gaao fa^r gaaolD: ek

sauvaNa-maQya

Conceived by
Bhalchandra Kubal
Theme: saMklpanaa

► Aaja imataIlaa saaonao ho pa`tyaokpa`aptaktyaa-cao asset

Aaho. tao BaaMDvala Aaho AaiNa pa`a^paTI- sauQda…
gauMtavaNaUk Aaho AaiNa zova sauQda.. jagaata savaa-ta
Ea`ImaMta jamaata Aqavaa k myauinaTI kuzlaI? yaa
pa`Enaacao {<ar KaraoKarca majaoSaIr Aaho. saaonyaacaa
vyaapaar krNaaro saaonaar Aqavaa jagaata sauvaNa-
AlaMkaracaa vyavasaaya krNaaro Gold-smith yaa jamaataI
paoXaa macCImaarkaoLI Aqavaa Fishermen hI jamaata vaa
kmyauinaTI saaonyaacyaa baabataIta Ea`ImaMta samajalaI
jaatao. yaacao mauKya karNa mhNajao ba^MkotaIla
saazvaNaUkIpaoXaa saaonyaamaQyao AsalaolaI tyaaMcaI
gauMtavaNaUk…
► Aajataagaayata saaonyaacaa Baava kQaIca pa`a^paTI-
ikMvaa SaoAr baajaarapa`maaNao kaosaLlaolaa vaa
caZlaolaa AaZLMta naahI. eoitahaisak saMdBaa-nausaar
saaonao 6vyaa tao 7vyaa SatakapaasaUna AapalaI pata
raKaUna Aaho. AgadI AilakDcyaa kaLata pla^TInama
QaataU jarI saaonyaapaoXaa mahagaDa Asalaa ikMvaa
jaDjavaahIr iktaIhI saaonyaapaoXaa maaOlyavaana
zrMta Asalao tarI gaaorgarIbaaMpaya-Mta saaonyaanao
AapalaI jaagaa kayama raKaUna zovalaI Aaho.
Baartaata eko kaLI saaonyaacaa QaUr inaGaMta
Asaayacaa Asao mhNaMta. lagna sara[-ta
saaonyaalaaca mah<va Aaho. Aayauvao-data
sauvaNa-BaXaNaacao mah<va AlaaOkIk
maanalao jaatao. evaZoca navho tar doSaacaI
Aaiqa-ktaa saaonyaacyaa KarodI ivak`Ivar
AvalaMbaUna Asatao ho isaQd Jaalaoca Aaho.
AapaNa saaonyaaba_la iktaIhI inarpaoXa
Asalaao tarI Aapalyaa naohmaIcyaa jaIvanaata
ApaoiXata pa`Baava paaDlyaaiSavaaya saaonao
Aapalaa gauNaQama- saaoDMta naahI.
yaaca maanaisaktaocaa AaQaar Gao{]na eka
AagaLyaa vaogaLyaa gaoma Saao caI gauMfNa
AamhI krMIta Aahaota.
jyaata samaajaataIla pa`tyaok GaTkalaa yaacaa
AanaMd Gaotaa yao[-la…
saaonyaaba_la AiQak AakYa-Na inamaa-Na hao[-
la AaiNa saaonyaamaQaIla gauMtavaNaUkIlaa
pa`aQaanya imaLola…
“ gaao fa^r gaaolD ”
Hyaa gaoma Saaocao svar]pa pa`Ena
maMjauYaocyaa Qaita-var AaQaarlaolao
Aaho.
ivajaotyaasa baiXasaacyaa r]paata saaonao
imaLivaNyaacaI hI sauvaNa-saMQaI Aaho
ha KaoL vaOyai>k AaiNa saaMiGak ASaa
daona paataLyaaMvar KaoLivaNyaata
yao[-la. mauKya KaoLaDU , tyaacao taIna
sahkarI AaiNa pa`oXak yaata
KaoLacao svar]pa
jaI vyai> mauKya KaoLaDU Asaola
itacaI paa~ataa KaalaIla pa`maaNao
1.taao | taI naOsaiga-k Aapa<aIcaa victim
Asaavaa
2.taao QaMda vaa vyavasaayaata pauNa-
ta: naamaSaoYa Jaalaolaa Asaavaa
3.tyaacyaa GarI maalama<aocaI caaorI
hao{]na Aaiqa-k DbaGaa[-laa Aalaolaa
KaoLataIla tyaacao sahkarI
•ho mauKyatvao daona Aqavaa taIna
tyaacao ihtaicaMtak AsataIla
•ho sahkarI mauKya KaoLaDUnao
ijaMkavao yaa krItaa ek ba^Mk tayaar
krtaIla.
•tyaa saazI tao saaonao jamaa krNaarI
Treasure Hunt KaoLtaIla.

