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 YOU ARE INVITED Discover the Opportunities at
ISSE 2010!
TO ATTEND International Fashion Theater
THE BIGGEST ISSE ’s largest stage featuring the industry’s most talented platform
stylists and manufacturer artists from across the globe!

AND THE BEST Technical Theater

Beauty Expo & Industry Letting you get up close and personal with leading hairstyling
masters demonstrating the latest trends and techniques in cutting,
Educational Event on coloring and styling!

THE WEST COAST Latino Fashion Theater

Showcasing the diversity of the beauty industry and
highlighting the amazing work of Latino artists!
The International Salon and Spa Expo is the largest
cash-and-carry, professional beauty event on the West Coast!
Recognized worldwide as the premier beauty event in North
LFG Fashion Photo Shoot by the Masters
presented by the Latino Fashion Group
America, ISSE is committed to the evolution of the beauty industry,
and sponsored by Wella Color Charm
offering the industry’s most sought-after professional tools and
The most anticipated program at ISSE 2010 – Supporting LFG’s
products and the most relevant industry education available.
mission to celebrate Latinos in beauty and coaching attendees
through a true professional editorial photo shoot!
ISSE 2010 Dates and Times Hands-On Education
Saturday January 30 1:00pm - 6:00pm
Sunday January 31 9:00am - 6:00pm Giving you the ultimate interactive experience with the industry’s
Monday February 1 9:00am - 5:00pm top innovators leading today’s most popular looks!

Wellness Education
ISSE 2010 Expo Ticket Prices Offering classes distinctly designed to provide massage therapists
Saturday Only: $25 • $35 at the door with in-depth understanding of the latest techniques in massage
Sunday OR Monday: $45 per day • $55 at the door and wellness! CE credits available for licensed massage therapists.
Sunday AND Monday: $65 • $75 at the door
Complimentary Education
Adding extra value to your ISSE experience – Enjoy complimentary
Who Attends ISSE? classes in hair, color, nails, skincare and
ISSE welcomes tens of thousands licensed business!
salon and spa professionals every year. New for 2010 – Purchase your ISSE expo
Professionals just like you! and paid education tickets online and print
• Salon/Spa Owners them instantly! Expo Floor
• Hairstylists More than 400 quality manufacturers from
• Nail Technicians Your ISSE 2010 expo and paid education across the globe showcasing the latest and
• Skincare Specialists tickets will be sent instantly as a pdf file to greatest beauty tools and products!
• Massage Therapists the email address you provide during the
• Industry Educators online registration process. Simply print
• Estheticians your tickets before you arrive and present
• Cosmetology Students them at credential check at the Long
• Leaders in the Beauty Industry Beach Convention Center. Please note: If
you lose or forget your expo and/or paid
education tickets, you will have to wait in
5 Easy Ways to line to have them reprinted.

Purchase Tickets ISSE is open to licensed professionals and cosmetology students

1. Online at www.probeauty.org/isse
2. Phone 800.263.9930 (916.774.8680) only. All attendees are required to show proof of license and
3. Authorized Ticket Sellers – See Back Cover a photo ID before entering the show. See Page 26 for a list of
4. Fax Registration Form to 916.774.8690 – Inside Back Cover accepted credentials. ISSE is produced by the Professional Beauty
5. Mail form to: Association (PBA), which is led by industry volunteers and made
ISSE c/o PBA up of salons and spas, distributors and manufacturers who are
MSC #701 dedicated to improving their individual businesses and the industry
PO Box 52163 as a whole. Learn more at www.probeauty.org.
Phoenix, Arizona 85072-2163
Visit www.probeauty.org/isse
for a complete schedule of ISSE
www.probeauty.org/isse • 800.263.9930 • 916.774.8680 2 2010 education and events.
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International Fashion Theater
Complimentary with expo ticket unless otherwise noted.
The International Fashion Theater is packed with inspiring
performances by some of the industry’s most talented platform
stylists and manufacturers from the U.S. and abroad! From cutting
demos to color trends, the International Fashion Theater displays
the hottest artistic presentations on the West Coast.

Don’t miss 2009 NAHA Fashion Dry Hair Cutting and Quick
Forward winner and International Coloring Techniques NYC Style
Fashion Theater emcee
Faatemah Ampey! Sunday 10:15am – 10:55am

With more than half a century experience between them,

KARG + BLACKWELL is the superstar duo that the hair industry
has been waiting for! Learn the latest in dry haircutting, coloring and
styling for the hairstylist who wants to know it all. This presentation
Spring/Summer 2010 promises to be fun, educating, real, good looking, fast, easy and
very salon adaptable; you will love this presentation!
Sassoon Academy Collection
Sunday 2:45pm – 3:45pm
Monday 11:15am – 12:15pm
Additional Investment Required: $40 Sunday 11:00am – 11:40am
Monday 10:15am – 10:55am
Join Stephen Moody,
executive director of Martin Parsons, the recipient of the prestigious NAHA
international education, Lifetime Achievement Award and one of Modern Salon’s
and the Sassoon elite Top 75 Educators for the past century, will be presenting his
Academy Creative Team special magic at this fast-paced and entertaining presentation
as they present the highlighting the latest looks, including fabulous finishes on long-
Spring/Summer 2010 hair up-styles for that special occasion matched with his new
collection for the first collection of colorful and sumptuous gowns guaranteed to inspire.
time in North America. Educational as well as entertaining, Martin’s presentation is not to
Get an up-close, step- be missed.
by-step look at trends and
techniques that will inspire
you and your clients.
Twisted Glam
Rusk Artistic Team
Sunday 11:45am – 12:25pm

Fashion is cyclical. Trends come and go, then come back again.
This collection takes classic glamorous shapes from the 20s and
40s and combines them with textures from the 80s, creating a
modern twist on classic glamour. We are seeing a resurgence of
some of the big styling from the 80s – big hair, big jewelry, lots of
color and layering of clothing and accessories. You will see this
inspiration in the costumes and makeup as well as in the dramatic
re-styling portion of our collection.

