive assets for the museum, realisation of hybrid and challenging projects (between art and technology) for the protagonists, etc. All these people translated their expectations into mutual cooperation, to fnd out ICT and cross-media based solutions to the problems presented to them by museum keepers and managers. In sum, ingredients were many and different (museum keepers, visitors and managers, creative agents, actors from the local economic environment) and Transmuseobs was the pot in which they were expected to mix up, boil for 3 days and come up with a range of creative innovations. The metaphor of this Living Lab ecosystem could be cooking together in a kitchen with no recipes but a lot of appetite, passion and enthusiasm!
The prototypes resulting from the R&D activities carried out by the innovative enterprises who got awarded of the PCP contracts, and that were released to Aosta Valley Region by mid-2013, were later tested and experimented in real life conditions with the involvement of local public administration bodies (municipalities, mountain communities), as well as other public entities (foundations, universities, high schools), distributed on the regional and cross-border territories, by the adoption and implementation of the Living Lab approach. The rationale for the procedure outlined above and schematised in the following table, came from a direct inspection of the regional economic systems technological assets and socio- economic needs according to a smart specialisation model. Mapping and Matching Pre-Commercial Public Procurement Stakeholder Dialogue for needs elicitation Open Market Consultation for solutions exploration R&D Prototyping Limited test series production Verifcation and validation of prototype solutions with local Living Lab pilots Phase 0 (2 months) Phase 1 (6 months) Phase 2 (6 months) After a preliminary identifcation of Smart Energies and Intelligent Mobility as thematic domains of election for the exercise of innovative policy actions, the Aosta Valley Region issued a call for ideas, aimed at carrying out a survey of the local production system capabilities (enterprises, research institutions, etc.) in search of possible innovative solutions to technological problems or socio-economic needs that were emerging in the area: the call was proposed as an instrument to identify suitable project ideas for subsequent experimentation with and by the end users, in compliance with the Living Labs approach. In parallel, the main local public bodies and stakeholders (associations, foundations, agencies, etc.) were consulted by the Region through an open procedure, in order to better identify the needs and expectations of the community as a whole. The mapping and matching of these fndings on the one hand, the societal needs emerging in the area; on the other hand, the proposals of innovative solutions not yet available in the market served to defne the specifc technological environment in which to activate the PCP calls. The principal reason why for the frst time in Italy the innovative tendering instrument of PCP (Pre-Commercial Public Procurement) was identifed to fnancially support the implementation phase, is that for most societal needs identifed during the Stakeholder Dialogue Phase, commercial solutions were not yet available, but at the same time, they were not too far from reaching maturity. In this situation, the Region decided to play a sort of mediating role between technology providers and prospective end users, by candidating to be the frst buyer of the prototypes that would be resulting from the PCP Phase of R&D and Limited test series production. In turn, the adoption and implementation of the Living Lab approach was formally prescribed by the PCP call during the Verifcation and validation Phase. The reason for this choice was to make sure that the requirements of regional and cross-regional stakeholders as they had been identifed during the Phase 0 of the procedure would be met to the best possible extent by the solutions developed in the context of the Tender. Among the Living Lab pilots activated by the PCP call, we can mention here a cross-border initiative, MobInValle, which has tested and validated an innovative mobile application, enabling the reservation and payment of public parking slots, integrated with information about local public transport. The pilot saw the participation of users located in the small town of Cogne and in the natural reserve of Grand Paradis (Aosta Valley, Italy) as well as in the municipalities of the Valley dAulps, Chablais (Rhne-Alpes, France). Thanks to these innovative policy experimentations, since 24 th May 2012 the Aosta Valley Living Lab (Valle Lab) has been acknowledged as a member of the European Network of Living Labs (ENoLL). A 2-STAGED PLAN OF ACTIVITIES FOR CROSS-BORDER LIVING LAB PILOT EXPERIMENTATION: 1) IN VITRO 2) IN VIVO
In the framework of Alcotra Innovation, the cross-border working group on e-Health, coordinated by PACA Region, has delivered a number of usage scenarios, skill requirements and proposals of information sharing and methodological convergence in the selected thematic domain (with a special attention to Alzheimer disease and neurological troubles and diabetes detection). This resulted in the design, organisation and animation of a Living Lab Sant Alpin, led by PACA Regions Comit dExpansion 05 consultant and grounded on the territorial diagnosis as well as the concertation activities realised by and with the cross-regional actors during the projects life. 31 33 The experimentation was carried out according to a 2-staged plan of activities: 1) a frst testing phase in-vitro, which allowed validating the technical performance of the proposed solution (in terms e.g. of debugging, verifcation of operational limits in areas not covered by broadband, etc.) and thus generated a prototype service that would inspire maximum confdence among the prospective users in daily life situations; 2) a second phase in vivo, where user-led evaluation of the solution focused on organisational and economic aspects, including the defnition of viable business models. In this way, the contribution to the commercial phase could be enhanced. In this context, the cross-border dimension brought in some added value in terms of change management of service organisations, including the integration of ICT (Information and Communication Technology). Take the example of home based care. Once the cross-border working group has developed a diagnosis of territorial needs and challenges (including the specifcities of rural and alpine communities) it becomes important to identify the skills to be improved in order to facilitate the adoption of telemedicine solutions. Mobilising all the actors in the value chain patients, physicians, technology developers, fnancing and training institutions helps defne usage scenarios that can bring out the specifc actions to be implemented for the development of good practices and thus enhance the market potential of e-Health in remotely located areas. The following diagram illustrates the value chain for the local development of technologies facilitating home based care. This exercise leads to a breakdown of the roles of relevant stakeholders in the project to build actions of strategic signifcance for the industry players mobilised in the territories, as well as for the service users in the Living Labs. To complete this preliminary analysis and assessment, a signifcant contribution to the fne mapping of local actors and their roles in the feld of home based care was provided by the e-atlas. Indeed, Territorial Cooperation can be implemented in this thematic domain with the involvement of healthcare agencies, regional councils, and other local authorities and NGOs, being oriented to: - pooling of volunteer teams for the creation of test beds cutting across countries and regions; - sharing the methodological design of pilot actions as well as multi-criteria evaluation tasks (on organisational aspects and in terms of social acceptance); - making recommendations of high added value, especially in terms of new e-health business models and their components (pricing systems, working protocols with sharing or delegation of tasks between