Revenue Trend for Last Five Year

TV Industry Revenue Growth Ra

Tear Crore Year
2066-65 63 7.95 61.19 2062-63
2064-65 53 10.5 53.24 2063-64
2063-64 42 10.24 42.74 2064-65
2062-63 32 7.5 32.5 2065-66
2061-62 25

Televisison Ind Share in Total Ad Industry

Total Volu Percentage
300 Television 20
Rest Other 80

Televisison Ind Share in Tota

Time Slot Watching TV

120
Nepales Indian 100
M Upto 7 8.2 5.2 80
M Upto 8 18.6 6.6
60
M upto 8-9 10.8 6.9
M upto 9-10 4.4 3.4 40
Between 10-12 9.6 8 20
Early After Noon 12 -3 30.1 48.9
0
Late After noon 3 -5 14.9 10.2
Early evening 5-6 6.4 3.8
Early evening 6-7 11.3 6.4
 0

Late Evening 7-8 74.9 54.7

Late Evening 8-9 96 68.7
Early Night 9-10 76.1 92
Early night 10- 11 13.2 93
Late Night Beyond 11 -12 2.1 51.6
Late Night After 12 0.32 25.65

Comparision of Neaplese TV Vs Indian Channels In Nepal

All KTM 100
NTV 91 93
90
Kantipur Television 52 77
Star Plus 45 48 80
Sony 37 40 70
Image 34 55
60
Star Gold 24 23
Zee TV 23 13 50
Nepal 1 19 16 40
Zee Cinema 19 9
30
Aaj Tak 17 14
Discovery 13 11 20
Ten Sports 12 17 10
National Geography 12 15
0
Sagarmatha TV 10 13
V n s y e ld V 1 a k
Channel Nepal 10 9 NT isio r Plu Son mag Go ee T pal nem aj Ta
lev Sta I ar Z Ne Ci A isc
Avenue 5 9 Te St ee D
u r Z
NTV 2 4 8 p
nti
Ka

34
Major Clients Agencies Contribution
PercentageAgencies
MNC's 10 25 Hub
FMCG Corporate House 5 10 Synchro
Banking Finance 2 15 Key
Education and Consultancy 1 8 Media Bank
8 Echo/Media Times
34 Other
Agencies 100
 TV Industry Revenue Growth Rate % %
TV Industry Revenue Growth Rate %
% 35
30
30
32
25 25
%
15 20
15
10
5
0
2062-63 2063-64 2064-65 2065-66

on Ind Share in Total Ad Industry

Total Volume 300 Cror

Television
Rest Other

Nepales
Indian
 Indian

All
KTM

ld TV l 1 ma ak ry rts hy l
ny ge TV pa ue 2
So Ima r Go Zee epa ine aj T cove Spo rap tha Ne ven NTV
a N eC A is g a l A
St
Ze D Ten eo arm nne
la G ag Cha
n S
atio
N

34

Agencies
Hub
Synchro
Key
Media Bank
Echo/Media Times
te % %