Welcome to

Team UNICEF
Your
step by step
guide
Thank you for fundraising for UNICEF UK to
help make a lasting difference for vulnerable
children around the world. Together, we can
help to make sure that every child, no matter
who they are or where they live, can grow up
safe, happy and healthy.
This fundraising pack has been designed
to help you through your fundraising
journey. Follow the steps to help make your
fundraising event as successful as possible.
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UNICEF UK/12/Waring
1 Choose how youre going to raise money
If you need a bit of inspiration, check out our sponsorship ideas to help
get you going.
2 See how your fundraising could help make a
lasting difference to children
The money you raise could provide medicine, food, water, education
and protection to change childrens lives for the better.
3 Raise sponsorship online and through social media
Make your fundraising as easy as possible by setting up your very
own UNICEF UK online fundraising page, manage it via your online
account, tell everyone you know, and watch the money roll in.
5 Check health and safety
Its important to identify any potential risks at your event so that
everyone involved stays as healthy and safe as possible. Take a look
at our helpful checklist to make sure you keep the fun in fundraising.
7 Need more information?
Check out our FAQs to help with any unanswered questions
that you may have.
4 Talk to your local radio station or newspaper
Youve decided how you want to raise money to change childrens
lives for the better and youve started fundraising. Now, spread the
news further by contacting your local media.
6 See if your event can help campaign for children too
Could you speak up for children to push decision-makers to protect
childrens rights in the UK and across the world?
Your steps towards a
successful fundraising event
1
Step 1 : Choose how
youre going to raise money
2
Quiz time
Whether you are a general knowledge
mastermind or have a memory like a
sieve, everyone loves a good quiz. Bring
out the competitive side of friends or
colleagues by holding a quiz one evening
or lunchtime. Charge 1 per entry to nd
out who will be crowned quiz champion.
Time for a cuppa
A good old-fashioned coffee morning is
always a big hit. Dust off your best china
and serve some home-made treats to
your friends, neighbours and family.
Its a good excuse for a catch up and
some cake.
Give it up
Go without your daily chocolate bar or
cup of coffee and donate the money you
would normally spend. Or, ask people to
sponsor you for a set period or for each
day that you give something up.
Organise a collection
Shake those buckets and rattle those
tins. As parents and children are arriving
or leaving school why not stand at
the school gate and collect their loose
change? Or, ask your local shops and
businesses if you can place a collection
tin in their premises.
Treasure hunt
A bit of planning goes a long way and
gets big results in this community
challenge. Design a treasure hunt around
your local area and get friends and
neighbours to form teams after donating
an entry fee.
Summer fte
Set up a cake stall, run a tombola, sell
your bric-a-brac or make balloon animals.
There are plenty of fun activities to get
everyone involved and to maximise your
fundraising efforts.
Keep us posted
Once you have chosen your fundraising event, make sure you
let us know by completing the form Register your fundraising event
and order your UNICEF UK materials. (You can nd this in your
fundraising pack or online at unicef.org.uk/fundraise)
3
Talent show
Know any budding pop stars, talented
dancers or anyone with weird and
wonderful talents? Put on a performance,
or host your own version of Britains
Got Talent or Strictly Come Dancing.
Sell tickets to your local community and
donate the proceeds.
Chore time
Nobody likes chores so why not make life
easier for everyone and get sponsored to
do the ironing or sweep up the leaves?
Youll never be short of takers for this one.
Dinner party
Turn your dining room into a restaurant
by cooking a great meal and inviting your
friends and family round to sample your
culinary expertise. Rather than paying the
bill, ask your guests to make a donation
to UNICEF UK instead.
UNICEF UK/10/Nun
Need more ideas?
Take a look at
unicef.org.uk/fundraise
This is Alice. She sold
homemade cookies to raise
much-needed funds for
UNICEF UK to help save and
change childrens lives.
Show your potential donors how their money could help
by including these examples in your emails, or on your
online fundraising page, Facebook, Google+ and Twitter.
Step 2 : How you could make
a difference to children
4

1
4
2
= a school-in-a-box
containing school equipment for
40 children to continue with their
education during an emergency
or natural disaster.