professionals, etc.). Not surprisingly, the diagnosis of skill requirements and usage scenarios led to quite similar results in Italy and France. The diagram below, created by Talking Things PACA design team illustrates the challenge of improving information sharing in the context of the management of medical support services at home: the doctor would like to use the PC in his offce, the nurse would work better with a mobile application, being in a position of permanent mobility, and the medical records are requested to stay at the domicile of service recipients. To fnancially support the experimentation phase, there are several possible sources of funding: one is the PACALabs initiative, another is the PRIDES programme for the collective actions of clusters, and a third one is the promotion of territorial development service. However, the number of end users affected by these pilot experiments is normally too low to produce evaluation results that are perfectly transferable, particularly from a social or economic point of view. This fact led us to believe that cross-border cooperation can play a key role in identifying the territorial contexts and the organisational actors that are more relevant for the successful deployment of ICTs. This is the specifc task assigned to the Living Lab Sant Alpin, led by PACA Region supported by Comit dExpansion 05. At present, this Public-Private-People Partnership (PPPP) on the French side of the Alps is only composed of health professionals, home carers and territorial actors (Municipalities and Councils). It does not include e.g. representatives of Clusters or other innovation players that could be permanently engaged in the operation of the Living Lab. Private enterprises only intervene sporadically and discretionally into the pilots, in relation to their specifc requirements in terms of technological innovation. Market regulators, public institutions, and funding agencies mostly play regulatory or control functions, while they should become more conscious of the important role they have in assessing the potential and enabling the rooting of innovation into the market. Depending on the specifc projects in operation, representatives of patient associations (e.g. diabetics) can be invited to join the steering committee, being in charge of the strategic management of the PPPP. The signature of a partnership agreement mentioning the needs of the Living Lab in terms of services and tools to be put in place as well as the values and objectives of the participant organisation, which have to be matched with the next round of pilot projects is a feasible, bottom line approach to the mobilisation of these external forces, particularly from the other side of the Alps. Meanwhile, the Comit dExpansion remains committed to assuring and managing a qualifed participation of end users (patients and relatives) in the pilot projects, in accordance with the Living Lab principles. To conclude, the Alcotra Innovation experience in the healthcare domain shows that Living Labs can play a major role in the economic modelling of new e-services, support to the defnition of protocols, analysis of transfer potential and establishment of links with other local and non-local players. The 2-staged planning of pilots and their participatory nature are clearly a strategic component of this endeavour, which far exceeds the purpose of ensuring the effective realisation of funded projects. 35 After this refned diagnostic vision, a project proposal can be designed-including a prototype development and testing phase (in vitro) and a parallel, shared methodology of user integration (in vivo) - as shown:
A central element of the Alcotra Innovation project was the adoption of the Living Lab approach, as able to give value to the contributions of the end users at all stages of the R&D and innovation process (conception, design, planning, development, testing, etc.). Living Labs have been crucial in informing and shaping the projects pilot actions, not only in terms of vision (open innovation) and methodologies activated (assigning a central role to the end users within a quadruple helix model), but also for their expected results: increased competitiveness of frms, better exploitation of new products and processes, progress in territorial innovation, etc. It was therefore quite obvious that the strategic evaluation of these results should consider the entire production process of innovation, in its core capacity to push and enhance confrontations between different points of view as well as promote the elicitation of the requirements expressed by representatives of users (demand side) to the technology and application developers (supply side). Additional elements that infuenced the evaluation, were related to the other characteristics of the Alcotra Innovation project pilots, namely: 1) the cross-border dimension of user driven, open innovation processes; 2) the adoption of Feasibility Plans to prioritise the pilot experimentations in the various thematic domains; 3) the lack of direct funding from the participant Regions (with the only exception of Aosta Valley PCP) to the individual or groups of stakeholders for their respective pilots. Point 2 in particular highlighted a marked difference between the French and the Italian partners within the Alcotra Innovation consortium, probably refecting the different level of maturity of the respective Living Lab policies (if not also, thematic domains). More specifcally, while PACA and Rhne-Alpes followed a more direct, hands-on approach towards the experimentation of innovative ideas in their industries of election (e-Health and Creative Industries), Liguria and Piedmont for the Intelligent Mobility and Smart Energies domains, preferred to adopt the staged approach suggested by the Call for Feasibility Plans procedure. While the former way of piloting cross-border Living Lab innovation proved useful in strengthening already analysed and mature project ideas, the latter refected the diffuse awareness of a need to give more time to the proposers, before reaching a suffcient level of development in terms of technical content and methodological defnition of their pilots. The picture, however, is not so clear-cut as one might expect, for two reasons. First, Rhne- Alpes Region also used the instrument of Feasibility Plans, although in a softer version compared to Liguria and Piedmont Regions. Second, between these two cases, a third and intermediate is present: the Aosta Valley Region, with its PCP call for tender, introducing Living Lab pilots only in the second stage of the R&D and innovation process. It is absolutely evident from the above discussion, that the initial confguration of project evaluation tasks had to be well differentiated, in order to avoid the risk of applying too detailed and deepened criteria and indicators to roughly identifed situations. Such risk has been managed only partially during the project, and this has sometimes led to an overestimation of the potential of proposed ideas. It is also for that reason that the fnal evaluation task has gained a prominent importance, taking into account the absolute need to avoid overrating the quality and impact of selected pilots in the crucial ending phase of Alcotra Innovation. STRATEGIC EVALUATION OF CROSS-BORDER LIVING LABS The Alcotra Innovation experience
