N.L.

DALMIA INSTITUTE OF MANAGEMENT

STUDIES AND RESEARCH

RESEARCH REPORT
ON
Consumer Awareness and Percep!on owards
E"#!$es
(CLASS MMM-FIFTH SEM)
UNDER THE GUIDANCE OF
PROF. R.S. SUBRAMANIAN
SUBMITTED BY:-
JHA GAGANJEE MAHADEO

1
N.L.DALMIA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH
ACKNOWLEDGEMENT
I would like to express our gratitude towards faculty Pro%. R.S.
Su#raman!an& who had been very supportive as a guide to my
eforts in making the project work a successful one.
Last but not the least! I would also like to thank all my friends!
who were helpful to me in whatever little way they would.
"
EXECUTIVE SUMMARY
The Topic of study was A STD! ON CONSME" AWA"ENESS AND
#E"CE#T$ON TOWA"DS ELECT"$C %$KES&
The o'(ecti)e of the study was to *+ow a'out the awa,e+ess of e-ect,ic 'i*es
a.o+/ the peop-e a+d what is the pe,ceptio+ of the use,s a'out the 'i*es is a+d to
e0p-o,e how the sa-e of e-ect,ic 'i*e ca+ 'e i+c,eased1
The data co--ected fo, the p,o(ect was 'ased o+ p,i.a,y a+d seco+da,y data1 The
sa.p-e si2e se-ected fo, the su,)ey was 341 The p,i.a,y data co--ected th,ou/h
5uestio++ai,e f,o. e0isti+/ ,ide,s to /et thei, pe,ceptio+1 The su,)ey was
co+ducted fo, 6 wee*s a+d data was co--ected f,o. di,ect 5uestio++ai,e a+d
i+te,)iew1 The co--ected data was a+a-y2ed a+d i+te,p,eted to o'tai+ the co+c-usio+
'y usi+/ /,aphica- ,ep,ese+tatio+1
TITLE OF THE PROJECT:
Co+su.e, Awa,e+ess a+d #e,ceptio+ towa,ds E7'i*es
STATEMENT OF THE PROBLEM:
With i+c,easi+/ i+ ai, po--utio+ i+ u,'a+ a,eas a+d sca,city of fue-s8 e-ect,ic %i*es
is i+ /,eat de.a+d 'ut it is +ot used 'y .ost of the peop-e 'ecause of -ac* of
awa,e+ess1 Thus the pu,pose of the study is to study the awa,e+ess -e)e- of
co+su.e,s towa,ds E7%i*es a+d a-so the pe,ceptio+ of the use,s1 Thus 'y c,eati+/
awa,e+ess we ca+ e+ha+ce the sa-es of E-ect,ic %i*es
#
OBJECTIVES
To fi+d out the awa,e+ess of co+su.e, a'out the e-ect,ic 'i*es1
To fi+d out the ,easo+ why co+su.e, p,efe,s to e-ect,ic 'i*e1
To fi+d out the facto, i+f-ue+ci+/ the sa-es of e-ect,ic 'i*e1
To *+ow the use,s pe,ceptio+ a'out e-ect,ic 'i*es1
To su//est .easu,es to i+c,ease sa-es of e-ect,ic 'i*es1
DATA COLLECTION: The data co--ected fo, this study was co--ected f,o.
)a,ious sou,ces1 The .ai+ data co--ectio+ i+st,u.e+ts a,e of two types1
a9 #,i.a,y data co--ectio+
'9 Seco+da,y data co--ectio+1
Primary a!a "#$$%"!i#&: #,i.a,y data a,e those8 which a,e o,i/i+ated cu,,e+t-y
with e0p-o,atio+8 ca,,ied out withi+ the stipu-ated pe,iod of ti.e1 These a,e f,esh
data:s co--ected i+ tu+e with the o'(ecti)e of the study1
M%!'# #( )!*y: St,uctu,ed 5uestio++ai,e co.p,isi+/ of .u-tip-e choice
5uestio+s a,e used as too-1
Mu-tip-e choice 5uestio+s .a*es easie, fo, 'oth fie-d i+te,)iewe, a+d
,espo+de+ts a+d it sa)es ti.e1 %y this ta'u-atio+s a+d a+a-ysis 'eco.es
.uch easie, a+d si.p-e,1
S%"#&ary a!a "#$$%"!i#&:
These a,e the data that ha)e a-,eady 'ee+ co--ected 'y so.e othe, a/e+cy o,
,esea,che, with the i+te+sio+ of usi+/ it fo, thei, ow+ use1 The sou,ce of
seco+da,y data 'ei+/ co.pa+y: ,eco,ds8 dist,i'uto,s8 dea-e,s8 u+i)e,sity ,esea,ch
$
'u,eaus8 co.pa+y:s data 'ases i+te+ded to disce,+ the custo.e,:s ,espo+se
pe,tai+i+/ to the )a,ious topics a+d pu'-ic ,esea,ch studies1
STATISTICAL TOOLS USEED FOR RESEARCH:
#e,ce+ta/e a+a-ysis
%a, /,aphs ; pie cha,ts
Wei/hted a)e,a/e
M%!'# #( "#$$%"!i#&
+. #e,so+a- i+te,)iew .ethod1
,. <uestio++ai,e .ethod1
+. P%r)#&a$ I&!%r-i%. M%!'#:
He,e face to face i+te,actio+ ta*es p-ace a+d a,e o,a--y i+te,)iewed1 He,e this
.ethod p-ays a )e,y i.po,ta+t ,o-e8 'ecause the ,espo+de+ts a,e )e,y .uch
i+)o-)ed with thei, 'usy schedu-es8 thus this is the )e,y easiest a+d ea,-iest way
to /et the 5uestio++ai,e co.p-eted1
,. /*%)!i#&&air% m%!'#:
A 5uestio++ai,e is used fo, the co--ectio+ of data1 A+d it co+sists of 'oth c-ose
a+d ope+ e+ded ; .u-tip-e choice 5uestio+s1
SAMPLING DESIGN:
%
Sam0$i&1 *&i! : se,s of two whee-e,s i+ Mu.'ai
Sam0$i&1 )i2% : 34
To dete,.i+e the sa.p-e si2e we ha)e co+ducted #i-ot Study 1$ ,espo+de+ts1 We
fou+d that out of 1$ ,espo+de+ts8 & ,espo+de+ts
=9 p,efe, p,o.otio+a- acti)ities +eed to 'e ta*e+ i+ o,de, to i+c,ease the
awa,e+ess -e)e- ; the,e'y i+c,ease the sa-es!
