Corporate Code - Why Sanskaar Is Different From Culture - The Economic Times

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'Sanskaar' and 'Culture' are two words which cannot be used
interchangeably in the Indian context as they evoke different
connotions.
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Corporate Code: Why sanskaar is
different from culture
By: Debdutt Pattanaik
Don't use the word culture. Use the word
sanskaar. And see how the organization
responds. The two words, rather
spontaneously, evoke very different
reactions amongst Indians who straddle the
modern and traditional worlds continuously.
When we use the word culture, we
immediately have images of cultural
programmes held in schools and at
associations where children do folk dance
and sing classical songs. It's all about performance of some traditional art form.
But is that all culture is?
A performance meant to entertain us during festival. Something nostalgic and quaint, far
removed from the daily grind of the workplace. It is at best an ornament, good to have,
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not essential.
When we use the word sanskaar, the reaction is rather different. For sanskaar refers to
upbringing in India. It is the Key Performance Indicator of parenting to most Indians. It is
an indicator of family values. It shows how civilized and cultured we are The word
sanskaar is a wordplay typical of Sanskrit. It is a combination of three roots: First: saras,
which is means fluid. Second: sama, which means cyclical or closed loop. Third: ka,
which means questioning, an indicator of humanity as well as divinity in the Vedas.
Sanskaar. is then how the human mind makes sense of this cyclical world of birth and
death, which we all inhabit. It is an indicator of the value placed on human existence by
the family one belongs to. Every organisation needs sanskaar to show the world whether
it is connected to society at large and to the environment as a whole.
In India, sanskaar is created by simply following rites of passage, also called sanskaar. In
other words, both the means to create culture and culture itself mean the same thing.
Typical sanskaar are: marriage, childbirth, piercing the child's ear, tonsure of the child's
hair, the first eating of solid food, first day at school, and finally, death.
Sanskaras are also linked to how festivals are celebrated, how food is served, how the
house is kept, how daughters, sons, elders, guests, servants, strangers and enemies are
treated. Rituals have symbolic meaning or have no meaning at all.
The action needs to be performed, but what is key to the ritual performance is the
underlying emotion of the action - the bhaav. Ritual with bhaav is advised. Ritual without
bhaav is tolerated. Bhaav without ritual is unperceivable.
Modern management ignores bhaav as that cannot be measured. It focuses on rules (niti)
and tradition (riti). In this approach, culture becomes not an expression of ideas but a rigid
code of conduct that the modern man has to revolt against in order to be free. At best it
becomes something to turn to nostalgically. And it is this approach to culture that is
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In the Puranas, Shiva is unable to appreciate the sanskaar of his father-in-law Daksha for
Shiva values emotions more than rituals while Daksha values rituals over emotion. The
confrontation is violent. Culture is an outcome of any human interaction. There cannot be
an organisation without culture.
There are levels of human culture in the Puranas:
Level 0: The default culture is the animal culture where natural instincts (prakriti) is
indulged, where might is right, where domination and conflict thrive and it is all about
packs and herds and grabbing nourishment and security. This is seen in organisations
where there is breakdown of leadership.
Level 1: The next type of culture is one where the human-animal is domesticated using
rules and rewards and recognition. This is seen in highly controlled workspaces.
Level 2: Another type of culture is one where one abandons all things material and gives
up all relationship - the monastic culture.
Level 3: Then comes the ecosystem where people are continuously encouraged, not
compelled, to be sensitive to others voluntarily for their own emotional and intellectual
wellbeing.
This is sanskriti, where everyone knows how to behave with men, women, those older
and younger, those related and unrelated, strangers and colleagues. This is aspirational.
The questions to ponder over is: is cultural critical? Do modern institution think of culture
only when the going is good? Do they see culture as a lever that enables success? More
importantly, if the going is bad, does culture matter? Will culture help tide over a crisis, or
will it be the cause of crisis?
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In stories, sanskaar is not always profitable. In the Ramayana, Surpanakha's sanskaar
allows her to approach a married man for pleasure; Sita's sanskaar compels her to risk
personal security and feed a hungry sage who turns out to be demon; Ram's sanskaar
forces him to abandon his beloved innocent wife as she is deemed queen of stained
reputation.
In the Mahabharata, Draupadi abandons all sanskaar and becomes violent and
bloodthirsty when she is publicly abused and all family decorum is abandoned by her vile
brothers-inlaw, the Kauravas. Yet, this very same Draupadi recalls sanskaar when she
forgives her sister-in-law Dushala's lecherous husband, Jayadhrata, even though he tries
to abduct her.
As long as culture is treated synthetically as an ornament of the good times it can never
ever add real value. Only when we recognize culture as sanskaar, an indicator of our
humanity, does it becomes a critical to organisational survival.
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