In the context of our strategic project, evaluation activities took place in two principal phases: the frst followed the presentation of Feasibility Plans by a number of enterprises and consortia under the specifc Calls launched by some participant Regions, while the second evaluation task was carried out at the very end of Alcotra Innovation, focusing on the achievements and outcomes gained by individual participants and the consortium as a whole. The evaluation of Feasibility Plans was carried out along the lines presented in the previous section, basically through a slightly modifed version of the Business Model Canvas. This task had the main feature of being ex ante, therefore oriented to considering the innovative capacity and potential of (groups of) candidate companies in the technological, social and organisational felds. It was aimed, of course, at selecting the best (or most promising) project ideas to be supported by the public hand at a later stage. In that respect, it closely resembled the evaluation carried out in the context of the Aosta Valley PCP calls for tender. In this section, we will mostly focus on the second evaluation task, which was oriented to showing the positive results achieved by the consortium efforts (in an accountability perspective) and highlighting the weaknesses or critical points emerged during the life of the project (in a learning perspective). It is in that respect that we used the term strategic to qualify this kind of evaluation, which also has the clear feature of occurring ex post. 37 39 The fnal 8 evaluative dimensions are therefore: 1) citizen and user involvement; 2) service creation; 3) infrastructure; 4) organisation and governance; 5) innovation outcomes; 6) methods and tools; 7) supporting SME innovation; 8) transregionality (or cross-border added value). In turn, the design of suitable evaluation indicators faced a main problem: how to obtain objective measures based on quantitative data being collectable and useful for monitoring and evaluation purposes. After an internal discussion involving all the main project stakeholders, it was decided that the above evaluative dimensions would be the focus of a set of questions to be asked to the fve main categories of participants in the regional and cross-regional Living Labs: end users and their representatives (associations, NGOs, etc.); frms engaged in the development of technologies and/or the production of goods and services; public institutions; universities and research centres; thematic experts (internal or external to the project team). As anticipated, the design of ex-post evaluation had to consider both the peculiarities of the Living Lab approach and the cross-border dimension of the pilots, in the framework of territorial development and interregional cooperation. Further to that, the best practice results of Alcotra Innovation should also contribute to the Cross Border Strategic Plan for boosting innovation, which aimed ay innovating regional innovation policies for the next programming period 2014-2020. In coherence with these goals, the evaluation plan aimed at tackling both processes and results, in a benchlearning perspective (how to take stock and improve future cross border innovation actions). user involvement service creation infrastructure get users motivated which type user, effort, expectations required? provide tools to have users involved organisation training idea generation, business support services communication services to deploy collaboration processes selected infrastructure providers Infrastructures used to deploy rst dened scenarios keep users motivated need for unobtrusive methods automatic data collection governance idea generation, services specic to stakeholders collaboration services collaborative infrastructures best tting infrastructures with environment interoperable/ standardised infrastructures different approaches to motivate different users knowledge on cultural and legal differences need for low cost observation methods management market customisation demonstration validation prototyping collaborative infrastructures in ENoLL infrastructure to be adapted to other environments most used infrastructures governance innovation outcomes methods & tools commitment & reponsibilities ownership drivers/ management structure management working practices innovation expertise, competencies target market, value for stakeholders innovation- supportive environments Idea, Patent taxonomy of methods & tools appropriate methods for LL available technology support for methods & tools nancing service selection funding strategy dynamics sharing resources & infrastructure IPR early phase innovation optimal degree of Interaction, context- sensitive supporting optimal interaction methods & tools are insti- tutionalised Living Lab methods technologies are implemented business models extensions (services, partners, users) ..... involvement of experts, stakeholders extendable context, target market extendable context, target market massively distributed, multi-user environment pan-European Living Lab projects- sharing best practices new technologies/ possibilities through ENoLL To this end, the evaluation scheme proposed with the interoperability cube developed within the FP6 IST CoreLabs CA (EP# 035065) has been used, after integration with two additional dimensions: the SME innovation support and the cross border aspect; the latter constitutes the main innovative feature of the Alcotra Innovation experience. 41 The end users were called to assess the usefulness of proposed solutions, the frms their feasibility and economic sustainability, while Public institutions dealt with the mid-to-long term impacts on regional economies and societies, Researchers assessed the potential to improve the methodologies and the transferability of R&D carried out by the universities, and fnally the thematic experts evaluated the adequacy of solutions in terms of processes, methods or product/service innovation. Of course, surveying the Living Lab stakeholders would not fully answer the requirement of collecting objective data to be used for assessment purposes. In this sense, thanks to Aosta Valley Regions ALL (Alcotra Living Lab) platform (http://all.alcotra-innovazione.eu/), introduced in previous sections of this Handbook, some quantitative information was also gathered concerning fve crucial dimensions of the Living Lab pilots: a) community building and proper functioning; b) user driven, Open innovation methodology implementation; c) pilot outputs (and outcomes); d) administrative and R&D productivity; e) the added value of the cross border aspect. This additional work of data collection has been done in collaboration between several actors the person in charge of the individual pilot, of the Living Lab or innovation community it belongs to, and of the Alcotra Innovation team at each Region and with a double aim: on one hand, to add a quantitative dimension to the subjective assessment of survey respondents; on the other hand, to allow the Alcotra Innovation team (joined by a number of methodological experts) to produce a fnal evaluation of the project, on the basis of both subjective and objective indicators. In conclusion, the strategic evaluation of Alcotra Innovation worked at three levels and used three different kinds of instrument, as shown below: Instruments/Levels Questionnaire A Questionnaire B Questionnaire C Participant Regions Quantitative data for project monitoring and assessment purposes Strategic evaluation of Alcotra Innovation, supported by expert advice Living Labs or Innovation Communities Quantitative data on Living Lab functioning and performance Qualitative data on Living Lab functioning and performance Thematic Pilot actions Quantitative data on Pilot execution and performance Qualitative data on Pilot execution and performance Questionnaire A was meant for collecting process and pilot results of objective nature (e.g. number of participants to the Living Lab pilots, number of meetings, number of innovative products, and so on). Questionnaire B gathered subjective information regarding the eight evaluative dimensions of the extended Cube and more generally about the Living Labs functioning and performance. Questionnaire C, to be flled by people that signed the Living Lab Partnership Agreement, contained some evaluative questions about the expected objectives and results achieved within the Alcotra Innovation Project. GOING ACROSS THE BORDERS Critical aspects and benets To conclude and fnalise our discourse on strategic evaluation, we now draw some lessons learnt about the potential and limits of cross-regional Living Labs as emerged during the Alcotra Innovation project and across its pilots. With more and more corporate, research and government organisations realising and trying to grasp the benefts of user driven, open innovation, several Living Labs have been built up and are active in Europe and beyond, with many different scopes and orientations. Increasingly, the crystallisation point is a desire to innovate innovation policies and practices with the help of the end-users/citizens in a territory. Living Labs are providing prominent examples of this participative approach can be effective, as such, and because of the growingly apparent connections with the so-called entrepreneurial discovery process belonging to the smart specialisation framework. Additionally, Living Lab experimentations are particularly apt to take care of special territorial assets such as the social and cultural heritage or competitiveness drivers like the four thematic domains of Alcotra Innovation. 