>9 co+side, the cost a+d the .i-ea/e whi-e pu,chasi+/ a 'i*e!
?9 consider that 'atte,y pe,fo,.a+ce8 speed a+d appea,a+ce a,e the .a(o,
facto,s which is affecti+/ the sa-es of e-ect,ic 'i*es1
So8
p @Esti.ated p,opo,tio+ of success9 A 41B
5 @Esti.ated p,opo,tio+ of fai-u,e9 A 5 A @=7p9 A 41B
The fo,.u-a fo, esti.ati+/ sa.p-e si2e i+ case of p,opo,tio+s is C
+ A @D E E9
>
p5
D A 34F Co+fide+ce -e)e- i+ sta+da,d e,,o, u+its
E @Ma0i.u. a--owa+ce fo, e,,o, 'etwee+ t,ue p,opo,tio+ a+d sa.p-e p,opo,tio+9
A 414GH3
+ A @=1HBE414GH39> I @41B I 41B 9 A 34 @app,o019
So8 the sa.p-e si2e ca-cu-ated 'y a'o)e fo,.u-a is 34
Sam0$i&1 m%!'# : E0pe,i.e+ta-
'
DATA ANALYSIS: The data co--ected was edited8 coded a+d ta'u-ated a+d the
,esu-ts we,e su'(ected to fu,the, statistica- i+te,)e+tio+s1
MAJOR FINDINGS
$t was fou+d that .ost of the custo.e,s a,e +ot .uch satisfied with the
p,ice of the p,oduct8 a+d #,ice 5uoted 'y the co.pa+ies has affected the
custo.e, satisfactio+ to a /,eat dea-1
$t was fou+d that .ost of the custo.e,s we,e satisfied with the .i-ea/e of
the E-ect,ic 'i*es a+d a,e co+)i+ced a'out the e-ect,ic 'i*e 'e+efits a+d
we,e wi--i+/ to ,efe, it to thei, f,ie+ds1
$t was fou+d that .ost of the custo.e,s a,e +ot satisfied with afte, sa-es
se,)ice1 $t shows that custo.e,s a,e dissatisfied a'out afte, sa-e se,)ice1
$t was fou+d that .a0i.u. +u.'e, of the custo.e,s fee- the speed of the
E-ect,ic 'i*es to 'e )e,y -ow a+d we,e +ot satisfied with the cu,,e+t speed
of the 'i*es1
$t was fou+d that .ost of the ,espo+de+ts fee- that the facto,s such as speed
; powe,8 'atte,y -ife a+d appea,a+ce of E-ect,ic %i*es a,e the .ai+ ,easo+s
fo, its -owe, .a,*et sha,e1
MAJOR SUGGESTIONS:
&
The,e a,e o+-y few ad)e,tise.e+ts i+ +ewspape,s a+d TJs1 Thus .a0i.u.
