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Alexander, Brewer & Herrmann, 1999 PDF
Alexander, Brewer & Herrmann, 1999 PDF
Alexander, Brewer & Herrmann, 1999 PDF
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92 ALEXANDER, BREWER, AND HERRMANN
Appendix B
Components of Each Out-Group Image
Ally
The group values cooperative solutions to problems and tries to avoid
conflict.
The group will not exploit our trust in them but instead reciprocate and
contribute their fair share.
The group is motivated by legitimate and reasonable concerns and
aspirations.
Members in the group like their leaders because they think of them as noble
people.
The group has an effective democratic decision-making structure.
Enemy
The group's objectives are self-centered and harmful to others.
The group would take advantage of any efforts on our part to cooperate,
and they would even try to exploit us.
The group is extremely competitive and wants to dominate but will play by
the rules.
Most people in the group don't question their leaders, not because they like
them, but because they assume they are strong and intelligent.
The group has a strict, well-organized authority structure for decision
makin?.
Dependent
In the other group, people who are interested in the group's welfare, as
opposed to interested in only their own personal gain, will cooperate
with our group.
People in the group are quite naive; they mean well but need guidance and
leadership from outside their group.
Most people in the group want to have things better for the group, but they
lack discipline and are not likely to work very hard.
Moderate and responsible leaders in the group are struggling to prevail
over potential radical leaders in the group.
Those making decisions for the group are weak and inefficient.
Barbarian
The group enjoys getting its way even if it spoils things for others.
The group takes whatever it wants from other groups.
The group is crude, unsophisticated, and willing to cheat to get its way.
The leaders of the group are ruthless and stay in power only as long as they
are the biggest and the strongest.
There is no clear decision-making structure within the group, so the leaders
can get away with anything they want.
IMAGES AND AFFECT 93
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