20140916

2014 09 16

201482326
2,203comScore Media MetrixSegment Metrix

2014 09 16

Key Findings
/

(39.8%)

53.7%/
39.9%
21.1%

(33%)
(20.9%)

(39.9%)/
(29.4%)(27.5%)
(64.4%)
//
(72.5%)

(46.8%)

(52.4%)(46.4%)
(46.3%)
2014 09 16

/ (35.4%)
/ (36.1%)
//MINI TOUR
/(74.5%)

20147
576.748%

Key Findings
Top7112.7

Top7

Top7(105.5)Top7
(39.6)
Top7
53%Top7Top7

Top720147
Top7
AgodaBooking.com
Airbnb

2014 09 16

Top7
13.2

Key Findings
/
Top7

Top7
15-24
Airbnb25-34
Hotels.com35-4445
EZHOTELAirbnb

Top7
35
35-44
ezTravel45
ezfly

2014 09 16

Top7
25-34
35

Segment Metrix 2.0

Top7

Key Findings

(67%) (51.8%)
(26.6%)
///
(58.9%) (50.3%)
/ (48.1%)

2014 09 16

/(53.7%)
/
39.9%
21.1%

(39.9%)
/(29.4%)
(27.5%)

2014 09 16

(64.4%)
//
(72.5%)30-39

(43.5%)25-29
(38%)
35-39

2014 09 16

(46.8%)
(14.2%)(6.8%)(6.4%)

(52.4%)
(46.4%)(46.3%)

2014 09 16

(39.8%)
(33%)
(20.9%)

2014 09 16

/
(35.4%)
(33.1%)/
(14.6%)

/(36.1%)
(31%)
/(25.8%)

2014 09 16

//MINI TOUR

//MINI TOUR
/
(74.5%)
19
(43.4%)40

(20.2%)25-29

2014 09 16

20147Top7
20147576.748%
Audience DuplicationTop7112.7
53%105.5
13%39.62%
1400
1200
1000

()

Jul-2013

Jul-2014 YoY %Change

800
600

Top7

400

Top7

200

Top7

738

1,127

+53%

1,213

1,055

-13%

405

396

-2%

2014 09 16

comScore Media MetrixARO2013 7 - 2014 7

Top7

Top7
20147Top7
Agoda74.1
Booking.com26.1
Airbnb
Top7

Top7

15.513.2

2014 09 16

Agoda
Booking.com
EZHOTEL
Hotel.com.tw
Hotels.com
Airbnb
Expedia

Top7

ezTravel
ezfly

Top7

741
261
197
188
152
89
73

6.2
2.2
1.6
1.6
1.3
0.7
0.6

326
315
292
216
185
167
164

%
2.7
2.6
2.4
1.8
1.5
1.4
1.4

( (
)
)
()
37
13
8
8
8
4
3

7.2
10.9
6.2
4.3
5.5
21.1
4.1

10
12
23
9
10
58
11

( (
)
)
()
13
19
15
12
9
9
9

5.7
20.2
7.0
12.2
8.3
6.9
10.3

18
43
19
38
21
32
28

( (
)
)
()

155
1.3
10
11.9

132
1.1
7
10.5

47
0.4
2
19.3
UNI AIR
46
0.4
2
6.1
Peach
44
0.4
2
9.6
AirAsia
41
0.3
2
5.3
flyscoot
40
0.3
2
8.2
comScore Media MetrixARO 2014

20
33
42
10
16
9
10
7

/Top7(Composition
Index UV)100100Top7

Expedia 15-24
100Airbnb25-34Hotels.com
35-44EZHOTEL45Airbnb

79

95

Agoda
Booking.com

95
86

111

75

105

134

115

88

112

Hotel.com.tw

87

113

Hotels.com

88

113

Expedia

85

81

2014 09 16

94

25-34
135

94

117

83

53

105

EZHOTEL

Airbnb

15-24

103

142

57

72

81

105
127

108

96

95
82

110

106
125

106

124

94

105

117
83

101

101

107

120

58

79

101

116

67

45

101

103

81

116
119

65

35-44

99
105
103
114

99

108

comScore Media MetrixARO 2014 7

Top7
3525-34ezfly
ezTravel35
35-44ezTravel45ezfly

72

95

ezTravel

87

70

15-24

105

40

94

105
114

77

124

81

119
90

81
79

2014 09 16

25-34
148

79

98

111
120

122

35-44

103

94

118

83

ezfly

119

95

128

103

117
108

55

118
95

100

101

143

101
105

106

113

116

115

45

59

60

102

60

64

101

101

96

55

60

45

120
133

101

96
133

123

113

118

127

comScore Media MetrixARO 2014 7

Top7
flyscootUNI AIR
15-24AirAsia
2525-34Peach
3535-4445

68

95

91

87

67

15-24

105

60

110

83

AirAsia

87
75

2014 09 16

78

79

101

120
93

81

89
104

139
150

157

101

114

172

98

46

90

106

65

113

124

101

148

78

45

101

103

77

102

126

103

113

79

117

19

35-44

120

66

128

25-34
128

94

113

98

Peach

94

105

73

UNI AIR

flyscoot

123

95

106

101
102

111
51

59
66

comScore Media MetrixARO 2014 7

comScoreSegment Metrix 2.0**

Top7(Composition Index UV)Top7

AirbnbTop7

Top7Peach

Agoda
Expedia

500
400
300
200
100
0

Booking.com

EZHOTEL

Airbnb

Hotels.com

Hotel.com.tw

2014 09 16

Top7

ezfly

500
400
300
200
100
0

ezTravel

flyscoot

AirAsia

Peach

500
400
300
200
100
0

UNI AIR

comScore Segment Metrix 2.0ARO 2014 7

(67%)
(51.8%)(26.6%)
///(58.9%)
(50.3%) / (48.1%)40

2014 09 16

7
5.29/
//5.03
5.02

76.4%
///
(69.8%)
(69.6%)

2014 09 16

///

///

2014 09 16

comScore Media Metrix
Top7Top7
Demographic Report
Top7
Segment Metrix 2.0

2014 09 16

1109

50.2%

1193

49.8%

19

333

15.1%

CyberPanel
12

20-24

228

10.3%

25-29

233

10.6%

30-34

281

12.7%

35-39

255

11.6%

40

874

39.7%

1076

48.9%

565

25.6%

562

25.5%

(IX Survey)

2014/08/232014/08/26

N=2,203
95%,2.09%
20147

2014 09 16

Methodology
comScoreUnified Digital MeasurementTM4
IAB
International Spiders and Bots List

Segment Metrix 2.0

Segment Metrix 2.0

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

Segment Metrix 2.0

: (Heavy: Technology News)
: (Heavy: Business/Finance - News/Research)

Unified Digital MeasurementTM (UDM)

(Heavy:Social Media):
(Heavy: Retail - Comparion shopping)

2014 09 16

* comScore(UDM)
unified(U)(u)

m
c

marcom@insightxplorer.com
(02) 3322-2882