ad)e,tise.e+ts +eed to 'e put up i+ these Medias as they ,each wide,
audie+ces1
The p,ice of the e-ect,ic 'i*es +eeds to 'e dec,eased it ca+ 'e do+e 'y
adopti+/ sophisticated tech+o-o/ies a+d ca,,yi+/ out .ass p,oductio+s o,
so.e discou+ts o+ p,ice o, offe,s shou-d 'e /i)e+ i+ o,de, to i+c,ease the
sa-es1
Mo,e +u.'e, of se,)ice ce+te,s +eed to 'e ope+ed at -east i+ .a(o, a,eas to
cate, to the p,o'-e.s ; +eeds of the custo.e,s whe+ +eeded1
As .ost of the peop-e p,efe, hi/h speed8 the speed of the e-ect,ic 'i*es
+eeds to 'e i.p,o)ed so as to i+c,ease the sa-es of the E7%i*es1
#,o.otio+a- acti)ities shou-d 'e i+c,eased to c,eate awa,e+ess a+d i+c,ease
the sa-es1 Li*e it shou-d 'e disp-ayed i+ auto shows a+d to att,act .o,e
youths8 de.o+st,atio+s a+d specia- offe,s shou-d 'e /i)e+ to co--e/e
stude+ts1
LIMITATIONS TO THE STUDY:
So.e of the -i.itatio+s of the study .ay 'e su..a,i2ed as fo--ows
A+ u+de,-yi+/ assu.ptio+ fo, e+ti,e p,o(ect is that the detai-s a+d
feed'ac* ,ecei)ed f,o. popu-atio+ a,e t,ue1
(
$t was difficu-t to fi+d ,espo+de+ts as they we,e 'usy i+ thei, schedu-es
a+d co--ectio+ of data was )e,y difficu-t1 The,efo,e study had to 'e
ca,,ied out 'ased o+ a)ai-a'i-ity of ,espo+de+ts1
So.e of the ,espo+de+ts we,e +ot ,eady to fi-- the 5uestio++ai,e a+d
so.e of the. +ot ,eady to co.e out ope+-y1
A-so the sa.p-e si2e of 34 .ay +ot t,u-y ,ep,ese+t who-e popu-atio+1
)
ANALYSIS AND INTERPRETATION
=9 Ar% y#* a.ar% #( E$%"!ri" Bi3%)4 ))
Ta5$% &# +:
Gra0' &# +:
INTERPRETATION:
1*
R%)0#&)% N#. #( R%)0#&)%) P%r"%&!a1%
!es HK K616F
No >? >B1HF
Tota- 34 =44F
L,o. the a'o)e cha,t it is e)ide+t that
K616F of ,espo+de+ts a,e awa,e of the e-ect,ic 'i*es
>B1HF a,e u+awa,e of the e-ect,ic 'i*es1
INTERFERENCE:
This i+dicates that .ost of the co+su.e,s a,e awa,e a'out the e-ect,ic 'i*es1 Je,y
few a,e u+awa,e1
,6 H#. i y#* "#m% !# 3&#. a5#*! E$%"!ri" Bi3%)4
TABLE NO ,:
S#*r"% N#. #( R%)0#&)%) P%r"%&!a1%
News pape,E.a/a2i+e =G >4F
Te-e)isio+ G 3F
$+te,+et 64 6616F
L,ie+ds >4 >>1>F
Othe,s 6 616F
T#!a$ 78 +889
GRAPH NO ,:
11
INTERPRETATION:
L,o. the a'o)e /,aph it is e)ide+t that 6616F of ,espo+de+ts ca.e to *+ow a'out
e-ect,ic 'i*es th,ou/h i+te,+et8 >4F ca.e to *+ow th,ou/h f,ie+ds8 >4F th,ou/h
+ewspape,sE.a/a2i+es8 3F th,ou/h te-e)isio+1
INFERENCE:
L,o. the a'o)e it is e)ide+t that i+te,+et8 p,i+t .edia a+d te-e)isio+s a,e the .ai+
sou,ce of awa,e+ess8 a+d the+ th,ou/h wo,d of .outh f,o. f,ie+ds a+d fa.i-y1
:6 ;'i"' 5i3% ar% y#* *)i&1 0r%)%&!$y4
TABLE NO ::
1"
Ty0% #( Bi3% U)%r) P%r"%&!a1%

E-ect,ic 'i*e >> >6F

Co+)e+tio+a- 'i*e HG KHF
T#!a$ 78 +889
GRAPH NO ::
INTERPRETATION:
L,o. the a'o)e /,aph it is e)ide+t that KHF of ,espo+de+ts use co+)e+tio+a- 'i*es
whe,eas >6F of peop-e use e-ect,ic 'i*es1
1#
INFERENCE:
L,o. the a'o)e it is e)ide+t that .ost of the co+su.e,s p,efe, to co..ute th,ou/h
the +o,.a- co+)e+tio+a- 'i*es a+d o+-y few p,efe, +o+7co+)e+tio+a- 'i*es i1e1
e-ect,ic 'i*es1

:6 ;'i"' #( !'% (#$$#.i&1 (a"!#r) %&"#*ra1% y#* !# 5*y E$%"!ri" 5i3%)4
TABLE NO <:
Param%!%r) N# #( r%)0#&)%) P%r"%&!a1%
E+)i,o+.e+t f,ie+d-y ?B ?G13F
Less ,u++i+/ cost >> >616F
Safety =4 ==1=F
No ,e/ist,atio+ K K1GF
Othe,s =H =K1GF
T#!a$ 78 +889
GRAPH NO <:
1$
INTERPRETATION:
L,o. the a'o)e /,aph it is e)ide+t that ?G13F of the co+su.e,s 'ou/ht E-ect,ic
