R.F.M.S.C.

Colegio Arriarn Barros

Puerto Montt / Los Lagos

Colegio Arriarn Barros, Fono 65/2252886, Fax 2254436, e-mail: colegioarriaranbarros@cab.cl, Sitio Web: www.cab.cl, Bernardo OHiggins 420 Puerto Montt

UNIT: Commerce, online sales.
Name: _____________________________________Grade: ____________Date:_______________

I. Write the following characteristics under their corresponding category.

Draw from philosophy and logic
Facts
Use of credible sources (experts, scholars)
Appeal to the writers/speakers believability, qualifications, character.
Details that come from subjective reporting
Appeal to the mind/intellect
Personal anecdotes or stories
Appropriate tone: knows the audience and context of situation
Humility: is not arrogant
Accurate citation of sources: gives credit where credit is due
Appropriate language: uses language of the discipline
Statistics
If, then statements
Cause and effect
Appeal to the heart/emotion
Draw from spirituality or religious traditions
Stories or testimonials
Personal connections

Logos = Logic
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
5. ______________________________
6. ______________________________
Pathos = Emotion
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
5. ______________________________
6. ______________________________
Ethos = Ethics and Credibility
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
5. ______________________________
6. ______________________________
R.F.M.S.C.
Colegio Arriarn Barros
Puerto Montt / Los Lagos

Colegio Arriarn Barros, Fono 65/2252886, Fax 2254436, e-mail: colegioarriaranbarros@cab.cl, Sitio Web: www.cab.cl, Bernardo OHiggins 420 Puerto Montt


II. Identifying Rhetorical Strategies: Logos, Pathos, and Ethos in the following advertisements.

1. _________________"As a doctor, I am qualified to tell you that this course of treatment will likely
generate the best results."
2. _________________"The veterinarian says that an Australian shepherd will be the perfect match for our
active lifestyle."
3. _________________"If his years as a Marine taught him anything, its that caution is the best policy in this
sort of situation."
4. _________________"You know me Ive taught Sunday School at your church for years, babysat your
children, and served as a playground director for many summers."
5. _________________"He is a forensics and ballistics expert for the federal government if anyones
qualified to determine the murder weapon, its him."
6. _________________"If my age doesnt convince you that my opinion matters, at least consider that I am
your grandfather and I love you dearly."
7. _________________"Doctors all over the world recommend this type of treatment."
8. _________________"If youre still unsure, please consider that my advanced degree and field work speak
for themselves."
9. _________________"If we dont move soon, were all going to die! Cant you see how dangerous it would
be to stay?"
10. _________________"Im not just invested in this community I love every building, every business, every
hard-working member of this town."
11. _________________"Dont be the last person on the block to have their lawn treated you dont want to
be the laughing stock of your community!"
12. _________________"You should consider another route. I heard that that street is far more dangerous
and ominous at night than during the daytime."
13. _________________"Youll make the right decision because you have something that not many people
do: you have heart."
14. _________________"After years of this type of disrespect from your boss, countless hours wasted,
birthdays missed its time that you took a stand."
15. _________________"Better men than us have fought and died to preserve this great nation. Now is our
turn to return the favor. For God and country, gentlemen!"
16. _________________"The data is perfectly clear: this investment has consistently turned a profit year-
over-year, even in spite of market declines in other areas."
17. _________________"More than one hundred peer-reviewed studies have been conducted over the past
decade, and none of them suggests that this is an effective treatment for hair loss."
18. _________________"History has shown time and again that absolute power corrupts absolutely."
19. _________________"The algorithms have been run in a thousand different ways, and the math continues
to check out."
20. _________________"In 25 years of driving the same route, I havent seen a single deer."
21. _________________"You dont need to jump off a bridge to know that its a bad idea. Why then would
you need to try drugs to know if theyre damaging? Thats plain nonsense."