2
0
= mosquito
nets to protect 7 families
from deadly malaria.
4
= a snug blanket to keep a
baby warm in a hospital, day-care
centre or refugee camp.
10
= exercise books, pens,
pencils, textbooks and other school
things to support the education of a
child for a whole year.

5
=
enough food to feed a
m
alnourished child for a w
eek.
1
2
p = a vaccination to
protect one child from polio.

7
0
= a sturdy bike for a child
to travel to school so that they
dont miss out on their education.
5
1,225
=
a temporary school
or health centre for
children who have
survived natural
disaster, war or
displacement to
have a safe space
to learn and play or
receive medical care.
331
= water
pump to provide
clean, safe water to
a school or a whole
village or community.
This is Moharmi and her one-year-old
daughter, Dilkada. Moharmi is smiling
because Dilkada has just been vaccinated
against measles thanks to a UNICEF-
supported programme.
More than 65,000 children die from measles
each year in India, but with your help
UNICEF UK can make sure that more children
like Dilkada have a better chance of survival.
UNICEF/HQ12-1666/Pietrasik
Step 3 : Make your online
fundraising page
6
To create your own online fundraising page,
go to fundraise.unicef.org.uk
You may nd that you want to do this at the same time as using the traditional
sponsorship form. (You can nd this in your fundraising pack or online at
unicef.org.uk/fundraise)
Making the most of your
online fundraising page
1 Email all your friends, family and colleagues
with the link to your My Fundraising page.
People tend to match amounts already listed,
so target your most generous supporters rst.
2 Post your link on Facebook, Google+, or tweet
about it on Twitter.
3 Keep your page updated with your training and
fundraising progress. Email your contacts to let
them know about your updates.
4 Change your email signature at work and/or
at home to include the link to your My
Fundraising page.
5 Ask to put your fundraising details on your
works intranet.
6 Personalise your thank you email and
ask your supporters to pass on your details.
7 Keep on fundraising after the event by updating
your page with your photos and result. Remind
people who havent donated that they still can.
Zoe climbed
Mount Kilimanjaro
for UNICEF UK.
Sharing the
My Fundraising link
and thanking friends on
Facebook and Twitter was
a great way to boost
my fundraising.

UNICEF UK/12/Rosser
Find out why Im challenging
myself for children with
#TeamUNICEF. Take a look
at my fundraising page at
[insert the web link to your
My Fundraising page]
Ive just signed up to do a half
marathon for @UNICEF_uk
better get my trainers on!
[insert the web link to a
photograph of you in your
trainers]
7
Take a look at the UNICEF UK blog, learn more about our work
or write a blog of your own. Go to http://blogs.unicef.org.uk
Need some extra help?
Drop us an email at fundraisinghelp@unicef.org.uk
Dos and donts
Do use photographs and videos to tell your fundraising story. Show people how
much effort you are putting into your fundraising and remind them to sponsor you.
Do add links to unicef.org.uk to show how your sponsorship could help children.
(Take a look at pages 4 and 5.)
Do tag other people, especially on Facebook, Twitter and Google+ to spread your
message even further.

Dont be scared if you havent used social media before.