'i*es due to its e+)i,o+.e+ta--y f,ie+d-y +atu,e8 >616F due to its -ess ,u++i+/
cost8 ==1=F due to safety8 K1GF due to +o ,e/ist,atio+ a+d =K1GF due to othe,
,easo+s1
INFERENCE:
$t is e)ide+t f,o. the a'o)e cha,t that its e+)i,o+.e+ta- f,ie+d-y +atu,e a+d -ess
,u++i+/ cost .a*es peop-e to /o fo, E-ect,ic 'i*es1 E)e+ the safety a+d +o
,e/ist,atio+ facto,s a-so e+cou,a/es peop-e to opt fo, E-ect,ic 'i*es a+d a-so so.e
othe, facto,s -i*e +o d,i)i+/ -ice+se ,e5ui,ed a+d +o /ea,s a-so att,acts peop-e to
'uy e-ect,ic 'i*es1
=6 Di a-%r!i)%m%&! i&($*%&"% y#*r 5*yi&1 %"i)i#&4
TABLE NO =:
1%
B*y%r %"i)i#& R%)0#&%&!) N# #( r%)0#&)%)
St,o+/-y a/,ee 6 =G1=GF
A/,ee => B61BBF
Neut,a- 6 =G1=GF
Disa/,ee > 3143F
St,o+/-y disa/,ee 4 4F
T#!a$ ,, +889
GRAPH NO =:
INTERPRETATION:
$t ca+ 'e i+te,p,eted f,o. the a'o)e /,aph that B61BBF of co+su.e,s a/,eed to the
fact that ad)e,tise.e+ts i+f-ue+ced thei, 'uyi+/ decisio+s8 whi-e =G1=GF st,o+/-y
a/,eed to this fact8 =G1=GF +eut,a- a+d 3143F disa/,eed1
INFERENCE:
1'
$t is e)ide+t f,o. the /,aph that .a0i.u. +u.'e,s of E7%i*e use,s we,e
i+f-ue+ced to 'uyi+/ th,ou/h ad)e,tise.e+ts1 He+ce .o,e of ad)e,tise.e+ts +eed
to 'e ta*e+ up i+ o,de, to i+f-ue+ce the pote+tia- custo.e,s1
>6 ;'a! # y#* (%%$ a5#*! 0ri"% #( !'% E$%"!ri" Bi3%)4
TABLE NO >:
Param%!%r) N# #( r%)0#&)%) P%r"%&!a1%
Je,y hi/h K >3F
Hi/h 3 ?GF
Mode,ate H >BF
Low > GF
Je,y -ow 4 4F
T#!a$ ,< +889
GRAPH NO >:
1&
INTERPRETATION:
L,o. the a'o)e /,aph it is e)ide+t that >3F of the ,espo+de+ts fee- that the p,ice
of E-ect,ic 'i*es is )e,y hi/h8 ?GF fee- the p,ice to 'e hi/h8 >BF fee- the p,ice to
'e .ode,ate a+d o+-y GF fee- that the p,ice is -ow1
INFERENCE:
$t is c-ea,-y e)ide+t f,o. the a'o)e /,aph that .a0i.u. +u.'e,s of co+su.e,s
fee- the p,ice of e-ect,ic 'i*es to 'e hi/h as co.pa,ed to its featu,es which a,e +ot
that /,eat co.pa,ed to co+)e+tio+a- 'i*es1 Je,y few co+su.e,s fee- the p,ice to 'e
i+ the .ode,ate a+d -ow ,a+/e1 Thus the p,ice of e-ect,ic 'i*es +eeds to 'e -owe,ed
i+ case to i+c,ease the sa-es1
1(
?6 ;'a! i) y#*r #0i&i#& !#.ar) mi$%a1% #( E$%"!ri" Bi3%) a) C#m0ar% !#
"#&-%&!i#&a$ 5i3%)4
TABLE NO ?:
Param%!%r) N# #( r%)0#&)%) P%r"%&!a1%
Je,y /ood K ?=1G>F
Good H >K1>KF
A)e,a/e 6 =G1=GF
%ad ? =?1H6F
Je,y 'ad > 3143F
T#!a$ ,, +889
GRAPH NO ?:
INTERPRETATION:
1)
L,o. the a'o)e /,aph it is e)ide+t that ?=1G>F of ,espo+de+ts fou+d the .i-ea/e
of E-ect,ic 'i*es to 'e )e,y /ood8 >K1>KF of peop-e fee- its /ood8 =G1=GF of
,espo+de+ts fi+d it to 'e a)e,a/e8 =?1H6F of the. fe-t it 'ad a+d 3143F of
,espo+de+ts fi+d it to 'e )e,y 'ad1
INFERENCE:
L,o. the a'o)e /,aph we ca+ .a*e out that .ost of the ,espo+de+ts fee- that
E-ect,ic 'i*e /i)es /ood .i-ea/e as co.pa,ed to othe, co+)e+tio+a- 'i*es1 O+-y
few fe-t that the .i-ea/e of co+)e+tio+a- 'i*e to 'e 'ette, tha+ the E-ect,ic 'i*e1
Thus we ca+ focus o+ this pa,ticu-a, pa,a.ete, whi-e .a,*eti+/ the p,oduct to
i+c,ease the sa-es1
@6 ;'a! i) y#*r #0i&i#& !#.ar) )0%% #( E$%"!ri" Bi3%) a) "#m0ar% !#
"#&-%&!i#&a$ 5i3%)4
TABLE NO @ :
Param%!%r) N# #( r%)0#&)%) P%r"%&!a1%
Je,y hi/h 4 4F
Hi/h 4 4F
Mode,ate ? =>1BF
Low => B4F
Je,y -ow 3 ?K1BF
T#!a$ ,< +889
"*
GRAPH NO @:
INTERPRETATION:
L,o. the a'o)e /,aph it is e)ide+t that =>1BF of ,espo+de+ts fee- the speed of