Catwalk Volume Collection

TIGI Creative Team
Sunday 1:00pm – 1:40pm

Step into a world of elevated style with the latest vision

www.probeauty.org/isse • 800.263.9930 • 916.774.8680
from Catwalk by TIGI, the “Your Highness Volume
Collection”. Inspired by fashion and designed by hairdressers
to heighten style, this collection hits just the right note with this
season’s must-have look – full, voluminous hair. Closely following
the collaboration with up-and-coming UK designer, Christopher
Kane, TIGI’s Eric Gomez will lead the Creative Team in a tantalizing
4 presentation of bold looks straight from the runway.
El Teatro Moda Internacional repleto de cortes y estilos inspirados
por los mayores talentos Americanos, Latinos e Internacionales
presentando a toda hora las maximas tendencias vanguardistas.
Embrace the Elements in 2010
Sunday 1:45pm – 2:25pm
Kim Vō, master colorists to the A-list of Hollywood, will
inspire you with his unique and innovative vision of
beauty. A celebrity judge on Bravo’s hit show
“Shear Genius” and featured in hundreds of magazines,
Kim Vo is a hair and style expert to global audiences.
Trend-Focused Scissor &
Razor Cuts
Nick Arrojo and the Arrojo Artistic Team
Sunday 3:50pm – 4:30pm
Absorb and assimilate as Nick Arrojo and the Arrojo
Artistic Team showcase modern trends and techniques in
scissor and razor cutting for women and men. New ways
to approach asymmetry, construct aggressive layers, shape cuts
from short to long, and fashion newfound space and freedom will be
brought into sharp focus. Get the tools to create in this inspirational
presentation.
The Art of Harmonized
Reflection
Danny Lapointe and Anita Gutierrez
Monday 12:45pm – 1:25pm
Join Danny and Anita for an adventure in creativity. Come and
capture the rhythms and nuances of flashing color prisms.
Ruth Roche and Charlie Price
Monday 1:30pm – 2:10pm
NAHA winners Ruth Roche and
Charlie Price team up for the first time ever
on the International Fashion Theater stage to
present their unique take on spring 2010 trends. The duo will create
quick haircuts and high-fashion styles that bridge the gap between
the runway and the salon. Don’t miss the witty banter and chemistry
between these two noted platform artists.
Theater presentation times and dates subject
to change. Visit us online for information and
updates. probeauty.org/isse
Skip the long lines!
Purchase your expo and paid education tickets online at
www.probeauty.org/isse and print them instantly!
René Antonio
Monday 2:15pm – 2:55pm
Come see Scruples Artistic Director René Antonio, known for
innovative avant-garde creations.
Experience American
Crew’s 2010
Collection: Informant
The American Crew All-Star Team
Monday 3:00pm – 3:40pm
We are redefining the landscape of contemporary
men’s grooming with our 2010 collection;
Informant. Informant, the tipster he is, gravitates
to the classic element of a buttoned-up, well-
defined style. History repeats itself with a statement of 1950s
restraint, exhibited in the clean perimeter and proper taper.
The magic of Informant is how this restraint co-exists with the
unabashed expression of the 80s, inspired by those who embrace
the texture of their hair. Join us to experience Informant - the
next wave of old-school classics combined with tomorrow’s
disobedience.
“ViVa Frida”
Marcel Muñoz
Monday 3:45pm – 4:25pm
Don’t miss Marcel’s fun, colorful, informative
presentation and his creative vision in hair, make up,
and costume design. Add Marcel’s techniques to your
skill set and leave with the motivation to become a
more creative stylist.
Fusion Tools
Lashawndra Harris
Sunday & Monday 9:30am – 10:10am
For the past 12 years, Lashawndra has built a loyal
following from her work in salons, movies and videos.
Based in El Paso, Texas, she has a multicultural client
base whose hair demands special care and higher heats when
styling. Let Lashawndra show you today’s latest styles with thermal
styling techniques from Fusion Tools.
5 www.probeauty.org/isse • 800.263.9930 • 916.774.8680
 Technical Theater
Complimentary with expo ticket unless otherwise noted.
Purchase your ISSE expo tickets online before January 15, 2010
for a chance to win a free seat at Martin Parsons’ two-day long-hair
seminar – A $700 value!
The seminar will take place February 28 - March 1, 2010 at the
Wilshire Grand in downtown Los Angeles and will cover:
• Preparation, detailing & spraying techniques to bring out your
best work
• Simple, fast and secure pinning techniques for styles that last
• Smoothing secrets for natural and super gloss finishes
• Suitability tips to control volume & shape of a style
• Mixing techniques for stunning creations for all lengths and
textures of hair
• How to grow your reputation for dressing hair up
The lucky winner will be notified the week of ISSE.
Square by Fi Hair
Fi Hair Team
Sunday & Monday 9:30am – 10:25am
The Square™ is a powerfully effective haircutting technique that
allows stylists to create art by drawing from a clear understanding
of the fundamentals. Developed by Fi Hair, The Square™ was first
used as a training tool for stylists to master their cutting disciplines.
It encourages stylists to focus on fundamentals such as, combing,
sectioning, holding the hair, standing position, sightlines and
visualizing shape. The Square™ simplifies the creation of shapes,
stimulates creativity and opens endless cutting possibilities for
hairstylists.
BIA’S Radical Departure
Presents the Ultra Funk
Collection
Sunday & Monday 10:30am – 11:25am
BIA International would like for you to enter our world of Radical
Departure. Come one and all to witness the successful application
of relaxing and coloring in the same day without breakage. This
process has been successful in salons; It will increase your revenue
by 75 percent. Although the technique is simple, you have to know
the extraordinary ingredient used to make the process successful.
www.probeauty.org/isse • 800.263.9930 • 916.774.8680
Watch the pros in action and learn new cutting and styling
techniques. These classes feature the hottest names in hair
design showcasing their latest methods.
Look, Learn + Ask; Dry Hair
Cutting + Quick Coloring
Sunday & Monday 11:30am – 12:25pm
KARG + BLACKWELL is the superstar duo that the hair industry
has been waiting for! Experience and see the latest in dry hair
cutting, coloring and styles for any hairstylist who wants to know
it all. Together, this innovative team has more than 50 years of
experience. This session is fun, educating, real, good looking, fast,
easy and very salon adaptable; you will love this presentation!
The Yosh Way – A Hair Design
Philosophy
Yosh
Sunday & Monday 1:00pm – 1:55pm
Yosh provides an opportunity to learn his unique
concepts that will encourage a new attitude and
allow you to achieve freedom from structured
haircutting. With Yosh’s three-step haircutting
system, you’ll discover how to design hair through
cutting, adapt the hairstyle to suit the individuality of each client and
make salon life more enjoyable.
Get Mixed Up with Ruth Roche!
Ruth Roche
Sunday 2:00pm – 2:55pm
Wouldn’t you like to experience the freedom of being able
to enjoy yourself, feel confident, and take care of your
clients while working with any hair texture? Join Ruth
Roche of RARE NYC for this inspirational and fun presentation full
of useful techniques in haircutting and styling, touching on all clients
and hair types: men, women, long, short, straight, and curly! Learn
lots, have fun, and turn your own imagination into a profit-making
center!
Theater presentation times and dates subject
to change. Visit us online for information and
6 updates. probeauty.org/isse
 Algunas clases requieren pago de una cuota adicional. Cupo
limitado. Registrese hoy mismo! Observa a las estrellas de
la peluqueria cortar y peinar usando las últimas técnicas de
la industria. Oberva y aprende en un ambiente totalmente
profesional.
Martin Parsons’ Special Long
Hair Presentation
Sunday 3:00pm – 4:25pm
Monday 2:00pm – 3:25pm
Additional Investment Required: $20 – Seating is Limited
Regarded as one of the top long-hair artists in the world, Martin
Parsons achieves beautiful styles with a variety of lengths in just
minutes - And now so can you! Join Martin for this special, up-close
and personal 90-minute presentation and learn his techniques
for knotting, lacing and folding to create styles that will make your
clients the talk of any event. Martin will demonstrate his unique
approach to long hair and how to apply it to your everyday salon
work. Don’t miss the opportunity to see this master educator in a
special intimate setting.
Register by January 15 and receive a special discount on Martin’s
latest DVDs.
7 www.probeauty.org/isse • 800.263.9930 • 916.774.8680
Skip the long lines!
Purchase your expo and paid education tickets online at
www.probeauty.org/isse and print them instantly!
Elements of Haircutting
Sunday 4:30pm – 5:25pm
Thousands of hairstyles are based on a small number
of basic shapes and techniques. Join The Netwerk
Academy for a revealing look into these universal
principles as we explore the advanced applications of
basic haircutting elements from an independent point of view.
Sandra Yu Presents “Changes”
Monday 3:30pm – 4:25pm
Learn how to work with multi-cultural hair and multi-
dimensional texture to create the modern looks of
today.
ISSE
NIGHT OUT PARTY
Sunday, January 31, 2010
Club V2O – Long Beach
8:00pm ‘til the party stops!
Let your hair down and spice up your ISSE
experience at the infamous ISSE Night Out
Party! This private party is only open to ISSE
attendees and exhibitors and is a great chance
to catch up with old friends and make new ones
in an intimate lounge setting - Or, hit the dance
floor and show off your body-rockin’ moves
with today’s hottest dance mixes, spun by Club
V2O’s renowned house deejay.
The ISSE Night Out Party offers a cash bar.
Admission is free. Please show your ISSE 2010
attendee wrist band or exhibitor badge at the
door. You must be 21 or older to enter.
 LEGEND
Ann Mincey
Chief Spokesperson
REDKEN 5th Avenue NYC