Dont forget that you are fundraising for UNICEF, the worlds leading organisation for
children, so please make sure that what you are saying is relevant and appropriate.
If you are using an existing personal account you may want to emphasise that all
views are your own.
Tell us on Facebook what you are
doing to support UNICEF UKs work for
children by typing in @UNICEF UK in
your posts (you will need to like us first).
On Google+, type in +UNICEF UK in
your posts.
If you use Twitter, message us
@unicef_uk and use the hash tag
#TeamUNICEF too.
Keep us in the loop
Step 4 : Talk to your local radio
station or newspaper
8
1. Start spreading the news
Write your press release. Include only
the most important information in the
rst few paragraphs: when, who, where,
what and why. Then, if possible, quote
the person taking part and give details
of the challenge. (Use our helpful
template at unicef.org.uk/fundraise)
2. Next step: the news desk
Search the contact details of your local
newspaper either online or in your local
business phone book.
Give them a call to tell them what you
are doing to raise money for UNICEF,
the worlds leading organisation for
children. Ask for the contact details of
the journalist who deals with stories like
yours so that you can address your press
release to the right person.
If you are unable to get through on the
telephone, drop them an email.
3. Make your case
Photographs always make a press
release livelier, so if you have already
completed your challenge or event,
include any interesting photographs that
you have taken. (Make sure you have the
consent of everyone in the photographs.)
4. The reminder
Contact the news desk again to see if
they have received your press release
and to ask whether they are going to
cover your fundraising event or challenge.
If you have yet to do your challenge, ask
if they would be interested in sending
a photographer.
5. The end of the story
Dont forget to tell the news desks about
all your hard work and how much money
you raised. Well done, you deserve a pat
on the back!
Contacting your local newspaper
9
Contacting your
local radio station
Contact your local radio station in much
the same way that you would contact
your local newspaper. Do remember to
follow up after a few days to see if they
are interested. You might be invited to
give a brief statement or interview. In
this case, ask them any questions about
the interview and if they already have
questions prepared.
Got any questions?
Dont hesitate to call us on
0844 801 2414
or email us at
fundraisinghelp@unicef.org.uk
Contacting your local radio station
Jim ran 12 marathons
in one year in aid of
UNICEF UK.
From day one, the team at
UNICEF UK were always available
with fundraising ideas, support and
encouragement throughout training.
Plus Ill never forget seeing them
cheering their hearts out at the Virgin
London Marathon and giving me a
vital extra boost in my legs at mile 21!

UNICEF UK/12/Paterson
Step 5 : Check health and safety
10
We strongly advise you to identify all the potential hazards that might cause harm to
yourself and/or others at your fundraising event.
Follow these steps to help make sure that you have as much fun as possible whilst
fundraising for the worlds children.
1 Identify the potential risks and hazards by using the health and
safety checklist below
2 Assess who could be injured or potentially become ill
3 Prioritise the risks as low/medium/high
4 Record what actions you need to take to remove or control those risks
5 Review your assessment as you plan/once you have set up your event
to check for any additional hazards or risks.
Carrying out a risk assessment
Insurance
If you are organising your own fundraising
event, you are responsible for making
sure the event has sufcient insurance.
You may need public liability cover for
some events to help protect you should
a third party make claims due to injury or
damage to a property. Please check with
your insurer or the venue insurer if they
can provide suitable cover.
UNICEF UK is unable to provide public
liability cover for your event, but if you

do have any questions, give us a
call on 0844 801 2414 or email us at
fundraisinghelp@unicef.org.uk
Need extra help?
Contact your local council for
resources, advice and guidance within
your local community.
Search online for template risk
assessment forms, for example
try Healthy Working Living at
healthyworkinglives.com
11
The venue
Have you got a back up plan in case
of bad weather or a problem with
the venue?
Have you put safety measures in
place to make sure equipment is
properly situated?
If your event is in a public place,
do you have permission from the
council or landowner?
If members of the public will be
attending your event, have you made
sure that this is covered by public
liability insurance? (Take a look at
our information on insurance on the
opposite page.)
Weather
Have you considered how the
weather could affect your event?
What you will do to reduce the risks?
Fire hazards
Have you double-checked re exits
to your venue, and do you know
where the assembly points are? Are
all the re exits clearly marked?
Will there be marshals to direct
people to a safe place?
First aid
Have you arranged adequate rst aid
supplies at the event?
Do you have qualied rst aiders at
the event?
Children
Will children be attending and have
you organised enough marshals
to station hazardous areas (for
example, where there might be hot
food and drinks or sharp objects)?
Have you set up a system for
lost children?
Do you need Criminal Record Bureau
(CRB) checks for individuals looking
after the children? For more
information, see ukcrbs.com
Adequate helpers
Have you got enough volunteers to
help you in case of emergency?
Have you put together a list of key
contact phone numbers in case
of an incident?
Have you sent your volunteers the
risk assessment and briefed them
about health and safety?
Have you organised a brieng for the
start of the event?
Health and safety checklist
UNICEF UK accepts no liability for third
party events. This list is not exhaustive,
it is simply for guidance to help you
organise your event, so please consider
other potential risks, and seek further
advice where required.
Step 6 : Can you help
campaign for children too?
12
With your help, UNICEF UK fundraises
to provide health care, water, nutrition,
education and protection to save and
change childrens lives. But we also need
to address the root causes of the issues
that are preventing millions of children
from growing up to their full potential.
Without a voice, these children suffer
in silence. This is why we campaign for
the UK Government to protect childrens
rights on issues like climate change,
hunger, aid and UK child poverty.
Your fundraising event could be a
fantastic opportunity for you to ask your
supporters to campaign for childrens
rights too.
Together, we can ght to make sure that
government policies change childrens
lives for the better.
Ruby combines fundraising
and campaigning to transform
childrens lives.
I volunteer
and campaign with
UNICEF UK because Im
committed to help reduce
the unnecessary suffering
that is happening around
the world.