E-ect,ic 'i*e to 'e .ode,ate as co.pa,ed to co+)e+tio+a- 'i*es8 B4F fee- the
speed is -ow a+d ?K1BF fee- the speed to 'e )e,y -ow as co.pa,ed to othe,
co+)e+tio+a- 'i*es1
INTERFERENCE:
The a'o)e /,aph c-ea,-y depicts that the use,s of the E-ect,ic 'i*es fee- the speed to
'e )e,y -ow as co.pa,ed to othe, co+)e+tio+a- 'i*es1 They fee- that the speed
+eeds to 'e i.p,o)ed1
76 Ar% y#* "#&-i&"% a5#*! E$%"!ri" Bi3% 5%&%(i!)4
"1
TABLE NO 7:
Param%!%r) N# #( r%)0#&)%) P%r"%&!a1%
!es =6 K4F
No H ?4F
T#!a$ ,8 +889
GRAPH NO 7:
INTERPRETATION:
""
L,o. the a'o)e /,aph it is e)ide+t that K4F of the e-ect,ic 'i*e co+su.e,s a,e
co+)i+ced a'out the 'e+efits of e-ect,ic 'i*es whe,eas ?4F a,e +ot co+)i+ced
a'out the 'e+efits1
INFERENCE:
L,o. the a'o)e /,aph it ca+ 'e a+a-y2ed that .ost of the E-ect,ic 'i*e use,s a,e
co+)i+ced a'out the 'i*e 'e+efits whe,eas o+-y few of the. a,e +ot co+)i+ced1
This p,o)es that .a0i.u. +u.'e,s of co+su.e,s a,e happy with the p,oduct a+d
its 'e+efits1
+86 ;#*$ y#* $i3% !# )*11%)! %$%"!ri" 5i3% !# y#*r (ri%&)4
TABLE NO +8:
Param%!%r) N# #( r%)0#&)%) P%r"%&!a1%
!es =G KBF
No H >BF
T#!a$ >6 =44F
GRAPH NO +8:
"#
INTERPRETATION:
$t ca+ 'e i+te,p,eted f,o. the a'o)e fi/u,e that KBF use,s ,eco..e+d the 'i*es to
thei, f,ie+ds whi-e >BF wou-d +ot ,eco..e+d1
INFERENCE:
$t is e)ide+t f,o. the /,aph that .ost of the use,s of e-ect,ic 'i*e a,e wi--i+/ to
,efe, it to thei, f,ie+ds1 This is a+ i+dicatio+ of the. 'ei+/ satisfied with the
p,oduct1
++6 I) !'% 0r%)%&! 0r#m#!i#&a$ a"!i-i!y a5#*! E$%"!ri" 5i3% )*((i"i%&! %&#*1'
(#r y#* !# ma3% !'% 0*r"'a)i&1 %"i)i#&4
"$
TABLE NO ++:
Param%!%r) N# #( r%)0#&)%) P%r"%&!a1%
!es =K >BF
No B= KBF
T#!a$ HG =44F
GRAPH NO ++ :
INTERPRETATION:
L,o. the a'o)e /,aph it ca+ 'e i+te,p,eted that KBF of ,espo+de+ts fee- the
p,o.otio+a- acti)ity +ot sufficie+t8 ; >BF fee- it:s sufficie+t1
INFERENCE:
"%
$t is e)ide+t f,o. the a'o)e /,aph that the p,o.otio+a- acti)ities a,e +ot sufficie+t1
The,efo,e )a,ious p,o.otio+a- acti)ities +eed to 'e ca,,ied out i+ o,de, to c,eate
awa,e+ess a.o+/ the peop-e a+d thus i+c,ease the sa-es of E-ect,ic %i*es1
+,6 ;'i"' #( !'% (#$$#.i&1 (a"!#r) # y#* !'i&3 ar% r%)0#&)i5$% (#r $#.%r
mar3%! )'ar% #( E$%"!ri" Bi3% a) "#m0ar% !# C#&-%&!i#&a$ 5i3%4
TABLE NO +,:
Fa"!#r) R%)0#&)%) P%r(#rma&"%
Appea,a+ce =B =H1KF
Speed ; #owe, ?4 ??1?F
%atte,y -ife >B >K1GF
+ce,tai+ty of e-ect,ic 'i*e
tech+o-o/y >4 >>1>F
T#!a$ 78 +889
GRAPH NO+, :
"'
INTERPRETATION:
L,o. the a'o)e /,aph it is e)ide+t that ?4F of ,espo+de+ts fee- speed ; powe, as
the .a(o, facto, fo, -owe, .a,*et sha,e of E7%i*es as co.pa,ed to co+)e+tio+a-
'i*es1 Whi-e >BF fee- 'atte,y -ife8 =BF fee- the appea,a+ce of the 'i*e a+d >4F
say it:s the u+ce,tai+ty of e-ect,ic 'i*e tech+o-o/y fo, -owe, .a,*et sha,e of E7
%i*es as co.pa,ed to othe, co+)e+tio+a- 'i*es1
INFERENCE:
$t ca+ 'e a+a-y2ed f,o. the a'o)e /,aph that .a0i.u. +o of co+su.e,s fee- speed
a+d powe, to 'e o+e of the .ai+ ,easo+ fo, thei, -owe, .a,*et sha,e whi-e so.e
fee- it:s 'ecause of the appea,a+ce a+d 'atte,y -ife1 O+-y few co+su.e,s a,e
u+ce,tai+ a'out the e-ect,ic 'i*e tech+o-o/y1 So i+ o,de, to i+c,ease the .a,*et
sha,e the speed a+d powe, of E7%i*es +eeds to 'e i.p,o)ed a+d a-so 'atte,y -ife ;
the appea,a+ce of the e-ect,ic 'i*es +eed to 'e i.p,o)ed