43 It is also important to differentiate between the types of collaboration. The meta structures provided by the Living Lab community clearly help to support the different pilots on the methodological level, by e.g. informing each other about the goals achieved, methods used etc. In Alcotra Innovation, these meta structures have been represented by cross-border working groups in the four thematic domains, which are a permanent legacy of this strategic project in the Alps-Mediterranean EuroRegion. However, the regional Living Lab partnerships that were already existing in some cases before the project started, mainly on the French side, also demonstrated an autonomous capacity to work together. Usually these tighter cooperation networks are either formed because of a specifc topic, which participants are interested in, or because of a common goal to achieve within a given window of opportunity. However, the full potential of Living Lab cooperation is unleashed when deploying a common service or product in a single or different countries or regions. Here the individual competences and strengths of the participants can be used effectively for the customisation (or development) of services/products that seriously take the customer/citizen needs and requirements into account. In general, three principal models of cooperation can be identifed. While most of these Living Lab benefts can be appreciated at a regional level, however there is also a clear potential for user driven, open innovation on a broader National or International scale. Therefore, in several countries of Europe (such as Finland, France, Netherlands and Spain), existing Living Labs acknowledged by the ENoLL have started being clustered into National Networks; funding agencies, like the Nordic research institution Nordforsk, have launched Living Lab calls that were explicitly asking for cross-country collaborations between entities coming from both research and industry; and various Programmes of the European Commission have funded even broader instantiations of this kind of collaboration, such as the CIP project APOLLON (Advanced pilots of Living Labs Operating in Networks) or the CE CentraLab project (Central European Living Lab for Territorial Innovation), thus forming pan-European or cross-regional alliances and partnerships concerned with joint R&D and innovation topics (e.g. e-mobility) and/or adopting a common methodology for innovation (e.g. Lead users). However, these collaborations are only of temporary nature, meaning that after the completion of each respective pilot project, the members of the pan-European consortium usually continue on their own. In this context, an important message from Alcotra Innovation (particularly, but not limited to, the PACA experience on e-Health described above) is the possibility of giving continuity over time to the pilot experiments, because there are mutual interests converging in that direction (for example, because of the need to innovate the business models associated to product and service innovations). 45 The most asymmetrical cooperation model is when the product or service is developed in one region and marketed in another, meaning that the product/service developed in one region is transferred with only minor changes to another Living Lab located in a different region. The next step towards a more symmetrical cooperation is the customisation of a service/ product to the requirements of another Living Lab. This means that a service developed in one Living Lab will be deployed in another cooperating Living Lab and to this purpose, it is highly customised in order to deal with the specifc regional setting, social background and heritage of the target region. Finally, there is a kind of Living Lab cooperation that can be described as symmetrical, meaning that the partners from all the regional communities work closely together in order to deploy a common service/product that is co-created, co-developed and co-tested. In Alcotra Innovation, all the above cooperation models were used, however the focus has been laid on symmetrical collaboration. As described in the previous sections of this Handbook, all of the projects thematic activities were realised in an experimental, EuroRegional policy setting, rooted on a specifc pool of industries, territorial areas, and technology domains. The cross-border working groups have brought together the respective regional institutions and stakeholder organisations that have infuence on and support the implementation of innovative actions, which are the building blocks of territorial development policy and practice. Based on the cross regional collaborations activated in the working groups, a number of Living Lab pilot initiatives have been launched, in various ways, within the common domains of interest identifed by the government representatives together with the various stakeholders operating in the respective territories. The successful deployment of various cross-regional and cross- national pilots as part of the Alcotra Innovation project, shows with great clarity that institutional impulse and support makes a major difference when developing sustainable Living Labs.
CONCLUSIONS Living Labs. A Taxonomy Living Labs are inextricably linked to several human and territorial factors: their ability to mobilise the population concerned, various elements of social innovation and creativity in the process, rather than in the products themselves, a renewed role of public institutions, and particularly of local authorities. Additionally Living Labs put a central fgure though poorly defned at the heart of their operation: the user. Indeed, the latter exercises his or her involvement and engagement in a wide range of instantiations: from the simple testing of a technology product as customer to the realisation of a collective action (other than to public policy) as citizen. Similarly, the degree of involvement and engagement of public authorities can be variable within a role of facilitation of the encounter between supply and demand. Finally, the Living Labs can be territorialised, insofar as the problem that engages a community of actors is often geographically constrained and contextualised. In this respect, the case of the medical deserts is a good example of Living Lab development that is community located as well as problem-driven (how to improve the quantity and quality of medical care in the presence of decreasing hospitalisation). Methodologically, two key aspects emerge that seem to differentiate Living Labs: The frst concerning the modes of exchange and collaboration between stakeholders. Here we can distinguish between: processes that can be described as linear, sequential, diffusionists, involving designers, distributors, end users etc., and limiting the role of the latter to testing technological and social solutions as proposed by the developers; more collaborative approaches, where all participants (including the end users)contribute to ideation and experimentation of innovative propositions. The second concerning the topics of interest for Living Labs, ranging between: clearly defined technology innovations (for example, a new software or connected environment); innovative approaches (either technological or social, or both) to the collaborative design, validation and even realisation of products, services, and business models (for instance, in the healthcare sector). The pursuit of innovation is certainly the most obvious common goal. In this endeavour, it is also common to liaise and connect a variety of actors affected by the issues, themes or solutions at hand. These include economic actors (from production, processing, distribution), researchers, end users (individual or organised customers). 