Serving the Bottom of the

Pyramid (BOP)
How to serve the BOP
FOUR key elements are required: (all elements
require innovation in technology and new business
model)
Creating buyer power
Shaping aspirations
Improving access
Tailoring local solutions

Multiple player must be involved: Local government,
NGOs, communities, financial companies and other
companies
Creating buyer power
Provide access to credit and increase earning
potential of the poor
Accelerate the development of micro lending
Development of a automated solution for
tracking and processing of small loans
associated with micro lending


Shaping aspirations
Sustainable product innovation targeted
towards economically weaker sections
Product promotion through consumer
education

Improving access
Communities are often physically and
economically isolated
Innovative ways of enhancing the distribution
systems and communication links is the key
Requirement of partnership with interested
players in the market

Tailoring local solutions
MNC must culture local markets and culture
Leverage local solutions and generate wealth
at the lowest level of the pyramid
Best approach is to marry local capabilities
and market knowledge with global best
practices

Putting it all together