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Innovative youth driving

nations growth
Role of Young Entrepreneurship in India
Submitted to All India Management Association
Submiited by:
Deeksha Raina
Dikshita Mahadik
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ACKNOWLEDGEMENT
It is a pleasure in submitting report on Innovative youth driving the nations growth-role of
young entrepreneurship in India for national competition for young India organised by All India
Management Association (AIMA). In the course of the competition I have learned a lot about
business dynamics in rural India.
We would like to thank AIMA for this opportunity we got, to work on such crucial topic and
gain a lot of knowledge from it.
We would also like to thank our college IES MCRC and our faculty for giving us constant
support and encouragement during the project.












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INDEX



LIST OF TABLES/CHART

Topic Page number
Area under production 11
Yield Chart 12
Cost Chart 12

Serial no. Topic Page number
1 Executive Summary 5
2 Introduction 6
3 Primary research 7
4 Secondary research 8
5 Gap analysis 8
6 Navchar Vikas private limited 9
7 Consultancy approach 10
8 Pilot project 11
9 Revenue model 13
10 Conclusion 13
11 References 14
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EXECUTIVE SUMMARY
Entrepreneurship fuels economic growth, but its the disruptive innovators of the world who
turbo charge it. Innovation and Entrepreneurship go hand in hand, they are necessary for each
others survival. Youth has that power to use both of them in their benefit. We did primary and
secondary research to study the dynamics of rural entrepreneurship. Findings of our research
were that innovation is booming especially in rural India but rural people dont know how to
convert it into business plan but by the study of ecosystem we got to know that financial
resources, technical guidance is provided by various government and private bodies but there
exists a gap between the resources and idea. So, according to the need of the hour, we designed a
rural consultancy which will bridge the gap between resources and rural India .Navchar Vikas
Pvt. Ltd. will remove all barriers between the idea and reality conversion. Navchar Vikas Pvt.
Ltd. will consult the entrepreneur who is planning on rural thrust as well as rural population
having ideas to formulate their plans. We will do industry, competitive analysis and viability
report of the business idea. We have already started consulting one client. Our objective remains
to solve the problems of our customers by helping them in taking their innovations successfully
into rural market.









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INTRODUCTION
Innovation is a new idea, device or method; or the act of introducing new ideas, devices or
methods. Innovations can be new products, business models, customer experiences or any form
of new idea. Innovation, however, doesnt have to mean the creation of something entirely new.
Innovation creates change; it disrupts the status quo, but it does not automatically translate new
business. On the other hand, Entrepreneurship is the practice of starting and managing a
business, usually with considerable risk. Entrepreneurs are often innovators, creating ventures
from new ideas, but sometimes they see the opportunity to cash in on an existing idea
While each provides value on their own, the intersection of innovation and entrepreneurship
produces the greatest impact on our economy. Innovation is the fuel to the entrepreneurial fire,
the seeds of a sustainable business.
Innovation creates valuable ideas and entrepreneurship capitalizes on those ideas and gives them
life. The combination of these two elements produces new businesses or business initiatives that
advance industries, disrupt markets and spur nations growth.









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PRIMARY RESEARCH
To study the existing ecosystem we met representatives from various organisations to get the real
insights about availability of recourses for rural entrepreneurs.
Milaap:
It was initiated in June 2010, by three passionate young entrepreneurs who had a single vision
to change peoples concept of giving and make it a personal, transparent and sustainable process.
The end borrowers are the deserving, working poor of India students, small businesses,
families - who need a small amount of capital to get ahead and change their lives for the better.
They partner with proven, credible grass-root level organizations (called Field Partners) to
identify deserving borrowers, the amount of financial assistance they need and the purpose.
There network of volunteers work with field partners to edit and review the loan profiles. They
are then able to link them to people across the world that is willing to fund them.
Unlimited India:
Unlimited Ltd. India is an incubator for social entrepreneurs. They work with early-stage social
entrepreneurs to help them: develop as leaders, accelerate their impact, prepare their
organizations for scaling and further investment they have four key programmes: Incubation
support - seed funding and support, Bootcamp - an intensive accelerator, Social Mashup - a
national conference for early-stage social entrepreneurs.
NABARD:
NABARD has released a comprehensive list of more than 50 schemes that it currently operates
for Microfinance, Financial Inclusion, Village Development, Credit Support, Institution
Development, Rural Infrastructure Development and Production Credit Support. REDPs are
programs that support capacity building of rural unemployed persons to enable them to set up
their own enterprises.REDPs are conducted for a particular skill and unemployed rural youth are
trained in these programs.

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SECONDARY RESEARCH
We studied various reports and papers as well as met few entrepreneurs who are working in rural
India to get the real insights about problem faced by rural entrepreneurs.
Our findings were that majority of rural entrepreneurs are facing many problems due to non
availability of primary amenities in rural areas of developing country like India. Lack of
education, financial problems, insufficient technical and conceptual ability it is too difficult for
the rural entrepreneurs to establish industries. Despite all the inadequacies in rural areas one
should assess their strengths and build on them to make rural areas places of opportunities. This
is much to do with the way one sees the reality of the rural areas, the nook and corner of rural
India is filled with innovative ideas which could be scaled up to business plan but they are far off
from resources provided by government.