UNICEF UK/Benin11/McKaySmith
I volunteer
and campaign with
UNICEF UK because
I believe that children
are our most
valuable resource.

13
The more people who
join us, the more the UK
Government will listen.
Ask your sponsors to get involved on your
My Fundraising page, or via Facebook,
Twitter or any other social media that you
may be using. Or, if you are holding an
event, ask your supporters face to face.
To nd our latest petition or campaign
action to share with your supporters,
go to unicef.org.uk/campaigns

Become a Childrens
Champion
It is crucial that we make sure MPs
understand just how much their
constituents care about childrens rights,
even in times of economic difculty.
Every letter or visit that an MP receives
is seen as representative of the views of
another 20 constituents.
As a Childrens Champion, we will ask
you to contact your MP around three
times a year, through personal visits,
letters and emails. Well give you all
the support you need to be a champion
for children.
To nd out more, visit
unicef.org.uk/childrenschampion
As a UNICEF UK Childrens
Champion, Mohamed joins
UNICEF UK campaigns to
ght for childrens rights.
UNICEF UK/13/Waring
Step 7 : Need more information?
14
What can I do to fundraise
for UNICEF UK?
Want to raise money for UNICEF UKs
work for children, but dont know what you
can do? Check out our fundraising
ideas at unicef.org.uk/fundraise
Can I use the
UNICEF UK logo?
As a fundraiser, you have exclusive use
of our in aid of UNICEF to help promote
your event or challenge.
To receive a copy, please email
fundraisinghelp@unicef.org.uk
Please note that you are not permitted
to use the UNICEF UK or UNICEF logo in
any form or on any publicity materials.
Can I get UNICEF UK
materials, like collection
tins, balloons and posters?
Using materials with the UNICEF UK
logo on can help give your fundraising a
professional edge, letting people know
that you are serious about raising money
to help save and change childrens lives.
Order your UNICEF materials by
completing the form Register your
fundraising event and order your
UNICEF UK materials. (You can nd this
in your fundraising pack or online at
unicef.org.uk/fundraise)
Can I order a UNICEF T-shirt?
Wearing a UNICEF T-shirt or running vest
can really help people recognise that you
are raising money for UNICEF UK.
To order your UNICEF T-shirt, please
let us know your name, address,
quantity and sizes (S,M,L or XL) in
an email to
fundraisinghelp@unicef.org.uk
(So that we can reach more children with
the vital funds that you raise, please make
a suggested donation of 5 for your T-shirt
when sending in your funds raised.)
Can I show UNICEF UK
lms at my event?
Take a look at our UNICEF Youtube
channel where you will nd lots of shorts
lms to help you highlight and promote
UNICEFs work.
Go to youtube.com/unicefuk
Can a UNICEF UK speaker
come to my event?
We aim to reach as many children as
possible with the money you raise and
so, unfortunately, we are unable to
attend your event. But, we can help you
by giving a statement that you can read
aloud, thanking everyone for their hard
work and explaining how the money will
be spent.
To receive a statement, email us at
fundraisinghelp@unicef.org.uk
15
How do I explain what
UNICEF UK does?
UNICEF is the worlds leading
organisation for children. We work with
families, local communities, partners and
government in more than 190 countries
to help every child realise their full
potential. In everything we do, the most
disadvantaged children and the countries
in greatest need have priority.

