Danielle Muntyan OUGD601 Context of Practice

Dissertation Question:
How has the Commercialization of the Ideal
Body Image affected Eating Disorders?
Danielle Muntyan OUGD601 Context of Practice
Dissertation Question:
How has the Commercialization of the Ideal
Body Image affected Eating Disorders?
A critical analysis of theories and evidence, regarding the
idealisation and commercialisation of the female body image,
and its subsequent impact on eating disorders.
The analysis aims to conclude shedding light on the way
eating disorders have been portrayed by the media, as well as
dealt with by sufferers in order to achieve an acceptable and
ideal body image.
Danielle Muntyan OUGD601 Context of Practice
The Ideal Beauty is a fugitive we are yet to
find, Joan Rivers (2014).
Research indicates that combinations of cultural trends, societial
expectations and economic factors often can hinder or assist
disordered eating habits across a wide variety of individuals and
characteristics.

Danielle Muntyan OUGD601 Context of Practice
Danielle Muntyan OUGD601 Context of Practice
Psychopathy is the final outcome of all that is
wrong with a culture, Jules Henry (1963)
Key Areas of Focus:
Contextual knowledge & historical understandings of eating
disorders.
The Body - A vessle.
Case Studies - Ellen West, Sufferers and Recovered Sufferers.
Body Perception.
Facts, Figures and Statistics on Eating Disorders and BMI.
Women and Bodily Dissatisfaction.
Disordered Eating and Depression.
Disordered Eating in Children and Adolescents.
Sexuality.
Body Image and the Media.
The Relationship between Disordered Eating and the Fashion
Industry.


Danielle Muntyan OUGD601 Context of Practice
Theories:
Looking Glass Theory
George Herbert Mead, 1996.
A form of social brainwashing, whereby one summarises oneself
as both a subject and an object.
The Mirror Stage
Jacques Lacan, Freudian Times
A stage of psychological development in which a child
recognises him/herself in the mirror and becomes concious of
selfhood.
Selfhood: The quality that constitues ones individuality; the
state of having an individuals identity.
Self-Objectification Theory
Slater and Tiggemann (2002), Fredrickson and Robertson (1997)
and Mordai and Huang (2008):
Social, cultural and environmental issues and the rise of an
obsession within the realms of body image
Sexual-Objectification Theory
Dawn Szymanski, Lauren Moffitt and Erika Carr (2011):
Women live in a sociocultural context [that] sexually objectifies
the female body and equates a womens worth with her bodys
appearance and sexual functions exemplifying women as
sex-objects, suggesting they are valued solely on their
appearance and sexual desires.
Other Theories
Rejection of Sexuality
Fear of Impregnation and Bodily Change
Control of Mind, Body and Soul


Danielle Muntyan OUGD601 Context of Practice
Theorists, Health Professionals and Authors:
Henry (1963)
Bordo (1995)
Foucault (1975)
Engel, Staats, Reiss & Dombeck, Bell, Mornton and Marce (86)
Gull (1873)
Binswanger (1945)
Steinhausen (2002)
Steinhausen & Weber (2009)
B-EAT (2014)
Grogan (2008)
Charles & Kerr (1986)
Greer (1999)
Wolf (1990)
Hesse-Biber (1996)
Lacan & Freud
Straiton (1996)
Malkin (1999)
Groesz (2002)
Newhouse (2012)
Shulman (2012)
McCarthy, Slater & Tiggemann (2002)
Fredrickson & Roberts (1997)
Moradi and Huang (2008)
Szymanski, Moffitt & Carr (2011)
Bartky (1990)
Harper and Tiggemann (2007)
Morry & Staska (2001)
Katzmarzyk & Davis, Guillen & Barr, Serdar Spitzer, Henderson
& Zivian (1999)
Spettigue & Henderson (2004)
Sigman (2010)
Kilbourne (1994)
Silvertstein (1986)
Danielle Muntyan OUGD601 Context of Practice
Research:
Books:
An Unbearable Weight by Susan Bordo
Body Image: Understanding Body
Dissatisfaction in Men, Women and
Childen by L, Grogan.
Am I Thin Enough Yet? by S, Hesse-Biber
The Whole Woman by Germaine Greer
The Beauty Myth by Naomi Wolf
The Thin Ideal, Depression and Eating
Disorders in Women by M, McCarthy
Barbie Culture by J, Stratton
Female Body Image and Mass Media:
Perspectives on how Women internalise
the Ideal Beauty
Essays:
Anorexia Nervosa: Psychopathy as the
Crystallisation of Culture
The Mirror Gaze and Eating Disorders
Body Dissatisfaction and Pregnancy
Self-Objectification, Mood and Body
Image
The Impact of the Media on Eating
Disorders in Children and Adolescents
Articles/Journals:
Eating Disorders: Historial Understanding
Sexual-Objectification of Women:
Advances to Theory and Reseach
Journals
The Health Initiative by Vogue
Case Studies and Organisations:
The Case of Ellen West
The National Institute of Health and
Clinical Excellence: Adult Psychiatry
Morbidity Survey
B-EAT
SYEDA
Anonymous Survey:
Anonymous Body Image Survey - Level 5
(Body Perception and the Influence of the
Media)
Campaigns:
No Anorexia Campaign by Olivero Toscani
Other:
Personal Experience
Danielle Muntyan OUGD601 Context of Practice
Primary Research:
How do you as an individual perceive your
own body image?
This doesnt have to be a specifically negative
or positive answer, however truth is important.
I am trying to gain an overview of how a portion
of society feel about their own body image at
this moment in time, gaining primary research
on societal views as well as personal views.
You can remain anonymous if you wish. Please
just simply state age and gender.
Results:
81 responses -
Male and Female Respondents, 16 - 70 years old.
Honest responses due to anonmitiy, with a broad range of view points
and perceptions.


