RateCard Target

age Gender Frequency

Latest
Full
Colour
Full
Colour
Full
Page
Loose
Inserts
Bound
Inserts
ABC*
Title (years) Page DPS Advertorial (per ‘000) (per ‘000)

Disney Magazines
Disney & Me 4-7 Both Fortnightly 50,050 1800 3600 3800 28 26
Disney Princess 3-7 Girls Fortnightly 62,541 1800 3600 3800 28 26
Tinkerbell 5-7 Girls Monthly 32,067 1800 3600 3800 28 26
Power Rangers 4-7 Boys Monthly 52,004 1500 3600 3500 28 26
World of Cars 4-7 Boys 4-weekly 40,004 1800 3600 3800 28 26
Playhouse Disney 2-4 Both Monthly NEW! 1800 3600 3800 28 26

HIT Magazines
Thomas & Friends 3-6 Boys Fortnightly 37,458 1800 3600 3800 28 26
Play & Learn Thomas 3-6 Boys Fortnightly 38,033 1800 3600 3800 28 26
Fireman Sam 3-6 Boys 4-weekly 29,532 1800 3600 3800 28 26

Mattel Magazines
Barbie 3-8 Girls Fortnightly 51,504 2500 5000 4500 28 26

Nickelodeon Magazines
Dora 3-7 Both 3-weekly 49,520 1800 3600 3800 28 26

Own Brand Magazines

GO Girl 7 - 11 Girls 3-weekly 48,004 2400 4800 4400 28 26
TOXIC 7 - 12 Boys Fortnightly 49,005 2400 4800 4400 28 26
All About* 3 - 11 Both Mixed 23,351 1800 3600 3800 28 26

Open Minds Magazines

Numberjacks 3-6 Both 3-weekly 43,081 1800 3600 3800 28 26

Cartoon Network Magazines

Ben 10 5-7 Boys 3-weekly 70,012 1800 3600 3800 28 26
*Specific details vary according to individual issue/property All prices in UK pounds sterling

Group ABC Figures

Egmont Girls Group 194,116 ( Barbie, Go Girl, Disney Princess, Tinkerbell )
Disney Group 236,667 ( Disney & Me, Disney Princess, Power Rangers, Tinkerbell, World of Cars, Playhouse Disney )
* Source: ABC January - June 2009

Contacts Title Telephone E-mail

Name

Creative Solutions Department

Sam Vernon Creative Solutions Group Sales Manager 020 7761 3759 svernon@euk.egmont.com
Anna Chacholiades Senior Creative Solutions Executive 020 7761 3709 achacholiades@euk.egmont.com
Louise Marcel Creative Solutions Marketing Manager 020 7761 3747 lmarcel@euk.egmont.com

Marketing & Production

Sarah Colley Production Manager 020 7761 3760 scolley@euk.egmont.com
Martin Morgan Advertising Production 020 7761 3749 mmorgan@euk.egmont.com
Gabrielle Crimes Group Product Manager (Own Brand) 020 7761 3721 gcrimes@euk.egmont.com
Laura Adnitt Group Product Manager (Mattel, Hit) 020 7761 3743 ladnitt@euk.egmont.com
Jo Doubtfire Group Product Manager (Disney) 020 7761 3588 jdoubtfire@euk.egmont.com
Kate Stekelenburg Product Manager (Open Minds & Nickelodeon) 020 7761 3740 kstekelenburg@euk.egmont.com
Siobhan Galvin Associate Publisher 020 7761 3764 sgalvin@euk.egmont.com

Significant Others
Debbie Cook Director of Magazines 020 7761 3716 dcook@euk.egmont.com
Colin Shelbourn Editorial Director 020 7761 3714 cshelbourn@euk.egmont.com
Alison David Commercial Director 020 7761 3784 adavid@euk.egmont.com
 Specifications

All Egmont magazines use the same advertisement specifications.

 Titles Whole page (sizes in mm) Double page Spread (sizes in mm)
Trim Bleed Type Trim Bleed Type

All About 300x220 306x226 282x202 300x440 306x446 282x422 All advertisements
Barbie 300x220 306x226 282x202 300x440 306x446 282x422 should be supplied
Ben 10 300x220 306x226 282x202 300x440 306x446 282x422 as PDF files created
Disney Playhouse 293x220 300x226 275x202 293x440 300x446 275x422 to comply with the
Disney & Me 293x220 300x226 275x202 293x440 300x446 275x422 PPA’s Pass4Press
Disney Princess 293x220 300x226 275x202 293x440 300x446 275x422 guidelines.
Dora The Explorer 300x220 306x226 282x202 300x440 306x446 282x422
Fireman Sam 300x220 306x226 282x202 300x440 306x446 282x422
Go Girl 300x220 306x226 282x202 300x440 306x446 282x422 If you need any
Numberjacks 300x220 306x226 282x202 300x440 306x446 282x422 further information
Power Rangers 293x220 300x226 275x202 293x440 300x446 275x422 or have any
Thomas & Friends 300x220 306x226 282x202 300x440 306x446 282x422 complications
Thomas Play & Learn 300x220 306x226 282x202 300x440 306x446 282x422 please call Martin
Tinkerbell 293x220 300x226 275x202 293x440 300x446 275x422 Morgan on
Toxic 300x220 306x226 282x202 300x440 306x446 282x422 020 7761 3749.
World of Cars 293x220 300x226 275x202 293x440 300x446 275x422

Advertising Sales Policy

Egmont is always mindful of the fact we are

communicating to children and we ask our advertisers
to abide by a simple and clear Advertising Sales Policy.

Egmont considers all advertising proposed for its
magazines carefully and will not publish anything that does
not meet the current rules and/or regulations laid down by
the government and its industry bodies, for example the
Advertising Standards Authority (ASA).
All advertisements must follow the ASA’s Code of
Advertising Practice i.e. adverts must be honest, legal, decent
and truthful, with a sense of responsibility to consumers and
society. The specific rules for children must also be adhered to.
In addition, Egmont Magazines will not accept any
advertisements featuring premium telephone lines or ring
tones in any of its magazines targeted at 12 years or under.
Titles targeting children under 7 years
carry a maximum of three ad pages per issue.
All advertisements MUST include the word
‘Advertisement’ at the top of the advert, in a font
size no smaller than 10 points, to help readers to
distinguish advertisements.
Advertising must be age-appropriate for the
magazine in which it appears – we reserve the right
to refuse any advert which we consider is not age-
appropriate for the said title.
Advertising in any of our licensed titles necessitates the
advert being approved by the licensor prior to booking.
Please allow up to 10 days for this process.
Any advert with a response mechanism that
includes the collection of data must adhere to
the data protection code.
Through our research with parents and children
we have compiled guidelines to help advertisers
communicate more effectively.
We do not carry any sweet or chocolate samples
in any of our titles.
Please contact us to find out more about our advertising
guidelines service and how you can benefit.