Hyatt Regency Long Beach ICONS

Long Beach, California Sonya & Christopher Dove
Wella Creative Directors
Saturday, January 30, 2010
7:00 - 10:00 pm
$150 Per Person — NCA and PBA Members
$175 Per Person — Non-Members
ICON
Ticket Includes Cocktail Reception and Dinner
Robert Cromeans
For tickets and information call 800.468.2274, JPMS Global Artistic Director
or email: nca@ncacares.org or visit ncacares.org

is a
Event

Produced by: In Cooperation With: At the: Proceeds to Benefit:

www.probeauty.org/isse • 800.263.9930 • 916.774.8680 8

 NAHA

hair by 2009
winner
p r o b e a u t y. o r g / n a h a

-
800.468.2274

Faatemah Ampey
Join us on
facebook

N O RT H A M E R I C A N
H A I R S T Y L I N G AWA R D S 2010
Are You Ready To Be A
NAHA Winner?
Entries Due Feb. 8, 2010

V I VA
NEW for 2010!
finalist Van Michael Salon
NAHA20 Salon Design
Salon MBA

tips from
AWARDS CEREMONY the inside
Master of Business L a s Ve g a s NAHA judges give advice on how to
categor y sponsored by
J U LY 1 8 , 2 0 1 0 wow
FOUNDING CURRENT 2010 CURRENT 2010
PARTNER SPONSERS MEDIA PARTNERS
B E A U TY

The NORTH AMERICAN HAIRSTYLING AWARDS is part of

the largest, most inclusive beauty event in North America!
9
Beauty Week July 17 - 20
www.probeauty.org/isse • 800.263.9930 • 916.774.8680
 Latino Fashion Theater The Latino Fashion Theater showcases the diversity of the
beauty industry by highlighting the amazing work of Latino artists.
Sponsored by
Latino Fashion Theater demonstrations take place in the Arena
Complimentary with Expo Ticket. and are presented in both English and Spanish.

Surreal Red – Surrealism in

Faatemah Ampey Meet Couture & Hair Design
and Greet Sunday 10:30am – 11:25am
International Fashion Theater emcee and
Monday 3:00pm – 4:00pm
NAHA 20 Fashion Forward winner
Alfaparf Milano’s “Surreal Red” trend collection is an experience
Saturday 3:30pm – 4:00pm
into a new realm of artistic inspiration. Join us to preview this latest
trend collection inspired by Surrealism and artistic movement that
Beginning her beauty career at the Aveda Institute in Minneapolis,
rejects reality and escapes into fantasy!
Faatemah Ampey’s talent was quickly recognized. More than 16
years later, Faatemah now styles hair for national magazines,
branding campaigns and runway shows and travels the world
speaking and educating. Her skills run the gamut from cutting and
color to extensions and celebrity styling.
Sandra Yu Presents “Changes”
Don’t miss this candid look at the secrets
Sunday 12:00pm – 1:00pm
behind Faatemah’s tremendous success!
Learn how to work with multi-cultural hair and
multi-dimensional texture to create the modern looks
of today.
UBC Ultimate Cash Box
Giveaway
Sunday 2:30pm – 3:15pm
Discover Wella’s New
Ultimate Beauty Companies Makes Dreams Come True!
Cashmere Collection
One lucky beauty professional will win $25,000 at the Ultimate Robert Curiel
Beauty Cash Box Giveaway at ISSE 2010!
Entries from licensed beauty professionals will be accepted from Sunday 1:30pm – 2:25pm
July 1, 2009 -January 25, 2010. The winning entry will be drawn Monday 10:30am – 11:25am
Sunday, January 31, in the Latino Fashion Theater
from 2:30pm – 3:15pm. For more information visit Wrap your clients in the natural warmth of cashmere colors with
UBC’s Giveaway Facebook page at facebook.com/ Color Charm’s six elegant new shades. Learn the secrets of
ultimatebeautycompanies or call 800.888.4055. cashmere color and how to wrap your clients in this warm new
artistry!

Alternative Ways for Creative Frida Kahlo Collection

Marcel Muñoz
Color & Cutting
Raul Martez Sunday 4:30pm – 5:25pm

Sunday 3:30pm – 4:25pm A latin diva that inspired Marcel to create the Kahlo
Monday 9:30am – 10:25am collection, taking hair, makeup and clothing with hot
salsa looks - feeling the music and having fun.
Learn a system that allows you to have freedom cutting on wet or
dry hair and the experience of creating a placement of colors. This
system will give you new ways to be more creative behind the chair.

Theater presentation times and dates subject

to change. Visit us online for information and
www.probeauty.org/isse • 800.263.9930 • 916.774.8680 10 updates. probeauty.org/isse
 El Teatro de moda latino presenta la diversidad de la industria
de la belleza al destacar el trabajo extraordinario de los artistas
latinos. Las demostraciones del Teatro de moda latino se
llevarán a cabo en inglés y en español.
Planet Salon Team
Monday 12:00pm – 12:55pm
Be amazed by the cutting-edge style of this prestigious team. With
a style that is enterprising and daring we are set to make our mark
for the new year. Our delivery is easy to understand and salon
friendly. Learn inspiring up-styles, barbering and more.
11
Skip the long lines!
Purchase your expo and paid education tickets online at
www.probeauty.org/isse and print them instantly!
J’s Hair Studio
Lisa Yamasaki
Monday 1:30pm – 2:30pm
Don’t miss this exciting performance focusing on several themes,
including “Tokyo Collection ‘09,” “Alice the Underground” and the
Lisa Yamasaki collection of the world of “Gothic Avant Garde.”
L F G FA S H I O N
PHOTO SHOOT
by the Masters
Presented by
Monday 10:00am – 2:00pm
Additional Investment Required: $249, includes
lunch and transportation from Convention Center to
the Queen Mary
Limited Seating – Reserve your spot
today! Visit www.probeauty.org/isse.
The most anticipated class at ISSE 2010, the LFG
Fashion Photo Shoot by the Masters will take
you through the ins and outs of a professional
editorial photo shoot and is supported by the
Latino Fashion Group’s mission to celebrate
the amazing work of today’s leading Latino
beauty artists. Led by award-winning fashion
photographer Babak on location aboard the
luxurious Queen Mary Hotel in the Long Beach
Harbor, this four-hour photo shoot class will
showcase the beauty of the Latina woman and
highlight leading Latino fashion trends while
teaching you how to develop your vision and find
the right photographer, stylists and models to
help you tell your story in print.
The LFG Fashion Photo Shoot by the Masters will
feature today’s hottest platform artists, including
Mary Brunetti, 1991 NAHA Hairstylist of the Year,
and Paul Vega, Clairol Master Stylist, and others.
LFG Fashion Photo Shoot
by the Masters Sponsors
www.probeauty.org/isse • 800.263.9930 • 916.774.8680
 Hands-On Education Learn from the top innovators and educators driving the latest
looks and techniques in hair. ISSE proudly presents the following
Additional investment required. Limited seating available:
Register early online. Classrooms are located in the hands-on classes, tailored for those who are looking for more than
Convention Center. just a lecture or demo!

Foil Placement Defined Everything Hair Extensions

Room 201B
Andre Nizetich of the American Board of
Certified Haircolorists
Room 101B
Ruben Martinez Grouped

Sunday 10:00am – 1:00pm

db db
donna bella milan

Additional Investment Required: $349

TM

donna bella milan TM

Sunday & Monday 10:00am – 1:00pm

Additional Investment Required: $149
Learn from the very best! Andre will teach you the
easiest, fastest way to apply foils in hair! Dimensional
haircoloring and foil placement is the lifeblood of the salon industry;
the more proficient you become the more money you will make. If
you are a beginner or if you are looking to refine your technique,
this class will take your foil placement skills to a new level. Andre’s
matter-of-fact approach to teaching haircolor makes learning a
Join us to learn everything you need to know about the
latest hair extension methods: application, removal,
cutting, and styling; which system is right for you, fusion
or micro bead; how
U n g r to
o u p eprice
& Outlined
d your services to maximize your profits;
how to market yourself as a hair extension specialist; and, how
to keep your costs down and make money today. This class will
give you a chance to apply the extensions and find out for yourself
which system you prefer. You will receive a kit with everything you
need to start applying extensions in your salon the next day. Come
Donna Bella Font: Bauhaus 93

pleasure. take advantage of this one-time offer and learn how you could be
All materials provided. making $1,000 on a single client.
This logo sheet is not for reproduction. It is for color break information ONLY. Use the electronic files for reproduction.
You must use approved colors or the color specifications listed below.
Please bring shears, clips, spray bottle
C: 0
and comb. All other
donna bella pink

materials will be provided.