47 Among the various Living Labs, a distinction can be made according their objectives. For instance, those interested in an essentially technological dimension will aim at the distribution of proposed solutions. Those keen on collaborative aspects will adopt a participatory approach to problems and thus promote the collective search for solutions. The rationale of Living Labs for technological diffusion is the development/deployment of specifc and well-identifed technological solutions. Their lifetime may be limited to the fulflment of that goal through e.g. testing or marketing of a given product or service (e.g. a connected apartment or a communication software). They are organised around: a professional project leader, being an industrial company or research laboratory; a new solution, often identifiable as a product or service, to be developed and/or distributed; a sectorial dimension; a linear transition from designers to users, going through producers, processors, distributors; a concept of user as tester, whose remarks are fed back to the designers; an evaluation method focused on the client. The purpose of Living Labs for technological innovation is to establish framework conditions for innovation by setting up a network of relationships for researching, experimenting, disseminating new technology solutions. The conditions of their implementation are identical to those of Living Labs for technological diffusion. Main differences concern: a greater involvement of users and producers in the co-design; a presence of collaborative spaces where all stakeholders can discuss technology solutions (within seminars, workshops, etc.). In turn, Living Labs for collective innovation aim to implement the conditions for co-created innovation according to a notion of collective learning. They often emerge from existing networks (clusters) in line with other approaches and remain focused on a specifc sector, being organised in a structured manner (like an association for instance). Despite the common base, this type of Living Labs is completely different from the others in terms of work and exchange patterns between participants, as well as the dimensions and domains of innovation. Other features include: a project leader that can also belong to public administration or even to organised citizen associations; a transversal dimension, touching upon several domains or thematic areas; an objective related to the realisation of innovation dynamics, not focused on a specific solution; a reticular and complex organisation associating the civic, political, economic and technical spheres; a starting point being a problem, not a solution; a collective involvement of all stakeholders in defining the issues, proposing and validating the solutions; an evaluation method focused on the community. As the fgure shows, these Living Lab schemes are positioned in various locations of an ideal 3D space, highlighting the direction of collaboration (linear transitions or networked interactions), the nature of innovation (focused on solutions or rather problems), and the weight of transversal aspects (single theme or multi-topic approaches). However, this positioning is not invariant across time and under evolving conditions. For instance, Living Labs can migrate from one scheme to another, because of the integration of collaborative methods and tools into existing processes, or due to the positive outcomes of past trials that gives emphasis to scaling up. Finally, Living Labs for territorial innovation aim at implementing the framework conditions for innovation in territorial development. They can be considered as very close (in spirit and goals) to Living Labs for collective innovation. What is qualifying them as territorial is the privilege given to co-creating and collaborating between actors of a same territory (City, Region). Moreover, they differ from Living Labs for collective innovation in two respects, namely because: an institutional actor of the territory is usually the initiator of the Living Lab; a more transversal approach to a variety of sectors and topics of interest is normally practised. As the networks of actors carrying out the process of territorial innovation are numerous and diversifed, these Living Labs require a supplement of organisational engineering also taking into account the comparatively longer duration of the territorial construction dynamics. 49 To this end, a team of service designers in the feld of home-based care complemented and reinforced the capacity of Living Lab managers. This occurred in phases 1 and 2 as shown in the diagram. During the implementation of adjusted service concepts, several points of interest required attention: the defnition of the pilot object from a shared assessment (across the territory or value chain concerned), to contextualise and appreciate the issues at stake; the translation of the diagnosis into goals to achieve and supporting means. There can be objectives related primarily to the technological solution to be tested, others to the general purpose of thematic innovation and to the resulting modes of collaboration; the clarifcation and transparency of implementation intentions and of the various stakeholders expectations (of actors who are engaged, simply involved or wish to get involved), particularly from the public and private sectors; the governance rules for the discipline of all stakeholders contributions, particularly the end users, and for the co-creation of issues and pragmatic implementations. Acting in this way and as pointed out in the introduction to the Strategic Plan of Alcotra Innovation, territorial Living Labs can serve to: promote R&D and technological innovation at regional/interregional level; encourage open innovation within and across the regional borders; apply ICT and more generally technologies to solve issues of common interest; promote the diffusion of product/service co-design in targeted areas; stimulate social innovation and a broader transformation of society empowering end-users / citizens; favour changes in organisation which tends to be less vertical and pyramidal and more fexible and cross-fertilised. We proudly believe that we have managed to demonstrate the effectiveness of this concept and approach in a variety of thematic domains that are of great relevance for the next generation of innovation policy and practice at broad EU and regional level. Other specifc characteristics include the following: a strong engagement, usually governance, of a local authority; a diversity of actors involved, not only at the level of the topics and sectors concerned, but also at territorial level; a multi-disciplinary and multi-sectorial dimension of implementation, putting together different issues and matters of concern for the territory. To operate, any Living Lab requires strong project management and user integration skills. Various methods exist, however, to achieve these aims. If needed, a Living Lab that truly wishes to consider the user or groups of users will focus frst and foremost on a thorough analysis of their needs. This step can be shorter or longer in terms of time, but the issue of sharing interests and needs of all the parties involved is crucial for the project outcomes. This is especially true if the goal of a Living Lab is the establishment of an organisational or territorial innovation, which holds components of social and economic rather than technical innovation. The diagram here shows an exemplary project management cycle powered by a territorial Living Lab approach as the one implemented in PACA in the framework of Alcotra Innovation. In that Region, a study of the different actors involved in the supply chain of medical and welfare services enabled to deliver better services while making healthcare organisations more effcient by adopting the right mix of technologies. Social Innovation Societal needs not satisfied Needs, processes, organisational dimensions Multi stakeholders governance Strong territoriality Open innovation User-centric approach Co-creation & co-property Mixity of economical models Complex governance Technological Innovation Create new products and services Co-production with potential consumers Business ecosystem Firms & labos as