W WH HO O G Gl lo ob ba al l T Tr ra ai in ni in ng g N Ne et tw wo or rk k - - P Pa ar rt tn ne er rs sh hi ip p B Bu ui il ld di in ng g w wi it th h t th he e M Me ed di ia a
Role Play Exercise: Rumours about the vaccine!
Time - 20 minutes
Exercise: to examine how to respond to rumours circulating about measles vaccine on local radio.
Instructions to Facilitator
Select three individuals from the group to participate in a role play exercise. One individual will be given the role of Manager of the Radio Station, the second individual will play the role of Fictitias Immunization Programme Manager and the third will be a professional interviewer, employed by the radio to defend its reporting of the "Vaccine cause infant hair-loss report. Give the three participants their instructions separately. The interviewer might most usefully be a genuine member of the press if one is available. You may want to play the Manager of the Radio Station yourself.
Instructions to Fictitias Immunization Programme Manager
You have just hearded the local radio station "Fictitia 109" broadcast a feature about how measles vaccine is causing the hair of infants to drop out due to the careless way the vaccine is administered. You have called the station manager and he has agreed to discuss it with you. Seat yourself at the table in front of the class and discuss with the radio station manager how you want to handle the situation. For instance, you may want him/her to apologize or give you the chance to put your point of view across in an interview.
Instructions to station manager
Sit at the table in front of the class and listen to the participant (Fictitia Immunization Programme Manager) tell you how angry he/she is about the feature on measles vaccine. Be un-persuaded by his comments but reluctantly agree to give him an interview. Call in your interviewer to do the interview immediately.
Instructions to interviewer
Enter when the manager calls you. Conduct an interview with the programme manager but do not allow him to express himself fully. Cut him off and try and leave the audience with the impression that the station was right all along.
Conclusion
Conclude the session by asking whether the audience thinks the programme manager achieved anything by his approach. Was it the right approach and could he have handled it any other way (if they do not come up with suggestions, yourself suggest a more conciliatory approach, not expecting them to "eat their words" or apologize. Ask how else rumours might start and how they could be combated. Hand out article. Roleplay.doc
(Studies in The Political Economy of Public Policy) Giliberto Capano, Michael Howlett, M. Ramesh (Eds.) - Varieties of Governance - Dynamics, Strategies, Capacities-Palgrave Macmillan UK (2015