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Australia Based Leading Upmarket Retailer Brands Marketing Essay
Australia Based Leading Upmarket Retailer Brands Marketing Essay
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Australia Based Leading Upmarket Retailer Brands Marketing
Essay
David Jones Ltd (DJS) is one of Australia-based leading upmarket retailer brands. It currently operates 36 department stores and 2 warehouse outlets
throughout Australian states and territories. DJS provides consumer credit through its store cards. It also provides services encompassing corporate services,
gift and bridal registry, hampers, gift card, interior decorating, flowers, foodhall and the rose clinic (David Jones Ltd web site). This traditional department store
has a variety of products which includes cosmetics, fashion, homewares, furniture, electronics and a distinctive food offering. In 2008, David Jones has formed
a joint venture with American Express to establish a David Jones branded credit card in Australia.
David Jones Ltd has an increase in department sales from $1983.2m in FY07 to $2098.0m in FY08 (refer to Graph 1). It has generated net profit after tax (NPAT)
of $137.1m in FY08 (Graph 2). In comparison to NPAT in 2007, there is an up to 25.1% increase in between. Company has confident to achieve an at least
5%-10% growth in NPAT in FY09.
This essay is an example of a student's work
Australia has one of the strongest economies in the world. Its real growth domestic product (GDP) rate was 4.3% in 2007. It is mainly contributed by service
sector at about 70.6%. In 2007, 3 percent of Australia GDP was contributed to by agricultural sector and 26.4 percent came from industrial sector. Service
sector contributed 70.6 percent of Australia's GDP. Mining sector of Australia has been a positive contributor to its gross domestic product.
Due to the impact of the Global Financial Crisis (GFC), Australia annual headline inflation rate on Consumer Price Index slowed to 1.5% in July 2009 from 4.5%
last July according to ABS. (Graph) The cash rate (interest rate) is also being affected and it is reduced by the Reserve Bank of Australia to a low of 3% in April
2009 from 7.25% last March. In respect to the cash rate reduction, the cost of borrowing for the companies will be greatly reduced. It creates opportunities for
firms to take more investments and there will be a higher probability that the investment will recover more strongly (Trading Economic web site), especially the
mining companies.
Industry analysis is critical in determining the success of any industry. Strategy research suggests that there are ''five forces'' which will ultimately influence the
average profitability of an industry.
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