leaders What Alcotra Innovation has shown is that closing the gap between research and market is a very diffcult endeavour. Currently, most RTD proposal templates, even at regional level, are created primarily with a research inspiration, and they virtually lack room for outlining a proper exploitation strategy. Very modestly, in the regions of Piedmont, Liguria and Rhne-Alpes, partners and stakeholders have tried to reverse the angle and proposed a Feasibility Plan template that mostly focuses on the Business Model Canvas and additional, programme specifc aspects, all taken from the perspective of exploitation. It can be seen from the results of the Living Lab call(s), that regional stakeholders are not promptly able to bridge the gap between research and innovation, as the proposals received lack e.g. a full business perspective and only showed hypothetical revenue streams. This clearly demonstrates that additional experimentation on how to bridge research with innovation is required. Living Labs can be one cornerstone for supporting this endeavour. In Alcotra Innovation, the emphasis on end users has been a major factor in all trials. By bringing together industry, research, government and the end users, a holistic framework is secured, which ensures that the results of the R&I projects do not stay within closed circles or research laboratories, but instead are spread out into the real world. Like it happened in Aosta Valley for the pilots supported by Pre-Commercial Procurement, project developments were tested against marketability with potential customers, not only functionality or acceptance with the end users. Furthermore, the multi-stakeholder involvement created has made sure that the business plans are defned realistically. Especially innovative public services can gain from this. Finally, it can be seen from the trials of Alcotra Innovation that the interregional or multi-country deployment aspect is quite important and not so easy to achieve. However, the 8 th Framework Programme doesnt specify exactly how to deal with this aspect in detail yet, although there is no denying that new procedures are required to enhance the pan-European dimension of future innovation projects. Against this additional effort stands the increased marketability of the results obtained and validated in a cross-border Living Labs environment. LIVING LABS OUTLOOK Living Labs have been successfully deployed over the last 10 years in Europe. While this in itself is remarkable, it bears the question of what the heritage and the future of the Living Lab concept are. The results of Alcotra Innovation show that Living Labs arent just another type of policy platform, but they instead represent a change in how user-centred innovation at regional level can and should be implemented in a sustainable way. The project has demonstrated in various regional and cross-border pilots how the goal of stimulating the innovation capability of a territory can be successfully achieved. Now the main question behind the developed pilots is how to sustain the created Living Labs and preserve the experience gathered with them. For sure, a long lasting support can be achieved via the Regions that have supported the different thematic activities inside the project. Overall, the intention they have manifested is to work at permanently embedding the Living Lab concept and approach into the respective innovation promotion strategies. LIVING LABS IN THE 8 TH FRAMEWORK PROGRAMME HORIZON 2020 The Living Lab concept is also relevant for the research and innovation programmes to be launched by the European Commission soon. The details of the 8 th Framework Programme Horizon 2020 have been only partially revealed so far, as the frst work programme is set to appear between the end of 2013 beginning of 2014. However, one major change has been announced early on in the phase of the programme development, namely the focus on innovation. In the 7 th Framework Programme (7FP), initiatives of the so-called RTD (Research and Technology Development) resulted into the delivery of many valid prototypes, while the exploitation of results was only a very small part of the project. Thus, the end user acceptance and marketability of research issues were usually investigated to a limited or partial extent (being the core focus of the parallel framework to 7FP, named Competitiveness and Innovation Programme). As a result, the market success of products and solutions developed as part of EU projects did not follow according to a structured approach. This is particular interesting if one considers that around 80%-90% of EU funded projects are indeed successful from a research point of view, thus leading to results that should in principle also be marketable and strengthen the position of Europe as one of the major industrial players in the global markets. Further to that, it is known that end-user involvement in EU RTD activities has not played an overly important role in the past years, while the new Horizon 2020 Programme has the clear ambition to change this. The new projects to be launched under the 8 th Framework Programme change their nature from pure RTD to Research and Innovation (R&I) projects. Obviously this puts a stronger emphasis on marketability, meaning on the one hand that the results of the projects need to reach a more mature state (ideally after prototyping) and at the same time that the consortia need a better understanding of their markets. Both aspects require that R&I projects improve the ways to deal with end users and innovation. Again, this shift towards user involvement is driven by the need to strengthen the European industry capacity, by allowing projects that are closer to marketability. 51 SMART SPECIALISATION AND LIVING LABS Smart specialisation is a policy concept that has been introduced to support regions in leveraging their peculiar assets. Rather than working with non-focused fnancial instruments to generally support enterprise development, the idea is to frst identify specialties and particularities of the local territories in order to stimulate a differentiation in patterns and the valorisation of competitive advantages that make up the uniqueness of a district or region. This argument is not new: although with different names, European countries and regions have long been engaged in designing and implementing various policy instruments and streams that adopt similar principles: this is the case e.g. of the clusters of competitiveness (Ples de comptitivit in France), or actions aimed at strengthening academic-industry linkages, networking and clustering of enterprises in national, regional or sectorial innovation systems. To some extent, the smart specialisation concept looks like mirroring the success of these activities. However, its potential is much bigger and should be appraised in relation to four major aspects. First, what makes up a territory are its inhabitants, with their unique skills and capabilities (including labour and entrepreneurship), which ultimately differentiate one place from another. Thus, the concept of smart specialisation is to be extended towards taking into account the specialties and particularities of the people (citizens, stakeholders, also policy makers and civil servants) who contribute to the strategic orientation of regional innovation policy. Second, integrating the human factor within the smart specialisation process also has consequences in terms of strategic governance of the same process: as the guidelines issued by the European Commission seem to imply, there is a need for the design of shared R&D policies, which have to be internalised by the regional innovation actors and turned into proactive and reinforcing behaviours. In relation to this goal, some observers speak about the convenience of opening up the traditional Triple Helix model to the active engagement of citizens, thus adding a fourth engine (or component) to the Helix itself. Here again the question is how to move from research to innovation. With a multistakeholder approach, including regional inhabitants, a quicker uptake of new developments in the market can ultimately be assured. Third, a recent experience from the Basque country can be reported, where the