Skyline: a little feature of the poster which will provide a
scare factor to the poster. I intend for it to be a flash of
blood which connotes the film will have some blood shed. The blood will ad to the scare factor as the connotations of red are usually danger, fear and blood all three of these you would normally expect from a horror film. Main image: the main image is going to be a medium close up of a face figure covered in darkness from a shadow, the persons identity is not going to recognisable, the maintains the mystery of who the protagonist is. The darkness connotes danger ,mystery and insecurity as the darkness can conceal hidden objects/people/monster. The main image is the main focus point, the light which brings out the characters features combined with the darkness connotes a sense of evil/criminal who wants to conceal his identity (this makes it obvious he is the protagonist) . In David Gauntletts theory he suggest that identities are not give but constructed, I have tried to apply this to my front cover by the shadow effect which constructs the protagonists identity very well as it give off a sense of evil. Like most horror movies the main image is mainly the protagonist, this is why I have done the same. I believe this indicates there is no chance of some saving the day, and subtracts the thought of a happy ending or a hero. I intend to have scratches around the edge of the screen like on the saw poster I analysed. The connotes a struggle has taken place which I intend to replicate in my movie, by the victim being drag across the floor. Slogan:you think its a normal day. Like most posters the slogan is a statement. Its direct to the audience which makes them feel involved. The use of you makes the audience feel they are being spoken to directly. The use of the word think plays on the audiences mind, its suggest to the audience something is going to disrupt the equilibrium, as todorrovs theory suggests. It makes the audience more intrigued to find out what is going to happen. The slogan is located between the main image and the title. Its going to be written in a small but bold font, so it doesnt draw attention away from the title which is going to in bigger lettering/ different font. This is because the slogan isnt the most important factor on the poster. Extra information: this will include actor names, date release, producers and distributors. Will be written in small font so it doesnt attract attention from any more important feature of the poster. Title: The follower- the use of the word follower represents a sense of insecurity for one of the characters thus meaning that there is going to be a perpetrator. This gives an insight to the genre, which is horror. The font will be white like the other writing on the poster the colour white usually connotes innocent. But in this case the letters are going to have a slightly faded effect, this gives a supernatural/mystery effect. This will support the horror genre. The title will be the biggest font on the page as its the most important along with the image, the title will link to the main image as the follower is clearly the face on the poster as he also looks mysterious. TITLE