Killer Corrective Techniques
M: 50 R : 243
Y: 0 G : 152
K: 0 B : 192 www.rexhardydesign.com

Room 201B
Andre Nizetich of the American Board of Mogi Haircutting Class
Certified Haircolorists Room 201A
Sunday & Monday 2:00pm – 5:00pm Sunday 10:00am – 1:00pm
Additional Investment Required: $149 Monday 2:00pm – 5:00pm
Additional Investment Required: $129
If you are having difficulty with corrective haircolor, this is the class
for you. Corrective haircolor involves three disciplines: proper All haircuts have three lines: vertical, horizontal and
consultation, effective formulations and skillful techniques. Andre diagonal. Stylists are always looking for new ways
will touch on all three and show you the techniques that will solve to perfect each haircutting technique. In this class, you’ll learn
any of your corrective situations. Andre teaches in generic terms how to use Mogi’s personalized method of cutting hair using body
that are clear and easy to understand; the methods in this class will movement and body positioning, resulting in the perfect cut for
work with any line of haircolor. All materials provided. every style, every time.

Re-Invention Twilight 2010 Please bring shears, thinning shears, combs, 5 hair clips, a spray
bottle, cutting cape, a blow dryer and blow-dry brush.
Room 101B
Sandra Yu
Hair by

Monday 10:00am – 1:00pm

Additional Investment Required: $129

Join Sandra to experience this hands-on, step-by-step

finalist Silas Tsang

creative cutting system that allows you to develop

brilliant creativity. Learn how to deliver “the look” for
your clients every time by combining classic and modern cutting
methods, creating amazing shapes through unique sectioning,
using simple techniques to create texture and movement and much
more!
Please bring a towel, spray bottle, combs, brushes, shears
(including texturing), sectioning clips, pen and paper.

www.probeauty.org/isse • 800.263.9930 • 916.774.8680 12

Salones se encuentran en el Centro de Convenciones.
Ver el program para numero de salas.
Skip the long lines!
ISSE presenta los siguientes talleres educativos donde aprendes Purchase your expo and paid education tickets online at
ejecutando los trabajos sobre modelos o manequines: www.probeauty.org/isse and print them instantly!
La participacion requiere una cuota adicional.

Fast Foiling For Fat Cash Flow Go to the Next Level

Room 101B
Jo Blackwell-Preston
Sunday & Monday 2:00pm – 5:00pm
Additional Investment Required: $129
Come spend an afternoon with Jo Blackwell-Preston
and learn her tried-and-true “Best Bang for your Buck”
techniques. With more than 25 years of experience, Jo
will share with you six to 10 techniques that allow her to
book a new client every 15 minutes to make twice the money in half
the time. This will be the best investment you will make in your career
all year. You will walk away from this fun and easy class experience
confident and ready to utilize your new techniques the very next day.
Please bring a rat-tail comb, clips, and a color apron.
Advanced Haircutting Class
Room 201A
Hiroshi Kitamura
Sunday 2:00pm – 5:00pm
Monday 10:00am – 1:00pm
Additional Investment Required: $129
Now that you have learned the basics, it’s time to
expand your creativity to an advanced level of haircutting that you
have never experienced before. Come prepared to learn a lot of
great techniques in this advanced haircutting class.
Please bring a blow-dry brush, combs, 5 hair clips, shears, thinning
shears, a water bottle, cutting cape and a blow dryer.

Education times and dates subject to change.

Visit us online for information and updates.
probeauty.org/isse

PBA at ISSE
Visit the PBA booth in the Arena Lobby to discover the
benefits of membership in the industry’s largest trade association.
PBA Members: Stop by the PBA Member Lounge, Not a PBA member yet? Join today and start
just adjacent to the PBA booth, in the Arena Lobby for learning about the many benefits of PBA membership.
complimentary refreshments, to network with fellow Contact the PBA Membership Department at
members or just to enjoy a quiet space away from the info@probeauty.org or 800.468.2274 (480.281.0424).
bustle of the expo floor.

PBA Members: Get two complimentary three-day

passes to ISSE 2010! Visit www.probeauty.org/isse to get
your tickets today.

You must join before January 15, 2010 to be eligible for

complimentary passes.

business tools education g o v e r n m e13

n t a d v owww.probeauty.org/isse
cacy n e t w o• r800.263.9930
king a• 916.774.8680
nd more!
 Wellness Education
Wellness Education classes are distinctly designed to provide ISSE is pleased to offer Continuing Education (CE) credits for
massage therapists with in-depth understanding of the latest licensed massage therapists.
techniques in massage and wellness.

AIS; Active Isolated Stretching: Head, Neck, or Shoulder Pain

The Spa Method • 2 CE Credits • 4 CE Credits
Bruce Baltz, SpiriPhysical Cynthia Ribeiro
Sunday 11:00am – 1:00pm Sunday 2:00pm – 6:00pm
Additional Investment Required: $25 Additional Investment Required: $25

Active Isolated Stretching: The Spa Method, was
developed from Aaron Mattes’ clinical approach
to stretching and reformatted by Bruce Baltz from
SpiriPhysical. This format can be adapted into a
spa setting to bring greater depth to any menu or
to enhance deep-tissue or sports-related treatments. This lecture/
demo will cover upper body and neck as well as lower body.
If you have ever had a client complain of head,
neck, or shoulder pain, this short hands-on
workshop is for you. Come prepared to learn
and do a lot of hands-on work to loosen up the
muscles of the back.
Please wear comfortable clothing.

SpiriPhysical Signature Stone Lymphatic Drainage for the

Treatment Focusing on the Face, Neck and Shoulders
Face • 2 CE Credits • 4 CE Credits
Bruce Baltz, SpiriPhysical Teri Rogers
Monday 10:00am – 12:00pm Monday 1:00pm – 5:00pm
Additional Investment Required: $25 Additional Investment Required: $25

This lecture/demo is intended for massage therapists and skin care
specialists to incorporate SpiriPhysical’s mineral-based skin care
line with the use of warm and cool stones to create the ultimate spa
experience. Time will also be spent on proper stone selection and
the varying pressure and speed of the stone application for the face
as well as the body
Essential Lymphatic Performance™ is a unique
Lymphatic Drainage Massage class designed for
massage therapists and skin care specialists. This
four-hour lecture and hands-on class will focus
on techniques for the face, neck and shoulders.
You will be given the tools to adapt this distinctive method and
incorporate it into your current practice or sessions.

Education times and dates subject to change.

Visit us online for information and updates.
www.probeauty.org/isse • 800.263.9930 • 916.774.8680 14 probeauty.org/isse
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15 www.probeauty.org/isse • 800.263.9930 • 916.774.8680

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Complimentary Hair Education
Complimentary with Expo Ticket Purchase
ISSE is packed chock-full of preeminent product manufacturers
and talented instructors ready to share their practices and
techniques. Visit www.probeauty.org/isse for the most current
class descriptions, room locations, instructor names, class times
and a complete Schedule of Events!

