SMAC Trends & Opportunities

SMEs SMACing for Higher Growth

Tony Navin
Snapdeal.com
E-Commerce Industry in India
Growing Smart Phone Use
380 mn smartphone users by 2015
Huge Retail Industry
$ 600Bn retail sector
Small contribution by online sales (0.5%)
Favored Demographics
Number of people below age 35 to
reach 828 mn by 2015
Growing Internet User base
Current Users 213 mn
370 mn unique users by 2015
Huge Opportunity
Explosive Growth
in Ecommerce
Source: IAMAI-KPMG Analysis; Accel Partners Analysis
Online shopping to grow to $ 8.5Bn
by 2016 (CAGR 63%)
Number of online shoppers to
double to 40Mn(CAGR 25%)
The 6 Key Pillars of Successful Ecommerce Business
Traffic
Supply Chain
M-Commerce
Customer Support
Payments
Merchandising
$3.5 Bn
market cap
$200 Bn in GMV
40% market share in
ecommerce
$10bn GMV
40% market share
in South Korea
$17 Bn
market cap
Marketplaces Are the Largest & Most Profitable
E-commerce Businesses Globally
$70 Bn market cap
(China)
(Japan)
(India)
(Latin America)
(Australia)
Snapdeal.com
Indias Largest Online Marketplace
20
Total weight of all products shipped
in the last 12 months
500%+
YoY GROWTH
BILLION
2
PAGE VIEWS
in last 12 months
All
Major Categories Sold
National
Reach
45 %
5000+
20 +
Logistics Partners
Seller dispatches order
to the Customer*
Order received
Payment
goes to TrustPay
Customer places the
order to the seller on
COD/Cards/Net Banking
Payment released
to the seller
Our Business Model
* Now sellers can also chose to store their products in Snapdeals fulfillment centers where we pack & deliver them to the
customer
In the $600 billion retail sector in India , 92% is unorganized
Source: Deloitte, 2013
India a hub of 48.8 million small and medium businesses,
set to emerge as the largest SMB nation globally.
Source: Zinnov Study Indian SMB Sector 2013
Indian SMB Profile: 95% - Micro scale
4.8% - Small scale
0.2% - Medium scale
High Real Estate Costs Low Product Discoverability
Low Reach Limited Assortment Merchandising
Offline Markets Offer Limited Opportunities for Growth
Snapdeal: An E-commerce Operating System
for Small Businesses
An online marketplace enables sellers to overcome the
limitations of offline markets & helps them grow their
business
Focus On Core Business
Reduced Cost Due to Lower Real Estate Requirements
Streamlined Operations Through Logistics Support
Customer Support for Sellers
Exposure to Global Best Practices
Brand Stores Bring Offline Store Experience Online
Sellers also get the capability to add unlimited assortment
Enables Pan India Reach
Enabling Sellers to
Supply Locally & Sell Nationally
Access to Newer Markets
Increased Reach Translates to
Increased Sales
Inventory Management
Timely alerts on inventory status help
sellers plan better and prevent stock-outs
Sales Benchmarking
Exhaustive information on competition
helps sellers to compete effectively
Pricing Analytics
Pricing data helps sellers understand price
trends for their products and change prices
in real time
Service Quality Rating
Customer feedback is made available to
sellers in real time which enables them to
quickly improve service & product quality
Setting up Sellers for Success
through real-time Analytics
What Sellers Are Saying About Us
Success Stories of a few of
our very happy &
successful partners
What Sellers Are Saying About Us
Success Stories of
a few of our very
happy &
successful
partners
Creating Life Changing Experiences for Small Businesses in India
tony.navin@snapdeal.com