Howto read the case

Students are usually required to read and analyse a case

before class. They will quickly understand that a failure
to do this will make the class an unrewarding experience
in which they are probably unable to participate.
Students will be better prepared for class if they are
taught the techniques for analysing a case and the
issues it may contain. By revealing to students how,
and why, cases are written, they will understand how
to approach them.
Howto participate in class discussion
Analysing a case in class is an important part of the
learning process. Class discussion can be as unnerving
for students as for the teacher. An ecch training session
will introduce students to the skills required for effective
preparation and the best approaches to participation
in small groups and plenary sessions. They will gain an
understanding of the importance of participation
and the value of other peoples contributions. An
insight into the way the teacher plans and leads the
class, and how they may bring out specific learning
objectives through the case discussion will be given.
Howto write about a case
Most students will be required to produce written work
on a case at some point in their studies, including in
their assessments or exams. This can be a very difficult
task, especially for those participants whose academic
backgrounds are not in an area that requires frequent
writing (eg for engineering graduates). The ecch
training session will help students understand the points
that are important and offer them tips for developing
their case analysis and writing skills.
ecch the case for learning
helping
students
excel
with
cases
Did you know that ecch offers case training for
students at business schools and universities
worldwide? The case method of learning is the
favoured teaching approach for MBA students and
executives at the worlds leading business schools,
andis increasingly being usedat the undergraduate
level. An effective case class requires a skilled
teacher, the right case andwillingandable students.
Teachers recognise the need to keep developing
their skills, but for students, for whom the case
method may be new and unfamiliar, this learning
approach can often be daunting without the
appropriate guidance and support.
What are cases?
Case studies are documents or interactive items that
have been specially developed, based on up-to-date
research, in all business and management disciplines.
They are primarily designed to be used in a learning
environment and often portray real business situations
or dilemmas. They give students the opportunity to
explore and extend their own management problem
solving and knowledge of best practice through
individual reflection, analysis and group discussion.
Most teachers and students who have experienced
the case method prefer it to any other learning
approach.
Howcan ecch help your students use case studies?
An ecch training session can assist your students with
a number of aspects of case learning.
Planning your training session
ecch runs tailored training sessions focused on the
particular needs of students being taught by the case
method. They will usually be between two hours and
half a day in duration, so as not to take up too much
curriculum time. They can be arranged for students
right at the outset of their programme, or at any point
in their studies. Students will be required to read a
couple of cases before the session to familiarise
themselves with a case document.
Every school or university is different
ecch works very closely with every organisation to
develop their programme and decide on the most
suitable content and duration for their particular group(s)
of students.
Fees
ecchs non-profit status ensures that training sessions
are costed as economically as possible. The average fee
for previous sessions held within the UK is 800. Each
session is costed individually based on requirements,
and includes tutor fees, materials, travel and
accommodation (if necessary).
What is ecch?
ecch is the largest provider of business and management
case studies in the world. It is a non-profit organisation.
The ecch catalogue of more than 68,000 items can
be searched by everyone at www.ecch.com
Why not visit to see what we offer?
Contact
Please address any questions to our Events Team:
Kate Cook or Gemma Bluck
t +44 (0)1234 756409/423
e k.cook@ecch.com or g.bluck@ecch.com
ecch
Cranfield University, Wharley End
Beds MK43 OJR, UK