+:6 ;'i"' #( !'% (a"!#r) # y#* !'i&3 !'a! 0r%-%&!) y#* (r#m ma3i&1 !'%
%"i)i#& #( 0*r"'a)i&1 !'% %$%"!ri" 5i3%)4
TABLE NO +::
"&
Param%!%r) N# #( r%)0#&)%) P%r"%&!a1%
E0pe+si)e >4 >>1>F
+awa,e =H =K1GF
Not co+)i+ced ?4 ??1?F
No+ a)ai-a'i-ity =4 ==1=F
Othe,s @specify9 =6 =B1HF
T#!a$ 78 +889
GRAPH NO +::
INTERPRETATION:
L,o. the a'o)e /,aph it ca+ 'e i+te,p,eted that ??1?F of ,espo+de+ts a,e +ot
co+)i+ced8 >>1>F fee- e0pe+si)e8 =K1GF a,e u+awa,e8 ==1=F fee- +o+7a)ai-a'i-ity8
a+d =B1HF othe, ,easo+s8 which p,e)e+ts the. f,o. .a*i+/ the decisio+ of
pu,chasi+/ the e-ect,ic 'i*es1
"(
INFERENCE:
L,o. the a'o)e /,aph it is e)ide+t that .ost of the ,espo+de+ts do +ot pu,chase the
E7%i*es 'ecause they a,e +ot co+)i+ced a'out the e-ect,ic 'i*e tech+o-o/y o, the
'e+efits8 a+d a-so 'ecause it is e0pe+si)e1 Awa,e+ess +eeds to 'e c,eated ; the
p,oduct +eeds to 'e .ade a)ai-a'-e to .a0i.u. +o1 of p-aces1
+<6 I) a(!%r )a$%) )%r-i"% a-ai$a5i$i!y a((%"!i&1 y#*r 0*r"'a)i&1 %"i)i#& #(
%$%"!ri" 5i3%)4
TABLE NO +<:
R%)0#&)% N#. #( r%)0#&)%) P%r"%&!a1%
!es BB K>F
No >= >GF
T#!a$ :@ +889
GRAPH NO +<:
")
INTERPRETATION:
L,o. the a'o)e /,aph it ca+ 'e i+te,p,eted that K>F of ,espo+de+ts fee- that afte,
sa-es se,)ice a)ai-a'i-ity affects thei, pu,chasi+/ decisio+ whi-e >GF of
,espo+de+ts say it does +ot affect1
INFERENCE:
$t is e)ide+t f,o. the a'o)e /,aph that .a0i.u. +o1 of ,espo+de+ts did +ot /o fo,
'uyi+/ the e-ect,ic 'i*e due to the +o+ a)ai-a'i-ity of p,ope, afte, sa-es se,)ice1
He+ce the afte, sa-es se,)ice +eeds to 'e i.p,o)ed a+d se,)ice ce+t,e +eeds to 'e
ope,ated i+ .a(o, cities to o)e,co.e this p,o'-e.1
+=6 A(!%r 3&#.i&1 5%&%(i!) #( %$%"!ri" 5i3% ar% y#* .i$$i&1 !# 0*r"'a)% i! i&
(*!*r%4
#*
TABLE NO +=:
R%)0#&)% N#. #( r%)0#&)%) P%r"%&!a1%
!es >4 >316F
No 6G K41HF
T#!a$ >@ +889
GRAPH NO +=:
#1
INTERPRETATION:
L,o. the a'o)e /,aph it ca+ 'e i+te,p,eted that K41H4F of ,espo+de+ts wou-d
+ot pu,chase E-ect,ic %i*es e)e+ afte, *+owi+/ the 'e+efits of it whe,eas
>3164F wou-d /o fo, E-ect,ic %i*es1
INFERENCE:
$t is e)ide+t f,o. the /,aph that o+-y few ,espo+de+ts a,e ,eady to 'uy the
'i*es afte, *+owi+/ the 'e+efits 'ut .a(o,ity of the. sti-- p,efe, +ot to 'uy
'ecause of .a+y ,easo+s -i*e they a-,eady ha)e a 'i*e o, they wa+t speed a+d
powe, a+d few thi+* its +ot so /ood -oo*i+/ etc1
S*mmary #( (i&i&1):
=1 $t was fou+d that .ost of the ,espo+de+ts a,e u+awa,e a'out the E-ect,ic
%i*es a+d thei, 'e+efits1 M"ef CTa'-e +o =8 Ta'-e +o 3N
>1 $t was fou+d that .a(o,ity of the co+su.e,s ca.e to *+ow a'out e-ect,ic
'i*es th,ou/h i+te,+et a+d the,e a,e o+-y few ad)e,tise.e+ts i+ +ewspape,s
a+d TJs1 M "ef C Ta'-e +o >N
?1 $t was fou+d that .a0i.u. +u.'e,s of custo.e,s we,e i+f-ue+ced 'y
ad)e,tise.e+ts whi-e .a*i+/ thei, 'uyi+/ decisio+s1M "ef C Ta'-e +o BN
61 $t was fou+d that .ost of the custo.e,s a,e +ot .uch satisfied with the p,ice
of the p,oduct8 a+d #,ice 5uoted 'y the co.pa+ies has affected the custo.e,
satisfactio+ to a /,eat dea-1M "ef C Ta'-e +o HN
#"
B1 $t was fou+d that .ost of the custo.e,s we,e satisfied with the .i-ea/e of
the E-ect,ic 'i*es a+d a,e co+)i+ced a'out the e-ect,ic 'i*e 'e+efits a+d
we,e wi--i+/ to ,efe, it to thei, f,ie+ds1M"ef C Ta'-e +o K ; Ta'-e +o =4N
H1 $t was fou+d that .ost of the custo.e,s a,e +ot satisfied with afte, sa-es