•ho jamaa Jaalaolao saaonao

pa`oXakaMcyaa madtaInao KaoLata
gaao fa^r gaaolD caI KaoLI

sau~aQaar mauKya KaoLaDU

A C
B
taIna sahayyak
pa`oXak saMGa
A B C
saMMGa saGa saMGa
gaao fa^r gaaolD
maagaIla caaT- maQyao baiGatalyaapa`maaNao
taIna sahayyak mauKya KaoLaDucyaa
madtaIlaa AsataIla. tao tyaalaa gaaolD
jamavaUna dotaIla. A B AaiNa C yaa
madtanaIsaaMiSavaaya mauKya KaoLaDulaa
saaonao jamavataaca yaoNaar naahI … AaiNa
taohI 49 pa`oXakaMcyaa madtaInao. saaonao
jamavaayacaa TREASRE HUNT caa KaoL OUTDOOR laa
49 pa`oXakaMcyaa sahayyaanao KaoLlaa jaa[-la
AaiNa taao montages cyaa svar}paata introduction cyaa
vaoLI daKavalaa jaa[-la.
 gaao fa^r gaaolD
sahayyak A,B,C T/ojar hMT KaoLtaanaa jyaa
laaokaMcaa AaQaar GaotaIla taoca yaa kaya-
k`maata pa`oXak mhNaUna AsataIla
A B C
saMMGa saGa saMGa

