SALES DIRECTOR JOB DESCRIPTION

The world of sales can be a tricky place behind closed doors. Rather than blagging it on the
day or relying on luck, the best salespeople know to successfully clinch a sale, strategy and
planning is key.
Sales directors - a step up from our sales manager interviewee above - are responsible for
creating and delivering these vital sales strategies and play a crucial role in the success of
an organisation.
So, what will I actually be doing?
A sales directors daily list of tasks is long and varied. It's likely to include:
Developing strategy, tactics, sales plans and profit targets
Developing relationships with clients
Identifying and reporting on business opportunities in target markets
Representing the business at conferences, trade fairs and networking events
Maximizing new business development opportunities
Overseeing a sales team
The nitty gritty
Youll be required to regular work regular office hours (9 5.30, Monday to Friday) but be
prepared to put in extra hours when necessary. While you'll have an office as a base, youll need
to take part in lots of out-of-office activities such as visiting clients and attending conferences,
trade fairs and exhibitions. Your job may also involve travel in both the UK and abroad.
A talented sales director will be highly valued in the market and with enough experience you
could be looking at moving up to managing director or chief executive.
Money, money, money
The financial rewards will be a major draw for anyone considering a career as a sales director.
Annual salaries can start at 30k but they often reach 100k plus per annum, plus benefits such
as a company car.
The good points...
According to the ISMM, the future is bright for talented sales directors: "There is a modern trend
for sales directors to go on and become managing directors and CEOs due to the importance of
this job. On top of this, the sales director will often have a fantastically driven team, will be able
to take a hands-on role within the business and be well-rewarded financially."
...and the bad
"With such responsibility comes inevitable pressure, long hours and even more travelling. Sales
directors live by results and in such a critical role there is huge pressure to deliver."

Is there study involved?
Some companies prefer applicants to have a business-related HND or degree; however, ISMM
suggest that "experience is key as well as industry expertise". You'll need to add to that proven
sales management experience and a good record of achieving targets.

There are plenty of relevant qualifications that will keep you ahead of the competition, including:
NVQ Level 4 in Sales Management
Level 5 Diploma in Sales & Account Management (ISMM)
Level 6 Executive Diploma in Strategic Sales and Account Management (ISMM)
Advanced Certificate in Sales Management (CIM)
Intensive Diploma in Strategic Sales Practice (CIM)
Need additional qualifications?
OK, I'm interested... But is it really the job for me?
To be a sales director you'll need to have:
Excellent sales and negotiation skills
Good business sense
The ability to motivate and lead a team
Initiative, drive and enthusiasm
Excellent communication skills
Good planning and organizational skills
The ability to work calmly under pressure
Good IT, budget and report writing skills
A full driving license




SALES DIRECTOR JOB DESCRIPTION
Who Is a Sales Director
Before we tell you Sales Director Job Description, we would like to tell you who is a sales
director & what do he does. A sales director is basically the backbone of the company, and is
involved in making overall strategies for the growth of business along with the Chairman, Chief
Executive, Board of Directors, and Non-executive directors. The competitive world of sale goes
through a lot of ups and downs, and an efficient sales director knows how to successfully
generate a sale with effective planning, and implementations. A Sales Director holds the big
responsibility of making your company stand in the competitive market against strong
competitors. The complete job role is marketing oriented, and the chair person oversees the
complete sales department, gathers performance data to prepare future plans, and create reports
for senior managers, as well as shareholders. He has to be focused on customer acquisitions, and
revenue growth. He has to achieve the set financial target by doing everything possible in his
power.
Sales Director Duties & Responsibilities