UNICEF UK raises funds for UNICEFs
emergency and development work
around the world and advocates for lasting
change for children worldwide. This
includes working to change government
policies and practices that restrict child
rights in the UK and internationally.

We are a UK registered charity, supported
entirely by voluntary donations. We do
not receive any money from the UN.
For more information, please visit
unicef.org.uk
It was a truly
fantastic experience
from start to nish. I have
come away with the best
experience of my life so far,
memories I will cherish
forever and life long
friends.

Amy walked 114km

through Jordans desert
to raise sponsorship for
UNICEF UK.
UNICEF/11/Beazer
16
How will the money we
have raised be used?
UNICEF UK provides health care, water,
nutrition, education and protection for
children. We do whatever it takes to make
a lasting difference to childrens lives.
The money you raise will help us to carry
on with our life-changing work. It doesnt
matter how much you raise, whether its
10 or 100, every single penny helps us
to help children.
See some of the ways in which your
fundraising could help on pages 4 and 5.
Can I donate my money to a
specic country or project?
We aim to reach the children who
need the most help and who are the
hardest to reach, like children who live
in remote areas or ethnic communities,
and so we really like your donations to be
unrestricted. This means that you are
not restricting what project or country
your fundraising is spent on. It also helps
our work to be more efcient by reducing
our administration costs, making your
money reach more children.
Unrestricted funding also helps us to
respond quickly, wherever and whenever
disaster strikes. Children are always
hardest hit by emergencies, losing their
lives, parents, homes and schools, and
so it is vital that we help them as soon
as possible.
How do I make my
event safe?
To nd out about health and safety and
any insurance that you may need, take a
look at our Health and safety checklist
on page 11.
How do I pay my money in?
We accept donations in cash, by cheque
or BACS (bank transfer).
To send by cheque, complete the form
Sending in the money you have raised.
(Find this at unicef.org.uk/fundraising or
in your fundraising pack).
The completed form will help us to
record your donation properly and send
you a thank you letter.
To pay by cash or BACs (banks transfer),
you will need to give your bank our bank
details below. Your bank will give you a
receipt as proof of payment.
Account Name: The UK Committee for
UNICEF Donations Account
Bank Name: HSBC Plc
Bank Address: PO Box 4BQ, 133 Regent
Street, London W1B 4HX
Account Number: 91566814
Sort Code: 40-06-02
How do I know that the
money has reached you?
It can take us a few weeks to process
your donations once we have received
them, but as soon as we do we will send
you a thank you letter by way of receipt.
Do you have all the information you need?
If you still have any unanswered questions and need some more information
to help you fundraise for UNICEF UK, dont hesitate to contact us.
fundraisinghelp@unicef.org.uk
0844 801 2414
facebook.com/unicef.uk
@UNICEF_uk
We believe all children have the right
to an education and the right to join in a
wide range of activities. It is important
that our children realise they can help
and support others around the world by
having a fun-lled day. Mrs Rosca, Teacher

Pupils of Balinderry
Primary School raised
money by dressing
up for the day.
Balinderry Primary School/11
unicef.org.uk/fundraise
fundraisinghelp@unicef.org.uk

0844 801 2414
facebook.com/unicef.uk
@UNICEF_uk
+UNICEF UK
Public Fundraising Team, UNICEF UK,
30a Great Sutton Street, London EC1V 0DU
(Front cover image) UNICEF/Chad12/Asselin
Registered Charity Numbers 1072612 (England and Wales) SC043677 (Scotland)
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