Short2Long Hair Extension Method

Keratin Complex Smoothing Therapy National Hair
Exclusive Classroom Sunday 11:30am – 1:00pm
Keratin Complex
Sunday & Monday 9:00am – 6:00pm
Free look and learn certification class The Andis Top 10 Techniques for Clipper
Cutting Success
Heads Up With Marcel Andis
Sunday 11:30am – 1:00pm & 3:30pm – 5:00pm
Marcel Muñoz Monday 1:30pm – 3:00pm
Sunday & Monday 9:30am – 11:00am

“Surreal Red” Trend Collection

The “Aristo-Cut” Alfaparf Milano
Bonika Shears Sunday 1:00pm – 2:30pm
Sunday 9:30am – 11:00am Monday 11:00am – 12:30pm

Get a taste of what goes on The Color Accelerator and Smart

in a barber shop Solutions By Dennis Bernard, Inc.
Barbers Only Magazine TCA
Sunday 9:30am – 11:00am Sunday 1:30pm – 3:00pm
Monday 11:30am – 1:00pm & 3:30pm – 5:00pm Monday 11:30am – 1:00pm

Beyond Basic Foiling Advanced Formal and Editorial Styling

Product Club
Sunday 9:30am – 11:00am & 1:30pm – 3:00pm Techniques
Monday 3:3pam – 5:00pm HAI Elite
Sunday 1:30pm – 3:00pm
Monday 11:30am – 1:00pm

Clipper Cutting on Men and Women

Wahl Professional
Sunday 11:30am – 1:00pm & 3:30pm – 5:00pm De Fabulous Trends
Monday 3:30pm – 5:00pm JRL USA
Sunday 1:30pm – 3:00pm

The Business and Art of Hair Extensions

Cinderella Hair Haircutting Without The Drama
Sunday 11:30am – 1:00pm & 3:30pm – 5:00pm Chuck Caple
Monday 1:30pm – 3:00pm Sunday 1:30pm – 3:00pm
Monday 9:30am – 11:00am

Introduction to Hot Heads Hair

Extensions
Hot Heads Hair Extensions
Sunday 11:30 – 1:00pm

www.probeauty.org/isse • 800.263.9930 • 916.774.8680 16

 Complimentary Color Room
ISSE presenta los máximos fabricantes con sus talentosos ISSE’s complimentary color room is devoted entirely to beautiful
educadores listos para compartir sus prácticas y técnicas. color and the techniques, trends and tools that will take your color
craft to a whole new level!

Coloring Between the Lines

Chakra Personality Types Chuck Caple
Bertaut Beauty Sunday 10:00am – 11:25am
Sunday 3:00pm – 4:30pm Monday 2:30pm – 4:00pm

The Art of Haircutting with Razarte iFoil in Color

Razarte Product Club
Sunday 3:30pm – 5:00pm Sunday 11:30am – 12:55pm
Monday 9:30am – 11:00am & 1:30pm – 3:00pm

Color by Design
ARROJO Inspiration John Simpson
Nick Arrojo sponsored by Goldwell
Monday 9:30am – 11:00am Sunday & Monday 1:00pm – 2:25pm

Coloring Out of Your Mind

Rene Antonio
Sunday 2:30pm – 4:00pm
Education times and dates subject to change. Monday 10:00am – 11:25am
Visit us online for information and updates.
probeauty.org/isse

17 www.probeauty.org/isse • 800.263.9930 • 916.774.8680

 TO FIND THE CosmoProf ® STORE NEAREST YOU, CALL 1-888-912-3463

believe & succeed

TOGETHER!
We are YOUR Business Support Group
offering the best in class brands, education,
business-building programs & marketing support.

Visit BSG
in the PROMENADE HALL!
®

Bio Ionic ®
GiGi ®
Malibu Wellness
China Glaze ®
IBD ®
Pro Linc ®

Clean + Easy ®
Infrashine™ Seche ®

Cricket ®
LOMA ®
Taberco
Available through your local CosmoProf ® store or BSG® West Artistic Salon
Services/Paul Mitchell® LA Salon Consultant. Vendor availability subject to change.

YOUR WE WELCOME YOUR CALL!

DISTRIBUTOR
OF CHOICE:
Customer Service: 1-800-544-9227
w w w. c o s m o p r o f b e a u t y. c o m
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www.probeauty.org/isse • 800.263.9930 • 916.774.8680 18
ED_0024743_ISSE_ShowAd.indd 1 9/11/09 4:09:00 PM
 Complimentary Nail Education
Complimentary with Expo Ticket Purchase

From acrylic to natural, some of the best and brightest nail Desde acrílicas a naturales tenemos los técnicos mas
technicians and manufacturers converge at ISSE to show you adelantados de la industria en ISSE.
their top techniques.

Nailpro Nail Competition Class Build Your Own Business

Room 101A Nail Tek
Saturday 6:00pm – 7:00pm Sunday & Monday 1:30pm – 3:00pm

This class is a must for the first-time competitor, veteran and

anyone interested in competing. Bring your questions and learn
everything you need to know about competing successfully.
Bio Sculpture Soakable Gel System
Bio Sculpture
The class covers: Monday 11:30am – 1:00pm
• What the judges do
• How points are calculated
• What the staff does LeChat Nail Care Products
• What competition supplies you need
• The fine points of the rules governing the specific competitions Make More $ Doing Natural Nails
• And what happens during and after the competitions with Soak Off Gel
Sunday 9:30am – 11:00am
Plus, it’s a great opportunity to network and pick up pointers from Spanish Version
fellow competitors! For competition rules and to registration visit Sunday 3:30pm – 5:00pm
www.nailpro.com. All competitions count toward the Nailpro Cup Vietnamese Version
2010. Space is limited. Monday 9:30am – 11:00am

Wow Your Clients with Amazing Nail Art

Nailpro Competition Monday 1:30pm – 3:00pm
Room 101A
Sunday 7:00am -- 5:00pm
Monday 7:00am -- 2:00pm Electric Filing – New Time
Saving Techniques & Solutions
Atwood Industries
Nailpro Awards Ceremony Sunday 11:30am – 1:00pm
Room 102A
Monday 3:30pm – 5:00pm
Removable Soak-Off Gel System
Christrio
Precision Nails, featuring Jaime Sunday 1:30pm – 3:00pm
Schrabeck, Ph.D.
Waterless Spa Pedicures
Sunday 9:30am – 11:00am ONS Acrylic Techniques with Trang
Odyssey Nails
Monday 11:30am – 1:00pm
Greening Your Nail Salon
Sunday 3:30pm – 5:00pm

I’m Not Your Nail Girl!

Monday 3:30pm – 5:00pm

Extreme Powder Glaze System Education times and dates subject to change.
Backscratchers Visit us online for information and updates.
Sunday 11:30am – 1:00pm
probeauty.org/isse

19 www.probeauty.org/isse • 800.263.9930 • 916.774.8680

Complimentary Skin Education Top consultants and manufacturers show you the latest in
skin rejuvenating techniques! The masters teach you how to
Complimentary with Expo Ticket Purchase
incorporate the hottest new skin-enhancing practices into your
work.
Classrooms located at the Hyatt Regency Hotel,
adjacent to the Convention Center. Refer to the
Los mejores educadores en técnicas de rejuvenación de la piel y
ISSE On-Site Program for exact locations.
como incorporarlas a tu clientela de salón.

Saian Bio Jouvance Inc.

Acne - Identify and Treat Internal Problems by Skin Diagnosis Prior to the Application of
the Location of Blemishes Moderate to Severe Peels
on the Face and Body Sunday 11:30am – 1:00pm
Sunday 9:30 – 11:00am
How To Treat Pigmented Skin Safely &
Effectively
Non-Surgical Face Lift, Sunday 3:00pm – 5:00pm
Neck Lift, and Collagen Infusion Therapy
Sunday 1:30pm – 3:00pm Acne & Its Causes
Monday 11:30am – 1:00pm Monday 1:30pm – 3:00pm
Visit Saian in booth 907 for live demonstrations every hour!

Martinni Beauty Inc.

Hair by
New Technology - Tighten Skin From Head to
Toe Without Surgery!
Sunday 9:30am – 11:00am
Salon Team finalist Blushes Hair and Day Spa

Learn How to Earn Big $ Removing All Types of

Skin Growth
Sunday 1:30pm – 3:00pm
Monday 3:30pm – 5:00pm

Who Else Wants To Get Facelift

Results Without Surgery or Pain?
Go Microcurrent!
Monday 11:30am – 1:00pm

Biomolucules to Plump Lips, Boost

Collagen, Synthesis and Against
Skin Sagging
Cosmetica International
Sunday 11:00am – 12:30pm

Introduction to Airbrush Makeup

Temptu
Sunday 11:30am – 1:00pm

Education times and dates subject to change.

Visit us online for information and updates.
www.probeauty.org/isse • 800.263.9930 • 916.774.8680 20 probeauty.org/isse
 KNOWLEDGE
IS POWER!