Danielle Muntyan OUGD601 Context of Practice
Structure:
1.0. Introduction
2.0. Background and Context
2.1. Context & History of Disordered Eating
2.2. Eating Disorders: Facts, Figures & Statistics
2.3. Women and Body Dissatisfaction
2.4. The Rise of the Ideal Body Image
3.0. Theoretical/Psychological Knowledge of Bodily Changes
3.1. The Mirror Stage and Reflections
3.2. Self-Objectification and Sexual-Objectification
Theories
4.0. The Media and the Fashion Industry
4.1. 21st Century Media Exposure

4.2. Fashion and its Impact on Body Image and
Disordered Eating
4.3. A Fashionable Comeback
5.0. Conclusion
Danielle Muntyan OUGD601 Context of Practice
Practical:
The Evolution of the Ideal Female Body Image:
1900 - 2014
Danielle Muntyan OUGD601 Context of Practice
Mini-Rationale:
I intend to show, inform and educate both males and females on
the commercialisation of the female body image over the past 114
years, showcasing how considerably the ideal body image has
changed as result of synthesising sociocultural, economic and
environmental issues, in return leading to disordered eating and
disordered views of a healthy body image in present day times.
Information will be collated in a hardback, perfect bound coffee
table book, which will act as a seamless timeline of images and
information, showcasing and highlighting both obvious and
subtle female bodily changes, and trends.
Danielle Muntyan OUGD601 Context of Practice
Format: A coffee table book is usually designed to provoke
conversation and stimulate thought.
Size & Orientation: 8x10 inches, Portrait.
Page Count: 156
Danielle Muntyan OUGD601 Context of Practice
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The Evolution of The Ideal Female Body Image focuses visually on how the ideal body image has
changed over the past 100 years. Ever-changing sociocultural, economic and environmental
issues, have in return led to disordered eating and disordered views of a healthy body image in
the 21st Century.
Acting as a seamless timeline of imagery, this book acts as a guide highlighting bodily changes,
trends and key areas of history, which have shaped the ideal body of the present day.
THE
EVOLUTION OF THE
IDEAL
FEMALE BODY IMAGE
1900 - 2014
Danielle Muntyan
1999
1983
1977
2013

1
9
3
5
1993
2009
Danielle Muntyan OUGD601 Context of Practice
*1900s *1930s
Danielle Muntyan OUGD601 Context of Practice
*1970s *2000s
Danielle Muntyan OUGD601 Context of Practice
Research:
Vogue Archives
Vogue Books
- Vogue Fashion, Linda Watson
- Vogue Covers, Vogue
- Vogue Paris Covers 1920-2009, Vogue
Playboy Magazine Archives
Harpers Baazar Magazine Archives
Fashion Related Books
Fashion Photography Archives
Current Magazines, Adverts and News Articles
Billboard Advertisement Archives
Beauty, Skincare and Healthcare Archives
Beauty and Personal Well Being Campaigns
Fashion Campaigns and Catwalk Photos
Internet
Danielle Muntyan OUGD601 Context of Practice
Thankyou.
Any Questions?