Global And China Passenger Car Telematics Industry 2014

Market Trend, i!e, hare, Gro"th and #orecast 201$ %

Industry Analysis, &'er'ie", (esearch and )e'elo*ment +
Market(esearch(e*orts,-i!
Since GM OnStar and Toyota G-Book officially embarked on Chinas market in 2009, Chinese
assen!er car brands ha"e la#nched their o$n Telematics rod#cts, s#ch as %ord S&'C, 'issan
C()*+'GS, S(+C +n,a'et, -onda -onda.ink, Geely G-'et.ink, Mercedes-Ben/ CO''0CT,
1ol"o Sens#s, BM* Connected2ri"e, &#eda ,+( 31O, 2on!fen! Citroen Citro4n Connect,
2on!fen! 5e#!eot Bl#e-i, -y#ndai Bl#e .ink, Chan!an in Call, Chery Clo#dri"e and so on6
+n order to occ#y 7the fo#rth screen7 in the mobile +nternet era, domestic and forei!n +nternet
!iants be!in to hi!hli!ht +nternet of 1ehicles 8+o19 in 20:;, for e<amle, (le has released
Car5lay "ehicle system, Goo!le has la#nched (ndroid (#to, (libaba has ac=#ired (#to'a"i and
cooerated $ith S(+C to de"elo +nternet a#tomoti"e s#lies, Tencent #n"eiled .#bao Bo< and
held stake in 'a"info, Baid# collaborated $ith Tima'et$orks to la#nch C()'0T6 (s China>s
osition in the !lobal a#tomoti"e market becomes more imortant, the cometition in the Chinese
assen!er car Telematics market $ill t#rn to be more intense6
Chinese Telematics market falls into O0M market and aftermarket6 The traditional O0M market
foc#ses on traffic safety, s#ch as remote assistance and other f#nctions? the aftermarket emhasi/es
entertainment and other ersonali/ed ser"ices6 -o$e"er, O0M brands ha"e aid more attention to
the combination $ith mobile +nternet and hoe to make #sers ha"e better e<erience? co#led $ith
their inherent ad"anta!es in the ind#strial chain, they e<ect to master hi!her market share in the
f#t#re6
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There $ere more than ;,000 enterrises en!a!ed in +o1 aftermarket in China aro#nd 20:2, b#t most
of them ha"e closed do$n or been str#!!lin! to s#r"i"e no$6 %or no$, e"en lar!e s#liers 8like
5(T0O and Chinats9 linked $ith considerable a#tomobile comanies see #nsatisfyin! rofitability6
The f#ndamental reason lies in the lack of eye-catchin! Telematics alications $hich #sers are
ea!er to ay for6 'a"i!ation and radio of the traditional "ehicle system are the most fre=#ently #sed
f#nctions for #sers6 Telematics "endors intend to introd#ce a "ariety of inno"ati"e alications to
intensify #ser "iscosity, b#t they see little effect, $hich directly makes the +o1 acti"ation rate of
ne$ cars remain at less than D0E6
+n the Chinese assen!er car +o1 market, GM OnStar has al$ays layed a leadin! role6 +n the first
ei!ht months of 20:;, abo#t CC,000 Chinese #sers re-installed OnStar for the first time, and the
maFority of them $ere B#ick o$ners6
C#rrently, the second-ranked assen!er car +o1 brand is %ord S&'C6 +n (#!#st 20:;, %ord S&'C
attracted abo#t ;G,000 ne$ #sers in China6
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*ith the articiation of a lar!e n#mber of +nternet comanies and enriched +o1 ser"ices, the
acti"ation rate of +o1 feat#res in the Chinese assen!er car market is e<ected to kee risin!, and
the +o1 #ser base $ill also e<and raidly6
Global And China Passenger Car Telematics Industry 2014
Market Trend, i!e, hare, Gro"th and #orecast 201$ %
Industry Analysis, &'er'ie", (esearch and )e'elo*ment +
Market(esearch(e*orts,-i!
Table of Content
1 Overview of IoV
:6: )elated 2efinitions
:6:6: +ntelli!ent Transortation System
:6:62 +o1
:6:6D Telematics
2 China Telematics ar!et
26: O"er"ie$
262 B#siness of Main Telematics Brands
26D 'e$ Market Si/e
" Telematics #usiness of $oint Ventures in China
D6: Shan!hai GM OnStar
D6:6: O"er"ie$ and S#ort
D6:62 B#siness (nalysis
D6:6D '#mber of 'e$ 3sers
% Telematics #usiness of &ocal Companies in China
;6: S(+C inka'et
;6:6: O"er"ie$ and S#ort
;6:62 B#siness (nalysis
;6:6D '#mber of 'e$ 3sers
' T() of Chinese )assen*er Car ar!et
H6: Chinats
H6:6: 5rofile
H6:62 5rod#cts
H6:6D Telematics B#siness
H6:6; (lication Cases
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Global And China Passenger Car Telematics Industry 2014
Market Trend, i!e, hare, Gro"th and #orecast 201$ %
Industry Analysis, &'er'ie", (esearch and )e'elo*ment +
Market(esearch(e*orts,-i!
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