Business of Beauty:
Maximize Your
Profitability

Empower yourself and your staff!

Ta k e h o m e t h e r e p o r t t o h e l p c r e a t e y o u r c u s t o m i z e d p l a n
to boost retail profits and strengthen your business.
Visit the PBA Booth in the Arena Lobby
Find valuable information such as:
Key strategies and priorities to drive sales and profits.
Eight-step process for retail success.

Real-life examples from salons that have mastered

the retail and consumer experience.
And so much more!

Purchase your copy for the special on-site price of $195

21 www.probeauty.org/isse • 800.263.9930 • 916.774.8680

ISSE Business Headquarters
Complimentary with Expo Ticket Purchase
Sunday and Monday classrooms located at the Hyatt Regency
Hotel, adjacent to the Convention Center.
Learn the ins-and-outs of salon and spa best business practices
in a special, more intimate environment at the Hyatt. Classes
focus on the business and marketing side of the industry and are
designed to help you reach your financial goals!

Milady Grow Your Business

How Successful Salon Owners Think & From the Inside Out
Succeed - And How You Can Join Them Group 3 Marketing
Located in room 103B in the Sunday 9:30am – 11:00am
Monday 9:30am – 11:00am & 3:30pm – 5:00pm
Long Beach Convention Center
Saturday 10:00am – 3:00pm

Durocher Enterprises
Additional Milady classes at the Hyatt Salon/Spa - Consultation
Regency Hotel Include: to Closing the Sale
Sunday 9:30am – 11:00am
Monday 11:30am – 1:00pm

Branding; It’s More Than a Logo

Sunday 11:30am – 1:00pm Who Are You Hiring Anyway?
Sunday 1:30pm – 3:00pm

Full Circle Business Branding: What’s Your

Employer Brand The New Talent Bait Unique Selling Point?
Monday 11:30am – 1:00pm Monday 3:30pm – 5:00pm

Kassidy’s Salon Management Taking Your Salon and Spa Business To

Employee Compensation: How to Stay In The Next Level
Business with A New Commission Approach
Sunday 9:30am – 11:00am
Charles Marcus
Sunday 1:30pm – 3:00pm
Monday 9:30am – 11:00am & 1:30pm – 3:00pm
Retailing The Great Beauty Industry Myth,
Is It a Sale or a Service?
Sunday 1:30pm – 3:00pm
Inspiring Champions
Stop Whining and Start Mining
OK, Booth Renting Did Not Work, Now What? Sunday 11:30am – 1:00pm
Monday 11:30am – 1:00pm

I’m An Artist Not A Salesperson

Sunday 3:30pm – 5:00pm
Front and Center: Monday 11:30am – 1:00pm
Top 10 Rules to Salon Success Raising Your Prices with No Fear!
Empowering You Monday 1:30pm – 3:00pm
Sunday 9:30am – 11:00am & 3:30pm – 5:00pm
Monday 3:30pm – 5:00pm
Salon & Spa Design. Starting
or Expanding Your Salon
Belvedere USA
Sunday 11:30am – 1:00pm
Monday 1:30pm – 3:00pm

www.probeauty.org/isse • 800.263.9930 • 916.774.8680 22

Seminarios en el hotel Hyatt Regency anexo al Centro de Conven-
ciones, ver numero de sala en el programa. Skip the long lines!
Purchase your expo and paid education tickets online at
Aprende todo lo relacionado al aspecto comercial de tu salón o spa www.probeauty.org/isse and print them instantly!
en un abiente professionale en el Hotel Hyatt.

Marketing Solutions Inc. Promoting and Marketing Your Salon &

Play To Win! Beat the Recession with a Spa to the
Marketing Driven Strategy Hispanic Market
Sunday 11:30am – 1:00pm
Frank Rosales
Monday 9:30am – 11:00am
Salon & Day Spa -
Branding & Advertising Strategies
Monday 9:30am – 11:00am
Your Business, Your Legacy
Powerful PR, Media Relations & Photography State Farm
Monday 1:00pm – 2:30pm
Strategies
Monday 1:30pm – 3:00pm

Salon Transcripts Exclusive Classroom

Sunday 10:00am – 6:00pm
Using Technology to Increase Revenue
Prevail Technologies
Sunday 1:30pm – 3:00pm

PBA Presents PBA Round Tables:

Best Salon/Spa Practices 2010
Business Education at ISSE Monday 11:30am – 1:00pm

Participate in a spirited discussion with some of the industry’s

most successful salon and spa owners. Work through some of
Business of Beauty - 8 Steps to Retail your biggest business issues in a small group setting then share
Success your solutions with the full group in this 90-minute, fast-paced
Sponsored by The PBA Foundation round table workshop. Get answers to your toughest questions!

Sunday 3:30pm – 5:00pm Student Business Tracks

Monday 1:30pm – 3:00 pm Sponsored by

Retail represents a $1 billion+ opportunity for the salon industry.

Are you doing all you can to capture the future growth of retail
Charles Marcus
sales in your salon? Join PBA Leadership as we teach from PBA’s How To Be Truly Successful In The Salon Industry Once
You Leave Cosmetology School
Sunday 9:30am – 11:00am
Landmark Study Business of Beauty: Defining
the Future of Beauty Retailing and discover
how its 8 Steps to Retail Success can help you Larry Curtis of Taylor Andrews
ensure you are getting your share of the profits.
Incredible Salon Success
Purchase the Business of Beauty report on Sunday 11:30am – 1:00pm
site at the PBA booth in the Arena Lobby for
the special show price of only $195. The Incredible Client Experience
A savings of up to $400! Monday 9:30am – 11:00am

Or purchase the report today at regular price at

www.probeauty.org/bookstore.

23 www.probeauty.org/isse • 800.263.9930 • 916.774.8680

 ISSE 2010 Exhibitor
Exhibitor Requested Space as of 10.01.09.
List

44/20 CCI Beauty Fasham Beauty Center

Adoree USA Charlene Products, Inc. Feel Scissors USA
Advanced Research and Technologies LP China Glaze Fi Hair Gear
Allegra M France / PAB / Pour Elle Christian Cosmetics Foil-It (Framar International)
Amazing Shine Nails, Inc. Christrio Footsie Bath (Sasha)
Amber Products Clairol Professional Forfex
American Board of Certified Haircolorists Clean & Easy Frida Nails
American Crew Clinical Resolution Lab, Inc. Fusion
American International Industries (AII) Checi/ CM Hair Fusion Tools
Prolinc CND Galaxy Enterprises, Inc.
Andis Company ColorSpatch LLC Gavson Salon Classics
Appearus Products Corp. Columbia Cosmetics Mfg., Inc. Get a Grip Gloves, Hair Tool Inc.
Appointment Book Company Conair GiGi
ARROJO Cosmoprof Value Center Glamour Beauty Supply
arteasecolors Creative Age Publications Global Keratin
Artistic Nail Design Cricket Golden Duck Co., Inc./Da Vinci Haircolor
Atwood Industries Crisace Hair Extensions Products
Audrey Morris Cosmetics & Skincare Croc Golden Rainbow Publishing
B&S Beauty Supply Crown Industries, Inc. Grafton Cosmetics
B.W. Boyd Shears Dadashie Acne System Group 3 Marketing
BaByLiss Denman, Inc. HAI Elite A Division of Angles BeautyCare
Backscratchers Salon Systems, Inc. Dennis Bernard Group Inc
Barbaras Beauty Dermalogica Inc Hair for Hair, Inc.
Barber’s Only Magazine DermOrganic HairDiamond
Bass Brushes Design X Hair’s How
Beaming White - Teeth Whitening Diamond International Beauty Supply Inc. Helen of Troy
Beauty Beauty USA Inc./FARAH Cosmetics Diamond Towel & Supply Co. Helga Van Dyke Skin Care
Beauty Systems Group Divi International Co. Hikari Products, Inc.
Behindthechair.com Divine Trading Co. Hollywood Beauty Supply/Nail Supply
Bella SSN Donna Bella Hair Extensions Hollywood Face Inc.
Bella Via Double Summit Honda Scissors
Bellisima International Inc. Dr. Jeff Skin Care / Beauty Attica, Inc. HotHeads Hair Extensions by Alan Thomas
Belvedere USA Corporation Durocher Enterprises IBD
BIA Academy Earthly Body Products IBS Beauty, Inc
Bio Creative Labs / The Freeman Group Elegante Beauty Iden International, Inc.
Bio Jouvance Inc. Enzo & Co. Infinix Shears
Bio Sculpture Gel USA Essie Cosmetics, Ltd Infrashine
BioIonic Estetica USA INM
Blinc Inc. European Touch Inspiring Champions
Body Toolz Inc. Exceon American Beauty Supply ISO Beauty Inc.
Bonika Shears Exclusive Salon Distributors It Works! The Ultimate Body Applicator
Braveheart Hair Inc. Export Magazine Its So Easy LLC
Brazilian Keratin Treatment Extensions Plus J & N Enterprises
Cala Products Eye Kandy Cosmetics James Albert Hair Therapy
Calgel America, Inc. Fake Bake Jatai / SeriEdge
Cali Beauty Supply Falcon International Group, Inc. JB Cosmetics
California Stylist Fan Out Co. Ltd. JCPenney Salon
Cape Saver Farouk Systems Inc. Jessica Cosmetics International, Inc.