GAP ANALYSIS
After our primary and secondary research we found that there are lots of resources in the
ecosystem from money to guidance for budding entrepreneurs but there is a missing link between
them. Even though government as well as private bodies are providing funds as well as skills;
rural people are unable to utilize it due to a gap between them.







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NAVCHAR VIKAS PRIVATE LIMITED OUR SOLUTION
To fill in the gap between the resources and entrepreneur/farmer, Navchar Vikas Pvt. Ltd. came
into existence, which will bridge the gap between the ecosystem and aspiring entrepreneur.
Aim:
To help clients by solving their problems and guiding them to take their innovation successfully
into rural market.
Vision:
To remove all barriers between idea and reality.

Services:
Industry Analysis:
We will do complete industry study which will include market size, growth rate, supplier
and customer dynamics as well as government regulations.

Competitive analysis:
We will do complete study about the existing competition, threat of new entrants and
substitutes as well.

Viability report:
We will also investigate the profitability of business idea, so that it could be converted
into business enterprise.







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CONSULTANCY APPROACH
Understanding our customers idea is utmost important after that we have to study the market and
check if it is large enough for our customers growth, then comes the competition we have to
check if what kind of competition exist and is customer willing to switch from his previous
product and then we can decide that why and how will our customer make money, After doing
the above analysis we can decide how much time will it take to change the idea into reality.





IDEA
MARKET
POSITIVE
PRESENT
VALUE
ACCEPTIBILITY
COMPETITION
TIME
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28%
15%
13%
9%
8%
6%
5%
5%
3% 2% 6%
Area Under Production
(2010-2011)
Tamil Nadu
Maharashtra
Gujarat
Andhra Pradesh
Karnataka
Madhyapradesh
Bihar
Uttarpradesh
West Bengal
Assam
Others
PILOT PROJECT WITH ARBOR BIOTECH PVT. LTD.
We have already implemented our rural consultancy model with Arbor biotech Pvt. Ltd which
deals into plant biotechnology and hydroponics. Their current product portfolio includes banana
and sugarcane tissue culture plants.
For their current project of banana plants in Valsad district we did some market studies for them,
from which we found that Tamil Nadu, Maharashtra and Gujarat are highest banana producing
states in the country.







Each state has few associations or organisations associated with it, so that the farmers get benefit
out of it. In Maharashtra the state agriculture department has formed an organisation named as
Mahabanana Association where in there are 26 co-operative societies registered and under each
society there are around 300-400 farmers associated. These organisations encourage farmers to
use tissue cultured planting material and hence we advised Arbor biotech that they should pitch
their products to these associations.
India is the largest banana producer in the world with the share of 26% of the total global
production but the export share is less than 1 % of the total global trade, there is a huge demand
for the export market.
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From the competitive analysis which we did for them we found that there are few companies
such as Godrej Agrovet Limited, Sristi Agro Biotech Pvt. Ltd., HariHar Biotech, Jain Irrigation
Systems Ltd., Seema Biotech and KF Bioplants Pvt. Ltd. dealing into plant tissue culture but
there is no significant competition in the market as the tissue culture technology is not practiced
on the large scale and the existing production is not sufficient to cater the huge demand in the
market. In India for banana plantation only 30% of the seedlings used in tissue cultured whereas
rest 70% are conventional.
We also did productivity report for their customers i.e. farmers that if they use tissue cultured
sapling what would be their profitability.
Yield Chart:

Plantation 6ft* 6ft 1210 saplings
Yield 20kgs/plant 24 tonnes
Total returns Rs 7/kg Rs 169400

Cost Chart:

Sapling cost Rs 14/sapling
Total planting material Rs 16940
Fertilizer Rs 40000
Labour Rs 50000
Total cost Rs 106940
Profit Rs 62460


This analysis is done considering minimum productivity and maximum resources utilized for the
period of 11months i.e. one cycle period which is less than conventional cycle time of 14-
15months.

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REVENUE MODEL
In the start we are using profit sharing model, where we will charge our customers when they
become profitable according to the pre-defined agreement but we will also deliver our services
even in their non-billable downtimes. For our customers in the rural i.e. farmers we will charge
them comparatively less percentage and only after 2-3 years when they start gaining profits.
In future we plan to work using mark up model which will involve the cost of operation and
according to the returns expected we will charge our service fees.

CONCLUSION
India can be a real economic power in the future and make other countries to look up to it, if
Indian youth takes up entrepreneurship. India is the future of the world because we are a
knowledge-driven country. We, however, need a strong support from ecosystem. Youth needs
guidance and support from ecosystem to get enabled and become entrepreneurs. We, Navchar
Vikas Pvt Ltd. consider ourselves as a part of that support system.








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REFERENCES
http://tmimtjournal.org/Pdf/Poceddings/Track4/Track4_Paper2.pdf
http://indianresearchjournals.com/pdf/IJSSIR/2014/March/1.pdf
http://www.jainpipe.com/PDF/mis/Banana%20High-tech%20Cultivation%20Practices-
%20English.pdf
http://www.knowledgecommission.gov.in/contests/results/EssayA_2.pdf
http://www.idgvcindia.com/html/Accenture-Entrepreneurial-Innovation-G20YEA-Report.pdf