The document analyzes data from a survey about Dell laptops. It finds that most people are familiar with Dell laptops and over half use them, primarily for personal use. Friends have the biggest influence on purchase decisions. Brand image, accessories, colors and designs also affect buying decisions. While after-sales service and battery life satisfaction are high, many customers face problems with Dell's services and would consider switching brands, with HP being the main competitor. Overall, most customers are satisfied and would recommend Dell laptops.
The document analyzes data from a survey about Dell laptops. It finds that most people are familiar with Dell laptops and over half use them, primarily for personal use. Friends have the biggest influence on purchase decisions. Brand image, accessories, colors and designs also affect buying decisions. While after-sales service and battery life satisfaction are high, many customers face problems with Dell's services and would consider switching brands, with HP being the main competitor. Overall, most customers are satisfied and would recommend Dell laptops.
The document analyzes data from a survey about Dell laptops. It finds that most people are familiar with Dell laptops and over half use them, primarily for personal use. Friends have the biggest influence on purchase decisions. Brand image, accessories, colors and designs also affect buying decisions. While after-sales service and battery life satisfaction are high, many customers face problems with Dell's services and would consider switching brands, with HP being the main competitor. Overall, most customers are satisfied and would recommend Dell laptops.
INTERPRETATION: Most of the population knows about Dell laptop.
96% 4% Yes No Q. Do you use DELL Laptop?
INTERPRETATION: More than half of the population uses Dell laptop.
88% 12% Yes No Q. For what purposes do you use DELL Laptop?
INTERPRETATION: Mostly consumer uses the Dell laptop for personal use.
16% 8% 60% 12% Business Office Personal Any Other Q. As a consumers who influences your buying decision?
INTERPRETATION: We conclude friends are easily influencing the consumer.
60% 12% 4% 24% Friends Advertisement Relative Any Other Q. Is your purchasing decision affected by the brand image of the DELL? Yes [ ] No [ ]
INTERPRETATION: PEOPLE ARE ATTRACTED BY OFFERS LIKE FREE GIFTS AND DISCOUNTS ETC.
68% 24% Yes No Q. Is your buying decision influences by the accessories given by the Dell laptop?
Yes [ ] No [ ]
INTERPRETATION: BRANDS EFFECT THE PURCHASING DECISION OF PEOPLE.
64% 44% Yes No Q. Does laptop colours and designs affects your buying decision? Yes [ ] No [ ]
INTERPRETATION: ONLY 40 % OF THE POPUALTION FINDS THE PRICING POLICY OF THE COMPANY REASONABLE i.e. NEITHER CHEAP NOR EXPENSIVE
60% 40% Yes No Q. What is the opinion about the price policy of DELL? [ ] Expensive [ ] Cheap [ ] Reasonable
INTERPRETATION: A LOT OF PEOPLE HAVE FACED PROBLEMS WITH THE SERVICES OFFERED BY DELL.
8% 24% 68% Expensive Cheap Reasonable Q. What are the factors that you look in DELL laptop before purchase? Configuration [ ] Battery back up [ ] Both of them [ ] Any other (specify) ___________
INTERPRETATION: After survey we found maximum customer in favour is battery backup. 20% 40% 28% 12% Configuration Battery backup Both of them Any othr (Specify) Q. Please rate the after sale services of Dell Laptop? Highly satisfy [ ] Satisfy [ ] Unsatisfy [ ] Cant Say [ ]
INTERPRETATION: After survey we found maximum customer are satisfy. 16% 72% 0% 12% High satisfy Satisfy Unsatisfy Can't Say Q. Please rate the battery backup offered by the Dell laptop ? Highly satisfy [ ] Satisfy [ ] Unsatisfy [ ] Cant Say [ ]
INTERPRETATION: After survey we found maximum customer are satisfy. 20% 56% 16% 8% High satisfy Satisfy Unsatisfy Can't Say Q. Will you switch another brands as a consumer?
INTERPRETATION: After survey we found that 56% of the consumers want to switch the brand. 56% 44% Yes No Q. Acc. to you which company is the biggest competitor available in the market for DELL Laptop ?
INTERPRETATION: 52% of the consumers say it is HP 36% of the consumers say it is Sony And rest of them say other. 36% 52% 6% 6% Sony HP HCL Any other (Specify) Q. Will you recommend Dell Laptop to other?
INTERPRETATION: Most of them will recommend Dell laptop. 76% 24% Yes No Q. Are you satisfied with DELL products?
INTERPRETATION: Most of the consumers are satisfied. 12% 64% 24% 0% 0% Highly satisfied Satisfied Netural Dissatisfied Highly dissatisfied