www.probeauty.org/isse • 800.263.9930 • 916.774.8680 24

 Visit www.probeauty.org/isse for
the current list of exhibitors.

Jessie Steele, Inc Monroe Hair Care, LLC Scruples, Inc.

JMT Group Moroccanoil Seche
Joewell Morphe Make-up Brush Sensei Shear Systems / VIA San Francisco
JRL USA MultiView, Inc. Shear World International
KAMISORI Elite Shears Nail Labo Short2Long
Kanan Beauty Supply Nail Tek Simco Products Company
Karg Inc. New York Nails 2000 International/Haute Beauty SKIN1 by Dr. Gram
Kasho - Universal Group International Skin-Apeel Co.
Kassidy’s Salon Management Consulting Co. Nails Magazine & VietSalon (Bobit Sky Limit USA
Kayline Publishing) So Cap Hair Extensions
Kenra Nancy’s Beauty Warehouse Solano International
Keratin Complex Smoothing Therapy Niko Cosmetics, Inc. Soma Haircare
Kim Vo Enterprises Nina Inc. Stamp Me Fabulous
Kimmar Furniture Salon Equipment Mfg NUBAR Cosmetic Products Starlight Nail Supplies, Inc.
King Eagle (Canada) Co. NYX Cosmetics Studex Ear Piercing Products
Kiss Products / Ivy Enterprises Oceana USA Stylist Wear
KLIX Hair Inc Odyssey Nail Systems Super Million Hair
KMC - Dashing Diva Olivia Garden SWE, Inc.
KP Beauty Products OPI Products. Inc. T.R. International
Krest Combs Orly International, Inc. T3 Micro, Inc
Kryolan Professional Makeup Oster Professional Products/Arius Eickert Taberco
La Academia Co. Taiwan International
Lado Co of America Passion Beauty, Inc. Takara Belmont USA
Lamoon Beauty, Inc. Patty’s International Books Temptu NYC
LaSplash Cosmetics PBA Foundation The Hair Shop / Hairpiece.com
Le Chat/Dare to Wear Pibbs TIGI
Light Elegance Nail Products Prevail Technologies Tonytail Company / Hair Accessories by Mia
Lightstim Princess Nails International, Inc. Top Secret Hair
Lipo Illusion Pro Linc TouchSuite
Liquid Sunshine Pro Spa, Inc. TowelDry
Loma Product Club Turbo Power
Macadamia Natural Oil Professional Beauty Association Ultimate Creations
Magic Ion, Inc. Q-Voe International Ultimate Give-A-Way
Malibu Wellness Rare by Ruth Roche Unique Edge 2000, Inc
Marianna Industries, Inc. Reflect Cosmetics, Inc. Vidal Sassoon
Martin Parson - Intermar Productions Repechage Wahl Clipper Corp.
Martinni Beauty Revitalash White Professional Tooth Whitening
Medicool / Isabel Cristina, Inc. Rozge’ Winning Beauty Supply
Mehaz / Spilo Worldwide Rusk, Inc. Worcester Reading Company
Metropolis Technology, Inc. SAIAN XFusion
Micabella Sally Beauty Supply Young Nails, Inc.
Milady Salon Transcripts Yuko
Milano Software Salon Vac Zerran International Corp.
Millennium by Harms Software, Inc. Salon/Spaware Software
MINDBODY, Inc SalonTech AST Systems
Miss Professional Nail Products Salonwear
Modern Basic Distributor Satin Smooth
Modern Salon Media Scissor Mall

25 www.probeauty.org/isse • 800.263.9930 • 916.774.8680

ISSE Ticket Policy Hotel and Travel
The Professional Beauty Association (PBA), producers of the ISSE negotiates special discounted room rates at the premier
International Salon & Spa Expo (ISSE), is committed to providing a hotels in Long Beach - all just steps from the Long Beach
professional atmosphere. Convention Center.

ISSE is only open to licensed salon/spa professionals and By booking your hotel and travel through ISSE, you support the
cosmetology students and instructors. You will be required to show industry, help ensure the success of the event and allow ISSE to
proof of license and photo identification at the entrance of the show. continue providing discounted travel and hotel rates and an exciting
Accepted credentials include: event location each year.

• Salon/Spa business license denoting salon/spa ownership

• Cosmetology, Nail Technician, Esthetician, Massage Therapist
4 Easy Ways to Book Your Hotel
license Through ISSE
• PBA or NCA Member Card
• Sally’s Professional Card (red) 1. Book Online at www.probeauty.org/isse
• Maly’s Card (blue) 2. Call 800.826.8798 (310.590.4719)
• CosmoProf Proclub Card 3. Download a housing form online and fax to 310.649.3554
• Cosmetology School Business or State License 4. Mail a completed housing form to:
• Cosmetology School Student ID card or letter from certified Par Avion Meetings and Conventions
instructor on school letterhead verifying enrollment 6033 W. Century Blvd., Suite 780
• Business card from a legitimate salon with your name imprinted Los Angeles, California 90045
• Letter from salon/spa owner on certified letterhead (including
owner’s business card) verifying employment
• Paycheck stub or W-2 form with your name and salon name Participating Hotels
imprinted on it
• Other appropriate license denoting you as a member of the
professional beauty industry Hyatt Regency Long Beach Westin Long Beach
200 S. Pine Avenue 333 E. Ocean Blvd.
All above credentials must be accompanied by a photo ID. If you Single: $191 • Double: $216 Single: $179 • Double: $199
have another form of credential not listed above, please contact Triple: $241 • Quad: $266 Triple: $224 • Quad: $249
Chris Kline at ckline@probeauty.org or
800.468.2274 x3425 (480.455.3425).

