This document outlines a marketing plan called "Woro-Woro activity" to attract large crowds to a football viewing event hosted by GUDANG GARAM INTERSPORT. The target audiences are male football fans aged 20-30, and also fans aged 31+ and females aged 18-24 who love specific players. The event will broadcast 11 Premier League matches in 25 Indonesian cities between September 2011 and December 2011. The marketing plan includes producing posters, stickers, and experience boards promoting matches and players, holding fan competitions and activities, and partnering with local businesses to help promote the event.
This document outlines a marketing plan called "Woro-Woro activity" to attract large crowds to a football viewing event hosted by GUDANG GARAM INTERSPORT. The target audiences are male football fans aged 20-30, and also fans aged 31+ and females aged 18-24 who love specific players. The event will broadcast 11 Premier League matches in 25 Indonesian cities between September 2011 and December 2011. The marketing plan includes producing posters, stickers, and experience boards promoting matches and players, holding fan competitions and activities, and partnering with local businesses to help promote the event.
This document outlines a marketing plan called "Woro-Woro activity" to attract large crowds to a football viewing event hosted by GUDANG GARAM INTERSPORT. The target audiences are male football fans aged 20-30, and also fans aged 31+ and females aged 18-24 who love specific players. The event will broadcast 11 Premier League matches in 25 Indonesian cities between September 2011 and December 2011. The marketing plan includes producing posters, stickers, and experience boards promoting matches and players, holding fan competitions and activities, and partnering with local businesses to help promote the event.
This document outlines a marketing plan called "Woro-Woro activity" to attract large crowds to a football viewing event hosted by GUDANG GARAM INTERSPORT. The target audiences are male football fans aged 20-30, and also fans aged 31+ and females aged 18-24 who love specific players. The event will broadcast 11 Premier League matches in 25 Indonesian cities between September 2011 and December 2011. The marketing plan includes producing posters, stickers, and experience boards promoting matches and players, holding fan competitions and activities, and partnering with local businesses to help promote the event.
to go to the field? Woro-Woro activity is an activity that used to attract the masses to go to event GUDANG GARAM INTERSPORT NONTON BARENG BPL.
Background Objective Appeals to the masses as much as possible to come to the Event GGNB BPL Provide exciting experience to the audience who came, more than NONTON BARENG show
Who? Target Consumer Sex : Male SES : B, C1 Age : 20-30 years old Sex : Male SES : B, C Age : 31+ Primary Secondary Third Sex : Female SES : B, C Age : 18-24 years old Psikografi: They love their idol player and want to express their support to the player
17-Sep-11 MU vs Chelsea 15-Oct-11 Liverpool vs MU 22-Oct-11 MU vs M City 29-Oct-11 Chelsea vs Arsenal 19-Nov-11 Chelsea vs Liverpool 26-Nov-11 Liverpool vs M City 10-Dec-11 Chelsea vs M City 17-Dec-11 M City vs Liverpool Where? On 25 cities in Indonesia When? The supporters Fanatic Football Lovers Player Lover In addition to the team they love, they also have an icon player of the club We took advantage of their unbelief, that their idol will be playing on the ground around their homes
SHOCKED UNBELIEF CREATE CURIOUS FIND OUT What Want to Say? Your idol player of your favourite team closer to you
Main Poster Make a poster with the main match is played but not written Acara Nonton Bareng but the logo of NONTON BARENG still attached. Background design will be installed image field venue for NONTON BARENG shows Aimed at creating a sense of curiosity
Logo Nonton Bareng Alt 1 Alt 2 Ayo!! rame-rame nonton aksi Rooney LANGSUNG di Lapangan Simprug, 17 September 2011 Sticker 1 Support Poster Star players on the stickers change, according to the club that competed sticker will be affixed in public places, which is used audience, such as public transport & Voucher Handphoneshop
Sticker 2 Created a master template poster, the star & field will change according to the match to be played Foto bareng Rooney & John Terry Support Poster 2 Support Poster 3 Experience Board Yeahh!! photo with Wayne Rooney Star players from the board the experience will be change, according to the team that competed
Provides a special place ( Such VVIP Place ) On front of the stage screen there is a special red carpet for the first 100 fans who came Main Screen stage Red Carpet Campaign Match Around town with a pickup truck filled with supporters of both teams. they were yelling for their team defend. Created a hubbub BIG attention public Create Fast Awareness about event
Cooperate with The Craftsmen In collaboration with the craftsmen who make equipment fans, such as shirts & hats to sell their products at cheap prices. In what way? By providing half of the production capital
Mini Competition Coloring face Contest Participants will be challenged to paint their faces with a distinctive style of football fans With an unusual way Penalties Match Before the broadcast begins, will be held Penalties match between these two teams fans.
Simple Do not need much power (Can still enjoy the main game broadcast) Create the atmosphere of tension (Important)
Face paint PES 2011 competition Competition will be held before the broadcast took place, where the team would have contested the Barclays Classic teams from the Premier League. Final competition will be broadcast on the main screen before the main game starts. Thank You