T R E A S U R E H U N T

BaartaataIla kuzlyaahI Baagaata ha KaoL KaoLlaa jaa{] Saktaao

gaao fa^r gaaolD
sau~aQaar AaiNa TI.vhI. pa`oXak yaa
maQaIla saMvaad
sau~aQaar : namaskar.. Aaja AapaNa ASaa taIna ma^kanaaja naa BaoTNaar
Aahaota jyaanaI Aapalyaa maOM~aIKaatar jaIvaacao rana kr]na saaonao
jamaivalao AaiNa yaa KaoLasaazI Hyaanaa mhNajao mauKya KaoLaDulaa igaFT
kolao… Ao iTma maQyao Aahota Ea`I. XXXXX jao AMQaorI maQaIla ivajaya
nagar ka^lanaIta saaonao SaaoQaayacyaa maaohImaovar inaGaalao haotao.
(maa^nTajaosa saur] haotaIla ) yaaMcaa pahIlaa @lyaU haotaa XXXXXXX… AaiNa
tyaanaa saaqa laaBalaI Hyaa pa`oXakaMcaI…(k^maora Ao laa fa^laao krta T/ojar
hMT icai~ata krola.. yaa pa`maaNao baI va saI cao T/ojar hMT paUNa- hao[-
la)
Aapalyaalaa maahItaca Asaola kI Aaja jao mauKya KaoLaDU mhNaUna
KaoLNaar Aahota tyaaMcyaa GarI kahI mahInyaaMpauvaI- caaorI JaalaI haotaI.
pa`tyaokalaa vaaTMta haotaM kI tyaaMnaa Aaiqa-k madta kolaI paahIjao paNa taI
kSaI krNaar? svata:jamavalaolaI svata:saazIcaI pauMjaI iktaIhI javaLcaa ima~a
AsalaatarI doNaar kSaI? manaataUna barMca kahI vaaTMta AsataM paNa
pa`^@TIklaI tao Sa@ya haota naahI.. AaiNa mhNaUnaca yaavar kaZlao
gaao fa^r gaaolD
Unique value of the show & concept
• Not a single show had been designed all over the world with this type of combination
• Viewers will be enjoying two games in One programme. First one is Treasure Hunt & second is
Question-answers traditional programme.
• Main players criteria is unique and it has socio-economic background
•Treasure Hunt could be played in any part of the State… so viewers from that area will be obliged by
getting publicity as well as gold as a prize.
• Promotion of Gold to buy to build asset.
• Celebrities can be participated to raise a fund or to raise a asset for any senior or past celebrity.
• Jewelers & Ready made ornamental products will get Appropriate Programme to promote themselves.
• All questions will be asked by Anchor will be simple but tricky, based on day to day life..
• Participation of audience with entering into the game.
• Channel viewers can participate by sending a team of 49 peoples to the channel.
gaao fa^r gaaolD
Comparative Study & status of show in
Marathi TV market.
TV channels Programs Audience Prizes
involvment
invoved
Zee Marathi Maharashtracha Superstar / Haptaband / Yes 5000 to
Home Minister / Ekapeksha Ek etc 1Lakh
E Tv Marathi Sunechya rashila sasu / Gane tumche Yes/ no 10000
amche/ Super dancer / My fair lady etc.
Star Pravah Maharashtracha nach baliye/ Darbar etc Yes 1Lakh

Mi Marathi Chhoti Khushi motha fun/ Check-mate khel yes 3000 to

sampla/ Navat kay ahe? 1lakh
Saam TV No reality or game shows on air no nil
gaao fa^r gaaolD
Coming with a bonanza prizes compare to all shows worth of Rupees

5,00,000
Per show
TAM Analysis
This has lead to the ever-increasing desire by broadcasters, advertisers
and advertising agencies, to have accurate, consistent and detailed
information about TV audiences.
TAM (Television Audience Measurement) is the specialised branch of
media research, dedicated to the quantifying (size) and the qualifying
(characteristics) of this detailed TV audience information.
This does not imply only the use of state of the art proprietary metering
technology, hardware and software, but also a consistent approach in the
design of the sample, recruitment of panel homes, production of the
database and control of the quality of the process. This has resulted in the
creation of standard procedures and operating manuals, and has created
the need for regular training courses and a continual process of internal
auditing.

gaao fa^r gaaolD concept got

highest sample rating as far as our survey is concern. We did this analysis
in Mumbai/ Pune/ Nasik/ Aurangabad/ Jalgaon/ Ratnagiri and Thane
District. Observation of 100 samples we found that the SHOW CONCEPT is
unique and age group of 16 to 76 are keen to watch as well as participate.
Women audience is also found enthusiastic to present their views.
gaao fa^r gaaolD
Brass Tacks
Target Audience : Unisex Age group 16 to 76
USP : Show itself / attractive prizes
Viewing Values : Anchor Celebrity, Lavish Set,
common mans wish, Fun with a
climax.
Elements involved : Emotions/ Challenge/Activity &
entertained by celebrity
Conclusion: Anaumaana
yaa KaoLacaI svata:caI vaogaLI AaoLKa
va SaOlaI AsalyaakarNaanao
AaOtsau@ya vaaZvata naoNaara ek
manaaorMjak pa`kar zr]na Anaok
paQdtaInao taao pa`oXakaMnaa
iKaLvaUna zo{] Saktaao yaa ba_la SaMka
naahI. sadr pa`oJaoMToSana maQyao
Anaok baabaI ivastaRtairtyaa {lagaDUna
saaMigatalaolyaa naahIta yaacao karNa