Renaissance Long Beach Hilton Long Beach

111 E. Ocean Blvd. 701 West Ocean Blvd.
Single/Double: $184 Single/Double: $175
New for 2010 – Skip the long lines! Triple: $199 • Quad: $214
Purchase your ISSE expo and paid
education tickets online and print them Travel
at home instantly! JetBlue Airways
Book online at www.jetblue.com/promo for a 5% discount
Your ISSE 2010 expo and paid education tickets will be sent on JetBlue Airlines airfare.
instantly as a pdf file to the email address you provide during the Don’t forget to enter promo code “ISSE2010”!
online registration process. Simply print your tickets before you
arrive and present them at credential check at the Convention
Center.
Parking
The Long Beach Convention Center has three parking garages:
Please note:If you lose or forget your expo or paid education
The Terrace Theater Parking Garage, the Arena Parking Garage
tickets, you will have to wait in line to have them reprinted.
and the Promenade Parking Garage. There are also two parking
lots: the main parking lot and the Elephant Lot are located off of
If you choose to use the Registration Form to purchase tickets, you
Shoreline Drive.
must include a valid email address to receive your tickets via email.
If you submit the Registration Form after January 27, 2010, or do
not provide a valid email address, you will have to pick up your
tickets at the will call window at the Convention Center.

www.probeauty.org/isse • 800.263.9930 • 916.774.8680 26

 Note: The Professional Beauty Association Mail or fax this form:
ISSE 2010 Registration Form reserves the right to verify the trade identity of ISSE/PBA
January 30 - February 1, 2010 and/or refuse admittance to any registrant it MSC #701 P.O. Box 52163
Long Beach Convention Center • Long Beach, CA deems inappropriate.
Phoenix, AZ 85072-2163
Fax: 916-774-8690
Questions:
Attendee Information Register one person per form. For additional attendees, please make copies. Advance show ticket prices end 800-263-9930 (916-774-8680)
January 29, 2010. Tickets will be sent to you via email once your order has been processed, be sure to include a valid email address. If you submit the registration
form after January 27, 2010, or do not provide an email address, your tickets will be held onsite at will call. Attendees will be required to show their professional
license and photo ID at the entrance to the expo floor. Please visit www.probeauty.org/isse for a complete list of accepted credentials. NO REFUNDS will be given if you are unable to show proof of professional
license! Non-licensed ticket holders will not be admitted. No children under the age of 16 (including infants), strollers or rolling carts of any kind will be permitted on the expo floor or in the education classrooms.

Refund Policy: Cancellations must be made in writing via email to issehelp@eventready.com. Cancellations received prior to January 29, 2010, will be eligible for a refund less a $10 administrative processing fee.
Effective January 29, 2010, ticket fees are NON-REFUNDABLE. Cancellations will be acknowledged when received. All refunds will be processed within 30 days following the show.

*First Name: ____________________________________ *Last Name: _____________________________________________________

* Required Fields

*Company Name: ________________________________ *Address: _______________________________________________________

*City: ____________________________ *State: ______ *ZIP/Postal Code: ______________ *Country: ____________________________

*Phone: __________________ Fax: _____________________ *Email: ______________________________________________________

General Admission Tickets General Admission

Saturday, January 30 $25US ($35US after 1.29.10) Total $ ________ Ticket Subtotal
Sunday, January 31 $45US ($55US after 1.29.10) Total $ ________
Monday, February 1 $45US ($55US after 1.29.10) Total $ ________
Total $ ________ Total $ __________
Sunday, January 31 AND Monday, February 1 $65US ($75US after 1.29.10)

A paid expo ticket on the corresponding day is required to purchase any of the below education.
International Fashion Theater Technical Theater
Sassoon Academy: Martin Parsons’
Spring / Summer 2010 Academy Collection $40US each Special Long Hair Presentation $20US each
Sunday, January 31 2:45pm – 3:45pm Sunday, January 31 3:00pm – 4:25pm
Monday, February 1 11:15am – 12:15pm Monday, February 1 2:00pm – 3:25pm

Hands-On Education
Sunday, January 31 $129US – $349US per class Monday, February 1 $129US – $349US per class
Bella Donna Hair Extensions (Everything Hair Extensions) ABCH (Andre Nizetich Foil Placement Defined
10:00am - 1:00pm • $349US 10:00am - 1:00pm • $149US
ABCH (Andre Nizetich Foil Placement Defined) Hiroshi Beverly Hills (Go to the Next Level: Advanced Haircutting Class)
10:00am - 1:00pm • $149US 10:00am - 1:00pm • $129US
Mogihair (Mogi Haircutting Class) Sandra Yu (Re-Invention Twilight 2010)
10:00am - 1:00pm • $129US 10:00am - 1:00pm • $129US
ABCH (Andre Nizetich Killer Corrective Techniques) ABCH (Andre Nizetich Killer Corrective Techniques)
2:00pm - 5:00pm • $149US 2:00pm - 5:00pm • $149US
Jo Blackwell-Preston (Fast Foiling for Fat Cash Flow) Jo Blackwell-Preston (Fast Foiling for Fat Cash Flow)
2:00pm - 5:00pm • $129US 2:00pm - 5:00pm • $129US
Hiroshi Beverly Hills (Go to the Next Level: Advanced Haircutting Class) Mogihair (Mogi Haircutting Class)
2:00pm - 5:00pm • $129US 2:00pm - 5:00pm • $129US

Business Headquarters Photo Shoot

Saturday, January 30 10:00am - 3:30pm Monday, February 1 10:00am - 2:00pm
Milady: How Successful Salon Owners Think & Succeed - and How You Latino Fashion Group (LFG Fashion Photo Shoot by the Masters)
Can Join Them • Complimentary $249US (includes lunch)

Wellness Education
CEs available where noted for Licensed Massage Therapists only.
Sunday, January 31 Monday, February 1
SpiriPhysical (AIS; Active Isolated Stretching: The Spa Method) SpiriPhysical (Signature Stone Treatment Focusing on the Face)
11:00am - 1:00pm • $25US • CEs = 2 10:00am - 12:00pm • $25US • CEs = 2
Cynthia Ribeiro (Head, Neck or Shoulder Pain) Teri Rogers (Lymphatic Drainage for the Face, Neck and Shoulders)
2:00pm - 6:00pm • $25US • CEs = 4 1:00pm - 5:00pm • $25US • CEs = 4

Payment Information Check (Payable to PBA) Money Order American Express Visa MasterCard Discover

Card Number___________________________________________ Expiration Date__________________ CCID# ______________ (3 or 4 digit security code)

27 www.probeauty.org/isse • 800.263.9930 • 916.774.8680
Cardholder Name____________________________________________ Signature____________________________________________________________
By signing here, I authorize the charges to my card.
 Professional Beauty Association PRSRT STD
US Postage
15825 N. 71st Street, Suite 100 PAID
Scottsdale, AZ 85254 Las Vegas, NV
Permit No. 2543

Authorized Ticket Sellers

Sally Beauty Supply Bella Spa & Salon Distributor Nancy’s Beauty Warehouse
800.ASK.SALLY (800.275.7255) (Ultimate Beauty Companies) (Ultimate Beauty Companies)
866.588.8884 800.888.4055
CosmoProf bellassd.com facebook.com/nancysbeautywarehouse
Beauty Systems Group West twitter.com/BellaSSD
Artistic Passion Beauty
800.544.9227 Exclusive Salon Distributor 800.362.7071
cosmoprofbeauty.com (Ultimate Beauty Companies) passionbeauty.com
866.540.1260
Armstrong McCall Professional exclusivesd.com Patty’s International Books
Beauty Supply facebook.com/ExclusiveSD 909.357.0233
800.821.1725 pattysintbooks.com
amcohair.com Glamour Beauty Center
amcohairlv.com 323.655.4567 viaBeaute
glamourbeautycenter.com distributor of fine beauty brands
(Ultimate Beauty Companies)
866.200.6005
facebook.com/viaBeaute

5 Easy Ways to Purchase Tickets

1. Online at www.probeauty.org/isse Long Beach Convention Center
2. Phone 800.263.9930 (916.774.8680) 300 East Ocean Boulevard
3. Authorized Ticket Sellers Long Beach, California 90802
4. Fax Registration Form to 916.774.8690 – Inside Back Cover
5. Mail form to: ISSE 2010 Dates and Times
ISSE c/o PBA Saturday: 1:00pm – 6:00pm
MSC #701 Sunday: 9:00am – 6:00pm
PO Box 52163 Monday: 9:00am – 5:00pm
Phoenix, Arizona 85072-2163
ISSE 2010 Expo Tickets
Attention Students! Saturday Only: January 30 $25 • $35 at the door
Sunday OR Monday: January 31 $45 per day • $55 at the door
If you are a student at an AACS member school or Sassoon
Academy Connection School, your expo ticket purchase can help Sunday AND Monday: February 1 $65 • $75 at the door
support your fellow students. Contact your school administration
www.probeauty.org/isse/purchasetickets
or visit www.probeauty.org/isse to learn how.
• 800.263.9930 • 916.774.8680 28