se,)ice1 $t shows that custo.e,s a,e dissatisfied a'out afte, sa-e se,)ice1M "ef
C Ta'-e +o =6N
K1 $t was fou+d that .a0i.u. +u.'e, of the custo.e,s fee- the speed of the
E-ect,ic 'i*es to 'e )e,y -ow a+d we,e +ot satisfied with the cu,,e+t speed of
the 'i*es1M"ef C Ta'-e +o GN
G1 $t was fou+d that +o+7a)ai-a'i-ity of E-ect,ic 'i*es is a-so a ,easo+ fo, -owe,
.a,*et sha,e a+d co+su.e,s +ot pu,chasi+/ it1M "ef C Ta'-e +o =?N
31 $t was fou+d that .ost of the ,espo+de+ts fee- that the p,o.otio+a- acti)ities
fo, e-ect,ic 'i*es a,e +ot sufficie+t to .a*e the pu,chasi+/ decisio+1M "ef C
Ta'-e +o ==N
=41$t was fou+d that .ost of the ,espo+de+ts fee- that the facto,s such as speed
; powe,8 'atte,y -ife a+d appea,a+ce of E-ect,ic %i*es a,e the .ai+ ,easo+s
fo, its -owe, .a,*et sha,e1M"ef C Ta'-e +o =>N
S*11%)!i#&):
Awa,e+ess +eeds to 'e c,eated a.o+/ the co+su.e,s ,e/a,di+/ the E-ect,ic
%i*es a+d thei, 'e+efits1M fi+di+/ +o =N
##
The,e a,e o+-y few ad)e,tise.e+ts i+ +ewspape,s a+d TJs1 Thus .a0i.u.
ad)e,tise.e+ts +eed to 'e put up i+ these Medias as they ,each wide,
audie+ces1MLi+di+/ +o >N
The p,ice of the e-ect,ic 'i*es +eeds to 'e dec,eased1 $t ca+ 'e do+e 'y
adopti+/ sophisticated tech+o-o/ies a+d ca,,yi+/ out .ass p,oductio+s o,
so.e discou+ts o+ p,ice o, offe,s shou-d 'e /i)e+ i+ o,de, to i+c,ease the
sa-es1M Li+di+/ +o 6N
Mo,e +u.'e, of se,)ice ce+te,s +eed to 'e ope+ed at -east i+ .a(o, a,eas to
cate, to the p,o'-e.s ; +eeds of the custo.e,s whe+ +eeded1MLi+di+/ +o HN
As .ost of the peop-e p,efe, hi/h speed the speed of the e-ect,ic 'i*es +eeds
to 'e i.p,o)ed so as to i+c,ease the sa-es of the E7%i*es1M Li+di+/ +o KN
We +eed to ha)e .o,e +u.'e, of dea-e,s co)e,i+/ .a(o, u,'a+ a,eas a+d
the dist,i'utio+ +etwo,* shou-d 'e .ade st,o+/1MLi+di+/ +oGN
#,o.otio+a- acti)ities shou-d 'e i+c,eased to c,eate awa,e+ess a+d i+c,ease
the sa-es1 Li*e it shou-d 'e disp-ayed i+ auto shows a+d to att,act .o,e
youths de.o+st,atio+s a+d specia- offe,s shou-d 'e /i)e+ to co--e/e
stude+ts1M Li+di+/ +o 3N
As appea,a+ce p-ays a .a(o, ,o-e fo, .ost of the custo.e,s whi-e .a*i+/
pu,chasi+/ decisio+s so the E-ect,ic %i*es +eed to 'e .ade .o,e att,acti)e1M
Li+di+/ +o =4N
#$
CONCLUSION:
L,o. the study co+ducted it was co+c-uded that .a0i.u. +u.'e, of ,espo+de+ts
a,e +ot awa,e of E-ect,ic 'i*es1 So )a,ious p,o.otio+a- acti)ities +eed to 'e ta*e+
i+ o,de, to i+c,ease the awa,e+ess -e)e- ; the,e'y i+c,ease the sa-es1 The study
a-so ide+tified a+d e)a-uated the co+su.e, pe,ceptio+ towa,ds )a,ious facto,s
a'out e-ect,ic 'i*e1 The ,esu-t of this study shows that the,e is a co.'i+atio+ of
'oth positi)e a+d +e/ati)e effect of that facto, o+ co+su.e, pe,ceptio+1 He,e .ost
of the ,espo+de+ts co+side, the cost a+d the .i-ea/e whi-e pu,chasi+/ a 'i*e8 so
the,e a,e a.p-e pote+tia- to e-ect,ic 'i*e i+ two whee-e, secto,s1 %ut thei, 'atte,y
pe,fo,.a+ce8 speed a+d appea,a+ce a,e the .a(o, facto,s which is affecti+/ the
sa-es of e-ect,ic 'i*es1
The study e0p-ai+s what a,e the pe,ceptio+s p,e)ai-i+/ i+ the .i+ds of custo.e,s
a+d ,eco..e+datio+s to c,eate awa,e+ess th,ou/h .a,*eti+/ ca.pai/+1 The
co.pa+y ca+ i.p-e.e+t the su//estio+s to achie)e the a'o)e said o'(ecti)es1
/*%)!i#&&air%
#%
Dea, si,E.ada.8
$ a. the stude+t of Da-.ia $+stitute of Ma+a/e.e+t& pu,sui+/ .y M1%1A p,o/,a.
