Global and China Earphone Industry 2014 Market Trend,

Size, Share, Growth and ore!ast " Industry #nalysis,

$%er%iew, &esear!h and 'e%elop(ent )
Market&esear!h&eports*+iz
Global and China Earphone Industry Report, 2013-2014 focuses on the following:
1. Earphone overview
2. Earphone market
3. Earphone industry
4. 8 branded earphone vendors
5. 13 earphone OEMs
The report covers headphone earphone and headset.
!"oba" earphone shipments are estimated to reach 3#$ mi""ion in 2#14 up 12.5% year on year
e&ua"in' about ()* $.$ bi""ion by va"ue up 11.+% ,rom a year ear"ier. The earphone can be divided
into -"uetooth communications sports earphone O.. /O,,ice .a"" .enter0 'amin' earphone 1i2i
earphone and norma" earphone.
The avera'e price o, norma" earphone is usua""y no more than ()* 2 whi"e hi'h3end earphone
cou"d be worth ()* 3##. 4"antronics and !5 5etcom concentrate on O.. -eats ,ocuses on 4op
)ku""candy dominates sports Turt"e -each /6T-0 and 7a8er on 'amin' whi"e )amsun' 9! and
Motoro"a pu"" attention to -"uetooth communications 9o'itech devotes to 4. and estab"ished
companies "ike )ennheiser and :;! dedicate to 1i2i.
The popu"arity o, hi'h3priced :pp"e and )amsun'<s !a"a=y revo"utioni8ed earphone market. :s
mobi"e phone has become the center o, the youn' peop"e<s "i,e they are wi""in' to spend ()* 3##
to buy premium earphones which have e=panded ,rom sma"" niche market o, music "overs to mass
market o, the youth attractin' many brands into the market.
We can provide sample pages for the better understanding of this report Re!uest "ample of
#his Report, $indl% &isit at http://www.marketresearchreports.biz/sample/sample/225840
The emer'ence o, -eats radica""y chan'ed earphone industry. )ince the estab"ishment in 2##8
-eats de,eated a"" estab"ished earphone companies in "ess than 1# years to put itse", on the throne
'"oba""y. The success o, -eats depends not on acoustic ,ide"ity or hi'h price>per,ormance ratio but
e=a''erated bass overwhe"min' ads and ,ancy appearance. This stimu"ated many companies
without acoustic back'round to swarm into the ,ie"d.
The earphones are manu,actured in the ,orm o, OEM and +5% o, production is concentrated in
main"and .hina where a "ar'e number o, earphone OEMs are "ocated. The 'ross mar'in o,
earphone industry is e=treme"y hi'h above 5#% ,or branded earphone companies and no "ess than
1#% ,or manu,acturers. *espite a hi'h 'ross mar'in the marketin' e=penditure o, branded
earphone companies is very "ar'e as we"" as channe" cost resu"tin' in a very "ow operatin' pro,it
which makes brand vendors ,ocus on the market and contract the production to earphone
manu,acturers.
#able of 'ontent
1 (arphone )verview
1.1 ."assi,ication o, Earphone
1.2 Overview o, Earphone 4arameters
Global and China Earphone Industry 2014 Market Trend,
Size, Share, Growth and ore!ast " Industry #nalysis,
$%er%iew, &esear!h and 'e%elop(ent )
Market&esear!h&eports*+iz
2 *ownstream +ar$et of (arphone
2.1 !"oba" Mobi"e 4hone Market
2.2 !"oba" )martphone Market
2.3 .hinese Mobi"e 4hone Market
,rowse -ull Report With #)': http://www.marketresearchreports.biz/analysis/225840
3 (arphone .ndustr%
3.1 Earphone Market )i8e
3.2 Earphone Market )hare
3.3 7e"ation between -rand 6endors and OEMs
3.4 7ankin' o, Earphone 6endors
4 ,randed (arphone &endors
4.1 9o'itech
4.2 !5 5etcom
4.3 -eats
4.4 )ku""candy
/ (arphone )(+s
5.1 2u?ikon
5.2 Merry
5.3 !oerTek
5.4 .7E)@5
0bout 1s
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