Living Lab approach was used to the purpose of entrepreneurial discovery. The latter in turn is instrumental to reinventing the patterns of specialisation of a region as the economic, technological, social and environmental context changes. New patterns of territorial (smart) specialisation have been identifed with the support of the Quadruple Helix, with all the different parties involved (i.e. regional authorities, research and innovation actors, enterprises and user communities) contributing to the generation and, more importantly, to the embedding of results into the strategy. Fourth, a qualifying aspect of any smart specialisation profle is to be confgured and somehow validated according to the twin goal of meeting the priorities and complementing the structure of global value chains in the selected areas of specialisation thus facilitating the orientation of regional products/services towards the international markets. Here is where the cross-border aspect comes into play. With more and more regions having identifed internally their specialties so far, a European wide cooperation could be foreseen to foster their capabilities in certain technological felds (e.g. future Internet). Furthermore, such a cooperation between regions would still require the customisation of the developed solutions to the particularities and preferences of the respective communities. The Living Lab approach could act in such a way that adaptation to the core technology/product could be made during the whole development cycle. In this way only solutions that have been customised for the respective target markets would be deployed. 53 55 Evaluation target dimensions Indicator name Nature Value and Range Gathered by Source of information Notes A1. Community building and proper functioning A1.1 Coverage of the LL pilot 1.1. Categories and Number of stakeholders involved in the Living Lab PPP supporting the pilot action Process indicator (quantitative) Integer >=0 1.1.1 Public Institutions: n 1.1.2 Firms: n 1.1.3 End Users and their associations: n 1.1.4 Universities and research institutes: n 1.1.5 Other (incl. experts): n Pilot project coordinators Responsible of the pilot action To ll in for each pilot action, then the machine will do the aggregation at thematic LL level (with an unavoidable risk of double counting) A1.2 Width of the end user community of the LL pilot 1.2. Number of citizens involved in the Living Lab PPPP supporting the pilot action Process indicator (quantitative) Integer >=0 Pilot project coordinators Responsible of the pilot action As above A1.3 Institutionalization of the LL pilot 1.3. Formal establishment of a Living Lab partnership before starting the pilot action Process indicator (quantitative) Integer >=0 1.3.1 Does a formal agreement exist? (0-1) and if so, 1.3.2 Number of signatories by each category 1.1.x Pilot project coordinators Responsible of the pilot action As above (interesting to make a comparison with A1.1 at pilot level, less so to calculate the LL level performance) A1.4 Industriousness of the LL pilot community 1.4. Number of stakeholder workshops and other meetings held by each pilot Process indicator (quantitative) Integer >=0 Pilot project coordinators Responsible of the pilot action To ll in for each pilot group, then the machine will do the aggregation at thematic LL level A1.5 Functionality of the communication infrastructure used by the pilot 1.5. Adoption and degree of exploitation of a pilot specic ICT infrastructure Process indicator (quantitative) Integer >=0 1.5.1 Does an internal ICT infrastructure exist? (0-1) and if so, 1.5.2 Number of registered users 1.5.3 Number of accesses / working sessions 1.5.4 Number of discussion threads 1.5.5 Number of les shared between the participants Pilot project coordinators Responsible of the pilot action As above (in the future, ALL will be this infrastructure) A1.6 Participation to the functioning of the thematic LL 1.6 Intensity of participation in the thematic LL meetings during the life of the pilot action Process indicator (quantitative) Integer >=0 1.6.1 Number of LL meetings held 1.6.2 Participation to the LL meetings by each category 1.1.x Living Lab community leaders or regional partners Responsible of the LL or regional Project Manager As above (global participation, with no distinction for the nationality of the participants) A1.7 Satisfaction of the participants regarding the constitution and functioning of the LL 1.7 External appreciation of the overall satisfaction rate based on the results of collected questionnaires or interviews Outcome indicator (quantitative) Integer >=0 High = 1, Fair = 0, Critical = -1 Living Lab community leaders or regional partners Responsible of the LL or regional Project Manager (supported by experts) As above (based on questionnaires) A2. User driven, Open Innovation methodology implementation A2.1 Tools used 2.1 Overview of the tools used during the open innovation sessions of the pilot action Process indicator (quantitative) Integer >=0 Used = 1, Not used = 0 2.1.1 User surveys 2.1.2 Interviews 2.1.3 Meetings 2.1.4 Workshops 2.1.5 Focus groups 2.1.6 Participatory platforms 2.1.7 Blogs 2.1.8 Social networks 2.1.9 Online questionnaires 2.1.10 Suggestion boxes 2.1.11 Demo Labs 2.1.12 Crowdsourcing platforms 2.1.13 Preference aggregation systems 2.1.14 Matchmaking tools 2.1.15 IPR tracking tools 2.1.16 Feedback collection at the point of service experience 2.1.17 Other Pilot project coordinators Responsible of the pilot action To ll in for each pilot action, then the machine will do the aggregation at thematic LL level A2.2 Methods used 2.2 Overview of the methods used during the open innovation sessions of the pilot action Process indicator (quantitative) Integer >=0 Used = 1, Not used = 0, 2.2.1 Brainstorming 2.2.2. Collaborative crowdsourcing 2.2.3 Ethnographic observation 2.2.4 Delphi 2.2.5 EASW 2.2.6 Participatory evaluation 2.2.7 Direct deliberation 2.2.8 Other Pilot project coordinators Responsible of the pilot action As above ANNEX 1 Evaluation of Living Lab pilots A3. Pilot outputs (and outcomes) A3.1 Industriousness 3.1. Number of trials activated during the pilot action Output indicator (quantitative) Integer >=0 Pilot project coordinators Responsible of the pilot action To ll in for each pilot group, then the machine will do the aggregation at thematic LL level A3.2 Effectiveness 3.2. Number of products, processes and services experimented in the pilot action Output indicator (quantitative) Integer >=0 3.2.1 Products n 3.2.2 Processes n 3.2.3 Services n 3.2.4 Other n Pilot project coordinators Responsible of the pilot action As above A3.3 Entrepreneurial productivity 3.3. Number of patents, joint ventures, strategic alliances, Newcos and business plans launched after the pilot action Outcome indicator (quantitative) Integer >=0 3.3.1 Patents n 3.3.2 Joint ventures n 3.3.3 Strategic alliances 3.3.4 Newcos 3.3.5 Business plans 3.3.6 Other Pilot project coordinators Responsible of the pilot action As above A3.4 Satisfaction of the participants regarding the LL outputs and outcomes 3.4 External appreciation of the overall satisfaction rate based on the results of collected questionnaires or interviews Outcome indicator (quantitative) Integer >=0 High = 1, Fair = 0, Critical = -1 Living Lab community leaders or regional partners Responsible of the LL or regional Project Manager (supported by experts) As above (based on questionnaires) 57 A2.3 Public deliverables 2.3 Number of public outputs delivered after the pilots end Outputindicato (quantitative) Integer >=0 2.3.1 Products: n 2.3.2 Services: n 2.3.3 Processes: n 2.3.4 Concepts: n 2.3.5 Applications: n 2.3.6 Techniques: n 2.3.7 Ideas: n 2.3.8 Platforms: n 2.3.9 Methods: n 2.3.10 Tools: n 2.3.11 Other: n Pilot project coordinators Responsible of the pilot action As above A2.4 Online participation 2.4 Attendance rate to the online sessions of the pilot action (if any) Output indicator (quantitative) Integer >=0 2.4.1 Registered users 2.4.2 Number of visits 2.4.3 Number of posts 2.4.4 Number of threads 2.4.5 Number of uploads 2.4.6 Number of downloads 2.4.7 Number of votes 2.4.8 Other Pilot project coordinators Responsible of the pilot action As above A2.5 Ofine