a+d as a pa,t of cu,,icu-u.8 $ a. co+ducti+/ a su,)ey o+ Co+su.e, awa,e+ess a+d
#e,ceptio+ towa,ds E-ect,ic %i*es&1 $ ,e5uest you, f,ee a+d /e+ui+e ,espo+se to the
fo--owi+/ 5uestio++ai,e1 $+fo,.atio+ p,o)ided 'y you wi-- 'e *ept co+fide+tia- a+d
used fo, acade.ic pu,pose o+-y1
#e,so+a- Detai-sC
Na.eC
A/eC
Occupatio+C
/*%)!i#&&air%:
=1 A,e you awa,e of E-ect,ic %i*esO
1 !es No
>1 How did you co.e to *+ow a'out E-ect,ic %i*esO
a1 News pape,E.a/a2i+e
'1 Te-e)isio+
c1 $+te,+et
d1 L,ie+ds
e1 Othe,s @specify9
?1 Which 'i*e a,e you usi+/ p,ese+t-yO
a. E-ect,ic 'i*e
b. Co+)e+tio+a- 'i*e
$f you a,e usi+/ co+)e+tio+a- 'i*e the+ p-ease a+swe, 5uestio+s f,o. ==7=B1
#'
61 Which of the fo--owi+/ facto,s e+cou,a/ed you to 'uy E-ect,ic 'i*esO
a1 E+)i,o+.e+t f,ie+d-y
'1 Less ,u++i+/ cost
c1 Safety
d1 No ,e/ist,atio+
e1 Othe,s @specify9
B1 Did ad)e,tise.e+t i+f-ue+ce you, 'uyi+/ decisio+O
a1 St,o+/-y a/,ee
'1 A/,ee
c1 Neut,a-
d1 Disa/,ee
e1 St,o+/-y disa/,ee
H1 What do you fee- a'out p,ice of the E-ect,ic %i*esO
a1 Je,y hi/h
'1 Hi/h
c1 Mode,ate
d1 Low
e1 Je,y -ow
K1 What is you, opi+io+ towa,ds .i-ea/e of E-ect,ic %i*es as co.pa,ed to co+)e+tio+a-
'i*esO
a1 Je,y /ood
#&
'1 Good
c1 A)e,a/e
d1 %ad
e1 Je,y 'ad
G1 What is you, opi+io+ towa,ds speed of E-ect,ic %i*es as co.pa,ed to co+)e+tio+a- 'i*esO
a1 Je,y hi/h
'1 Hi/h
c1 Mode,ate
d1 Low
e1 Je,y -ow
31 A,e you co+)i+ced a'out E-ect,ic %i*e 'e+efitsO
!es No
=41 Wou-d you -i*e to su//est e-ect,ic 'i*e to you, f,ie+dsO
!es No
==1 $s the p,ese+t p,o.otio+a- acti)ity a'out E-ect,ic 'i*e sufficie+t e+ou/h fo, you to .a*e
the pu,chasi+/ decisio+O
!es No
=>1 Which of the fo--owi+/ facto,s do you thi+* a,e ,espo+si'-e fo, -owe, .a,*et sha,e of
E-ect,ic %i*e as co.pa,ed to Co+)e+tio+a- 'i*eO
a1 Appea,a+ce
#(
'1 Speed
c1 %atte,y -ife
d1 +ce,tai+ty of e-ect,ic 'i*e tech+o-o/y

=?1 Which of the facto,s do you thi+* that p,e)e+ts you f,o. .a*i+/ the decisio+ of
pu,chasi+/ the e-ect,ic 'i*esO
a1 E0pe+si)e
'1 +awa,e
c1 Not co+)i+ced
d1 No+ a)ai-a'i-ity
e1 Othe,s @specify9
=61 $s afte, sa-es se,)ice a)ai-a'i-ity affecti+/ you, pu,chasi+/ decisio+ of e-ect,ic 'i*esO
!es No
=B1 Afte, *+owi+/ 'e+efits of e-ect,ic 'i*e a,e you wi--i+/ to pu,chase it i+ futu,eO
!es No
$f +o why
77777777777777777777777777777777777777777777777777777777777777777777777777777777777777777777777
77777777777777777777777777777777777777777777777777777777777777777777777777777777777777777777777

Tha+* you fo, you, co7ope,atio+
#)
BIBLIOGRAPHY
BOOAS:
"esea,ch Methodo-o/yC C1 "1 Kotha,i8 >
+d
,e)ised editio+ >446
Ma,*eti+/ Ma+a/e.e+tC #hi-ip Kot-e,8 Mi--e++iu. editio+
Co+su.e, %eha)iou,C Leo+ Schiff.a+8 Les-ie La2a, Ka+u*8 G
th
editio+
;EBSITES:
www1wi*ipedia1co.
www1e-ect,ic'i*es1co.
www1.ahashoda.a,*eti+/1co.
$*