In this section well tell you about the duties & responsibilities that a sales director job
description should have. A senior sales manager holds a big responsibility over his shoulders,
and plays multiple functions in any company. He has to play different roles, and meet up with
different post holders of the company, to set up strategies, and to study the statistics. Besides
working for the regular office hours, a Sales Director may even have to work overtime to
complete his targets within the deadlines. Lets have a quick look over the responsibilities of a
Sales Director:
Study the previous stats of the company, and understand the policies adopted by company
to improve these stats.
Develop new strategies, tactics, and plans for future growth of companys database.
Generate reports based on facts to be presented before the senior managers, and
shareholders.
Meet the sales target set within the given deadline with restricted territory, and accounts.
Build up a better customer relationship, understand their needs, and try to make them
satisfied without compromising with the company profits.
Maintain long lasting customer relationships.
Represent the companys business policies in various conferences, trade fairs, and
networking events to attract more and more clients.
Effectively communicate the value proposals with different presentations.
Analyze the sales team, and check if the work there is going on smoothly or not. Make
amendments in the team members if necessary.
Travel across various countries if required to attend various seminars, and events.
Coordinate the sales operations with all the other departments of the company.
Establish performance goal for each employee, and monitor if the employee is able to
meet up the expectations or not.
Continuously motivate the sales team, and inspire them to stay focused on companys
goals.
Seek out new customers, and sales opportunities to help build up the empire.
We have made ourselves very much clear that being a Sales Director is not at all an easy task.
You sometimes need to work under a lot of stress to achieve the objectives. To be an outstanding
Sales Director, you must have following skills:
Outstanding Communication, and Negotiation skills is a must have.
You must understand the basic business policies.
Besides being self-motivated, you must be a source of inspiration even for the co-mates.
There is no place for people who give up very soon.
You will have to be enthusiastic towards you work. No results can be achieved without
showing the dedicated passion, and dedication.
You must be good at report preparations, and data analysis work.
An impressive personality would surely help you crack the nut here.
You must be able to cope up with stress as working under deadlines is not at all an easy
task.
Sales Director Educational Requirements
You may include the educational requirement in a Sales director job description you write.
Basically in this field, experiences speak more than certificates. But still there are a few
educational degrees which might help you to make the perfect choice for the job.
A bachelors degree in any business field with MBA.
A Level 4 Diploma in Sales Management.
Advance Certificate in Sales Management
Intensive Diploma in Strategic Sales practice
With higher experience, new doors will open up themselves. The more experience you have, the
more desirable you are in the market, and the more companies are willing to pay you.
As per ISMM reports, the future in field of Sales Director is really bright. Sales Directors often
grow and become the managing directors, and CEOs of the firm. They have a large team to lead,
which when provided with the right directions can do wonders.
Sales Director Salary
You should include a salary section in any Sales Director Job Description you write, it makes it
attractive. Sales directors earned a median salary of $150,042 according to Salary.com report.
The salary report also states that the median salary range for a sales director fell between
$125,722 to $177,676.
Director of Sales and Marketing

Job Title: Director, Sales and Marketing
Department: Sales and Marketing
Reports To: General Manager

SUMMARY
Plans and implements sales, marketing and product development programs, both short and long
range, targeted toward existing and new markets by performing the following duties personally
or through subordinates.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may
be assigned.
Developes and implements strategic marketing plans and sales plans and forecasts to achieve
corporate objectives for products and services.
Develops and manages sales/marketing operating budgets.
Plans and oversees advertising and promotion activities including print, online, electronic
media, and direct mail.
Develops and recommends product positioning, packaging, and pricing strategy to produce the
highest possible long-term market share.
Achieves satisfactory profit/loss ratio and market share in relation to preset standards and
industry and economic trends.
Ensures effective control of marketing results, and takes corrective action to guarantee that
achievement of marketing objectives falls within designated budgets.
Oversees and evaluates market research and adjusts marketing strategy to meet changing market
and competitive conditions.
Monitors competitor products, sales and marketing activities.
Establishes and maintains relationships with industry influencers and key strategic partners.
Guides preparation of marketing activity reports and presents to executive management.
Establishes and maintains a consistent corporate image throughout all product lines, promotional
materials, and events.
Directs sales forecasting activities and sets performance goals accordingly.
Directs staffing, training, and performance evaluations to develop and control sales and
marketing programs.
Directs market channel development activity and coordinates sales distribution by establishing
sales territories, quotas, and goals.
Represents company at trade association meetings to promote product.
Meets with key clients, assisting sales representative with maintaining relationships and
negotiating and closing deals.
Coordinates liaison between sales department and other sales related units.
Analyzes and controls expenditures of division to conform to budgetary requirements.
Assists other departments within organization to prepare manuals and technical publications.
Prepares periodic sales report showing sales volume, potential sales, and areas of proposed
client base expansion.
Reviews and analyzes sales performances against programs, quotes and plans to determine
effectiveness.
Directs product research and development.
SUPERVISORY RESPONSIBILITIES
Manages and directs staff including recruitment, selection and development to achieve
Company goals and objectives.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform
each essential duty satisfactorily. The requirements listed below are representative of the
knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Bachelors Degree in Sales, Marketing or Business preferred with a minimum of five years
related experience with progressive managerial responsiblities.
LANGUAGE AND MATHEMATICAL SKILLS
Demonstrated in-depth sales and marketing techniques and financial principles. Effective ability
to communicate orally or in written form effectively with co-management, internal and external
customers.
REASONING ABILITY
Demonstrate the ability to anticipate and solve practical problems or resolve issues.
CERTIFICATES, LICENSES, REGISTRATIONS
None required at this time.
PHYSICAL DEMANDS/ WORK ENVIRONMENT: The physical demands described here
are representative of those that must be met by an employee to successfully perform the essential
functions of this job. Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
Individuals may need to sit or stand as needed. May require walking primarily on a level surface
for periodic periods through out the day. Reaching above shoulder heights, below the waist or
lifting as required to file documents or store materials throughout the work day. Proper lifting
techniques required. May include lifting up to 25 pounds for files, computer printouts on
occasion.
The performance of this position may occasionally require exposure to the manufacturing areas
where under certain areas require the use of personal protective equipment such as safety glasses
with side shields and mandatory hearing protection. Primary environment: ambient room
temperatures, lighting and traditional office equipment as found in an typical office environment.