participation 2.5 Attendance rate to the ofine sessions of the pilot action (if any) Output indicator (quantitative) Integer >=0 2.5.1 Number of events organised 2.5.2 Number of attendees overall 2.5.3 Number of letters sent 2.5.4 Number of replies 2.5.5 Number of technical proposals received 2.5.6 Other Pilot project coordinators Responsible of the pilot action As above A2.6 Satisfaction of the participants regarding the implementation of open innovation principles in the LL 2.6 External appreciation of the overall satisfaction rate based on the results of collected questionnaires or interviews Outcome indicator (quantitative) Integer >=0 High = 1, Fair = 0, Critical = -1 Living Lab community leaders or regional partners Responsible of the LL or regional Project Manager (supported by experts) As above (based on questionnaires) A4. Administrative and R&D productivity A4.1 Administrative productivity of the thematic LL 4.1 Rollout of the LL funding initiative according to various parameters Input or Process indicators (quantitative) Integer >=0 4.1.1 Global funding available to the pilot actions 4.1.2 Number of pilot proposals submitted 4.1.3 Number of pilot proposals funded 4.1.4 Average time before pilot start-up (in months) 4.1.5 Average duration of trials (in months) Regional partners Regional Project Manager To ll in for the whole LL or thematic initiative (then the machine can calculate efciency indicators, e.g. funding per pilot or the ratio between funded and submitted proposals) A4.2 R&D productivity of the thematic LL 4.2. Impact of the LL funding initiative on the local R&D and innovation system according to various parameters Output or Outcome indicators (quantitative) Integer >=0 4.2.1 Number of new clusters or projects activated by the LL globally 4.2.2 Number of participants to each project or cluster by each category 1.1.x 4.2.3 Number of formal agreements connected to the clusters or projects 4.2.4 Number of new funding proposals generated after the end of the pilots (to the EC or other) Living Lab community leaders or regional partners Responsible of the LL or regional Project Manager As above (with a likely time lag) A4.3 Collaboration level of the LL with existing entities and infrastructures (e.g. technology districts, innovation poles etc.) 4.3 External appreciation of the overall collaboration rate based on the results of collected questionnaires or interviews Outcome indicator (quantitative) Integer >=0 High = 1, Fair = 0, Critical = -1 Living Lab community leaders or regional partners Responsible of the LL or 0 Project Manager (supported by experts) As above (based on questionnaires) A5. The added value of the cross border aspect A5.1 Stakeholder inclusion across the borders 5.1. Number of stakeholders from the two sides of the border involved in the LL PPP and in the various pilots (consortia) Process indicator (quantitative) Integer >=0 5.1.1 Public Institutions: n 5.1.2 Firms: n 5.1.3 End Users and their associations: n 5.1.4 Universities and research institutes: n 5.1.5 Other (incl. experts): n Living Lab community leaders or regional partners Machine calculation See A1.1 A5.2 Citizen inclusion across the borders 5.2. Number of citizens from the two sides of the border involved in the PPPP and in the trials Process indicator (quantitative) Integer >=0 Living Lab community leaders or regional partners Machine calculation See A1.2 A5.3 Cross border participation to the operations 5.3 Number of attendees from the two sides of the border to the online & ofine operations Process indicator (quantitative) Integer >=0 5.3.1 Number of registered users to all ICT platforms 5.3.2 Number of LL meetings held overall 5.3.3 Attendance to the LL meetings by each category 1.1.x Living Lab community leaders or regional partners Machine calculation See A1.5 & A1.6 A5.4 Policy impact 5.4 Number of new policy actions jointly planned / executed by the bordering Regions Outcome indicator (quantitative) Integer >=0 Regional partners Regional Project Manager e.g. Strategic plan to support innovation 59 References The Helsinki Manifesto (2006): http://elivinglab.org/les/Helsinki_Manifesto_201106.pdf ENoLL (European Network of Living Lab) (2006-): http://www.openlivinglabs.eu PACALabs (2008-): http://emergences-numeriques.regionpaca.fr/innovation-et-economie-numeriques/paca-labs.html Alps-Mediterranean EuroRegion (2007-): http://www.regionpaca.fr/english/international-and-europe/alps-mediterranean-a-euro-region-up.html Smart specialisation Resources (2012-): http://s3platform.jrc.ec.europa.eu/resources Interreg A Map borrowed from Artelaris P., Kallioras D., Topaloglou L. and Tsiapa M. (2011): Detecting the Growth Pattern(s) of the EU Border Regions: A Convergence Clubs Approach. Disponibile online: http://www-sre.wu.ac.at/ersa/ersaconfs/ersa11/e110830aFinal00075.pdf For a recent history of Mexico liberalization policy see Snchez-Reaza J. and Rodrguez-Pose A. (2003): Economic polarization through trade. Trade liberalization and regional growth in Mexico. Discussion Paper 2003/60, World Institute for Development Economics Research, United Nations University. Artelaris P., Kallioras D. and Petrakos G. (2010): Regional inequalities and convergence clubs in the European Union new member states. Eastern Journal of European Studies Volume 1, Issue 1, June 2010. Disponibile online: http://ejes.uaic.ro/articles/EJES2010_0101_ART.pdf European Territorial Cooperation EU Regional Policy (2007-): http://ec.europa.eu/regional_policy/cooperate/cooperation/index_en.cfm Picture of Federated Model borrowed from Roberto Santoro (2008) - mimeo, Bruxelles, ENoLL For the Business Model Canvas see Osterwalder A. and Pigneur Y. (2010): Business Model Generation. John Wiley and Sons. Available online: http://www.businessmodelgeneration.com/book More on PCP (Pre-Commercial Procurement) in European Commission (2007): Pre-commercial procurement: Driving innovation to en-sure sustainable high quality public services in Europe. COM(2007) 799. The Interoperability Cube (2007-): http://www.ip-tc3.net/IMG/pdf/ENoLL_leaet_harmonization_cube.pdf Nordic-Baltic Research and Innovation Programme on Living Labs (LILAN): http://www.nordforsk.org/en/programs/programmer/nordisk-baltisk-forsknings-og-innovasjonsprogram-om-living-labs-lilan Apollon Project (2009-): http://www.apollon-pilot.eu CentraLab Project (2011-): http://www.centralivinglab.eu/ Marsh, J. (2008): Living Lab and Territorial Innovation. In: Proceedings of the eChallenges08 Conference. Horizon 2020: http://ec.europa.eu/research/horizon2020/index_en.cfm EU DG Regio (2012): Guide to Research and Innovation Strategies for smart specialisation. http://s3platform.jrc.ec.europa.eu/en/c/document_library/get_le?uuid=e50397e3-f2b1-4086-8608-7b86e69e8553 GAIA Asociacin Cluster de Telecomunicaciones & INFYDE Informacin y Desarrollo S.L. (2013): Smart specialisation in the Basque Country. A Case of Entrepreneurial Discovery. Urdaibai Bird Centre - UCB. http://www.scribd.com/doc/131605322/Working-paper-by-ENoLL-member-GAIA-Bird-Living-Lab In collaboration with: Guidelines for Cross-Regional Living Labs. The Alcotra Innovation Experience Handbook. Edited with contributions from: Francesco Molinari (independent expert on Living Labs for Alcotra Innovazione); Paola Capello and Sara Di Falco (Piedmont Region), Francesco Fionda (Aosta Valley Region), Bertrand Fribourg (PACA Region), Fabien Harel (Comit dExpansion 05); Claude Janin (Institut de Gographie Alpine - Laboratoire Pacte), Xavier Figuerola (company Talking Things); Laurence Minne (Rhne-Alpes Region), Isabelle Vrilhac (Cit du Design); Mauro Palumbo and Pier Paolo Puliafto (professors at the University of Genoa) and Jens Schumacher (professor at the University of Vorarlberg). With many thanks to: Erica Gay (Piedmont Region), Cristina Battaglia (Liguria Region), Fabrizio Clermont (Aosta Valley Region), Hortense Lutz (Rhne- Alpes Region), Stphane Martayan (PACA Region). 2013 The Alcotra Innovation Consortium, consisting of: Piedmont Region (Lead Partner), Liguria Region, Aosta Valley Region, Province of Turin, Rhne-Alpes Region and Provence-Alpes-Cte dAzur Region. All rights reserved. This document may change without notice.
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